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Author: Scott McKain Publisher: Simon and Schuster ISBN: 1948677075 Category : Business & Economics Languages : en Pages : 272
Book Description
Named by Forbes Inc. as one of the Top Ten business books of 2018. Scott McKain, award-winning speaker and author, explains how to move beyond being distinctive and to take your brand and business to the next level, to become iconic by knowing your customer and audience and providing the Ultimate Customer Experience every time. What if merely “standing out” from your competition isn’t enough to take your brand and business to the highest level? How do you become an iconic organization or leader? Being distinctive in the marketplace used to be the pinnacle of success. In today’s global marketplace, that mountain has become significantly more difficult to climb. And, with the explosion of social media, the competition for attention -- and customers -- is more intense than ever before. Standing out is not only more challenging than ever, it now has less of an impact on sustained growth. To be a lasting company, leader, or brand on a positive trajectory today, one must become iconic. In his new book, ICONIC, award-winning author and speaker Scott McKain examines what an iconic organization or leader is -- and helps you attain and retain that rare status. If your company has slipped in its standing (for example, think Sears or Nokia), McKain teaches you how you can regain your position. This is accomplished through unconventional ideas such as: • Go negative for greater success • Do not “under-promise/over-deliver” • Quit selling your products and services ICONIC is filled with insightful advice and practical examples. It’s not a book merely expressing an unproven, unrealistic theory. ICONIC teaches the critical, specific steps required to attain the highest level of distinction. Each chapter includes study questions to be used in company-wide or departmental focus groups to help you achieve iconic status. And, the examples used are not merely another recitation of praise for Starbucks, Apple, Google, Southwest, and Amazon. You will discover the only two factors upon which customers and employees judge your organization. You’ll meet and learn from the millionaire chimney sweep…the valet parking attendant building an iconic craft brewery…the single store steakhouse in the Midwest with higher revenue than New York City’s famed Tavern on the Green…and many more. ICONIC delivers powerful, practical, and precise steps for anyone from a Fortune 500 CEO to a solo-entrepreneur. From major industries to network marketing, there are critical insights awaiting you in ICONIC. The goal of this book is to is to help you and your organization achieve iconic status through sound research and practical wisdom. After reading ICONIC, you will be ready to take your business to the highest level.
Author: Scott McKain Publisher: Simon and Schuster ISBN: 1948677075 Category : Business & Economics Languages : en Pages : 272
Book Description
Named by Forbes Inc. as one of the Top Ten business books of 2018. Scott McKain, award-winning speaker and author, explains how to move beyond being distinctive and to take your brand and business to the next level, to become iconic by knowing your customer and audience and providing the Ultimate Customer Experience every time. What if merely “standing out” from your competition isn’t enough to take your brand and business to the highest level? How do you become an iconic organization or leader? Being distinctive in the marketplace used to be the pinnacle of success. In today’s global marketplace, that mountain has become significantly more difficult to climb. And, with the explosion of social media, the competition for attention -- and customers -- is more intense than ever before. Standing out is not only more challenging than ever, it now has less of an impact on sustained growth. To be a lasting company, leader, or brand on a positive trajectory today, one must become iconic. In his new book, ICONIC, award-winning author and speaker Scott McKain examines what an iconic organization or leader is -- and helps you attain and retain that rare status. If your company has slipped in its standing (for example, think Sears or Nokia), McKain teaches you how you can regain your position. This is accomplished through unconventional ideas such as: • Go negative for greater success • Do not “under-promise/over-deliver” • Quit selling your products and services ICONIC is filled with insightful advice and practical examples. It’s not a book merely expressing an unproven, unrealistic theory. ICONIC teaches the critical, specific steps required to attain the highest level of distinction. Each chapter includes study questions to be used in company-wide or departmental focus groups to help you achieve iconic status. And, the examples used are not merely another recitation of praise for Starbucks, Apple, Google, Southwest, and Amazon. You will discover the only two factors upon which customers and employees judge your organization. You’ll meet and learn from the millionaire chimney sweep…the valet parking attendant building an iconic craft brewery…the single store steakhouse in the Midwest with higher revenue than New York City’s famed Tavern on the Green…and many more. ICONIC delivers powerful, practical, and precise steps for anyone from a Fortune 500 CEO to a solo-entrepreneur. From major industries to network marketing, there are critical insights awaiting you in ICONIC. The goal of this book is to is to help you and your organization achieve iconic status through sound research and practical wisdom. After reading ICONIC, you will be ready to take your business to the highest level.
