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Digital and Social Media Marketing

Digital and Social Media Marketing PDF Author: Nripendra P. Rana
Publisher: Springer Nature
ISBN: 3030243745
Category : Business & Economics
Languages : en
Pages : 337

Book Description
This book examines issues and implications of digital and social media marketing for emerging markets. These markets necessitate substantial adaptations of developed theories and approaches employed in the Western world. The book investigates problems specific to emerging markets, while identifying new theoretical constructs and practical applications of digital marketing. It addresses topics such as electronic word of mouth (eWOM), demographic differences in digital marketing, mobile marketing, search engine advertising, among others. A radical increase in both temporal and geographical reach is empowering consumers to exert influence on brands, products, and services. Information and Communication Technologies (ICTs) and digital media are having a significant impact on the way people communicate and fulfil their socio-economic, emotional and material needs. These technologies are also being harnessed by businesses for various purposes including distribution and selling of goods, retailing of consumer services, customer relationship management, and influencing consumer behaviour by employing digital marketing practices. This book considers this, as it examines the practice and research related to digital and social media marketing.

Digital and Social Media Marketing

Digital and Social Media Marketing PDF Author: Nripendra P. Rana
Publisher: Springer Nature
ISBN: 3030243745
Category : Business & Economics
Languages : en
Pages : 337

Book Description
This book examines issues and implications of digital and social media marketing for emerging markets. These markets necessitate substantial adaptations of developed theories and approaches employed in the Western world. The book investigates problems specific to emerging markets, while identifying new theoretical constructs and practical applications of digital marketing. It addresses topics such as electronic word of mouth (eWOM), demographic differences in digital marketing, mobile marketing, search engine advertising, among others. A radical increase in both temporal and geographical reach is empowering consumers to exert influence on brands, products, and services. Information and Communication Technologies (ICTs) and digital media are having a significant impact on the way people communicate and fulfil their socio-economic, emotional and material needs. These technologies are also being harnessed by businesses for various purposes including distribution and selling of goods, retailing of consumer services, customer relationship management, and influencing consumer behaviour by employing digital marketing practices. This book considers this, as it examines the practice and research related to digital and social media marketing.

Urban Informatics

Urban Informatics PDF Author: Wenzhong Shi
Publisher: Springer Nature
ISBN: 9811589836
Category : Social Science
Languages : en
Pages : 941

Book Description
This open access book is the first to systematically introduce the principles of urban informatics and its application to every aspect of the city that involves its functioning, control, management, and future planning. It introduces new models and tools being developed to understand and implement these technologies that enable cities to function more efficiently – to become ‘smart’ and ‘sustainable’. The smart city has quickly emerged as computers have become ever smaller to the point where they can be embedded into the very fabric of the city, as well as being central to new ways in which the population can communicate and act. When cities are wired in this way, they have the potential to become sentient and responsive, generating massive streams of ‘big’ data in real time as well as providing immense opportunities for extracting new forms of urban data through crowdsourcing. This book offers a comprehensive review of the methods that form the core of urban informatics from various kinds of urban remote sensing to new approaches to machine learning and statistical modelling. It provides a detailed technical introduction to the wide array of tools information scientists need to develop the key urban analytics that are fundamental to learning about the smart city, and it outlines ways in which these tools can be used to inform design and policy so that cities can become more efficient with a greater concern for environment and equity.

Social Network Analytics for Contemporary Business Organizations

Social Network Analytics for Contemporary Business Organizations PDF Author: Bansal, Himani
Publisher: IGI Global
ISBN: 1522550984
Category : Business & Economics
Languages : en
Pages : 339

Book Description
Social technology is quickly becoming a vital tool in our personal, educational, and professional lives. Its use must be further examined in order to determine the role of social media technology in organizational settings to promote business development and growth. Social Network Analytics for Contemporary Business Organizations is a critical scholarly resource that analyzes the application of social media in business applications. Featuring coverage on a broad range of topics, such as business management, dynamic networks, and online interaction, this book is geared towards professionals, researchers, academics, students, managers, and practitioners actively involved in the business industry.

