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Author: Alice Harter Publisher: BoD – Books on Demand ISBN: 3758306841 Category : Business & Economics Languages : en Pages : 162
Book Description
Delivery speed is one of the most important factors influencing consumer decision-making in e-commerce. Retailers have responded by continuously decreasing their average delivery times. This trend towards faster delivery has led to the emergence of a new business model that is transforming online-to-offline markets by providing a new time-critical service: Quick commerce promises to deliver products to consumers within minutes, ensuring almost immediate gratification of instant consumer needs. The main objective of this cumulative dissertation is to provide a better understanding of delivery time in quick commerce and its impact on consumer behavior. To this end, the author presents three independent articles, which are nested in a general introduction and conclusion. Article 1 is a systematic literature review that establishes the foundation for the dissertation by reviewing consumer responses to waiting time in various settings. Article 2 investigates how deviations from communicated delivery times relate to consumer repurchase behavior in quick commerce. Article 3 examines how consumers' purchase intentions depend on both their motivation for the purchase and the product type in question. The results of this dissertation contribute to prior research by (1) synthesizing and integrating existing evidence on consumer responses to waiting times, (2) providing knowledge about the effects of late and early deliveries on consumer behavior in quick commerce, and (3) improving the understanding of two important purchase factors (purchase motivation and product type) that may moderate the effect of delivery time on consumer behavior.
Author: Alice Harter Publisher: BoD – Books on Demand ISBN: 3758306841 Category : Business & Economics Languages : en Pages : 162
Book Description
Delivery speed is one of the most important factors influencing consumer decision-making in e-commerce. Retailers have responded by continuously decreasing their average delivery times. This trend towards faster delivery has led to the emergence of a new business model that is transforming online-to-offline markets by providing a new time-critical service: Quick commerce promises to deliver products to consumers within minutes, ensuring almost immediate gratification of instant consumer needs. The main objective of this cumulative dissertation is to provide a better understanding of delivery time in quick commerce and its impact on consumer behavior. To this end, the author presents three independent articles, which are nested in a general introduction and conclusion. Article 1 is a systematic literature review that establishes the foundation for the dissertation by reviewing consumer responses to waiting time in various settings. Article 2 investigates how deviations from communicated delivery times relate to consumer repurchase behavior in quick commerce. Article 3 examines how consumers' purchase intentions depend on both their motivation for the purchase and the product type in question. The results of this dissertation contribute to prior research by (1) synthesizing and integrating existing evidence on consumer responses to waiting times, (2) providing knowledge about the effects of late and early deliveries on consumer behavior in quick commerce, and (3) improving the understanding of two important purchase factors (purchase motivation and product type) that may moderate the effect of delivery time on consumer behavior.
Author: Publisher: BoD – Books on Demand ISBN: 1803561823 Category : Business & Economics Languages : en Pages : 272
Book Description
The complexities of consumer behavior call for comprehensive and detailed analytical studies. The need for both businesses and academics across the world to understand the behavior of consumers in crisis situations has been clearly illustrated by the Covid pandemic. A New Era of Consumer Behavior - In and Beyond the Pandemic presents research on both theoretical and practical aspects of this topic in three sections: “Digital Shifts in Consumer Behavior”, “Digitalization of Consumer Behavior in the Tourism Sector” and “Consumer Protection and Sustainability”.
Author: Naim, Arshi Publisher: IGI Global ISBN: 1668481685 Category : Business & Economics Languages : en Pages : 433
Book Description
In today’s modern world, it is essential for businesses to remain competitive and up to date on the latest technology that can support their processes. The use of the internet of things (IoT) in marketing, particularly in digital marketing, is an evolving field that requires further study to better understand its potential. Global Applications of the Internet of Things in Digital Marketing focuses on the applications of IoT in customizing content and developing a data-based marketing framework that helps marketers create different experiences in bridging the digital and physical world, develop a closer connection with the consumers, and provide highly contextual and tailored messages to consumers. Covering key topics such as brand image, social media, and website development, this premier reference source is ideal for business owners, managers, marketers, researchers, scholars, academicians, practitioners, instructors, and students.
Author: Keikhosrokiani, Pantea Publisher: IGI Global ISBN: 1668441705 Category : Business & Economics Languages : en Pages : 484
Book Description
The emergence of new technologies within the industrial revolution has transformed businesses to a new socio-digital era. In this new era, businesses are concerned with collecting data on customer needs, behaviors, and preferences for driving effective customer engagement and product development, as well as for crucial decision making. However, the ever-shifting behaviors of consumers provide many challenges for businesses to pinpoint the wants and needs of their audience. The Handbook of Research on Consumer Behavior Change and Data Analytics in the Socio-Digital Era focuses on the concepts, theories, and analytical techniques to track consumer behavior change. It provides multidisciplinary research and practice focusing on social and behavioral analytics to track consumer behavior shifts and improve decision making among businesses. Covering topics such as consumer sentiment analysis, emotional intelligence, and online purchase decision making, this premier reference source is a timely resource for business executives, entrepreneurs, data analysts, marketers, advertisers, government officials, social media professionals, libraries, students and educators of higher education, researchers, and academicians.
