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Author: Kejin Qu Publisher: ISBN: Category : Languages : en Pages : 26
Book Description
Green product innovation has been used as a strategic tool to increase sustainability in response to the rising concerns regarding the adverse effect of business activities on the environment. Finding ways to increase green product innovations is an urgent issue faced by many managers. This study proposes a conceptual framework to study a company's green product innovation by investigating the role of green market orientation and identify the three components in improving it. Moreover, environmental dynamism in market and technology is investigated regarding the moderation effect in shaping the relationship between green market orientation and green product innovation. The conceptual framework is tested empirically by using the data collected from 231 companies in China. This study makes contributions to the literature in finding ways to improve green product innovation by building proper organizational culture, green market orientation under certain environmental dynamism. This finding is also useful for real-world practitioners in finding practical ways to increase green product innovation to achieve competitive advantage.
Author: Kejin Qu Publisher: ISBN: Category : Languages : en Pages : 26
Book Description
Green product innovation has been used as a strategic tool to increase sustainability in response to the rising concerns regarding the adverse effect of business activities on the environment. Finding ways to increase green product innovations is an urgent issue faced by many managers. This study proposes a conceptual framework to study a company's green product innovation by investigating the role of green market orientation and identify the three components in improving it. Moreover, environmental dynamism in market and technology is investigated regarding the moderation effect in shaping the relationship between green market orientation and green product innovation. The conceptual framework is tested empirically by using the data collected from 231 companies in China. This study makes contributions to the literature in finding ways to improve green product innovation by building proper organizational culture, green market orientation under certain environmental dynamism. This finding is also useful for real-world practitioners in finding practical ways to increase green product innovation to achieve competitive advantage.
Author: Ping Li Publisher: ISBN: Category : Languages : en Pages : 0
Book Description
Increasing concerns regarding environment and sustainability drive firms to devote resources to green product development to satisfy customers' preference and gain competitive advantage. Organizations require an effective learning orientation along with a market-based orientation in order to tackle sustainability challenges to gain competitive advantage. The study proposes a conceptual framework to analyze the effects of learning orientation and market orientation in improving a firm's green innovation. More importantly, the framework describes how the orientation impacts innovation under different environmental settings. Data from 231 China-based companies were used in the study and the results indicate the nature of the linkages between a firm's green innovation and its learning and market orientation. Guidelines for practitioners on managing environmental uncertainties and improving green innovation is discussed.
Author: Chipo Mukonza Publisher: Springer Nature ISBN: 303074065X Category : Business & Economics Languages : en Pages : 302
Book Description
Green marketing has risen in prominence over recent years as corporations face calls to lower their carbon footprint, engage in socially responsible practices, and promote sustainable ways of conducting business. In emerging economies, social, economic, and environmental problems resulting from rapid industrialisation requires urgent attention. Promoting environmentally responsible practices through green marketing has been identified as a key solution. This book provides theoretical and practical insights into how businesses in emerging economies can integrate green objectives into their marketing activities to achieve sustainable outcomes and attain green-focused goals. It discusses green marketing from strategic and operational perspectives, which considers target consumers, products, processes, promotion and sustainability of resources and presents the institutional logic of embedding greenness across organisational marketing activities. Issues concomitant to green marketing such as consumer buying behaviour of green products, green integrated marketing communication, green product management, green initiatives in logistics social responsibility, greenwashing and the need for transparency, and green marketing orientations and firm performance, are covered in the book. Ultimately, this collection contributes to and extends theoretical conversations on green marketing while also providing actionable recommendations for organisations and the larger society in emerging economies. Chipo Mukonza is a Lecturer at the Tshwane University of Technology in Polokwane, South Africa. Ogechi Adeola is an Associate Professor of Marketing at the Lagos Business School, Pan-Atlantic University, Nigeria. Isaiah Adisa is a management researcher and consultant based in Nigeria. Robert E. Hinson is a Professor and Head of the Department of Marketing and Entrepreneurship at the University of Ghana Business School. Emmanuel Mogaji is a Senior Lecturer in Advertising and Marketing Communications at the University of Greenwich, United Kingdom.
Author: Emmanuel Mogaji Publisher: Springer Nature ISBN: 3030825728 Category : Business & Economics Languages : en Pages : 279
Book Description
Literature on green marketing continues to gain traction in the sustainability discourse, focusing on core subject areas such as green product development, green marketing strategy and green advertising. Achieving green marketing success encompasses influencing, orientating, and communicating green offerings of an organisation to the consumers. Emerging markets particularly provide unique opportunities for green product innovations to thrive due to their rapid industrialisation and economic growth; hence the value proposition of organisations must be rightly communicated to the consumers. The book is part of a multi-volume work that highlights the goals of green marketing, such as influencing consumers’ green adoption, behaviour, and attitude towards sustainability practices. This book provides insights to researchers, students and practitioners interested in marketing and sustainability initiatives in the context of emerging markets. It is also recommended for marketing managers and brand consultants who desire an in-depth understanding of how to communicate their organisation’s green offerings while positioning the organisation as a green brand to influence consumers’ green purchasing behaviours.
