Principles of Marketing PDF Download

Author: Philip Kotler
Publisher: Pearson
ISBN: 9780136708582
Category :
Languages : en
Pages : 0

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Author: Patrick K. O'Donnell
Publisher: Grove Atlantic
ISBN: 0802156916
Category : History
Languages : en
Pages : 322

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The acclaimed combat historian and author of The Unknowns details the history of the Marbleheaders and their critical role in the Revolutionary War. On the stormy night of August 29, 1776, the Continental Army faced annihilation after losing the Battle of Brooklyn. The British had trapped George Washington’s army against the East River, and the fate of the Revolution rested upon the soldier-mariners from Marblehead, Massachusetts. One of the country’s first diverse units, they pulled off an “American Dunkirk” and saved the army by navigating the treacherous river to Manhattan. At the right time in the right place, the Marbleheaders, a group of white, black, Hispanic, and Native American soldiers, repeatedly altered the course of events, and their story shines new light on our understanding of the American Revolution. As historian Patrick K. O’Donnell recounts, beginning nearly a decade before the war started, Marbleheaders such as Elbridge Gerry and Azor Orne spearheaded the break with Britain and helped shape the United States through governing, building alliances, seizing British ships, forging critical supply lines, and establishing the origins of the US Navy. The Marblehead Regiment, led by John Glover, became truly indispensable. Marbleheaders battled at Lexington and on Bunker Hill and formed the elite Guard that protected George Washington, foreshadowing today’s Secret Service. Then the special operations–like regiment, against all odds, conveyed 2,400 of Washington’s men across the ice-filled Delaware River on Christmas night of 1776, delivering the surprise attack on Trenton that changed the course of history . . . The Marbleheaders’ story, never fully told before now, makes The Indispensables a vital addition to the literature of the American Revolution. Praise for The Indispensables “Perfectly paced and powerfully wrought, this is the story of common men who gave everything for an ideal—America. The product of meticulous research, The Indispensables is the perfect reminder of who we are, when we need it most.” —Adam Makos, author of the New York Times bestseller A Higher Call “O’Donnell’s gift for storytelling brings the once famous regiment back to life, as he takes readers from the highest war councils to the grime and grit of battle.” —Dr. James Lacey, author of The Washington War “Comprehensive . . . Revolutionary War buffs will delight in the copious details and vivid battle scenes.” —Publishers Weekly “A vivid account of an impressive Revolutionary War unit and a can’t-miss choice for fans of O’Donnell’s previous books.” —Kirkus Review

Author: Omar Mouallem
Publisher: Simon and Schuster
ISBN: 1501199218
Category : Social Science
Languages : en
Pages : 384

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*Winner of the Wilfrid Eggleston Award for Nonfiction* *Selected as a Most Anticipated Book of Fall by The Globe and Mail and The Toronto Star* An insightful and perspective-shifting new book, from a celebrated journalist, about reclaiming identity and revealing the surprising history of the Muslim diaspora in the west—from the establishment of Canada’s first mosque through to the long-lasting effects of 9/11 and the devastating Quebec City mosque shooting. “Until recently, Muslim identity was imposed on me. But I feel different about my religious heritage in the era of ISIS and Trumpism, Rohingya and Uyghur genocides, ethnonationalism and misinformation. I’m compelled to reclaim the thing that makes me a target. I’ve begun to examine Islam closely with an eye for how it has shaped my values, politics, and connection to my roots. No doubt, Islam has a place within me. But do I have a place within it?” Omar Mouallem grew up in a Muslim household, but always questioned the role of Islam in his life. As an adult, he used his voice to criticize what he saw as the harms of organized religion. But none of that changed the way others saw him. Now, as a father, he fears the challenges his children will no doubt face as Western nations become increasingly nativist and hostile toward their heritage. In Praying to the West, Mouallem explores the unknown history of Islam across the Americas, traveling to thirteen unique mosques in search of an answer to how this religion has survived and thrived so far from the place of its origin. From California to Quebec, and from Brazil to Canada’s icy north, he meets the members of fascinating communities, all of whom provide different perspectives on what it means to be Muslim. Along this journey he comes to understand that Islam has played a fascinating role in how the Americas were shaped—from industrialization to the changing winds of politics. And he also discovers that there may be a place for Islam in his own life, particularly as a father, even if he will never be a true believer. Original, insightful, and beautifully told, Praying to the West reveals a secret history of home and the struggle for belonging taking place in towns and cities across the Americas, and points to a better, more inclusive future for everyone.

