Impact of Self on Attitudes Toward Luxury Items Among Teens in Brazil PDF Download

Author: Luciana de Araujo Gil
Publisher:
ISBN:
Category : Consumer behavior
Languages : en
Pages : 246

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Book Description

Author: El-Gohary, Hatem
Publisher: IGI Global
ISBN: 1466662735
Category : Business & Economics
Languages : en
Pages : 331

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Book Description
"This book offers in-depth perspectives on the influence of Islam on consumer behavior, the travel industry, product development, and the promotion of goods and services, focusing on current trends and tools, comprehensive interviews, questionnaires, and emerging research"--Provided by publisher.

Author: Management Association, Information Resources
Publisher: IGI Global
ISBN: 1466673583
Category : Business & Economics
Languages : en
Pages : 2254

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Book Description
As marketing professionals look for ever more effective ways to promote their goods and services to customers, a thorough understanding of customer needs and the ability to predict a target audience’s reaction to advertising campaigns is essential. Marketing and Consumer Behavior: Concepts, Methodologies, Tools, and Applications explores cutting-edge advancements in marketing strategies as well as the development and design considerations integral to the successful analysis of consumer trends. Including both in-depth case studies and theoretical discussions, this comprehensive four-volume reference is a necessary resource for business leaders and marketing managers, students and educators, and advertisers looking to expand the reach of their target market.

Author: Uwe P. Gielen
Publisher: Bloomsbury Publishing USA
ISBN: 1440832242
Category : Psychology
Languages : en
Pages : 534

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Book Description
This comprehensive reference analyzes psychological and anthropological studies concerning child and adolescent development across cultures, digging into often-forgotten topics like street children, child soldiers, and parenting in war-torn countries. Traditionally, research on child and adolescent development has focused on American youth, inadvertently neglecting 96 percent of the world's children. This all-encompassing volume introduces global perspectives on young people across the globe, focusing on such topics as parenting and childcare, gender roles, violence against girls, adolescence in poor and rich countries, and developmental psychopathology across cultures. Recently updated, the second edition includes the latest findings in the field, additional content, and new photos and charts. With contributions from leading psychological and anthropological scholars, chapters address worldwide changes in children's lives, parent-child relationships, sibling relationships, immigrant children and their families, and adolescents in both industrialized and developing nations. A special section discusses children living in difficult circumstances, including street children, child soldiers, global nomads, and children suffering from various internalizing and externalizing disorders. This book is the perfect introduction to the latest trends in developmental psychology.

Author: Nils S. Borchers
Publisher: Routledge
ISBN: 1000525341
Category : Language Arts & Disciplines
Languages : en
Pages : 164

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Book Description
This book seeks to draw a comprehensive picture of influencer collaborations from a strategic communication perspective. The contributors tackle strategic influencer communication from multidisciplinary perspectives, from varying actor foci, and from different methodological frameworks and methods. Influencers cross traditional boundaries in many ways and oscillate between intimacy and publicity, authenticity and commercialization, ingratiation and critical distance. From a strategic communication perspective, this variability makes influencers hard to capture: organizations can cooperate with influencers to achieve both marketing and PR objectives. Influencers can act as cooperation partners, integrating commercial content into organic narratives, or as independent critics. Influencers also combine different roles that have traditionally been occupied by separate actors such as intermediary, content distributor, creative content producer, community manager, testimonial, strategic counsellor, and event host. The combination of these roles in just one actor opens new opportunities for strategic communication and can produce appreciated synergy effects. It is therefore hardly surprising that influencer collaborations have become a firmly established instrument in the toolbox of strategic communicators. The chapters in this book were originally published in the International Journal of Advertising and the International Journal of Strategic Communication.

Author: Patti M. Valkenburg
Publisher: Yale University Press
ISBN: 0300218877
Category : Psychology
Languages : en
Pages : 341

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Book Description
Cover -- Half-title -- Title -- Copyright -- Dedication -- Contents -- Preface -- 1 Youth and Media -- 2 Then and Now -- 3 Themes and Theoretical Perspectives -- 4 Infants, Toddlers, and Preschoolers -- 5 Children -- 6 Adolescents -- 7 Media and Violence -- 8 Media and Emotions -- 9 Advertising and Commercialism -- 10 Media and Sex -- 11 Media and Education -- 12 Digital Games -- 13 Social Media -- 14 Media and Parenting -- 15 The End -- Notes -- Acknowledgments -- Index -- A -- B -- C -- D -- E -- F -- G -- H -- I -- J -- K -- L -- M -- N -- O -- P -- Q -- R -- S -- T -- U -- V -- W -- X -- Y -- Z

Author:
Publisher:
ISBN:
Category : Education
Languages : en
Pages : 992

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Book Description

Author: James Youniss
Publisher: University of Chicago Press
ISBN: 0226964884
Category : Family & Relationships
Languages : en
Pages : 210

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Book Description
This book is a companion piece and extension of an earlier analysis of parent and friend relations, their structure and functions in children's social and personal development (James Youniss, Parents and Peers in Social Development: A Sullivan-Piaget Perspective, University of Chicago Press, 1980) The present book focuses on adolescents in these same relations. It presents two kinds of material: first, adolescents' own descriptions of interactions they have had in these relations, and second, theory regarding what these relations are and how they contribute to development. As before, relations are treated in the ideal typical sense as descriptions are synthesized across subjects to yield average charateristics that define structure.

Author: Helga Dittmar
Publisher: Psychology Press
ISBN: 1135420157
Category : Psychology
Languages : en
Pages : 452

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Book Description
Advertising, materialism and consumption are central aspects of contemporary Western culture. We are bombarded with idealised images of the perfect body, desirable consumer goods, and affluent lifestyles, yet psychology is only just beginning to take account of the profound influence these consumer culture ideals have on individuals’ sense of identity and worth. Consumer Culture, Identity, and Well-Being documents the negative psychological impact consumer culture can have on how individuals view themselves and on their emotional welfare. It looks at the social psychological dimensions of having, buying and wanting material goods, as well as the pursuit of media-hyped appearance ideals. In particular, it focuses on: the purchasing of material goods as a means of expressing and seeking identity, and the negative consequences of this psychological buying motivations in conventional buying environments and on the Internet the unrealistic socio-cultural beauty ideals embodied by idealized models. Throughout, different approaches from social psychology are integrated, such as self-completion, self-discrepancy and value theory, to create a comprehensive theoretical framework for understanding the impact of internalising core consumer culture ideals on how individuals see themselves and the implications this has for their psychological and physical health. This book is of interest to anybody who wants to find out more about the psychological effects of living in modern consumer societies on children, adolescents, and adults. More specifically, it will be of interest to students and researchers in social psychology, sociology, media studies, communication and other social sciences, as well as to psychologists, health workers, and practitioners interested in the topics of identity, consumption pathologies, body image, and body-related behaviours.

Author:
Publisher:
ISBN:
Category :
Languages : en
Pages : 96

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Book Description
The Bulletin of the Atomic Scientists is the premier public resource on scientific and technological developments that impact global security. Founded by Manhattan Project Scientists, the Bulletin's iconic "Doomsday Clock" stimulates solutions for a safer world.