Author: Nicholas Stacey
Publisher: Routledge
ISBN: 1317649028
Category : Business & Economics
Languages : en
Pages : 440
Book Description
The book provides a comprehensive analysis of the techniques and mechanics of the research process, and the management implications of industrial marketing research. It reveals not only how to do marketing research, but also the full range of its profitable applications, and shows how to develop an internal department and how to buy industrial marketing research. When originally published, this was the first book to be published in the UK or USA devoted solely to the important modern management tool of industrial marketing research.
Industrial Marketing Research (RLE Marketing)
Author: Nicholas Stacey
Publisher: Routledge
ISBN: 1317649028
Category : Business & Economics
Languages : en
Pages : 440
Book Description
The book provides a comprehensive analysis of the techniques and mechanics of the research process, and the management implications of industrial marketing research. It reveals not only how to do marketing research, but also the full range of its profitable applications, and shows how to develop an internal department and how to buy industrial marketing research. When originally published, this was the first book to be published in the UK or USA devoted solely to the important modern management tool of industrial marketing research.
Publisher: Routledge
ISBN: 1317649028
Category : Business & Economics
Languages : en
Pages : 440
Book Description
The book provides a comprehensive analysis of the techniques and mechanics of the research process, and the management implications of industrial marketing research. It reveals not only how to do marketing research, but also the full range of its profitable applications, and shows how to develop an internal department and how to buy industrial marketing research. When originally published, this was the first book to be published in the UK or USA devoted solely to the important modern management tool of industrial marketing research.
Industrial Marketing Research
Author: Nicholas Anthony Howard STACEY (and WILSON (Aubrey))
Publisher:
ISBN:
Category :
Languages : en
Pages : 284
Book Description
Publisher:
ISBN:
Category :
Languages : en
Pages : 284
Book Description
Report of the Industrial Marketing Research Association Study Group on Market Research in an R & D Environment
Author: Industrial Marketing Research Association
Publisher:
ISBN:
Category :
Languages : en
Pages : 100
Book Description
Publisher:
ISBN:
Category :
Languages : en
Pages : 100
Book Description
Industrial Marketing Research
Industrial Marketing Research
Industrial Marketing Strategy
Author: Frederick E. Webster
Publisher: *Ronald Press
ISBN:
Category : Business & Economics
Languages : en
Pages : 352
Book Description
A reader-friendly, manager?s goal-oriented guide to marketing in the 21st century In today?s customer-oriented world, marketing principles are more important than ever for managers to understand and implement in their business strategy. The recent rise of outsourcing, strategic alliances, globalization, and e-commerce, as well as the failures of dot-com fool?s gold and fuzzy accounting, means the application of these principles, as always, is changing. This completely revised and updated edition repositions marketing as the process of defining, developing, and delivering customer value. Offering specific guidelines on creating a customer-focused, market-driven company, Market-Driven Management also includes new chapters on branding, marketing strategy implementation, sales force deployment, and value delivery.
Publisher: *Ronald Press
ISBN:
Category : Business & Economics
Languages : en
Pages : 352
Book Description
A reader-friendly, manager?s goal-oriented guide to marketing in the 21st century In today?s customer-oriented world, marketing principles are more important than ever for managers to understand and implement in their business strategy. The recent rise of outsourcing, strategic alliances, globalization, and e-commerce, as well as the failures of dot-com fool?s gold and fuzzy accounting, means the application of these principles, as always, is changing. This completely revised and updated edition repositions marketing as the process of defining, developing, and delivering customer value. Offering specific guidelines on creating a customer-focused, market-driven company, Market-Driven Management also includes new chapters on branding, marketing strategy implementation, sales force deployment, and value delivery.
Industrial Marketing Research
Author: William Edwin Cox
Publisher: John Wiley & Sons Incorporated
ISBN: 9780471034674
Category : Industrial marketing
Languages : en
Pages : 468
Book Description
Publisher: John Wiley & Sons Incorporated
ISBN: 9780471034674
Category : Industrial marketing
Languages : en
Pages : 468
Book Description
Report of the Industrial Marketing Research Assoc, Study Group on Market Research in an R & D Environment
Industrial Marketing Research: Report
Author: International chamber of commerce. committee on marketing research
Publisher:
ISBN:
Category :
Languages : en
Pages : 0
Book Description
Publisher:
ISBN:
Category :
Languages : en
Pages : 0
Book Description
Industrial Marketing Research
Author: Donald D. Lee
Publisher: Van Nostrand Reinhold Company
ISBN:
Category : Business & Economics
Languages : en
Pages : 246
Book Description
Publisher: Van Nostrand Reinhold Company
ISBN:
Category : Business & Economics
Languages : en
Pages : 246
Book Description