Bridging the Gap between Machine Learning and Affective Computing

Bridging the Gap between Machine Learning and Affective Computing PDF Author: Zhen Cui
Publisher: Frontiers Media SA
ISBN: 2832503799
Category : Science
Languages : en
Pages : 151

Book Description
Affective computing refers to computing that relates to, arises from, or influences emotions, as pioneered by Rosalind Picard in 1995. The goal of affective computing is to bridge the gap between human and machines and ultimately enable robots to communicate with human naturally and emotionally. Recently, the research on affective computing has gained considerable progress with many fields contributing including neuroscience, psychology, education, medicine, behavior, sociology, and computer science. Current research in affective computing mainly focuses on estimating of human emotions through different forms of signals, e.g., face video, EEG, Speech, PET scans or fMRI. Inferring the emotion of humans is difficult, as emotion is a subjective, unconscious experience characterized primarily by psycho-physiological expressions and biological reactions. It is influenced by hormones and neurotransmitters such as dopamine, noradrenaline, serotonin, oxytocin, GABA… etc. The physiology of emotion is closely linked to arousal of the nervous system with various states and strengths relating, apparently, to different particular emotions. To understand “emotion” or “affect” merely by machine learning or big data analysis is not enough, but the understanding and applications from the intrinsic features of emotions from the neuroscience aspect is essential.

Health information seeking, processing, and sharing

Health information seeking, processing, and sharing PDF Author: Jiawei Liu
Publisher: Frontiers Media SA
ISBN: 2832513026
Category : Science
Languages : en
Pages : 155

Book Description


Smart City and Informatization

Smart City and Informatization PDF Author: Guojun Wang
Publisher: Springer Nature
ISBN: 9811513015
Category : Computers
Languages : en
Pages : 685

Book Description
This book constitutes the refereed proceedings of the 7th International Conference on Smart City and Informatization, iSCI 2019, held in Guangzhou, China, in November 2019. The volume presents 52 full papers, which were carefully reviewed and selected from 139 submissions. The papers are organized in topical sections on Internet of Things (IoT) and smart sensing; urban computing and big data; smart society informatization technologies; cloud/edge/fog computing for smart city; applications for smart city informatization; assistive engineering and information technology; cyberspace security; blockchain and applications.

Dynamic Profiles for Voting Advice Applications

Dynamic Profiles for Voting Advice Applications PDF Author: Luis Terán
Publisher: Springer
ISBN: 3030240908
Category : Business & Economics
Languages : en
Pages : 175

Book Description
Electronic participation is an emerging and growing research area that makes use of internet solutions to enhance citizens' participation in government processes in order to provide a fair and efficient society. This book examines recommender-system technologies and voting advice applications as tools to enable electronic citizen participation during election campaigns. Further, making use of fuzzy classification, it provides an evaluation framework for eParticipation. A dynamic voting advice application developed for the 2017 Ecuador national election serves as a real-world case study to introduce readers to the practical implementation and evaluation issues. The book concludes with a comprehensive analysis of the 2017 election project based on altmetrics, Google Analytics and statistics from the case study.

Sentiment Analysis in Social Networks

Sentiment Analysis in Social Networks PDF Author: Federico Alberto Pozzi
Publisher: Morgan Kaufmann
ISBN: 0128044381
Category : Computers
Languages : en
Pages : 286

