Implications of Bilingualism & Assimilation to Marketing Transculturally to Hispanics PDF Download

Author: Henry E. Adams-Esquivel
Publisher:
ISBN:
Category : Bilingualism
Languages : en
Pages : 16

View

Book Description

Author: Henry E. Adams-Esquivel
Publisher:
ISBN:
Category : Hispanic American consumers
Languages : en
Pages : 48

View

Book Description

Author: Marye Tharp
Publisher: Routledge
ISBN: 1317507487
Category : Business & Economics
Languages : en
Pages : 366

View

Book Description
Because American consumers transmigrate between social identities in expressing their values and affiliations, marketers must apply transcultural marketing methods and offer a cultural values proposition to build long-term customer relationships. This unique book weaves these topics into profiles of 9 influential American subcultures currently shaping their members marketplace choices.

Author: Vincent Mosco
Publisher: Rowman & Littlefield
ISBN: 9780742509542
Category : Business & Economics
Languages : en
Pages : 330

View

Book Description
Eleven contributions from North American scholars discuss "cybercapitalism" and the transnationalization of the capitalist political economy. They assess the extent of continental integration throughout the culture, media, telecommunications, and information industries since the 1989 Canada-U.S. Free Trade Agreement (CUSFTA) and the 1993 North American Free Trade Agreement (NAFTA). A sampling of topics includes networking the North American higher education industry, the print media in Canada and Mexico, and the North American entertainment economy. c. Book News Inc.

Author: Kim Potowski
Publisher: Cambridge University Press
ISBN: 1139491261
Category : Language Arts & Disciplines
Languages : en
Pages :

View

Book Description
What are the most widely spoken non-English languages in the USA? How did they reach the USA? Who speaks them, to whom, and for what purposes? What changes do these languages undergo as they come into contact with English? This book investigates the linguistic diversity of the USA by profiling the twelve most commonly used languages other than English. Each chapter paints a portrait of the history, current demographics, community characteristics, economic status, and language maintenance of each language group, and looks ahead to the future of each language. The book challenges myths about the 'official' language of the USA, explores the degree to which today's immigrants are learning English and assimilating into the mainstream, and discusses the relationship between linguistic diversity and national unity. Written in a coherent and structured style, Language Diversity in the USA is essential reading for advanced students and researchers in sociolinguistics, bilingualism, and education.

Author: National Research Council
Publisher: National Academies Press
ISBN: 0309164818
Category : Social Science
Languages : en
Pages : 502

View

Book Description
Hispanics and the Future of America presents details of the complex story of a population that varies in many dimensions, including national origin, immigration status, and generation. The papers in this volume draw on a wide variety of data sources to describe the contours of this population, from the perspectives of history, demography, geography, education, family, employment, economic well-being, health, and political engagement. They provide a rich source of information for researchers, policy makers, and others who want to better understand the fast-growing and diverse population that we call "Hispanic." The current period is a critical one for getting a better understanding of how Hispanics are being shaped by the U.S. experience. This will, in turn, affect the United States and the contours of the Hispanic future remain uncertain. The uncertainties include such issues as whether Hispanics, especially immigrants, improve their educational attainment and fluency in English and thereby improve their economic position; whether growing numbers of foreign-born Hispanics become citizens and achieve empowerment at the ballot box and through elected office; whether impending health problems are successfully averted; and whether Hispanics' geographic dispersal accelerates their spatial and social integration. The papers in this volume provide invaluable information to explore these issues.

Author: Daniel A. Rodriguez
Publisher: InterVarsity Press
ISBN: 0830868682
Category : Religion
Languages : en
Pages : 202

View

Book Description
Daniel Rodriguez argues that effective Latino ministry and church planting is now centered in second-generation, English-dominant leadership and congregations. Based on his observation of cutting-edge Latino churches across the country, Rodriguez reports on how innovative congregations are ministering creatively to the next generations of Latinos.

Author: Jasone Cenoz
Publisher: Cambridge University Press
ISBN: 1009033794
Category : Language Arts & Disciplines
Languages : en
Pages : 116

View

Book Description
Learning through the medium of a second or additional language is becoming very common in different parts of the world because of the increasing use of English as the language of instruction and the mobility of populations. This situation demands a specific approach that considers multilingualism as its core. Pedagogical translanguaging is a theoretical and instructional approach that aims at improving language and content competences in school contexts by using resources from the learner's whole linguistic repertoire. Pedagogical translanguaging is learner-centred and endorses the support and development of all the languages used by learners. It fosters the development of metalinguistic awareness by softening of boundaries between languages when learning languages and content. This Element looks at the way pedagogical translanguaging can be applied in language and content classes and how it can be valuable for the protection and promotion of minority languages. This title is also available as Open Access on Cambridge Core.

Author: Ofelia García
Publisher: Multilingual Matters
ISBN: 1853598941
Category : Education
Languages : en
Pages : 343

View

Book Description
This book brings together visions and realities of multilingual schools throughout the world so as to examine the pedagogical, socioeducational and sociopolitical issues that impact on their development and success. It considers issues of multilingual schooling in different countries and for diverse populations.

Author: Ofelia Garcia
Publisher: Teachers College Press
ISBN: 080775885X
Category : Education
Languages : en
Pages : 257

View

Book Description
This accessible guide introduces readers to the issues and controversies surrounding the education of language minority students in the United States. What makes this book a perennial favorite are the succinct descriptions of alternative practices for transforming our schools and students' futures, such as building on students' home languages and literacy practices, incorporating curricular and pedagogical innovations, using proven-effective approaches to parent engagement, and employing alternative assessment tools.