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Author: Mahera Mazhar Publisher: ISBN: Category : Languages : en Pages : 8
Book Description
The objective of this study is to determine role of packaging on consumer's buying behavior. The purpose of this research is to examine the essential factors, which are driving then success of a brand. This research also identified the relationship between the dependent and independent variables. This is the primary research and data has been collected through questionnaire and for analysis purpose SPSS software has been used. In this study samples of 300 respondents has been collected and tested the reliability of the model. According to the finding of the research study, it has been observed that the packaging is the most important factor. It is further concluded that the packaging elements like its color, Packaging material, Design of Wrapper and innovation are more important factors when consumers making any buying decision. Finally it has also been concluded that the Packaging is one of the most important and powerful factor, which influences consumer's purchase decision.
Author: Mahera Mazhar Publisher: ISBN: Category : Languages : en Pages : 8
Book Description
The objective of this study is to determine role of packaging on consumer's buying behavior. The purpose of this research is to examine the essential factors, which are driving then success of a brand. This research also identified the relationship between the dependent and independent variables. This is the primary research and data has been collected through questionnaire and for analysis purpose SPSS software has been used. In this study samples of 300 respondents has been collected and tested the reliability of the model. According to the finding of the research study, it has been observed that the packaging is the most important factor. It is further concluded that the packaging elements like its color, Packaging material, Design of Wrapper and innovation are more important factors when consumers making any buying decision. Finally it has also been concluded that the Packaging is one of the most important and powerful factor, which influences consumer's purchase decision.
Author: Adam Muhammad Amir Publisher: LAP Lambert Academic Publishing ISBN: 9783659660443 Category : Languages : en Pages : 100
Book Description
This research paper examines the impact of packaging elements on consumer buying behavior. The motivation for carrying out this study is to know how packaging elements impact on consumers buying behavior. Packaging has now changed its traditional role of protecting the product to communicate a complete message about the product, to get the consumer attention on retail stores and to provide convenience for consumers to use the product (Rundh, 2013). It is important for firms, marketers and packaging designers to know how packaging influences consumers' purchase decisions. In order to know the impact of packaging on consumers the study was carried out to find the relationship between packaging elements and consumer buying behavior. The packaging elements were further divided into visual elements and verbal elements. Visual elements included packaging color, packaging design, packaging material, packaging size and packaging graphics. Verbal elements included nutritional information, product information and country-of-origin.
Author: MD ASHRAF HARUN Publisher: ISBN: Category : Languages : en Pages : 0
Book Description
This paper aims at analysing the impact of cosmetic products' packaging on consumer buying behaviour. The objective of this study is to determine the impact of packaging elements on consumer buying decision process for cosmetic products. Packaging is considered as a strategic tool to amplify the competitiveness of products. The packaging elements that influence the consumer buying behaviour are colour, design, label, language, printed information, background image, innovative packaging, packaging material quality and font style. This study is based on both primary and secondary data. To conduct the research, convenience sampling has been adopted as it is least expensive, least time consuming and most convenient. The study shows that innovative packaging of cosmetics has the most influential effect on consumer buying behaviour compared to the other packaging elements. The demographic characteristics of the target consumers must be studied while designing package for cosmetics as consumers' buying behaviour varies in terms of their gender, age and occupation. This study can be a useful tool for all cosmetic companies who are likely to survive in the competitive market of the cosmetic industry and sustain their good image.
