Handbook of Market Segmentation PDF Download

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Handbook of Market Segmentation

Handbook of Market Segmentation PDF Author: Art Weinstein
Publisher: Psychology Press
ISBN: 9780789021571
Category : Business & Economics
Languages : en
Pages : 268

Book Description
This is a practical how-to guide to what marketers need to know about defining, segmenting and targeting business markets: assessing customer needs; gauging the competition; designing winning strategies; and maximising corporate resources.
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