Author: Ruchika Singh Malyan Publisher: CRC Press ISBN: 1351138030 Category : Business & Economics Languages : en Pages : 380
Book Description
This new volume, Green Consumerism: The Behavior of New Age Consumer, provides a holistic understanding the importance of promoting green products and discusses consumers’ buying intentions and decisions. The chapters consider consumer behavior theory in the context of green or ecologically friendly products from both the academic and business perspectives. The chapters present the latest empirical and analytical research in the field of green marketing and provide an abundance of information about profitable and sustainable ways and strategies to deal with environmental problems. The volume considers how consumers are taking responsibility and becoming more aware, driving change in the marketplace. In response, companies are integrating appropriate green strategies into their operational activities, product development processes, and marketing activities to achieve a competitive advantage in saturated markets. This helps companies gain market share and minimize their production costs. Topics discussed in the volume include green pricing, green consumer behavior, various dimensions of consumer purchase intention, sustainable marketing, innovation techniques used to go green, eco-awareness, and other ongoing developments in this rapidly expanding area. Key features: • Discusses research on the latest trends in the field of green marketing, green practices, green products, eco-literacy, environment awareness, protection, management etc. • Provides insight about current consumer behavior, consumers’ eco-literacy levels, and their desires to go green • Covers a multitude of topics, including green pricing, green consumer behavior, sustainable marketing, innovation techniques used to go green, eco-awareness, and more
Author: Friederike Esther Rhein Publisher: Springer Nature ISBN: 3658321482 Category : Business & Economics Languages : en Pages : 373
Book Description
In this book a quantitative, dynamic model is developed to explain and explore the diffusion of green new products in a business-to-business (B2B) context. Considering the case of emerging bioplastics, this goal is reached through a mixed-methods design, combining qualitative and quantitative methods over three phases. After an interview study with key-value chain actors an experimental vignette technique is applied to further study relevant factors in the micro (firm) level adoption process. Integrating the empirical findings, the diffusion model is developed and simulated at the macro (industry) level using a System Dynamics (SD) approach. Results explain the underlying dynamics and critical conditions for adoption to become self-sustaining.
Author: Naidoo, Vannie Publisher: IGI Global ISBN: 1522595600 Category : Business & Economics Languages : en Pages : 356
Book Description
As corporations increasingly recognize the benefits of green marketing, the number of projects with important local environmental, economic, and quality-of-life benefits shall increase. Encouraging the holistic nature of green, moreover, inspires other retailers to push the movement. Green Marketing as a Positive Driver Toward Business Sustainability is a collection of innovative research on the methods and applications of integrating environmental considerations into all aspects of marketing. While highlighting topics including green consumerism, electronic banking, and sustainability, this book is ideally designed for industrialists, marketers, professionals, engineers, educators, researchers, and scholars seeking current research on green development in regular movement.
Author: Huaqing Wang Publisher: ISBN: Category : Languages : en Pages : 25
Book Description
Business managers have been investing more and more on green product innovation to deal with the increasing concerns regarding the potential negative environmental impacts from various business activities. Green product innovation has been extensively studies in the literature theoretically and empirically. Given limited empirical research exists in exploring underlying mechanisms and related drivers that contribute green product innovation. This study investigates the critical role of internal integration in improving green production innovation and identify the antecedents of internal integration. Based on organizational learning perspective, this study proposes a conceptual framework that specifies the relationship regarding the antecedents of internal integration and its impact on green product innovation. Using survey data from 231 companies in China, this study empirically tests the relationships specified in the conceptual framework. Managerial implications can be drawn from this study on the ways to increase green production innovation indirectly through learning orientation, open mindedness, vision sharing.
Author: Antonio Leal-Millan Publisher: Springer ISBN: 3319573187 Category : Business & Economics Languages : en Pages : 184
Book Description
This book provides a richly illustrated study of sustainability, innovation and entrepreneurship. Specifically, it examines the ways in which governmental policies and practices modify the social conditions necessary to promote innovation in businesses and by so doing impact economic development. Exploring topics such as green innovation, green customer capital, smart cities, green entrepreneurship and environmental responsibility, this book presents some of the most current research and best practices in the field. In today’s global economy, strategies, policies and practices that address the negative effects of human activity on the environment need to be incorporated into the business framework in order for companies to achieve a sustainable competitive advantage. Around the world, such changes have already resulted in a broad range of products, production methods and technical features that ensure environmental protection. At the same time, the mass media’s communication of a deteriorating earth have motivated a growing number of citizens in both developed and developing nations to modify their consumption habits towards more ecological products. Consequently, an increasing number of companies are reacting to these changes in business and legal frameworks and consumer preferences by investing in new forms of green innovation or “eco-innovation” designed to promote both environmental and corporate sustainability. For example, Hewlett-Packard eliminated lead from its welding process; Wal-Mart reduced the emissions of their suppliers; and Cisco, Dell and IBM are investing in smart grids. This volume showcases pioneering efforts among companies, citizens, and government agencies that are moving from theory to practice by placing sustainability at the core of their development strategies.
Author: Kejin Qu
Author: Kejin Qu
Author: Ping Li
Author: Chipo Mukonza
Author: Emmanuel Mogaji
Author: Ruchika Singh Malyan
Author: Friederike Esther Rhein
Author: Naidoo, Vannie
Author: Huaqing Wang
Author: Munir Ahmad
Author: Antonio Leal-Millan