Author: Leigh McAlisterPublisher:
ISBN:
Category : Consumers
Languages : en
Pages : 40
Book Description
Identifying Substitute and Complementary Relationships Revealed by Consumer Variety Seeking Behavior
Author: Leigh McAlisterPublisher:
ISBN:
Category : Consumers
Languages : en
Pages : 40
Book Description
Identifying Substitute and Complementary Relationships Revealed by Consumer Variety Seeking Behavior
Author: Leigh McalisterPublisher: Forgotten Books
ISBN: 9780656893935
Category : Business & Economics
Languages : en
Pages : 82
Book Description
Excerpt from Identifying Substitute and Complementary Relationships Revealed by Consumer Variety Seeking Behavior: September, 1983 Other approaches scrutinize brand switching in order to infer competitive interrelationships; for example, the Hendry method (butler. About the Publisher Forgotten Books publishes hundreds of thousands of rare and classic books. Find more at www.forgottenbooks.com This book is a reproduction of an important historical work. Forgotten Books uses state-of-the-art technology to digitally reconstruct the work, preserving the original format whilst repairing imperfections present in the aged copy. In rare cases, an imperfection in the original, such as a blemish or missing page, may be replicated in our edition. We do, however, repair the vast majority of imperfections successfully; any imperfections that remain are intentionally left to preserve the state of such historical works.
JMR, Journal of Marketing Research
Author: A Nonhierarchical Brand Switching Model for Inferring Market Structure
Author: Anthony J. ZahorikPublisher:
ISBN:
Category : Brand choice
Languages : en
Pages : 672
Book Description
Management & Accountancy Research Working Papers
Author: International Journal of Industrial Organization
Author: Analysis for Marketing Planning
Author: Donald R. LehmannPublisher: McGraw-Hill/Irwin
ISBN:
Category : Marketing
Languages : en
Pages : 276
Book Description
Analysis for Marketing Planning focuses on the analysis needed for sound Marketing decisions and is structured around the core marketing document--the Marketing Plan. Whether studying Marketing strategy or Product/Brand Management decisions, students need to be able to make decisions based from soun
Intermediate Microeconomics
Author: Patrick M. EmersonPublisher:
ISBN:
Category : Economics
Languages : en
Pages :
Book Description
Discrete Choice Methods with Simulation
Author: Kenneth TrainPublisher: Cambridge University Press
ISBN: 0521766559
Category : Business & Economics
Languages : en
Pages : 399
Book Description
This book describes the new generation of discrete choice methods, focusing on the many advances that are made possible by simulation. Researchers use these statistical methods to examine the choices that consumers, households, firms, and other agents make. Each of the major models is covered: logit, generalized extreme value, or GEV (including nested and cross-nested logits), probit, and mixed logit, plus a variety of specifications that build on these basics. Simulation-assisted estimation procedures are investigated and compared, including maximum stimulated likelihood, method of simulated moments, and method of simulated scores. Procedures for drawing from densities are described, including variance reduction techniques such as anithetics and Halton draws. Recent advances in Bayesian procedures are explored, including the use of the Metropolis-Hastings algorithm and its variant Gibbs sampling. The second edition adds chapters on endogeneity and expectation-maximization (EM) algorithms. No other book incorporates all these fields, which have arisen in the past 25 years. The procedures are applicable in many fields, including energy, transportation, environmental studies, health, labor, and marketing.
Variety-seeking in Product Choice Behavior
Author: Johannes Cornelia Maria van TrijpPublisher:
ISBN:
Category : Consumer behavior
Languages : en
Pages : 230
Book Description
a first-order process).