Image of Istanbul Impact of ECoC 2010 on Rebranding the City PDF Download

Author:
Publisher:
ISBN:
Category :
Languages : en
Pages : 232

View

Book Description

Author: Evinç Do_an
Publisher: Lulu.com
ISBN: 1910781231
Category : Business & Economics
Languages : en
Pages : 224

View

Book Description
IMAGE OF ISTANBUL, IMPACT OF ECOC 2010 ON THE CITY IMAGE by Evinç Doğan is a unique analysis of the city image of Istanbul during the 2010 ECOC mega event. Istanbul "took the stage" as one of the three European Capital of Culture (ECoC) cities in 2010. In this spectacle, the urban spaces were projected as the theatre décor while residents and visitors became the spectators. The images of Istanbul pile up in videos and posters to show the city in every aspect in which everything becomes mishmash and the message gets lost in the chaos. While Istanbul is depicted as a mystified city through Orientalist representations, this image of Istanbul moves between the opposite ends of the contrasting pairs, and in contestation. Evinç Doğan holds a PhD in Management and Development of Cultural Heritage from IMT Institute for Advanced Studies Lucca (Italy). Graduate of Istanbul Technical University and Bogazici University, she has been a visiting research fellow at Regent's University London.

Author: Evinc Dogan
Publisher:
ISBN: 9781910781227
Category :
Languages : en
Pages : 224

View

Book Description
IMAGE OF ISTANBUL, IMPACT OF ECOC 2010 ON THE CITY IMAGE by Evinc Dogan offers a unique analysis of the city image by reading posters of a mega event in 2010. Istanbul "took the stage" as one of the three European Capital of Culture (ECoC) cities in 2010. In this spectacle, the urban spaces were projected as the theatre decor while residents and visitors became the spectators. The images of Istanbul pile up in videos and posters to show the city in every aspect in which everything becomes mishmash and the message gets lost in the chaos. While Istanbul is depicted as a mystified city through Orientalist representations, this image of Istanbul moves between the opposite ends of the contrasting pairs, and in contestation."

Author: Greg Richards
Publisher: Routledge
ISBN: 1136440143
Category : Business & Economics
Languages : en
Pages : 536

View

Book Description
Processes of globalization, economic restructuring and urban redevelopment have placed events at the centre of strategies for change in cities. Events offer the potential to achieve economic, social, cultural and environmental outcomes within broader urban development strategies. This volume: * analyzes the process of cultural event development, management and marketing and links these processes to their wider cultural, social and economic context * provides a unique blend of practical and academic analysis, with a selection of major events and festivals in cities where ‘eventfulness’ has been an important element of development strategy * examines the reasons why different stakeholders should collaborate, as well as the reasons why cities succeed or fail to develop events and become eventful Eventful Cities evaluates theoretical perspectives and links theory and practice through case studies of cities and events across the world. Critical success factors are identified which can help to guide cities and regions to develop event strategies. This book is essential reading for any undergraduate or graduate student and all practitioners and policy-makers involved in event management, cultural management, arts administration, urban studies, cultural studies and tourism.

Author: Ronan Paddison
Publisher: Routledge
ISBN: 1317997670
Category : Architecture
Languages : en
Pages : 283

View

Book Description
The idea that culture can be employed as a driver for urban economic growth has become part of the new orthodoxy by which cities seek to enhance their competitive position. Such developments reflect not only the rise to prominence of the cultural sphere in the contemporary (urban) economy, but how the meaning of culture has been redefined to include new uses in order to meet social, economic and political objectives. This significant book focuses on the ability of cultural investment to meet the rhetoric of social inclusion and the extent to which it offers sustainable solutions to the problems of the city. To this end it focuses on the meanings and practice of culture-led policy within the city and its evaluation is proposed. Paddison and Miles have edited an innovative book which presents a series of diverse case studies to challenge the ‘one size fits all’ model of culture-led urban regeneration - a key concern being the extent to which culture-led regeneration can genuinely fulfil the expectations that policy-makers and urban commentators have of it. This book was previously published as a special issue of Urban Studies.

