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Author: Janet Driscoll Miller Publisher: John Wiley & Sons ISBN: 1119701244 Category : Business & Economics Languages : en Pages : 256
Book Description
Supercharge your marketing strategy with data analytics In Data-First Marketing: How to Compete & Win in the Age of Analytics, distinguished authors Miller and Lim demystify the application of data analytics to marketing in any size business. Digital transformation has created a widening gap between what the CEO and business expect marketing to do and what the CMO and the marketing organization actually deliver. The key to unlocking the true value of marketing is data – from actual buyer behavior to targeting info on social media platforms to marketing’s own campaign metrics. Data is the next big battlefield for not just marketers, but also for the business because the judicious application of data analytics will create competitive advantage in the Age of Analytics. Miller and Lim show marketers where to start by leveraging their decades of experience to lay out a step-by-step process to help businesses transform into data-first marketing organizations. The book includes a self-assessment which will help to place your organization on the Data-First Marketing Maturity Model and serve as a guide for which steps you might need to focus on to complete your own transformation. Data-First Marketing: How to Compete & Win in the Age of Analytics should be used by CMOs and heads of marketing to institute a data-first approach throughout the marketing organization. Marketing staffers can pick up practical tips for incorporating data in their daily tasks using the Data-First Marketing Campaign Framework. And CEOs or anyone in the C-suite can use this book to see what is possible and then help their marketing teams to use data analytics to increase pipeline, revenue, customer loyalty – anything that drives business growth.
Author: Janet Driscoll Miller Publisher: John Wiley & Sons ISBN: 1119701244 Category : Business & Economics Languages : en Pages : 256
Book Description
Supercharge your marketing strategy with data analytics In Data-First Marketing: How to Compete & Win in the Age of Analytics, distinguished authors Miller and Lim demystify the application of data analytics to marketing in any size business. Digital transformation has created a widening gap between what the CEO and business expect marketing to do and what the CMO and the marketing organization actually deliver. The key to unlocking the true value of marketing is data – from actual buyer behavior to targeting info on social media platforms to marketing’s own campaign metrics. Data is the next big battlefield for not just marketers, but also for the business because the judicious application of data analytics will create competitive advantage in the Age of Analytics. Miller and Lim show marketers where to start by leveraging their decades of experience to lay out a step-by-step process to help businesses transform into data-first marketing organizations. The book includes a self-assessment which will help to place your organization on the Data-First Marketing Maturity Model and serve as a guide for which steps you might need to focus on to complete your own transformation. Data-First Marketing: How to Compete & Win in the Age of Analytics should be used by CMOs and heads of marketing to institute a data-first approach throughout the marketing organization. Marketing staffers can pick up practical tips for incorporating data in their daily tasks using the Data-First Marketing Campaign Framework. And CEOs or anyone in the C-suite can use this book to see what is possible and then help their marketing teams to use data analytics to increase pipeline, revenue, customer loyalty – anything that drives business growth.
Author: Joy Williams Publisher: Serpent's Tail ISBN: 1782834834 Category : Fiction Languages : en Pages : 245
Book Description
When we first meet Pearl - young in years but advanced in her drinking - she's sitting at a hotel bar in Florida, throwing back gin and tonics. Cradled in the crook of her arm is her infant son. But the relief she feels at having fled her abusive husband, and the Northeastern island his family calls home, doesn't last for long. Soon she's being shepherded back. The island, for Pearl, is a place of madness and pain, and her drinking might dull the latter but it spurs on the former. Through the lens of Pearl's fragile consciousness, readers encounter the horror and triumph of both childhood and motherhood. With language that flits between exuberance and elegy, the plainspoken and the poetic, Joy Williams has created a modern fairy-tale, entirely original and entirely consuming.