Author: Patricia Leavy Publisher: Lexington Books ISBN: 9780739115206 Category : History Languages : en Pages : 224
Book Description
Iconic Events explores the social forces that have shaped the meanings around and enduring significance of events that have captured the public's imagination, including: Titanic, Pearl Harbor, Columbine, and September 11th. The book focuses on three interpretive phases including journalistic representations, political appropriations, and popular adaptations and pays particular attention to the development of dominant and resistive event narratives.
Author: Soon Yu Publisher: Savio Republic ISBN: 1682615413 Category : Business & Economics Languages : en Pages : 216
Book Description
Modern business gurus all cry for the need to innovate, to disrupt, and to act like a startup. It’s hard to argue with that kind of thinking. It’s sexy and exciting. But it’s wrong. Too many businesses become enamored by shiny new objects and end up overlooking the value locked away in their existing products. Maybe your business is one of them. Iconic Advantage® is a different approach that allows companies to leverage what they already have to create lasting differentiation and deeper relationships with their customers. It generates disproportionate levels of profit and protects you against market fluctuations. Many of the world’s most successful brands have been using it for years. Now, you can benefit from reaching iconic status, whether you’re a Fortune 500, local pizza parlor, or an aspiring Unicorn startup. “Soon has an uncanny ability to take mysteries and turn them into heuristics. He’s done it on innovation and design, and now with Iconic Advantage.”—Roger Martin, author of Playing to Win and Former Dean of the Rotman School of Business “This book explains why some brands are built to last and others seem doomed to perish. It’s a framework that every marketer can put into play right away.”—Adam Grant, New York Times bestselling author of Give and Take, Originals, and Option B with Sheryl Sandberg
Author: James W. Watts Publisher: Equinox Publishing (UK) ISBN: 9781781792544 Category : Books Languages : en Pages : 0
Book Description
This volume is the first comprehensive survey of iconic books and texts. It traces their development and influence from ancient to modern times and compares their roles in multiple cultures and religious traditions.
Author: Jonathan Zufi Publisher: Ridgewood Publishing, LLC ISBN: 9780988581708 Category : Apple computer Languages : en Pages : 0
Book Description
A coffee table book that celebrates the history of Apple products, taking the reader on a breathtaking tour of some of the most visually stunning and important products from the wizards of Cupertino, starting with the Apple I through a wide range of Apple classics, including desktops, portables, peripherals, iDevices, product packaging, and even prototypes.
Author: Seraphina Wilde Publisher: RWG Publishing ISBN: Category : Biography & Autobiography Languages : en Pages : 70
Book Description
Discover the extraordinary behind the celebrity myths with "Iconic: The Journeys of Extraordinary Celebrities" by Seraphina Wilde. This insightful exploration dives into the lives of fourteen iconic women and men who have captivated the world for over five decades. Stripped of their public myths, these celebrities are revealed as ordinary people facing vulnerabilities just like the rest of us. Delve into their personal reflections and critical insights to understand their true selves and their surprising perspectives on fame. This book offers a fresh, objectivist look at their incredible journeys, challenging readers to think critically and beyond the glittering facade.
