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Author: Rob Adams Publisher: John Wiley and Sons ISBN: 0470610581 Category : Business & Economics Languages : en Pages : 60
Book Description
Know if you'll hit your targets before pulling the trigger on any marketing plan More than sixty five percent of new products are commercial failures, and if you compound this with a recession, now more than ever you can't afford to be wrong. In If You Build It Will They Come, business professor and strategy consultant Rob Adams shows you how to make sure you hit your target market before you spend a lot of money. He shows you the fast, systematic and proven approach of performing Market Validation in advance of making a large product investment. Adams outlines a simple and effective market validation and testing strategy that is proven, giving entrepreneurs and managers the ability to dramatically improve the prospect of product success. He explains how to quickly gather information on competitors, directly interview members of your target market, and figure out what the market really wants to buy, versus what customers say they want. The steps to quickly understanding the viability of your market Where to go to gather the information needed to hit the market requirements How to follow through with the right product launched in the right way Adams cuts through the fancy terms and expensive market research that gives lots of data but no real product oriented information about usage, pricing, features and competitive forces. In the end you'll produce results on your first release of a far more mature product, shipped in a faster timeframe with features customers will actually use. This book is for anyone involved with designing, developing and launching new products. Its examples and advice cover everything from the fledgling start-up that needs their first product to work just to survive to the successful Fortune Class company establishing new worldwide markets. Examples cut across all major industrial sectors including consumer, retail, manufacturing, technology, life sciences and services. This book offers the step-based guidance you need to make sure failure is not an option.
Author: Rob Adams Publisher: John Wiley and Sons ISBN: 0470610581 Category : Business & Economics Languages : en Pages : 60
Book Description
Know if you'll hit your targets before pulling the trigger on any marketing plan More than sixty five percent of new products are commercial failures, and if you compound this with a recession, now more than ever you can't afford to be wrong. In If You Build It Will They Come, business professor and strategy consultant Rob Adams shows you how to make sure you hit your target market before you spend a lot of money. He shows you the fast, systematic and proven approach of performing Market Validation in advance of making a large product investment. Adams outlines a simple and effective market validation and testing strategy that is proven, giving entrepreneurs and managers the ability to dramatically improve the prospect of product success. He explains how to quickly gather information on competitors, directly interview members of your target market, and figure out what the market really wants to buy, versus what customers say they want. The steps to quickly understanding the viability of your market Where to go to gather the information needed to hit the market requirements How to follow through with the right product launched in the right way Adams cuts through the fancy terms and expensive market research that gives lots of data but no real product oriented information about usage, pricing, features and competitive forces. In the end you'll produce results on your first release of a far more mature product, shipped in a faster timeframe with features customers will actually use. This book is for anyone involved with designing, developing and launching new products. Its examples and advice cover everything from the fledgling start-up that needs their first product to work just to survive to the successful Fortune Class company establishing new worldwide markets. Examples cut across all major industrial sectors including consumer, retail, manufacturing, technology, life sciences and services. This book offers the step-based guidance you need to make sure failure is not an option.
Author: Bruce Yeany Publisher: NSTA Press ISBN: 0873552679 Category : Education Languages : en Pages : 294
Book Description
Step-by-step instructions for assembling items such as a jelly jar lightbulb or solar motor and also suggestions for their use in classroom instruction.
Author: W. P. Kinsella Publisher: Rosetta Books ISBN: 0795311710 Category : Fiction Languages : en Pages : 262
Book Description
The novel that inspired Field of Dreams: “A lyrical, seductive, and altogether winning concoction.” —The New York Times Book Review One of Sports Illustrated’s 100 Greatest Sports Books “If you build it, he will come.” When Ray Kinsella hears these mysterious words spoken in the voice of an Iowa baseball announcer, he is inspired to carve a baseball diamond in his cornfield. It is a tribute to his hero, the legendary Shoeless Joe Jackson, whose reputation was forever tarnished by the scandalous 1919 World Series. What follows is a timeless story that is “not so much about baseball as it is about dreams, magic, life, and what is quintessentially American” (The Philadelphia Inquirer). “A triumph of hope.” —The Boston Globe “A moonlit novel about baseball, dreams, family, the land, and literature.” —Sports Illustrated
Author: Costello, Laura Publisher: IGI Global ISBN: 1522526773 Category : Language Arts & Disciplines Languages : en Pages : 296
Book Description
Library services are dependent on technology tools in order to host, distribute, and control content. Today, many libraries are creating, testing, and supporting their own tools to better suit their particular communities. Developing In-House Digital Tools in Library Spaces is a pivotal reference source with the latest empirical research on organizational issues, examples of library automation, case studies of developing library products, and assessment of the impact and usefulness of in-house technologies. Featuring coverage on a broad range of topics such as linked data, mobile applications, and web analytics, this book is ideally designed for academicians, researchers, students, and librarians seeking current research on technological products and their development in library use.