Book Description
The aim of Sentiment Analysis is to define automatic tools able to extract subjective information from texts in natural language, such as opinions and sentiments, in order to create structured and actionable knowledge to be used by either a decision support system or a decision maker. Sentiment analysis has gained even more value with the advent and growth of social networking. Sentiment Analysis in Social Networks begins with an overview of the latest research trends in the field. It then discusses the sociological and psychological processes underling social network interactions. The book explores both semantic and machine learning models and methods that address context-dependent and dynamic text in online social networks, showing how social network streams pose numerous challenges due to their large-scale, short, noisy, context- dependent and dynamic nature. Further, this volume: - Takes an interdisciplinary approach from a number of computing domains, including natural language processing, machine learning, big data, and statistical methodologies - Provides insights into opinion spamming, reasoning, and social network analysis - Shows how to apply sentiment analysis tools for a particular application and domain, and how to get the best results for understanding the consequences - Serves as a one-stop reference for the state-of-the-art in social media analytics - Takes an interdisciplinary approach from a number of computing domains, including natural language processing, big data, and statistical methodologies - Provides insights into opinion spamming, reasoning, and social network mining - Shows how to apply opinion mining tools for a particular application and domain, and how to get the best results for understanding the consequences - Serves as a one-stop reference for the state-of-the-art in social media analytics

Utilizing Educational Data Mining Techniques for Improved Learning: Emerging Research and Opportunities

Utilizing Educational Data Mining Techniques for Improved Learning: Emerging Research and Opportunities PDF Author: Bhatt, Chintan
Publisher: IGI Global
ISBN: 1799800121
Category : Education
Languages : en
Pages : 180

Book Description
Modern education has increased its reach through ICT tools and techniques. To manage educational data with the help of modern artificial intelligence, data and web mining techniques on dedicated cloud or grid platforms for educational institutes can be used. By utilizing data science techniques to manage educational data, the safekeeping, delivery, and use of knowledge can be increased for better quality education. Utilizing Educational Data Mining Techniques for Improved Learning: Emerging Research and Opportunities is a critical scholarly resource that explores data mining and management techniques that promote the improvement and optimization of educational data systems. The book intends to provide new models, platforms, tools, and protocols in data science for educational data analysis and introduces innovative hybrid system models dedicated to data science. Including topics such as automatic assessment, educational analytics, and machine learning, this book is essential for IT specialists, data analysts, computer engineers, education professionals, administrators, policymakers, researchers, academicians, and technology experts.

Machine Learning and Deep Learning in Efficacy Improvement of Healthcare Systems

Machine Learning and Deep Learning in Efficacy Improvement of Healthcare Systems PDF Author: Om Prakash Jena
Publisher: CRC Press
ISBN: 1000486826
Category : Computers
Languages : en
Pages : 321

Book Description
The goal of medical informatics is to improve life expectancy, disease diagnosis and quality of life. Medical devices have revolutionized healthcare and have led to the modern age of machine learning, deep learning and Internet of Medical Things (IoMT) with their proliferation, mobility and agility. This book exposes different dimensions of applications for computational intelligence and explains its use in solving various biomedical and healthcare problems in the real world. This book describes the fundamental concepts of machine learning and deep learning techniques in a healthcare system. The aim of this book is to describe how deep learning methods are used to ensure high-quality data processing, medical image and signal analysis and improved healthcare applications. This book also explores different dimensions of computational intelligence applications and illustrates its use in the solution of assorted real-world biomedical and healthcare problems. Furthermore, it provides the healthcare sector with innovative advances in theory, analytical approaches, numerical simulation, statistical analysis, modelling, advanced deployment, case studies, analytical results, computational structuring and significant progress in the field of machine learning and deep learning in healthcare applications. FEATURES Explores different dimensions of computational intelligence applications and illustrates its use in the solution of assorted real-world biomedical and healthcare problems Provides guidance in developing intelligence-based diagnostic systems, efficient models and cost-effective machines Provides the latest research findings, solutions to the concerning issues and relevant theoretical frameworks in the area of machine learning and deep learning for healthcare systems Describes experiences and findings relating to protocol design, prototyping, experimental evaluation, real testbeds and empirical characterization of security and privacy interoperability issues in healthcare applications Explores and illustrates the current and future impacts of pandemics and mitigates risk in healthcare with advanced analytics This book is intended for students, researchers, professionals and policy makers working in the fields of public health and in the healthcare sector. Scientists and IT specialists will also find this book beneficial for research exposure and new ideas in the field of machine learning and deep learning.