Author: United Nations Publications Publisher: ISBN: 9789211130133 Category : Political Science Languages : en Pages : 154
Book Description
This publication assesses the impact of COVID-19 on e-commerce and digital trade. While the pandemic caused a sharp deceleration in economic activity, it also led to a rapid acceleration of e-commerce. With restrictions on movement and other public health interventions in place, digital solutions have become essential to continued delivery of economic and social activities. And, as the digital economy and e-commerce play an increased role in Sustainable Development, stakeholders at all levels have a responsibility to ensure that these technologies play a positive and powerful role in national and international recovery efforts. Indeed, those that can harness the potential of e-commerce will be better placed to benefit from global markets for their goods and services, while those that fail to do so risk falling behind. Thus, the critical global policy challenge that emerges from this study is that greater efforts are needed to help reduce inequalities in e-trade readiness that currently prevail amongst countries.
Author: Management Association, Information Resources Publisher: IGI Global ISBN: 1799889580 Category : Business & Economics Languages : en Pages : 1964
Book Description
In the next few years, it is expected that most businesses will have transitioned to the use of electronic commerce technologies, namely e-commerce. This acceleration in the acceptance of e-commerce not only changes the face of business and retail, but also has introduced new, adaptive business models. The experience of consumers in online shopping and the popularity of the digital marketplace have changed the way businesses must meet the needs of consumers. To stay relevant, businesses must develop new techniques and strategies to remain competitive in a changing commercial atmosphere. The way in which e-commerce is being implemented, the business models that have been developed, and the applications including the benefits and challenges to e-commerce must be discussed to understand modern business. The Research Anthology on E-Commerce Adoption, Models, and Applications for Modern Business discusses the best practices, latest strategies, and newest methods for implementing and using e-commerce in modern businesses. This includes not only a view of how business models have changed and what business models have emerged, but also provides a focus on how consumers have changed in terms of their needs, their online behavior, and their use of e-commerce services. Topics including e-business, e-services, mobile commerce, usability models, website development, brand management and marketing, and online shopping will be explored in detail. This book is ideally intended for business managers, e-commerce managers, marketers, advertisers, brand managers, executives, IT consultants, practitioners, researchers, academicians, and students interested in how e-commerce is impacting modern business models.
Author: Fritz Dufour, MBA, DESS Publisher: Fritz Dufour ISBN: Category : Science Languages : en Pages : 223
Book Description
The main theme of this book is the impacts of speed and time optimization on reality, or more precisely on our modern society. But first, it sets the background by exploring the physics behind the concepts of speed and time, how they came about, how we became aware of them, and how did the new world of speed emerge, and why does it seem to be inescapable? It explores the speed of light and the speed of sound by linking them to our environment. It introduces the notion of Arrow of time or entropy, which grows from the past to the present, is expected to keep growing in the future, and hypothesizes that this is perhaps why our craving for speed and time optimization is here to stay with no end in sight. An important point discussed is that because of memories and experiences, people may choose to live either in the past, present, or future, which leads to the notions of presentism and eternalism. The book argues that while for presentists only the present is real, for eternalists both the past, present, and future are equally real. The book makes the case about speed and time optimization as a legacy of modernity by laying out the differences between modernism, modernization, and modernity itself. It shows how modernity is all about the now or the present, rather than the past and, how, as such, it’s all about the new. So then, the changes that are now happening in our modern world can be traced back to a segment of history that dates back to the beginning of modernity, that is, which began with the Protestant Reformation and, is now rapidly approaching closure in the world of today’s extreme finance. It argues about the technological implications of speed and time in the 21st century. It shows how technology has become an integral part of human existence and that it is inconceivable one can even think of escaping it. This Part III of the series shows the link between high-speed trading and faster connectivity and faster computers. It shows how, thanks to the Internet, information became freely accessible and is spreading faster and faster. It shows how supercomputers not only allow people to address the biggest and most complex problems, they also allow people to solve problems faster, even those that could fit on servers or clusters of PCs. This rapid time to solution is critical in some aspects of emergency preparedness and national defense, where the solutions produced are only valuable if they can be acted on in a timely manner. Finally, the social and psychological implications of speed and time in the 21st century are also addressed by considering the upside and the downside of moving fast, meaning leading a fast-paced life. The argument presented in the book is based on the analysis and the importance of stress in our daily lives and also explains the notion of chronobiology. Our biological clocks drive our circadian rhythms. An interesting point is that blind people may not perceive time the same way as the non-blind. Furthermore, the book shows how we perceive time differently as we age compared to when we were young. It also makes the case for the perception of time in dreams and in real life. Speed and time optimization may be deceiving, according to this Part III of the series. This can be proven by questions such as, (1) Is going over the speed limit really worth it? and (2) Is the saying “Slow down to go faster” a paradox?
Author: Alice Harter
Author: Alice Harter
Author: Alice Harter
Author: Nadia Mansour
Author: 
Author: Naim, Arshi
Author: Keikhosrokiani, Pantea
Author: United Nations Publications
Author: Management Association, Information Resources
Author: Fritz Dufour, MBA, DESS
Author: John A. Howard