Author: Darwish, Dina
Publisher: IGI Global
ISBN:
Category : Technology & Engineering
Languages : en
Pages : 353
Book Description
The demand for efficiency and intelligent decision-making has become paramount, prompting a crucial examination of the limitations of traditional automation. Organizations find themselves at a crossroads, searching for a transformative solution that transcends conventional approaches. Enter the era of Hyperautomation an innovative paradigm that goes beyond simple automation by integrating artificial intelligence, robotic process automation, and advanced techniques such as cognitive computing and data mining. Hyperautomation in Business and Society is a comprehensive exploration of how Hyperautomation addresses the complexities of modern challenges, offering a compelling solution to propel businesses and society into a new era of efficiency and intelligent decision-making. This book sets out to achieve a dual purpose: to enlighten and to guide. Starting with a breakdown of intelligent automation, the book progresses to dissect the latest IA technologies, platforms, and the intricate ways in which it optimizes workflows. Spanning diverse applications across sectors such as logistics, marketing, finance, and customer care, it paints a vivid picture of IA's transformative influence. Notably, it addresses the challenges faced by IA implementation, offering a nuanced exploration of real-world applications and their impact on businesses. Geared towards undergraduate and postgraduate students, researchers, and practitioners, this book is a compass for those navigating the ever-changing landscape of intelligent automation.
Hyperautomation in Business and Society
Author: Darwish, Dina
Publisher: IGI Global
ISBN:
Category : Technology & Engineering
Languages : en
Pages : 353
Book Description
The demand for efficiency and intelligent decision-making has become paramount, prompting a crucial examination of the limitations of traditional automation. Organizations find themselves at a crossroads, searching for a transformative solution that transcends conventional approaches. Enter the era of Hyperautomation an innovative paradigm that goes beyond simple automation by integrating artificial intelligence, robotic process automation, and advanced techniques such as cognitive computing and data mining. Hyperautomation in Business and Society is a comprehensive exploration of how Hyperautomation addresses the complexities of modern challenges, offering a compelling solution to propel businesses and society into a new era of efficiency and intelligent decision-making. This book sets out to achieve a dual purpose: to enlighten and to guide. Starting with a breakdown of intelligent automation, the book progresses to dissect the latest IA technologies, platforms, and the intricate ways in which it optimizes workflows. Spanning diverse applications across sectors such as logistics, marketing, finance, and customer care, it paints a vivid picture of IA's transformative influence. Notably, it addresses the challenges faced by IA implementation, offering a nuanced exploration of real-world applications and their impact on businesses. Geared towards undergraduate and postgraduate students, researchers, and practitioners, this book is a compass for those navigating the ever-changing landscape of intelligent automation.
Publisher: IGI Global
ISBN:
Category : Technology & Engineering
Languages : en
Pages : 353
Book Description
The demand for efficiency and intelligent decision-making has become paramount, prompting a crucial examination of the limitations of traditional automation. Organizations find themselves at a crossroads, searching for a transformative solution that transcends conventional approaches. Enter the era of Hyperautomation an innovative paradigm that goes beyond simple automation by integrating artificial intelligence, robotic process automation, and advanced techniques such as cognitive computing and data mining. Hyperautomation in Business and Society is a comprehensive exploration of how Hyperautomation addresses the complexities of modern challenges, offering a compelling solution to propel businesses and society into a new era of efficiency and intelligent decision-making. This book sets out to achieve a dual purpose: to enlighten and to guide. Starting with a breakdown of intelligent automation, the book progresses to dissect the latest IA technologies, platforms, and the intricate ways in which it optimizes workflows. Spanning diverse applications across sectors such as logistics, marketing, finance, and customer care, it paints a vivid picture of IA's transformative influence. Notably, it addresses the challenges faced by IA implementation, offering a nuanced exploration of real-world applications and their impact on businesses. Geared towards undergraduate and postgraduate students, researchers, and practitioners, this book is a compass for those navigating the ever-changing landscape of intelligent automation.
INTELLIGENT AUTOMATION
Author: PASCAL. BARKIN BORNET (IAN. WIRTZ, JOCHEN.)
