Inca-Kola PDF Download

Author: Marie-Joëlle Browaeys
Publisher: Pearson UK
ISBN: 1292205016
Category : Diversity in the workplace
Languages : en
Pages : 737

View

Book Description
Given the global nature of business today and the increasing diversity within the workforce of so many industries and organisations, a cross-cultural component in management education and training has become essential. This is the case for every type of business education, whether it be for aspiring graduates at the start of their careers or senior managers wishing to increase their effectiveness or employability in the international market. The 4th edition of Understanding Cross-Cultural Management has been adapted in line with the feedback from our many readers, and boasts new case study material based on recent research, as well as a stronger focus on Asian cultures, thereby providing more non-Western examples.

Author: Rick Segreda
Publisher: Viva Publishing Network
ISBN: 9780979126437
Category : Travel
Languages : en
Pages : 540

View

Book Description
A guidebook that contains reports and travel conditions in the areas South of Lima devastated by the August 2007 Pisco Earthquake. It helps visitors to explore Peru's ruins, including the Ollantaytambo, Cusco, the fortress of Kuelap, and also the white city of Arequipa, surrounded by snow capped volcanoes.

Author: Matthew Parris
Publisher: Weidenfeld & Nicolson
ISBN: 9780297812173
Category : Peru
Languages : en
Pages : 225

View

Book Description

Author: Raúl Matta
Publisher: Springer Nature
ISBN: 3031466578
Category : Social Science
Languages : en
Pages : 308

View

Book Description
This book provides an interdisciplinary examination of Peruvian cuisine’s shift from a culinary to a political object and the making of Peru as a food nation on the global stage. It focuses on the contexts, processes and protagonists that have endowed the country’s cuisine with new meaning, new coherence and prominence, and with the ability to communicate what was important for Peruvians after decades of political violence and economic decline. This work unfolds central processes of the culinary project ranging from the emergence of gastronomy, to the refiguring of indigenous people as producers, to the use of cultural identity as an authenticating force. From the Plate to Gastro-Politics offers a critical reading of what has been called a “gastronomic revolution”, highlighting the ways in which claims to national unity and social reconciliation smooth over ongoing inequalities. This book will be of interest to scholars and students of food studies, cultural anthropology, heritage studies and Latin American studies.

Author: Tristan Donovan
Publisher: Chicago Review Press
ISBN: 1613747225
Category : Cooking
Languages : en
Pages : 306

View

Book Description
The story of soda is the story of the modern world, a tale of glamorous bubbles, sparkling dreams, big bucks, miracle cures and spreading waistlines. Fizz! How Soda Shook Up The World charts soda's remarkable, world-changing journey from awe-inspiring natural mystery to ubiquitous presence in all our lives. Along the way you'll meet the quack medicine peddlers who spawned some of the world's biggest brands with their all-healing concoctions as well as the grandees of science and medicine mesmerized by the magic of bubbling water. You'll discover how fizzy pop cashed in on Prohibition, helped presidents reach the White House, and became public health enemy number one. You'll learn how Pepsi put the fizz in Apple's marketing and how soda's sticky sweet allure defined and built nations. And you'll find out how a soda-loving snail rewrote the law books. Fizz! tells the extraordinary tale of how a seemingly simple everyday refreshment zinged and pinged over our taste buds and, in doing so, changed the world around us. Tristan Donovan is the author of Replay: The History of Video Games. His work has appeared in the Times, Stuff, the Daily Telegraph, the Guardian, and the Big Issue, among others.

Author:
Publisher:
ISBN:
Category : Commercial products
Languages : en
Pages : 416

View

Book Description

Author: M. Cristina Alcalde
Publisher: University of Illinois Press
ISBN: 0252050517
Category : History
Languages : en
Pages : 319

View

Book Description
In Peruvian Lives across Borders, M. Cristina Alcalde examines the evolution of belonging and the making of home among middle- and upper-class Peruvians in Peru, the United States, Canada, and Germany. Alcalde draws on interviews, surveys, participant observation, and textual analysis to argue that to belong is to exclude. To that end, transnational Peruvians engage in both subtle and direct policing along the borders of belonging. These acts allow them to claim and maintain the social status they enjoyed in their homeland even as they profess their openness and tolerance. Alcalde details these processes and their origins in Peru's gender, racial, and class hierarchies. As she shows, the idea of return—whether desired or rejected, imagined or physical—spurs constructions of Peruvianness, belonging, and home. Deeply researched and theoretically daring, Peruvian Lives across Borders answers fascinating questions about an understudied group of migrants.