Author: Management Association, Information Resources Publisher: IGI Global ISBN: 1522525858 Category : Education Languages : en Pages : 1626
Book Description
The delivery of quality education to students relies heavily on the actions of an institution’s administrative staff. Effective teaching strategies allow for the continued progress of modern educational initiatives. Student Engagement and Participation: Concepts, Methodologies, Tools, and Applications provides comprehensive research perspectives on the multi-faceted issues of student engagement and involvement within the education sector. Including innovative studies on learning environments, self-regulation, and classroom management, this multi-volume book is an ideal source for educators, professionals, school administrators, researchers, and practitioners in the field of education.
Author: Stevenson, Carolyn N. Publisher: IGI Global ISBN: 1522598162 Category : Education Languages : en Pages : 339
Book Description
Effective communication is essential in every organization, including educational institutions. Often, members of the online community work in isolation. Collaboration across varying disciplines and departments can promote unique professional development activities and create a stronger connection to the entire online community. Enriching Collaboration and Communication in Online Learning Communities is a critical scholarly publication that supports communication and collaboration in online settings by focusing on the ways all members of the educational institution can create community to foster personal and professional growth for all. The book takes an in-depth look at communication strategies and challenges including managing conflict, working effectively in virtual teams, critical thinking, intercultural and cross-cultural communication, and online leadership. It is ideal for faculty, teachers, administrators, principles, curriculum developers, professionals, researchers, and students.
Author: Andrew McAfee Publisher: Harvard Business Press ISBN: 1422125874 Category : Business & Economics Languages : en Pages : 249
Book Description
In just a few years, Web 2.0 communities have demonstrated astonishing levels of innovation, knowledge accumulation, collaboration, and collective intelligence. Now, leading organizations are bringing the Web's novel tools and philosophies inside, creating Enterprise 2.0.
Author: Mojang AB Publisher: Random House Worlds ISBN: 1101966394 Category : Games & Activities Languages : en Pages : 34
Book Description
Have you ever wanted to build your very own theme park in Minecraft? This guide will show you how it’s done! Inside you’ll find build ideas for everything from a classic carousel and a haunted mansion ride to thrilling jungle river rapids and a terrifying alternate dimensions roller coaster. Just follow the steps for each build, and before you know it, you’ll have an entire theme park to enjoy with your friends! This ebook is best viewed on a color device with a larger screen. Collect all of the official Minecraft books: Minecraft: The Island Minecraft: The Crash Minecraft: The Lost Journals Minecraft: The Survivors’ Book of Secrets Minecraft: Exploded Builds: Medieval Fortress Minecraft: Guide to Exploration Minecraft: Guide to Creative Minecraft: Guide to the Nether & the End Minecraft: Guide to Redstone Minecraft: Mobestiary Minecraft: Guide to Enchantments & Potions Minecraft: Guide to PVP Minigames Minecraft: Guide to Farming Minecraft: Let’s Build! Theme Park Adventure Minecraft for Beginners
Author: Frank Viola Publisher: David C Cook ISBN: 0781403529 Category : Religion Languages : en Pages : 322
Book Description
From the bestselling author of Reimagining Church comes an essential guide that provides practical, effective tools for finding vibrant Christian communities. Driven by a passion for the body of Christ, Frank Viola has written some of today's most authoritative and celebrated works on the growing home, organic, and missional church movements. Now Viola shares practical keys to a healthy and successful church plant. Viola contends that many congregations today are struggling to survive, not because of bad planning, but poor planting. He presents an essential guide for starting and nourishing organic churches in any culture. Drawing from both Scripture and a wealth of experience, Viola offers real-world tools, insights, and practical suggestions so churches won't just grow, but thrive.
Author: Rob Adams
Author: Rob Adams
Author: Dwier Brown
Author: Bruce Yeany
Author: W. P. Kinsella
Author: Costello, Laura
Author: Management Association, Information Resources
Author: Stevenson, Carolyn N.
Author: Andrew McAfee
Author: Mojang AB
Author: Frank Viola