Imagining Consumers

Imagining Consumers PDF Author: Regina Lee Blaszczyk
Publisher: JHU Press
ISBN: 1421437252
Category : Business & Economics
Languages : en
Pages : 420

Book Description
Winner of the Hagley Prize in Business History from The Hagley Museum and Library and the Business History ConferenceSelected by Choice Magazine as an Outstanding Academic Title Originally published in 1999. Imagining Consumers tells for the first time the story of American consumer society from the perspective of mass-market manufacturers and retailers. It relates the trials and tribulations of china and glassware producers in their contest for the hearts of the working- and middle-class women who made up more than eighty percent of those buying mass-manufactured goods by the 1920s. Based on extensive research in untapped corporate archives, Imagining Consumers supplies a fresh appraisal of the history of American business, culture, and consumerism. Case studies illuminate decision making in key firms—including the Homer Laughlin China Company, the Kohler Company, and Corning Glass Works—and consider the design and development of ubiquitous lines such as Fiesta tableware and Pyrex Ovenware.

Imagining consumers

Imagining consumers PDF Author: Regina L. Blaszczyk
Publisher:
ISBN:
Category :
Languages : de
Pages : 0

Book Description


Imagining the Internet

Imagining the Internet PDF Author: Janna Quitney Anderson
Publisher: Rowman & Littlefield Publishers
ISBN: 0742568660
Category : Science
Languages : en
Pages : 319

Book Description
In the early 1990s, people predicted the death of privacy, an end to the current concept of 'property,' a paperless society, 500 channels of high-definition interactive television, world peace, and the extinction of the human race after a takeover engineered by intelligent machines. Imagining the Internet zeroes in on predictions about the Internet's future and revisits past predictions—and how they turned out. It gives the history of communications in a nutshell, illustrating the serious impact of pervasive networks and how they will change our lives over the next century.

Imagining the Global

Imagining the Global PDF Author: Fabienne Darling-Wolf
Publisher: University of Michigan Press
ISBN: 0472900153
Category : Social Science
Languages : en
Pages : 201

Book Description
Based on a series of case studies of globally distributed media and their reception in different parts of the world, Imagining the Global reflects on what contemporary global culture can teach us about transnational cultural dynamics in the 21st century. A focused multisited cultural analysis that reflects on the symbiotic relationship between the local, the national, and the global, it also explores how individuals’ consumption of global media shapes their imagination of both faraway places and their own local lives. Chosen for their continuing influence, historical relationships, and different geopolitical positions, the case sites of France, Japan, and the United States provide opportunities to move beyond common dichotomies between East and West, or United States and “the rest.” From a theoretical point of view, Imagining the Global endeavors to answer the question of how one locale can help us understand another locale. Drawing from a wealth of primary sources—several years of fieldwork; extensive participant observation; more than 80 formal interviews with some 160 media consumers (and occasionally producers) in France, Japan, and the United States; and analyses of media in different languages—author Fabienne Darling-Wolf considers how global culture intersects with other significant identity factors, including gender, race, class, and geography. Imagining the Global investigates who gets to participate in and who gets excluded from global media representation, as well as how and why the distinction matters.

Imagining Consumers

Imagining Consumers PDF Author: Regina Lee Blaszczyk
Publisher:
ISBN:
Category : Ceramic industries
Languages : en
Pages : 0

Book Description


Imagining Welfare Futures

Imagining Welfare Futures PDF Author: Gordon Hughes
Publisher: Routledge
ISBN: 1134676808
Category : Health & Fitness
Languages : en
Pages : 182

Book Description
Imagining Welfare Futures explores possible futures of welfare by considering different types of relationship between the public and the state through which social welfare may be organized beyond the millennium. By drawing on contemporary debates about the 'citizen', 'the community' and 'the consumer', the book explores what each of these imaginary figures might mean for the next generation of welfare users.

