Il marketing agroalimentare

Il marketing agroalimentare PDF Author: Antonio Foglio
Publisher: Franco Angeli
ISBN: 9788846401502
Category : Business & Economics
Languages : it
Pages : 398

Book Description


Food Diversity Between Rights, Duties and Autonomies

Food Diversity Between Rights, Duties and Autonomies PDF Author: Alessandro Isoni
Publisher: Springer
ISBN: 3319751964
Category : Law
Languages : en
Pages : 499

Book Description
The book reflects on the issues concerning, on the one hand, the difficulty in feeding an ever- increasing world population and, on the other hand, the need to build new productive systems able to protect the planet from overexploitation. The concept of “food diversity” is a synthesis of diversities: biodiversity of ecological sources of food supply; socio-territorial diversity; and cultural diversity of food traditions. In keeping with this transdisciplinary perspective, the book collects a large number of contributions that examine, firstly the relationships between agrobiodiversity, rural sustainable systems and food diversity; and secondly, the issues concerning typicality (food specialties/food identities), rural development and territorial communities. Lastly, it explores legal questions concerning the regulations aiming to protect both the food diversity and the right to food, in the light of the political, economic and social implications related to the problem of feeding the world population, while at the same time respecting local communities’ rights, especially in the developing countries. The book collects the works of legal scholars, agroecologists, historians and sociologists from around the globe.

Organic meat and milk from ruminants

Organic meat and milk from ruminants PDF Author: I. Kyriazakis
Publisher: BRILL
ISBN: 9086865062
Category : Technology & Engineering
Languages : en
Pages : 263

Book Description
Demand for organically produced animal products has dramatically increased in Europe over recent years. This book reports the outcomes of a conference on the production of Organic Meat and Milk from Ruminants, that was held in Athens in October 2001. The topics presented range from the current and future state of the markets for such products, the legislation associated with their production, the health issues that arise from it and the impact of organic agriculture on farming systems and socio-economic structures. Contributors addressing these topics include leading scientists from Europe, and this book will be of particular interest to researchers, professionals and producers who deal with the challenge of organic meat and milk production from ruminants.

Food and Agribusiness Marketing in Europe

Food and Agribusiness Marketing in Europe PDF Author: Erdener Kaynak
Publisher: CRC Press
ISBN: 135144767X
Category : Technology & Engineering
Languages : en
Pages : 232

Book Description
This groundbreaking book is the first to provide state-of-the-art information on the current changes and developments in European food and agricultural marketing. Food and Agribusiness Marketing in Europe contains broad and up-to-date coverage of agricultural and food marketing by experts in a variety of European countries including Germany, Greece, Italy, the United Kingdom, France, Ireland, Belgium, the Netherlands, Spain, and Hungary. With chapters selected by the famous marketing specialist Matthew Meulenberg of The Netherlands, this enlightening book allows food and marketing professionals to gain new perspectives on the changing roles of food retailing and food industry in agricultural marketing and the structure of agriculture and food markets. This insightful book introduces readers to the common factors influencing European food marketing today including the stagnating volume of food demand, severe competition between suppliers of agricultural and food products, the overall shift in agricultural marketing towards more market-consumer orientation, and the resulting concern about product development, branding, and customer relationships. Major national differences in food and agricultural marketing in each country are also analyzed, in particular, the problems of implementing European Community legislation in the face of tremendous divergences among member countries in their needs, expectations, and priorities. Some of the other important topics covered in this in-depth book include: European food consumption and consumers food retailing in Europe the impact of the Common Agricultural policy and other government policies on agricultural marketing the conduct of agricultural marketing institutions and agribusinesses and their marketing performances agricultural and food marketing channels in European countries Food and Agribusiness Marketing in Europe is the first resource available that provides essential information on the tremendous changes in food and agricultural marketing in Europe. It is an invaluable reference on European marketing for students and teachers of agricultural marketing, European-oriented agribusiness managers, and internationally oriented agriculture policymakers who need to develop an understanding of food marketing developments in this area of the world.

Local Agri-food Systems in a Global World

Local Agri-food Systems in a Global World PDF Author: Maria Cecilia Mancini
Publisher: Cambridge Scholars Publishing
ISBN: 1443836966
Category : Social Science
Languages : en
Pages : 295

Book Description
Local Agri-food Systems in a Global World: Market, Social and Environmental Challenges is an important new collection of essays making a landmark contribution to the ongoing debate on local agri-food systems, local development in rural areas and new patterns of agri-food systems. There is a new awareness of the links between local and global strategies of food production and processing, and these have become an increasingly important topic of research worldwide. Effective analysis of the spatial dynamics of agri-food systems requires an interdisciplinary approach involving economics, geography, sociology, demographics and agronomy. Chapters cover areas such as: current spatial dynamics in agri-food systems; the socio-environmental impact of agri-food systems on rural development; the role of local resources in agri-food systems; the governance and public policies of local agri-food systems; and, last but not least, new methodological approaches to spatial dynamics of agri-food systems. The book provides an essential tool for researchers and academics in rural economics, sociology, geography and social sciences as well as policy makers.

Feeding the City

Feeding the City PDF Author: Sara Roncaglia
Publisher: Open Book Publishers
ISBN: 1909254002
Category : Social Science
Languages : en
Pages : 235

Book Description
Every day in Mumbai 5,000 dabbawalas (literally translated as "those who carry boxes") distribute a staggering 200,000 home-cooked lunchboxes to the city's workers and students. Giving employment and status to thousands of largely illiterate villagers from Mumbai's hinterland, this co-operative has been in operation since the late nineteenth century. It provides one of the most efficient delivery networks in the world: only one lunch in six million goes astray. Feeding the City is an ethnographic study of the fascinating inner workings of Mumbai's dabbawalas. Cultural anthropologist Sara Roncaglia explains how they cater to the various dietary requirements of a diverse and increasingly global city, where the preparation and consumption of food is pervaded with religious and cultural significance. Developing the idea of "gastrosemantics" - a language with which to discuss the broader implications of cooking and eating - Roncaglia's study helps us to rethink our relationship to food at a local and global level.