Author: Janet Fitch Publisher: Little, Brown ISBN: 0316510068 Category : Fiction Languages : en Pages : 703
Book Description
A young Russian woman comes into her own in the midst of revolution and civil war in this "brilliant" novel set in "a world of furious beauty" (Los Angeles Review of Books). After the loves and betrayals of The Revolution of Marina M., young poet Marina Makarova finds herself alone amid the devastation of the Russian Civil War -- pregnant and adrift, forced to rely on her own resourcefulness to find a place to wait out the birth of her child and eventually make her way back to her native city, Petrograd. After two years of revolution, the city that was once St. Petersburg is almost unrecognizable, the haunted, half-emptied, starving Capital of Once Had Been, its streets teeming with homeless children. Moved by their plight, though hardly better off herself, she takes on the challenge of caring for these orphans, until they become the tool of tragedy from an unexpected direction. Shaped by her country's ordeals and her own trials -- betrayal and privation and inconceivable loss -- Marina evolves as a poet and a woman of sensibility and substance hardly imaginable at the beginning of her transformative odyssey. Chimes of a Lost Cathedral is the culmination of one woman's s journey through some of the most dramatic events of the last century -- the epic story of an artist who discovers her full power, passion, and creativity just as her revolution reveals its true direction for the future.
Author: Sarah Britton Publisher: Clarkson Potter ISBN: 0804185395 Category : Cooking Languages : en Pages : 585
Book Description
At long last, Sarah Britton, called the “queen bee of the health blogs” by Bon Appétit, reveals 100 gorgeous, all-new plant-based recipes in her debut cookbook, inspired by her wildly popular blog. Every month, half a million readers—vegetarians, vegans, paleo followers, and gluten-free gourmets alike—flock to Sarah’s adaptable and accessible recipes that make powerfully healthy ingredients simply irresistible. My New Roots is the ultimate guide to revitalizing one’s health and palate, one delicious recipe at a time: no fad diets or gimmicks here. Whether readers are newcomers to natural foods or are already devotees, they will discover how easy it is to eat healthfully and happily when whole foods and plants are at the center of every plate.
Author: Janet Conner Publisher: Mango Media Inc. ISBN: 1642504769 Category : Self-Help Languages : en Pages : 203
Book Description
“This book is a powerful tool to help you access this deeper realm of consciousness and put it to work enriching your life . . . immediately.” —August Gold, author of The Prayer Chest #1 Bestseller in New Age & Spirituality, Graphology, Parapsychology, Handwriting Analysis, Creativity, and Journaling Janet Conner is a writer, poet, and spiritual field guide, but first and always a deep spiritual soul explorer. Since she discovered how to activate a divine Voice by slipping into the theta brain wave state (border between the conscious and the subconscious) while writing, Janet has dedicated herself to exploring and sharing what it means to live at the vibrant intersection of the visible and the invisible. After hitting rock bottom while escaping domestic abuse, Janet’s inner voice told her to start writing. As she wrote, she gained clarity and strength, and felt an incredible connection to the divine. Today, research scientists are providing peeks into consciousness and how it works. Their findings give clues about what is happening in our bodies, minds, and spirits as we roll pen across paper. Writing Down Your Soul explores this research and instructs how to access the power and beauty of our deepest selves. If you want to engage in a vibrant conversation with the wisdom that dwells just below your conscious awareness, write. Write every day, at approximately the same time, with passion, honesty, and the intention of speaking with and listening to the voice within. “If you think this book is not for you because you are a writer and don’t need another writing book, think again!” —Sherry Richert Belul, author of Say it Now
Author: Janet Fitch Publisher: Little, Brown ISBN: 0759568170 Category : Fiction Languages : en Pages : 386
Book Description
The unforgettable story of a young woman's odyssey through a series of Los Angeles foster homes on her journey to redemption. Astrid is the only child of a single mother, Ingrid, a brilliant, obsessed poet who wields her luminous beauty to intimidate and manipulate men. Astrid worships her mother and cherishes their private world full of ritual and mystery - but their idyll is shattered when Astrid's mother falls apart over a lover. Deranged by rejection, Ingrid murders the man, and is sentenced to life in prison. White Oleander is the unforgettable story of Astrid's journey through a series of foster homes and her efforts to find a place for herself in impossible circumstances. Each home is its own universe, with a new set of laws and lessons to be learned. With determination and humor, Astrid confronts the challenges of loneliness and poverty, and strives to learn who a motherless child in an indifferent world can become. Oprah Winfrey enjoyed this gripping first novel so much that she not only made it her book club pick, she asked if she could narrate the audio release.
