Asymmetric Marketing PDF Download

Author: Joseph E. Bentzel
Publisher: Asymmetric Marketing
ISBN: 1419649809
Category : Business & Economics
Languages : en
Pages : 188

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Author: Oleg Konovalov
Publisher: WildBlue Press
ISBN: 1947290460
Category : Business & Economics
Languages : en
Pages : 232

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Winner of the Readers’ Favorite® silver medal! “Can help your organization create the culture needed to move to the next level of success.”—Marshall Goldsmith, Thinkers50, #1 Leadership Thinker, #1 Executive Coach in the World Culture is the soul of any organization, whether a gas station, church or international corporate powerhouse. A strong culture breeds loyalty, innovation, and success. A weak culture will breed cynicism, apathy, instability, and the eventual demise of the organization. Yet, culture is an often-overlooked aspect of business thinking and strategy. Positive culture can’t be maintained without such critical factors as respect, job satisfaction, involvement, loyalty, shared affection, preparedness to change, and responsibility, which defines the engagement of everyone in an organization. Teamwork, innovativeness, professionalism, accountability, shared vision, and trust form the main asset of any organization, its metaphysical resources. They define the nature of psychological power residing in culture and have direct impact on a company’s performance and achievement of its goals. Whether or not this potential is realized depends on how effectively it is exploited. In this book, a reader will learn what culture is, why it is important and how to fix it when it goes wrong. Leaders, management, as well as employees on the front lines will benefit from the discussion. This book is for those rising above the ordinary every day. “This book is among the most comprehensive, insightful and educational books I have ever read on how to build a world-class culture. This a must read on this extremely critical topic.”—John Spence, Top 100 Business Thought Leader & Small Business Influencer in the USA

Author: Aviaq Johnston
Publisher:
ISBN: 9781772273250
Category :
Languages : en
Pages : 36

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Nalvana feels like all of her friends have some type of superpower. But when her mom shows Nalvana that she is unique and special, she realizes that her superpower was right in front of her all along.

Author: Zoe Chance
Publisher: Random House
ISBN: 1984854348
Category : Business & Economics
Languages : en
Pages : 305

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Rediscover the superpower that makes good things happen, from the professor behind Yale School of Management's most popular class “The new rules of persuasion for a better world.”—Charles Duhigg, author of the bestsellers The Power of Habit and Smarter Faster Better You were born influential. But then you were taught to suppress that power, to follow the rules, to wait your turn, to not make waves. Award-winning Yale professor Zoe Chance will show you how to rediscover the superpower that brings great ideas to life. Influence doesn’t work the way you think because you don’t think the way you think. Move past common misconceptions—such as the idea that asking for more will make people dislike you—and understand why your go-to negotiation strategies are probably making you less influential. Discover the one thing that influences behavior more than anything else. Learn to cultivate charisma, negotiate comfortably and creatively, and spot manipulators before it’s too late. Along the way, you’ll meet alligators, skydivers, a mind reader in a gorilla costume, Jennifer Lawrence, Genghis Khan, and the man who saved the world by saying no. Influence Is Your Superpower will teach you how to transform your life, your organization, and perhaps even the course of history. It’s an ethical approach to influence that will make life better for everyone, starting with you.

Author: Jill Chang
Publisher: Berrett-Koehler Publishers
ISBN: 1523088478
Category : Business & Economics
Languages : en
Pages : 169

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“A must-have book for today's quiet warriors.” —Susan Cain, New York Times bestselling author of Quiet and Quiet Power and cofounder of Quiet Revolution How does a self-described "extreme introvert" thrive in a world where extroverts are rewarded and social institutions are set up in their favor? Using her extraordinary personal story as a "case study of one," author Jill Chang shows that introverts hold tremendous untapped potential for success. Chang describes how she succeeded internationally in fields that are filled with extroverts, including as an agent for Major League Baseball players, a manager of a team across more than twenty countries, and a leading figure in international philanthropy. Instead of changing herself to fit an extroverted mold, she learned to embrace her introversion, turning it from a disadvantage to the reason she was able to accomplish great goals and excel in tasks that her extroverted peers missed. She offers advice on the best jobs for introverts, overcoming the additional difficulties language and cultural barriers can present, thriving at social events and business presentations, leveraging the special leadership traits of introverts, and much more. Part memoir and part career guide, this book gives introverts the tools to understand how they can form relationships, advance in the career path, excel in cross-cultural workplaces, and navigate extroverted settings without compromising comfort or personality.