Beyond Consumer Capitalism

Beyond Consumer Capitalism PDF Author: Justin Lewis
Publisher: John Wiley & Sons
ISBN: 0745671667
Category : Social Science
Languages : en
Pages : 243

Book Description
Consumer capitalism dominates our economy, our politics and our culture. Yet there is a growing body of research from a range of disciplines that suggests that consumer capitalism may be past its sell-by date. Beyond Consumer Capitalism begins by showing how, for people in the developed world, consumer capitalism has become economically and environmentally unsustainable and is no longer able to deliver its abiding promise of enhancing quality of life . This cutting-edge book then asks why we devote so little time and effort to imagining other forms of human progress. The answer, Lewis suggests, is that our cultural and information industries limit rather than stimulate critical thinking, keeping us on the treadmill of consumption and narrowing our vision of what constitutes progress. If we are to find a way out of this cul de sac, Lewis argues, we must begin by analysing the role of media in consumer capitalism and changing the way we organize media and communications. We need a cultural environment that encourages rather than stifles new ideas about what guides our economy and our society. Timely and compelling, Beyond Consumer Capitalism will have strong appeal to students and scholars of media studies, cultural studies and consumer culture.

Imagining Latin America

Imagining Latin America PDF Author: Nicola Jones
Publisher: Boydell & Brewer
ISBN: 1855663295
Category : Literary Criticism
Languages : en
Pages : 231

Book Description
A new and innovative approach to Latin American Studies which makes an important contribution to contemporary debates about cultural appropriation and the integration of immigrant communities

Inside Your Customer's Imagination

Inside Your Customer's Imagination PDF Author: Chip R. Bell
Publisher: Berrett-Koehler Publishers
ISBN: 1523090227
Category : Business & Economics
Languages : en
Pages : 169

Book Description
“A journey into a powerful idea . . . the more people you involve as creators and contributors, the greater your innovation capacity.” —Polly LaBarre, New York Times-bestselling coauthor of Mavericks at Work Organizations need to offer customers breakthrough products, services, and solutions to effectively compete in today’s innovation-hungry economy. The challenge is customers often don’t know precisely what they want. As Henry Ford is reputed to have said, “If I had asked people what they wanted, they would have said faster horses.” To surprise and awe your customers, Chip Bell advises developing co-creation partnerships with them. Co-creation partnerships are about fulfilling customers’ hopes and aspirations, not just their needs and expectations. Co-creation partnerships require (1) curiosity that uncovers insight, (2) grounding that promotes clear focus, (3) discovery that fosters risk-taking, (4) trust that safeguards partnership purity, and (5) passion that inspires energized generosity. Using examples from organizations like McDonald’s, DHL, Marriott, Lockheed Martin, Discover Financial, Ultimate Software, and many more, Bell shows how co-creation partnerships enable you to tap into the treasure trove of ideas, ingenuity, and genius-in-the-raw within every customer. “Innovation through partnership is the blueprint for business growth in the future. Inside Your Customer’s Imagination provides the instruction and inspiration to make it a success.”—Marshall Goldsmith, #1 New York Times-bestselling author “Chip Bell’s unique perspective, lively illustrations, and practical advice result in one terrific resource for anyone eager to tap a customer’s ingenuity for creating breakthrough results.” —Jeanne Bliss, founder and CEO, CustomerBliss; and cofounder, Customer Experience Professionals Association (CXPA)

Imagining the Possibilities

Imagining the Possibilities PDF Author: Diane L. Fazzi
Publisher: American Foundation for the Blind
ISBN: 9780891283829
Category : Education
Languages : en
Pages : 386

Book Description
Imagining the possibilities explores approaches to creative methods on how to teach various orientation and mobility (O & M) techniques to people who are blind or visually impaired, including those with multiple disabilities. This is a hands-on teaching resource for preservice and practicing O & M specialists. It offers materials, samples, and creative teaching strategies that will effectively help students. Each chapter in Imagining the possibilities provides specific examples and strategies for assessment and instruction in O & M, including Idea Boxes with teaching tips, sample lesson plans, and appendices that give sample materials.