Author: Emma Smith Publisher: Oxford University Press ISBN: 0191069280 Category : Literary Criticism Languages : en Pages : 344
Book Description
This is a biography of a book: the first collected edition of Shakespeare's plays printed in 1623 and known as the First Folio. It begins with the story of its first purchaser in London in December 1623, and goes on to explore the ways people have interacted with this iconic book over the four hundred years of its history. Throughout the stress is on what we can learn from individual copies now spread around the world about their eventful lives. From ink blots to pet paws, from annotations to wineglass rings, First Folios teem with evidence of its place in different contexts with different priorities. This study offers new ways to understand Shakespeare's reception and the history of the book. Unlike previous scholarly investigations of the First Folio, it is not concerned with the discussions of how the book came into being, the provenance of its texts, or the technicalities of its production. Instead, it reanimates, in narrative style, the histories of this book, paying close attention to the details of individual copies now located around the world - their bindings, marginalia, general condition, sales history, and location - to discuss five major themes: owning, reading, decoding, performing, and perfecting. This is a history of the book that consolidated Shakespeare's posthumous reputation: a reception history and a study of interactions between owners, readers, forgers, collectors, actors, scholars, booksellers, and the book through which we understand and recognise Shakespeare.
Author: Ludovic De Cuypere Publisher: John Benjamins Publishing ISBN: 9027290776 Category : Language Arts & Disciplines Languages : en Pages : 304
Book Description
Iconicity has become a popular notion in contemporary linguistic research. This book is the first to present a synthesis of the vast amount of scholarship on linguistic iconicity which has been produced in the previous decades, ranging from iconicity in phonology and morpho-syntax to the role of iconicity in language change. An extensive analysis is provided of some basic but nonetheless fundamental questions relating to iconicity in language, including: what is a linguistic sign and how are linguistic signs different from signs in general? What is an iconic sign and how may iconicity be involved in language? How does iconicity pertain to the relation between language and cognition? This book offers a new and comprehensive theoretical framework for iconicity in language. It is argued that the linguistic sign is fundamentally arbitrary, but that iconicity may be involved on a secondary level, adding extra meaning to an utterance.
Author: Lars Elleström Publisher: John Benjamins Publishing ISBN: 9027243484 Category : Language Arts & Disciplines Languages : en Pages : 368
Book Description
The contributions to Iconic Investigations deal with linguistic or literary aspects of language. While some studies analyze the cognitive structures of language, others pay close attention to the sounds of spoken language and the visual characteristics of written language. In addition this volume also contains studies of media types such as music and visual images that are integrated into the overall project to deepen the understanding of iconicity the creation of meaning by way of similarity relations. Iconicity is a fundamental but relatively unexplored part of signification in language and other media types. During the last decades, the study of iconicity has emerged as a vital research area with far-reaching interdisciplinary scope and the volume should be of interest for students and researchers interested in scholarly fields such as semiotics, cognitive linguistics, conceptual metaphor studies, poetry, intermediality, and multimodality.
Author: Grace Lees-Maffei Publisher: Bloomsbury Publishing ISBN: 1474241700 Category : Art Languages : en Pages : 241
Book Description
Iconic Designs is a beautifully designed and illustrated guide to fifty classic 'things' – designs that we find in the city, in our homes and offices, on page and screen, and in our everyday lives. In her introduction, Grace Lees-Maffei explores the idea of iconicity and what makes a design 'iconic', and fifty essays by leading design and cultural critics address the development of each iconic 'thing', its innovative and unique qualities, and its journey to classic status. Subjects range from the late 19th century to the present day, and include the Sydney Opera House, the Post-It Note, Coco Chanel's classic suit, the Sony WalkmanTM, Hello KittyTM, Helvetica, the Ford Model T, Harry Beck's diagrammatic map of the London Underground and the Apple iMac G3. This handsome volume provides a treasure trove of 'stories' that will shed new light on the iconic designs that we use without thinking, aspire to possess, love or hate (or love to hate) and which form part of the fabric of our everyday lives.
Author: Scott McKain
Author: Scott McKain
Author: Patricia Leavy
Author: Soon Yu
Author: James W. Watts
Author: Jonathan Zufi
Author: Seraphina Wilde
Author: Emma Smith
Author: Ludovic De Cuypere
Author: Lars Elleström
Author: Grace Lees-Maffei