Author: Marianne R. Klimchuk Publisher: John Wiley & Sons ISBN: 111802706X Category : Design Languages : en Pages : 256
Book Description
The fully updated single-source guide to creating successful packaging designs for consumer products Now in full-color throughout, Packaging Design, Second Edition has been fully updated to secure its place as the most comprehensive resource of professional information for creating packaging designs that serve as the marketing vehicles for consumer products. Packed with practical guidance, step-by-step descriptions of the creative process, and all-important insights into the varying perspectives of the stakeholders, the design phases, and the production process, this book illuminates the business of packaging design like no other. Whether you're a designer, brand manager, or packaging manufacturer, the highly visual coverage in Packaging Design will be useful to you, as well as everyone else involved in the process of marketing consumer products. To address the most current packaging design objectives, this new edition offers: Fully updated coverage (35 percent new or updated) of the entire packaging design process, including the business of packaging design, terminology, design principles, the creative process, and pre-production and production issues A new chapter that puts packaging design in the context of brand and business strategies A new chapter on social responsibility and sustainability All new case studies and examples that illustrate every phase of the packaging design process A history of packaging design covered in brief to provide a context and framework for today's business Useful appendices on portfolio preparation for the student and the professional, along with general legal and regulatory issues and professional practice guidelines
Author: Muhammad Amir Adam Publisher: ISBN: Category : Languages : en Pages : 0
Book Description
This research paper examines the impact of packaging elements on consumer buying behavior. The motivation for carrying out this study is to know how packaging elements impact on consumers buying behaviour. In order to know the impact of packaging on consumers the study was carried out to find the relationship between verbal elements of packaging and consumer buying behavior. Verbal elements included nutritional information, product information and country-of-origin. In this study verbal elements of packaging are independent variables and consumer buying behavior is the dependent variable. The findings of the research have revealed that varieties of milk (r=-.070) has a negative correlation with consumer buying behavior in product information, however, expiry date mentioned on the product (r=.033) and manufacturer's name (r=.061) are positively correlated. Nutritional information (r=.655) is highly and positively correlated with consumer buying behavior, which is significant. Country of origin (r=.619), is also highly and positively correlated with consumer buying behavior, which is significant.
Author: Nawaz Ahmad Publisher: ISBN: Category : Languages : en Pages : 0
Book Description
The study was conducted to determine which elements of product packaging are the most significant and how they impact consumer buying behavior. Due to increasing self-service and changing consumer lifestyles, the internet in packaging as a tool of sales promotion and stimulator of impulsive buying behavior is growing increasingly. So packaging performs an important role in marketing and encouraging or even sometimes discouraging the consumer from buying a product, especially at the point of sale or at the time when a consumer is choosing from among different brands of similar products type. This could be treated as one of the most important factor influencing a consumer's purchase decision. This study was conducted keeping in view the importance of product packaging and the great impact it can make on the purchase decision, after studying different aspects and components of packaging. It was found that the colors of packaging is the most important and significant feature at 1%, followed by a picture or image of the purchasing which is significant at 10%.
Author: Carlos Velasco Publisher: Springer ISBN: 3319949772 Category : Business & Economics Languages : en Pages : 381
Book Description
This edited collection presents state-of-the-art reviews of the latest developments in multisensory packaging design. Bringing together leading researchers and practitioners working in the field, the contributions consider how our growing understanding of the human senses, as well as new technologies, will transform the way in which we design, interact with, and experience food and beverage, home and personal care, and fast-moving consumer products packaging. Spanning all of the senses from colour meaning, imagery and font, touch and sonic packaging, a new framework for multisensory packaging analysis is outlined. Including a number of case studies and examples, this book provides both practical application and theoretical discussion to appeal to students, researchers, and practitioners alike.
Author: Muhammad Amir Adam Publisher: ISBN: Category : Languages : en Pages : 0
Book Description
This research paper examines the impact of packaging elements on consumer buying behavior. The motivation for carrying out this study is to know how packaging elements impact on consumers buying behavior. In order to know the impact of visual elements packaging on consumers the study was carried out to find the relationship between packaging elements and consumer buying behavior. Visual elements included packaging color, packaging design, packaging material, packaging size and packaging graphics. In this study visual elements of packaging are independent variables and consumer buying behavior is the dependent variable. The findings of the research have revealed that there is a positive correlation between packaging cap (r = .104), rectangular packaging design (r = .062), and convenience in handling (r = .057) with consumer buying behavior in packaging design. However, there is a negative correlation between easy-to-tear pouch packaging (r = -.046) and consumer buying behavior. In packaging material, Tetrapak (r = .137) has a positive correlation with consumer buying behavior, which is significant. On the other hand, glass bottles (r = -.032) and plastic bottles (r = -.039) are negatively correlated with consumer buying behavior. In packaging color brand recognition through color (r = .020), association of green color with packaged milk (r = .019), association of blue color with packaged milk (r = .011) and association of red color with packaged milk (r = .062) are positively correlated with consumer buying behavior. Packaging size of 1.5 liters (r = .044), packaging size of 1 liters (r = .100) packaging size of 500 ml (r = .006) and availability of packaged milk in all sizes (r = .026) are positively correlated with consumer buying behavior. However, packaging size of 250 ml (r = -.044) is negatively correlated with consumer buying behavior. In packaging graphics font style (r = .263) and good packaging graphics (r = .219) shows a positive correlation with consumer buying behavior, which is significant.