Author: Raw Egg Nationalist
Publisher:
ISBN:
Category :
Languages : en
Pages : 80

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What is raw egg nationalism? And how can the massive consumption of raw eggs save us physically and politically from the depredations of globalism? Contained within are some of the secrets of raw egg nationalism, an esoteric movement of self-realisation that has set the anon bodybuilding community ablaze. Forget what you know about nutrition -- the nostrums of a medico-political regime that has done nothing but sicken the world -- and embrace the wisdom and diets of mavericks like Vince Gironda, the Iron Guru. Discard the bland chicken-and-rice diet of the Virgin Meal Prepper and become the Chad Egg Slonker... A new world of raw-egg-based vitality awaits you, anon.

Author: Philip Ball
Publisher: University of Chicago Press
ISBN: 0226823849
Category : Literary Criticism
Languages : en
Pages : 437

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With The Modern Myths, brilliant science communicator Philip Ball spins a new yarn. From novels and comic books to B-movies, it is an epic exploration of literature, new media and technology, the nature of storytelling, and the making and meaning of our most important tales. Myths are usually seen as stories from the depths of time—fun and fantastical, but no longer believed by anyone. Yet, as Philip Ball shows, we are still writing them—and still living them—today. From Robinson Crusoe and Frankenstein to Batman, many stories written in the past few centuries are commonly, perhaps glibly, called “modern myths.” But Ball argues that we should take that idea seriously. Our stories of Dracula, Dr. Jekyll and Mr. Hyde, and Sherlock Holmes are doing the kind of cultural work that the ancient myths once did. Through the medium of narratives that all of us know in their basic outline and which have no clear moral or resolution, these modern myths explore some of our deepest fears, dreams, and anxieties. We keep returning to these tales, reinventing them endlessly for new uses. But what are they really about, and why do we need them? What myths are still taking shape today? And what makes a story become a modern myth? In The Modern Myths, Ball takes us on a wide-ranging tour of our collective imagination, asking what some of its most popular stories reveal about the nature of being human in the modern age.

Author: Carrie Goldberg
Publisher: Penguin
ISBN: 0525533796
Category : Social Science
Languages : en
Pages : 306

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Nobody's Victim is an unflinching look at a hidden world most people don’t know exists—one of stalking, blackmail, and sexual violence, online and off—and the incredible story of how one lawyer, determined to fight back, turned her own hell into a revolution. “We are all a moment away from having our life overtaken by somebody hell-bent on our destruction.” That grim reality—gleaned from personal experience and twenty years of trauma work—is a fundamental principle of Carrie Goldberg’s cutting-edge victims’ rights law firm. Riveting and an essential timely conversation-starter, Nobody's Victim invites readers to join Carrie on the front lines of the war against sexual violence and privacy violations as she fights for revenge porn and sextortion laws, uncovers major Title IX violations, and sues the hell out of tech companies, schools, and powerful sexual predators. Her battleground is the courtroom; her crusade is to transform clients from victims into warriors. In gripping detail, Carrie shares the diabolical ways her clients are attacked and how she, through her unique combination of advocacy, badass relentlessness, risk-taking, and client-empowerment, pursues justice for them all. There are stories about a woman whose ex-boyfriend made fake bomb threats in her name and caused a national panic; a fifteen-year-old girl who was sexually assaulted on school grounds and then suspended when she reported the attack; and a man whose ex-boyfriend used a dating app to send more than 1,200 men to ex's home and work for sex. With breathtaking honesty, Carrie also shares her own shattering story about why she began her work and the uphill battle of building a business. While her clients are a diverse group—from every gender, sexual orientation, age, class, race, religion, occupation, and background—the offenders are not. They are highly predictable. In this book, Carrie offers a taxonomy of the four types of offenders she encounters most often at her firm: assholes, psychos, pervs, and trolls. “If we recognize the patterns of these perpetrators,” she explains, “we know how to fight back.” Deeply personal yet achingly universal, Nobody's Victim is a bold and much-needed analysis of victim protection in the era of the Internet. This book is an urgent warning of a coming crisis, a predictor of imminent danger, and a weapon to take back control and protect ourselves—both online and off.