Author: Betty Friedan Publisher: W. W. Norton & Company ISBN: 0393322572 Category : Psychology Languages : en Pages : 587
Book Description
The book that changed the consciousness of a country—and the world. Landmark, groundbreaking, classic—these adjectives barely describe the earthshaking and long-lasting effects of Betty Friedan's The Feminine Mystique. This is the book that defined "the problem that has no name," that launched the Second Wave of the feminist movement, and has been awakening women and men with its insights into social relations, which still remain fresh, ever since. A national bestseller, with over 1 million copies sold.
Author: Janet Malcolm Publisher: Vintage ISBN: 0307797872 Category : Language Arts & Disciplines Languages : en Pages : 177
Book Description
A seminal work and examination of the psychopathology of journalism. Using a strange and unprecedented lawsuit by a convicted murder againt the journalist who wrote a book about his crime, Malcolm delves into the always uneasy, sometimes tragic relationship that exists between journalist and subject. Featuring the real-life lawsuit of Jeffrey MacDonald, a convicted murderer, against Joe McGinniss, the author of Fatal Vision. In Malcolm's view, neither journalist nor subject can avoid the moral impasse that is built into the journalistic situation. When the text first appeared, as a two-part article in The New Yorker, its thesis seemed so radical and its irony so pitiless that journalists across the country reacted as if stung. Her book is a work of journalism as well as an essay on journalism: it at once exemplifies and dissects its subject. In her interviews with the leading and subsidiary characters in the MacDonald-McGinniss case -- the principals, their lawyers, the members of the jury, and the various persons who testified as expert witnesses at the trial -- Malcolm is always aware of herself as a player in a game that, as she points out, she cannot lose. The journalist-subject encounter has always troubled journalists, but never before has it been looked at so unflinchingly and so ruefully. Hovering over the narrative -- and always on the edge of the reader's consciousness -- is the MacDonald murder case itself, which imparts to the book an atmosphere of anxiety and uncanniness. The Journalist and the Murderer derives from and reflects many of the dominant intellectual concerns of our time, and it will have a particular appeal for those who cherish the odd, the off-center, and the unsolved.
Author: Susanna Kaysen Publisher: Vintage ISBN: 0804151113 Category : Biography & Autobiography Languages : en Pages : 194
Book Description
30th ANNIVERSARY EDITION • NATIONAL BESTSELLER • In 1967, after a session with a psychiatrist she'd never seen before, eighteen-year-old Susanna Kaysen was put in a taxi and sent to McLean Hospital. Her memoir of the next two years is a "poignant, honest ... triumphantly funny ... and heartbreaking story" (The New York Times Book Review). WITH A NEW INTRODUCTION BY THE AUTHOR The ward for teenage girls in the McLean psychiatric hospital was as renowned for its famous clientele—Sylvia Plath, Robert Lowell, James Taylor, and Ray Charles—as for its progressive methods of treating those who could afford its sanctuary. Kaysen's memoir encompasses horror and razor-edged perception while providing vivid portraits of her fellow patients and their keepers. It is a brilliant evocation of a "parallel universe" set within the kaleidoscopically shifting landscape of the late sixties. Girl, Interrupted is a clear-sighted, unflinching document that gives lasting and specific dimension to our definitions of sane and insane, mental illness and recovery.
Author: Janet Driscoll Miller
Author: Janet Driscoll Miller
Author: Joy Williams
Author: Janet Fitch
Author: Sarah Britton
Author: Janet Conner
Author: Janet Fitch
Author: Betty Friedan
Author: Janet Malcolm
Author: 
Author: Susanna Kaysen