Author: Richard Bagozzi Publisher: McGraw-Hill Education (UK) ISBN: 0335230563 Category : Psychology Languages : en Pages : 238
Book Description
How do consumers process information? How do they make choices and decisions? How are decisions translated into actions of consumption? How can marketing influence and respond to consumers? The Social Psychology of Consumer Behaviour illuminates an area of intense academic and wider interest, bringing together research and practical insights into how theories in social psychology can be applied to consumer behaviour. Core themes include information processing and social cognition, communication processes, attitude models, emotion, social identity theory, and action theory. Within each of the major areas of social psychology, a historical perspective is provided, current knowledge reviewed, theories and findings critiqued, and directions for future research appraised. The Social Psychology of Consumer Behaviour provides a deeper perspective than standard texts which tend to be either atheoretical, overly encyclopedic, or outdated. It considers why consumers buy what they do, and how they go about making individual and group decisions concerning consumption. The result is essential reading for students, researchers and practitioners in psychology and marketing, as well as for those in related fields such as public policy, public health, health psychology, political science and sociology.
Author: Melvin A. Pascall Publisher: John Wiley & Sons ISBN: 1119126878 Category : Technology & Engineering Languages : en Pages : 296
Book Description
A comprehensive review of the many new developments in the growing food processing and packaging field Revised and updated for the first time in a decade, this book discusses packaging implications for recent nonthermal processing technologies and mild food preservation such as high pressure processing, irradiation, pulsed electric fields, microwave sterilization, and other hurdle technologies. It reviews typical nonthermal processes, the characteristics of food products after nonthermal treatments, and packaging parameters to preserve the quality and enhance the safety of the products. In addition, the critical role played by packaging materials during the development of a new nonthermal processed product, and how the package is used to make the product attractive to consumers, is discussed. Packaging for Nonthermal Processing of Food, Second Edition provides up to date assessments of consumer attitudes to nonthermal processes and novel packaging (both in the U.S. and Europe). It offers a brand new chapter covering smart packaging, including thermal, microbial, chemical, and light sensing biosensors, radio frequency identification systems, and self-heating and cooling packaging. There is also a new chapter providing an overview of packaging laws and regulations in the United States and Europe. Covers the packaging types required for all major nonthermal technologies, including high pressure processing, pulsed electric field, irradiation, ohmic heating, and others Features a brand new chapter on smart packaging, including biosensors (thermal-, microbial-, chemical- and light-sensing), radio frequency identification systems, and self-heating and cooling packaging Additional chapters look at the current regulatory scene in the U.S. and Europe, as well as consumer attitudes to these novel technologies Editors and contributors bring a valuable mix of industry and research experience Packaging for Nonthermal Processing of Food, Second Edition offers many benefits to the food industry by providing practical information on the relationship between new processes and packaging materials, to academia as a source of fundamental knowledge about packaging science, and to regulatory agencies as an avenue for acquiring a deeper understanding of the packaging requirements for new processes.
Author: Mahera Mazhar
Author: Mahera Mazhar
Author: Adam Muhammad Amir
Author: MD ASHRAF HARUN
Author: Marianne R. Klimchuk
Author: Muhammad Amir Adam
Author: Nawaz Ahmad
Author: Carlos Velasco
Author: Muhammad Amir Adam
Author: Richard Bagozzi
Author: Melvin A. Pascall