Author: Yongey Mingyur Rinpoche
Publisher: Harmony
ISBN: 030738151X
Category : Body, Mind & Spirit
Languages : en
Pages : 287

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A New York Times Bestseller! For millennia, Buddhists have enjoyed the limitless benefits of meditation. But how does it work? And why? The principles behind this ancient practice have long eluded some of the best minds in modern science. Until now. In this groundbreaking work, world-renowned Buddhist teacher Yongey Mingyur Rinpoche invites us to join him in unlocking the secrets behind the practice of meditation. Working with neuroscientists at the Waisman Laboratory for Brain Imaging and Behavior, Yongey Mingyur provides clear insights into modern research indicating that systematic training in meditation can enhance activity in areas of the brain associated with happiness and compassion. He has also worked with physicists across the country to develop a fresh, scientifically based interpretation of the Buddhist understanding of the nature of reality. With an infectious joy and insatiable curiosity, Yongey Mingyur weaves together the principles of Tibetan Buddhism, neuroscience, and quantum physics in a way that will forever change the way we understand the human experience. Using the basic meditation practices he provides, we can discover paths through everyday problems, transforming obstacles into opportunities to recognize the unlimited potential of our own minds. With a foreword by bestselling author Daniel Goleman, The Joy of Living is a stunning breakthrough, an illuminating vision of the science of Buddhism and a handbook for transforming our minds, bodies, and lives.

Author: Ellen Frankfort
Publisher:
ISBN:
Category :
Languages : en
Pages : 254

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Author: Sophia Al-Maria
Publisher: Harper Collins
ISBN: 0062098748
Category : Biography & Autobiography
Languages : en
Pages : 176

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Award-winning filmmaker and writer Sophia Al-Maria’s The Girl Who Fell to Earth is a funny and wry coming-of-age memoir about growing up in between American and Gulf Arab cultures. Part family saga and part personal quest, The Girl Who Fell to Earth traces Al-Maria’s journey to make a place for herself in two different worlds. When Sophia Al-Maria's mother sends her away from rainy Washington State to stay with her husband's desert-dwelling Bedouin family in Qatar, she intends it to be a sort of teenage cultural boot camp. What her mother doesn't know is that there are some things about growing up that are universal. In Qatar, Sophia is faced with a new world she'd only imagined as a child. She sets out to find her freedom, even in the most unlikely of places. The Girl Who Fell to Earth takes readers from the green valleys of the Pacific Northwest to the dunes of the Arabian Gulf and on to the sprawling chaos of Cairo. Struggling to adapt to her nomadic lifestyle, Sophia is haunted by the feeling that she is perpetually in exile: hovering somewhere between two families, two cultures, and two worlds. She must make a place for herself—a complex journey that includes finding young love in the Arabian Gulf, rebellion in Cairo, and, finally, self-discovery in the mountains of Sinai. The Girl Who Fell to Earth heralds the arrival of an electric new talent and takes us on the most personal of quests: the voyage home.

Author: Jeremy Bernstein
Publisher: William Morrow &Company
ISBN:
Category : Computers
Languages : en
Pages : 140

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