Management Innovation and Entrepreneurship

Management Innovation and Entrepreneurship PDF Author: Monaliz Amirkhanpour
Publisher: Cambridge Scholars Publishing
ISBN: 144388426X
Category : Business & Economics
Languages : en
Pages : 330

Book Description
This book consists of various chapters which focus on the wider contexts of management innovation, entrepreneurship, and human resource management practices. Furthermore, the contributions are authored by scholars from all over the world, allowing the book to adopt a truly global perspective. Innovation is, without doubt, the foundation of economic growth and corporate prosperity, while entrepreneurship, on the other hand, provides all the necessary mobilization for this growth and prosperity. Human Resource Management practices safeguard internal relationship approaches, sustainability and efficiency. The book provides detailed insights into subjects as diverse as innovation, competitiveness, innovative business, human resource management practices, corporate entrepreneurship, management change, marketing, risk management, transnational innovation strategies and tactics, and innovative corporate practices. This volume provides scientific evidence and direction to businesses regarding competing in today’s ever-changing environment. It will be of particular interest to scholars, students, researchers and practitioners throughout the business world, given that it covers a wide spectrum of business types and industry sectors.

International marketing and trade of quality food products

International marketing and trade of quality food products PDF Author: Alessandra Castellini
Publisher: BRILL
ISBN: 9086866611
Category : Business & Economics
Languages : en
Pages : 347

Book Description
Due to increased purchasing power of certain consumer segments all over the world and the related growing demand for food specialties for differentiated goods in the international markets, agri-food trade and marketing is no longer focused on commodities only. Key concepts of 'Marketing', 'International Trade' and 'Quality' are taking the forefront in the scientific debate among agricultural economists dealing with agricultural and food products markets. The need for scientific knowledge about several aspects of marketing for quality food products is growing. The aim of this book is to link these key concepts together and consider connections, overlaps, contradictions and complementarities between them. This book contains peer-reviewed articles covering a range of studies on international marketing and trade for quality food products and is edited with the support of the BEAN-QUORUM project, funded by the European Union's Asia Link Programme. The topics covered by the studies range from geographical indications to organic food; from fair trade to functional food; from knowledge about quality requirements to the impact of the quest for quality. The geographical scope of the studies is broad and the perspectives vary including the consumer, the producer and the supply chain side. The focal interest of the studies also range from competitiveness, to policy, to potential demand. The book is of interest to researchers and practitioners in international food networks of all types.

Quality management in food chains

Quality management in food chains PDF Author: Ludwig Theuvsen
Publisher: BRILL
ISBN: 9086866050
Category : Technology & Engineering
Languages : en
Pages : 509

Book Description
This publication comprises material on recent studies on quality management in agri-food chains. Due to several food crisis’s (e.g. BSE, Foot-and-Mouth disease) and growing demands for food quality and safety, quality management systems and quality assurance schemes have been widely adopted in different countries in recent years. Scientific knowledge about the features, the acceptance and the effectiveness and efficiency of these newly introduced quality management initiatives, has remained scarce until now. The material by experts in the field, focuses on the evaluation of quality management systems and quality assurance schemes. The main issues are the costs and benefits of quality management given the influence of the public sector and consumers' expectations about food quality and safety. Not only are benchmarking and harmonisation methods examined with regard to their impact on the effectiveness of quality assurance schemes, but, also the role of trust, cooperation and integration for efficient quality management is discussed. Different economic theories such as microeconomics, organization and marketing theory as well as advanced statistical methods are applied. Concepts are discussed from the various points of view of industrialised, export-oriented and developing countries throughout the book. The information in this book give a comprehensive review of quality management concepts in food chains and highlight future research directions from a global perspective. This book is of interest to all those who concern themselves with the topic, be it in academia or in the professional sector.

Wellness Marketing

Wellness Marketing PDF Author: Aurelio Gisco
Publisher: EGEA spa
ISBN: 8823813743
Category : Business & Economics
Languages : en
Pages : 154

Book Description
A new wellness market is being formed by the convergence of various fields such as functional food, healthcare, pharmaceutical, dental, and fitness. The traditional dental practice evolves towards the model of «smile clinics chains». The traditional pharmacy gives way to genuine retailers with large exhibition spaces, sophisticated merchandising and a wide range within which prescription drugs are only one of the types on sale. The companies in the healthcare industry are gradually miniaturizing and digitalizing their devices. And more, if primary care physicians and dentists use diagnostic equipment once the exclusive domain of clinics and hospitals, and sometimes they buy online through portals, pharmaceutical companies suffer from the competition of cosmetic companies operating in the line of food. With food and functional products - from anti-cholesterol yoghurt that strengthens bones, through dietary supplements – they replace, fir illnesses and diseases which are not serious, some categories of drugs. While gyms and spas on the one hand and clinics on the other come to resemble more and more: the first offer beauty and health treatments, the latter wellness treatments. Thus a new competitive environment that requires special expertise is arising: The Wellness Marketing, where customer and market orientation must be integrated with technological skills essential for success, and where specific strategies are needed and marketing activities targeted. Then what is the identikit of the successful company in the market of Wellness Marketing? The book offers concrete answers, first clearly defining the concept and boundaries of Wellness Marketing, then delving into real cases, the emerging issues, to provide the management of the sector strategic responses and guidance on activities essential to success.