Author: Nigel Morgan
Publisher: Routledge
ISBN: 1136411097
Category : Business & Economics
Languages : en
Pages : 328

View

Book Description
In today's highly competitive market, many destinations - from individual resorts to countries - are adopting branding techniques similar to those used by 'Coca Cola', 'Nike' and 'Sony' in an effort to differentiate their identities and to emphasize the uniqueness of their product. By focusing on a range of global case studies, Destination Branding demonstrates that the adoption of a highly targeted, consumer research-based, multi-agency 'mood branding' initiative leads to success every time.

Author: Ibrahim Sirkeci
Publisher: Springer Science & Business Media
ISBN: 3642367755
Category : Business & Economics
Languages : en
Pages : 78

View

Book Description
Transnational Marketing and Transnational Consumers are becoming increasingly common in today's globalizing and fast moving world of business. This book presents a fresh perspective focusing on the transnational character of organizations and firms while underlining the importance of the transnationality of marketing strategies for success. At the same time, it introduces the novel concepts of Transnational Consumers and Transnational Mobile Consumers which take into account the increasing human mobility and its implications for marketing success. This book gives flesh to the ever popular shorthand "glocal" referring to strategies thinking globally but acting locally. This is the reality of current business environment where the norm is fast mobility of goods, services, finance, and consumers.​ Transnational Mobility of Consumers is of increasing importance for understanding transnational marketing. Prof. Ibrahim Sirkeci’s new book, Transnational Marketing and Transnational Consumers, deals with this important issue in an excellent way. The book is highly recommendable for both academics and practitioners in International Marketing. Svend Hollensen University of Southern Denmark Author of ‘Global Marketing’ (Pearson)

Author: Management Association, Information Resources
Publisher: IGI Global
ISBN: 1522517944
Category : Business & Economics
Languages : en
Pages : 1838

View

Book Description
Effective marketing techniques are a driving force behind the success or failure of a particular product or service. When utilized correctly, such methods increase competitive advantage and customer engagement. Advertising and Branding: Concepts, Methodologies, Tools, and Applications is a comprehensive reference source for the latest scholarly material on emerging technologies, techniques, strategies, and theories for the development of advertising and branding campaigns in the modern marketplace. Featuring extensive coverage across a range of topics, such as customer retention, brand identity, and global advertising, this innovative publication is ideally designed for professionals, researchers, academics, students, managers, and practitioners actively involved in the marketing industry.

Author: Nicola Bellini
Publisher: Springer
ISBN: 3319268775
Category : Business & Economics
Languages : en
Pages : 344

View

Book Description
This book critically explores the interconnections between tourism and the contemporary city from a policy-oriented standpoint, combining tourism perspectives with discussion of urban models, issues, and challenges. Research-based analyses addressing managerial issues and evaluating policy implications are described, and a comprehensive set of case studies is presented to demonstrate practices and policies in various urban contexts. A key message is that tourism policies should be conceived as integrated urban policies that promote tourism performance as a means of fostering urban quality and the well-being of local communities, e.g., in terms of quality spaces, employment, accessibility, innovation, and learning opportunities. In addition to highlighting the significance of urban tourism in relation to key urban challenges, the book reflects on the risks and tensions associated with its development, including the rise of anti-tourism movements as a reaction to touristification, cultural commodification, and gentrification. Attention is drawn to asymmetries in the costs and benefits of the city tourism phenomenon, and the supposedly unavoidable trade-off between the interests of residents and tourists is critically questioned.

Author: Simon Anholt
Publisher: Springer
ISBN: 0230627722
Category : Business & Economics
Languages : en
Pages : 146

View

Book Description
Ever since Simon Anholt coined the phrase 'Nation Branding, there has been more and more interest in the idea that countries, cities and regions can build their brand images. This authoritative book considers how commercial brand management can really be applied to places and shows how places can build and sustain their competitive identity.