Author: R. Bigelow Lockwood
Publisher: Routledge
ISBN: 1317650344
Category : Business & Economics
Languages : en
Pages : 348
Book Description
This book provides a detailed explanation of the basic principles that underlie the writing of industrial advertising copy, written at a time of tremendous expansion in industrial advertising, in the early part of the twentieth century. This is a practical textbook of its time, covering facts which anyone writing advertising copy should know before attempting to reach industrial markets. It highlights key points in the planning and writing of industrial advertising copy, with the aim of simplifying the work of the copy-writer. Although inevitably a product of the time in which it was published, this volume nonetheless contains many valuable tenets of advertising which remain a core part of modern advertising theory.
Industrial Advertising Copy (RLE Marketing)
Author: R. Bigelow Lockwood
Publisher: Routledge
ISBN: 1317650344
Category : Business & Economics
Languages : en
Pages : 348
Book Description
This book provides a detailed explanation of the basic principles that underlie the writing of industrial advertising copy, written at a time of tremendous expansion in industrial advertising, in the early part of the twentieth century. This is a practical textbook of its time, covering facts which anyone writing advertising copy should know before attempting to reach industrial markets. It highlights key points in the planning and writing of industrial advertising copy, with the aim of simplifying the work of the copy-writer. Although inevitably a product of the time in which it was published, this volume nonetheless contains many valuable tenets of advertising which remain a core part of modern advertising theory.
Publisher: Routledge
ISBN: 1317650344
Category : Business & Economics
Languages : en
Pages : 348
Book Description
This book provides a detailed explanation of the basic principles that underlie the writing of industrial advertising copy, written at a time of tremendous expansion in industrial advertising, in the early part of the twentieth century. This is a practical textbook of its time, covering facts which anyone writing advertising copy should know before attempting to reach industrial markets. It highlights key points in the planning and writing of industrial advertising copy, with the aim of simplifying the work of the copy-writer. Although inevitably a product of the time in which it was published, this volume nonetheless contains many valuable tenets of advertising which remain a core part of modern advertising theory.
Industrial Advertising Copy
Author: R. Bigelow Lockwood
Publisher:
ISBN: 9781315761992
Category : Advertising layout and typography
Languages : en
Pages : 328
Book Description
This book provides a detailed explanation of the basic principles that underlie the writing of industrial advertising copy, written at a time of tremendous expansion in industrial advertising, in the early part of the twentieth century. This is a practical textbook of its time, covering facts which anyone writing advertising copy should know before attempting to reach industrial markets. It highlights key points in the planning and writing of industrial advertising copy, with the aim of simplifying the work of the copy-writer. Although inevitably a product of the time in which it was published.
Publisher:
ISBN: 9781315761992
Category : Advertising layout and typography
Languages : en
Pages : 328
Book Description
This book provides a detailed explanation of the basic principles that underlie the writing of industrial advertising copy, written at a time of tremendous expansion in industrial advertising, in the early part of the twentieth century. This is a practical textbook of its time, covering facts which anyone writing advertising copy should know before attempting to reach industrial markets. It highlights key points in the planning and writing of industrial advertising copy, with the aim of simplifying the work of the copy-writer. Although inevitably a product of the time in which it was published.
Industrial Advertising Copy
Author: Richard Bigelow Lockwood
Publisher:
ISBN: 9781315761992
Category :
Languages : en
Pages : 328
Book Description
Publisher:
ISBN: 9781315761992
Category :
Languages : en
Pages : 328
Book Description
Masters of Advertising Copy (RLE Marketing)
Author: J. George Frederick
Publisher: Routledge
ISBN: 1000082954
Category : Business & Economics
Languages : en
Pages : 358
Book Description
This book collects together pieces by significant figures in American advertising, including George L. Dyer, who at the time of his death left almost no other written record of his point of view. There is a substantial introduction by the editor, which interweaves the history of advertising with the history of the era of American industrial coming-of-age, touching not only on the impact of mass-production, but also the beginnings of corporate social responsibility.
Publisher: Routledge
ISBN: 1000082954
Category : Business & Economics
Languages : en
Pages : 358
Book Description
This book collects together pieces by significant figures in American advertising, including George L. Dyer, who at the time of his death left almost no other written record of his point of view. There is a substantial introduction by the editor, which interweaves the history of advertising with the history of the era of American industrial coming-of-age, touching not only on the impact of mass-production, but also the beginnings of corporate social responsibility.
Advertising & Selling
Class & Industrial Marketing
Author:
Publisher:
ISBN:
Category : Industrial marketing
Languages : en
Pages : 906
Book Description
Publisher:
ISBN:
Category : Industrial marketing
Languages : en
Pages : 906
Book Description
Advertising Fortnightly
Advertising & Selling and the Advertising Agency
Class
Author:
Publisher:
ISBN:
Category : Industrial marketing
Languages : en
Pages : 816
Book Description
Publisher:
ISBN:
Category : Industrial marketing
Languages : en
Pages : 816
Book Description