Author: Morra Aarons-Mele
Publisher: Harvard Business Press
ISBN: 1647822548
Category : Business & Economics
Languages : en
Pages : 156

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Book Description
A timely and compelling guide to managing the anxiety that comes with succeeding and leading—from entrepreneur, mental health advocate, and top-rated podcaster Morra Aarons-Mele. Anxiety disorders are the most common mental illnesses in the world. But in our workplaces, anxiety has been a hidden problem—there in plain sight but ignored. Until now. The Anxious Achiever is a book with a mission: to normalize anxiety and leadership. As leadership expert and self-proclaimed anxious achiever Morra Aarons-Mele argues, anxiety is built into the very nature of leadership. It can—and should—be harnessed into a force for good. Inspired by the popular podcast of the same name, The Anxious Achiever is filled with personal stories, research-based insights into mental health, and lots of practical advice. You'll learn how to: Figure out your own anxiety profile so that you can recognize and avoid common thought traps and triggers Confront bad habits and unhealthy coping mechanisms Resist perfectionism, manage social anxiety, and set boundaries to prevent burnout Deal with feedback, criticism, and impostor syndrome Model—and communicate—healthy behavior as a leader Whether you're experiencing anxiety for the first time or have been battling it for years, The Anxious Achiever will help you turn your stress and worries into a source of strength for yourself, your career, and the people you lead.

Author: Huhua Cao
Publisher: Springer
ISBN: 9812878238
Category : Political Science
Languages : en
Pages : 275

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Book Description
This book brings together diverse perspectives from the newest generation of scholars from Canada and China to better understand China in the 21st century. It examines China's socio-political structure, its particular relationship with Canada, and interaction with the international community; and discusses how to overcome the ideological differences between the two countries to establish positive and sustainable Canada-China bilateral relations for the future. Importantly, the perspectives are from young authors, with a different relationship to China (and Canada) than more established authors. This compilation helps breathe new life into the study of Sino-Canada relations from both countries, and to reassess and re-frame issues related to China in the 21st century.

Author: Jackie Bavaro
Publisher:
ISBN: 9781637543740
Category :
Languages : en
Pages :

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Product management is a big role, and this is a big book. This comprehensive guide teaches new PMs and experienced PMs the skills, frameworks, and practices to become great product managers. ?Product skills: Drive better product decisions by conducting user research, performing data analysis, prototyping, writing product docs, and understanding technology.?Execution skills: Run your team well and deliver your projects quickly, smoothly, and effectively with project management, incremental development, launch processes, and good time management.?Strategic skills: Set a better direction for your team and optimize for long-term impact with vision, strategy, roadmapping, and team goals. Learn what it means to be "more strategic".?Leadership skills: Lead more effectively by developing your personal mindset, collaboration, communication, inspiration, and mentorship skills.?People management: Learn leadership skills for managers, including coaching, recruiting, interviewing, and creating organizational structures.?Careers: Navigate your career by understanding the career ladder, setting goals, and translating your accomplishments into advancement.

Author: Jono Bacon
Publisher: HarperCollins Leadership
ISBN: 1400214890
Category : Business & Economics
Languages : en
Pages : 321

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Book Description
What if you discovered a blueprint that could grow your brand’s reputation and loyalty, dramatically reduce customer service issues, produce content and technology, and cement a powerful, lasting relationship between you and your customers? Communities have been a popular topic since the rise of the Internet and social media, but few companies have consistently harnessed their power, driven tangible value, and effectively measured their return on investment (ROI) like Salesforce.com, Star Citizen via Kickstarter, and Red Hat. Companies such as PayPal, Facebook, Bosch, Microsoft, CapitalOne, and Google, have also built communities inside their organizations, which have fostered innovation, broken down silos, and helped their organizations to operate more efficiently and collaboratively. People Powered helps C-suite leaders, founders, marketers, customer advocates, and community leaders gain a competitive advantage by answering the following questions: What is the key value proposition of building a community? What kind of community do we need and how do we build and integrate it into our organization? How do we incentivize and encourage people to get involved, build reliable growth, and keep community members engaged? How do we develop authentic, productive relationships with community members both online and in person? How do we get departmental buy-in, hire effectively, and create consistent, reliable community engagement skills in our organization? What are the strategic and tactical pitfalls and roadblocks we need to avoid? How do we make sure that our community continues to grow with us—and more importantly, how do we make sure that we continue to grow with them? People Powered pulls together over 20 years of pragmatic experience into a clear, simple methodology and blueprint to not just answer these questions, but deliver results. Don’t get left behind—become an industry trailblazer and ensure your company’s longevity by tapping into the most dynamic force both outside and inside your organization: the people.

Author: Michael Timms
Publisher:
ISBN: 9781039102286
Category :
Languages : en
Pages : 270

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Book Description
Leadership development consultant Michael Timms has discovered three powerful habits that not only make one a better leader, but also encourage those they lead to take greater accountability themselves. Using a compelling combination of teaching principles and illustrations backed by loads of scientific studies, Timms reveals three habits of personal accountability that are easy to implement and which can instantly begin transforming positional leaders into true leaders who inspire everyone to take more accountability for results.