Author: Luca M. Visconti
Publisher: Routledge
ISBN: 1351358820
Category : Business & Economics
Languages : en
Pages : 686

View

Book Description
Culture pervades consumption and marketing activity in ways that potentially benefit marketing managers. This book provides a comprehensive account of cultural knowledge and skills useful in strategic marketing management. In making these cultural concepts and frameworks accessible and in discussing how to use them, this edited textbook goes beyond the identification of historical, sociocultural, and political factors impinging upon consumer cultures and their effects on market outcomes. This fully updated and restructured new edition provides two new introductory chapters on culture and marketing practice and improved pedagogy, to give a deeper understanding of how culture pervades consumption and marketing phenomena; the way market meanings are made, circulated, and negotiated; and the environmental, ethical, experiential, social, and symbolic implications of consumption and marketing. The authors highlight the benefits that managers can reap from applying interpretive cultural approaches across the realm of strategic marketing activities including: market segmentation, product and brand positioning, market research, pricing, product development, advertising, and retail distribution. Global contributions are grounded in the authors’ primary research with a range of companies including Cadbury’s Flake, Dior, Dove, General Motors, HOM, Hummer, Kjaer Group, Le Bon Coin, Mama Shelter, Mecca Cola, Prada, SignBank, and the Twilight community. This edited volume, which compiles the work of 58 scholars from 14 countries, delivers a truly innovative, multinationally focused marketing management textbook. Marketing Management: A Cultural Perspective is a timely and relevant learning resource for marketing students, lecturers, and managers across the world.

Author: Ashley E. Isaacson
Publisher: Macmillan
ISBN: 9780312335663
Category : Travel
Languages : en
Pages : 472

View

Book Description
Brand-new Let's Go: Peru is the only guide you'll need to South America's cultural hotspot. From millennia-old pre-Inca sights to wild nights of salsa, Let's Go's intrepid researchers have canvassed the Andes to bring you the best of Peru. Combining new text and maps with Let's Go's forty-five years of travel savvy, this insider's guide provides extensive coverage of Lima, Lake Titicaca, and Cusco and the Sacred Valley, while paying significant attention to less-touristed destinations. Valuable tips and listings deliver the know-how to see the sights and make a difference, and completely new features provide an in-depth look at the culture. So, whether you'd rather spot condors soaring over fathomless canyons or bask on spectacular sun-kissed beaches, Let's Go can show you the way.

Author: Jagdish N. Sheth
Publisher: FT Press
ISBN: 0134292847
Category : Business & Economics
Languages : en
Pages : 260

View

Book Description
Real strategies, tactics & solutions for succeeding in emerging markets now Attract non-consumers and upscale current customers Reflect local culture, tradition, and preferences across your business Make your products easier to find, buy, and use Strengthen your brand and deliver on your brand promises Engage and serve all your stakeholders Build a sustainable, profitable business How big is your emerging market opportunity? Potential annual consumption will hit $30 trillion by 2025, with $10 trillion in India and China alone. Emerging economies are transforming markets worldwide–attracting multinationals, strengthening domestic firms, and launching local brands onto the global stage. Best of all, there are now proven best practices for succeeding in these markets. They’ve been developed the hard way: through the experiences of pioneers who’ve learned from mistakes and listened to their customers. This book’s brand stories reflects these winning strategies. You’ll learn from high-profile leaders like Gillette, Levi’s, Starbucks, Alibaba, GlaxoSmith-Kline, and WeChat–and from great companies you’ll discover for the first time. Linking theory to practice, the authors offer expert guidance on attracting non-users, adapting products, aligning with local culture, optimizing channels, building brands, upscaling, strengthening relationships, and much more. You’ve never had an opportunity this enormous. Nobody has. Get it right–with the right advice, right from the trenches. Emerging markets offer the biggest growth opportunity in the history of capitalism. This practical guide offers a comprehensive, strategic marketing perspective tailored to these new markets. Leading experts demonstrate how companies can succeed both today and tomorrow, no matter what happens in the global economy. Breakout Strategies for Emerging Markets integrates insights drawn from the authors’ extensive primary research worldwide, their pioneering academic research and case development, practical consulting and management experience, and their conversations with industry leaders on several continents. You will learn about the experiences and actions of both local and global enterprises in industries ranging from consumer goods to entertainment, apparel to finance. The authors share new insights for attracting non-users by developing products, aligning with local traditions, upscaling, selecting channels, financing, brand messaging, using e-commerce, building relationships, and more. Discover how to... Convert non-users: Optimize acceptability, affordability, accessibility, and awareness Create “functional Fusion”: Adapt products to blend western and local elements Design “cultural fusion”: Embed local tradition, history, language, and taste Democratize the offer: Make products more affordable, financially and psychologically Upscale the offer: Upgrade choices and experiences across the income spectrum Manage reach: Get your channels and supply chains right Reinvent reach: Leverage revolutionary channels and payment methods Build brand identity: Align your brand essence with your customer’s experience Engage stakeholders: Serve the needs of every entity you touch