Author: Harry Mason KaiserPublisher:
ISBN:
Category : Advertising
Languages : en
Pages : 24
Book Description
Impact of National Generic Dairy Advertising on Dairy Markets, 1984-95
Author: Harry Mason KaiserPublisher:
ISBN:
Category : Advertising
Languages : en
Pages : 24
Book Description
Impact of National Generic Dairy Advertising on Dairy Markets, 1984-97
Author: Harry Mason KaiserPublisher:
ISBN:
Category : Advertising
Languages : en
Pages : 32
Book Description
Impact of National Generic Dairy Advertising on Dairy Markets, 1984-96
Author: Harry Mason KaiserPublisher:
ISBN:
Category : Advertising
Languages : en
Pages : 38
Book Description
Technical Bulletin
Author: Impact of Generic Fluid Milk and Cheese Advertising on Dairy Markets 1984-99
Author: Harry Mason KaiserPublisher:
ISBN:
Category : Advertising
Languages : en
Pages : 42
Book Description
Impact of Generic Fluid Milk and Cheese Advertising on Dairy Markets 1984-98
Author: Harry Mason KaiserPublisher:
ISBN:
Category : Advertising
Languages : en
Pages : 46
Book Description
An Economic Analysis of Generic Milk Advertising Impacts on Markets in New York State
Author: John E. LenzPublisher:
ISBN:
Category : Advertising
Languages : en
Pages : 32
Book Description
The Impact of Generic Advertising on Fluid Milk Demand in New York City
Author: Yu WangThe Economics of Commodity Promotion Programs
Author: Harry Mason KaiserPublisher: Peter Lang
ISBN: 9780820472713
Category : Business & Economics
Languages : en
Pages : 448
Book Description
Mandated agricultural commodity promotion programs - such as «Got Milk» - are highly visible, economically important, and controversial. In recent years, these programs have spent more than $1 billion on generic commodity promotion. They are authorized by producer referenda and funded using mandatory commodity taxes on producers and/or handlers. These programs have been the subject of much dispute and litigation, especially in California, which is home to a large number of them. This book takes a comprehensive look at the economic consequences and the resulting legal implications of commodity promotion programs in California, and distills the key consequences for similar programs on a national scale.
Advertising and Differentiated Products
Author: Michael R. BayePublisher: Elsevier
ISBN: 0762308230
Category : Business & Economics
Languages : en
Pages : 310
Book Description
This volume of papers develops the competence perspective on learning and dynamic capabilities development. The first two papers explore how organizational competence and dynamic capabilities can support the competitive position of a firm. The next two papers are devoted to strategic, organizational, and behavioral perspectives on processes of competence development. The final four papers explore the intellectual challenges that managers face in striking a strategic balance between processes of competence building and competence leveraging. Taken together, the papers in this volume provide a bridge between many traditional management concepts, frameworks, and theoretical perspectives. [Resumen de editor].