Improving Inner-city Marketing PDF Download

Author: Alan R. Andreasen
Publisher:
ISBN:
Category : Consumer behavior
Languages : en
Pages : 292

View

Book Description

Author: Frederick D. Sturdivant
Publisher: Marketing Classics Press
ISBN: 1613112017
Category : Business & Economics
Languages : en
Pages : 151

View

Book Description

Author: United States. Task Force on Marketing and the Low-Income Consumer
Publisher:
ISBN:
Category : Consumer satisfaction
Languages : en
Pages : 76

View

Book Description

Author: David Glen Mick
Publisher: Routledge
ISBN: 1136698744
Category : Business & Economics
Languages : en
Pages : 768

View

Book Description
Daily existence is more interconnected to consumer behaviors than ever before, encompassing many issues of well-being. Problems include unhealthy eating; credit card mismanagement; alcohol, tobacco, pornography, and gambling abuse; marketplace discrimination; and ecological deterioration; as well as at-risk groups who are impoverished, impaired, or elderly. Opportunities for well-being via consumer behaviors include empowerment via the Internet, product sharing, leisure pursuits, family consumption, and pro-environmental activities, among others. In 2005 the Association for Consumer Research launched Transformative Consumer Research (TCR). Its mission is to foster research on quality of life that is both rigorous and applied for better assisting consumers, their caregivers, policy administrators, and executives. This edited volume includes 33 chapters on a wide range of topics by expert international authors. All royalties from sales of this book are donated to the Association to support TCR grants.

Author: Theodore A. Nelson
Publisher:
ISBN:
Category : Market surveys
Languages : en
Pages : 112

View

Book Description

Author: Oliver Tross
Publisher: GRIN Verlag
ISBN: 3638709752
Category : Business & Economics
Languages : en
Pages : 69

View

Book Description
Master's Thesis from the year 2006 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, grade: 1,3, University of Applied Sciences Giessen, course: International Marketing, 52 entries in the bibliography, language: English, abstract: From polis to metropolis, from ancient settlements to the urban so-ciety: The situation of German cities undergoes deep changes. An increasing pressure on their fundaments influences the cities in their structures. Caused by factors like globalization, political amend-ment, shifts in the society etc., the city is loosing its basic functions. The times of being a central marketplace or a melting pot for the population are gone. Today's society is more critical, demanding and mobile. When a city does not meet the expectations of its citi-zens and customer they will probably look for another place to sat-isfy their needs. Even the industries lay a claim on their business location. If their demand for infrastructure, low taxes, well trained employees etc. does not meet the requirements, they will probably relocate. The competition between business locations and market-places increases. Furthermore, this accelerating competition hits the cities in times of low financial resources and declining receipts. The public admini-stration has to consider new concepts and different ways to meet the competition.

Author: Johannes Novy
Publisher:
ISBN:
Category :
Languages : en
Pages :

View

Book Description
Whereas tourism consumption in urban research has traditionally been framed as an altogether distinct activity, my research posits that distinctions between tourism and other forms of migration on the one hand as well as tourism and other forms of leisure and place consumption on the other hand have become increasingly blurred. This, I argue, not only brings about significant changes with regard to cities' tourism and leisure landscapes. Rather, I also find evidence that the increasing pervasiveness of mobility and tourism as well as its increased dedifferentiation, i.e. the blurred boundaries between tourism and non-tourism activities, also transforms meanings of place and space and raises important questions concerning several critical concepts in urban studies such as the notions of 'citizenship', 'community', and 'belonging' in the 21st century.

Author: Christian Myles Rogerson
Publisher: Transaction Publishers
ISBN: 1412840821
Category : Social Science
Languages : en
Pages : 340

View

Book Description
Over the past decade, the field of urban tourism has consolidated with the appearance of several books that concentrate upon the Western European and North American experience. Recently, the scope and range of urban research has widened considerably, including the welcome appearance of studies that examine the tourism phenomenon in cities outside the Euro-American heartland. Despite this growing international body of debate and scholarship on tourism and cities, particularly in the developed North, literature that relates to the developing world as a whole, and to Africa in particular, remains sparse. The task of Urban Tourism in the Developing World: The South African Experience is to augment the current international scholarship concerning urban tourism in the developing world. More especially, the contributors draw attention to a range of case studies from South Africa that provide some starting points to address the uneven scholarly coverage of urban tourism the African context has received to date. In addition, the research material presented here seeks to contribute toward raising the South African, and indeed the African profile, within growing international scholarship concerning issues of urban tourism and development. This collection aims to expand an emerging South African and African tourism research "voice" concerning the tourism and development nexus, as well as to stem critiques that this body of research appears to have developed in a theoretical vacuum, divorced from broader international tourism research discourses. This collection of essays not only further develops an independent South African tourism perspective, but also presents research that is closely tied to international urban tourism research debates. In addition, this analysis of urban tourism in the South African context enriches the rather Western-oriented theories of urban tourism discourse through its emphasis on how urban tourism is evolving in urban Africa. Christian M. Rogerson is professor of human geography in the School of Geography, Archaeology and Environmental Studies, University of the Witwatersrand, Johannesburg, South Africa. Gustav Visser is senior lecturer in human geography in the Department of Geography, University of the Free State, Bloemfontein, South Africa.

Author: University of Aston in Birmingham. Public Sector Management Research Centre
Publisher:
ISBN:
Category : City planning
Languages : en
Pages : 106

View

Book Description
This report completes one of the most extensive reviews of shopping behaviour and shopping policy ever carried out in the UK. Nearly 4,000 people were interviewed to evaluate the shopping centre improvement schemes carried out under the Urban Programme in the West Midlands.

Author: United States. Industry and Trade Administration
Publisher:
ISBN:
Category : Market surveys
Languages : en
Pages : 112

View

Book Description