Publisher:
ISBN: 9811235848
Category : Electronic books
Languages : en
Pages : 431
Book Description
Publisher:
ISBN: 9811235848
Category : Electronic books
Languages : en
Pages : 431
Book Description
Strategic Innovations of AI and ML for E-Commerce Data Security
Author: Kaur, Gaganpreet
Publisher: IGI Global
ISBN:
Category : Business & Economics
Languages : en
Pages : 498
Book Description
As e-commerce continues to increase in usage and popularity, safeguarding consumers private data becomes critical. Strategic innovations in artificial intelligence and machine learning revolutionize data security by offering advanced tools for threat detection and mitigation. Integrating AI and machine learning into their security solutions will allow businesses to build customer trust and maintain a competitive edge throughout the growing digital landscapes. A thorough examination of cutting-edge innovations in e-commerce data security may ensure security measures keep up with current technological advancements in the industry. Strategic Innovations of AI and ML for E-Commerce Data Security explores practical applications in data security, algorithms, and modelling. It examines solutions for securing e-commerce data, utilizing AI and machine learning for modelling techniques, and navigating complex algorithms. This book covers topics such as data science, threat detection, and cybersecurity, and is a useful resource for computer engineers, data scientists, business owners, academicians, scientists, and researchers.
Publisher: IGI Global
ISBN:
Category : Business & Economics
Languages : en
Pages : 498
Book Description
As e-commerce continues to increase in usage and popularity, safeguarding consumers private data becomes critical. Strategic innovations in artificial intelligence and machine learning revolutionize data security by offering advanced tools for threat detection and mitigation. Integrating AI and machine learning into their security solutions will allow businesses to build customer trust and maintain a competitive edge throughout the growing digital landscapes. A thorough examination of cutting-edge innovations in e-commerce data security may ensure security measures keep up with current technological advancements in the industry. Strategic Innovations of AI and ML for E-Commerce Data Security explores practical applications in data security, algorithms, and modelling. It examines solutions for securing e-commerce data, utilizing AI and machine learning for modelling techniques, and navigating complex algorithms. This book covers topics such as data science, threat detection, and cybersecurity, and is a useful resource for computer engineers, data scientists, business owners, academicians, scientists, and researchers.
Hyperautomation for Next-Generation Industries
Author: Rajesh Kumar Dhanaraj
Publisher: John Wiley & Sons
ISBN: 1394186495
Category : Technology & Engineering
Languages : en
Pages : 357
Book Description
This book is essential for anyone looking to understand how hyperautomation can revolutionize businesses by simplifying operations, reducing errors, and creating more intelligent and adaptable workplaces through the use of automation technologies such as artificial intelligence, machine learning, and robotic process automation. The use of automation technologies to simplify any and every activity conceivable in a business, allowing repeated operations to operate without manual intervention, is known as hyperautomation. Hyperautomation transforms current and old processes and equipment by utilizing artificial intelligence, machine learning, and robotic process automation. This digital transformation may assist a business in gaining cost and resource efficiency, allowing it to prosper in a more competitive environment. With the advancement of automation technologies, hyperautomation is becoming more prevalent. Companies are shifting their methods to create more human-centered and intelligent workplaces. This change has ushered in a new era for organizations that rely on technology and automation tools to stay competitive. Businesses may move beyond technology’s distinct advantages to genuine digital agility and scale adaptability when all forms of automation operate together in close partnership. Automation tools must be simple to incorporate into the current technological stack while not requiring too much effort from IT. A platform must be able to plug and play with a wide range of technologies to achieve hyperautomation. The interdependence of automation technologies is a property that is connected to hyperautomation. Hyperautomation saves individuals time and money by reducing errors. Hyperautomation has the potential to create a workplace that is intelligent, adaptable, and capable of making quick, accurate decisions based on data and insights. Model recognition is used to determine what to do next and to optimize processes with the least amount of human engagement possible.
Publisher: John Wiley & Sons
ISBN: 1394186495
Category : Technology & Engineering
Languages : en
Pages : 357
Book Description
This book is essential for anyone looking to understand how hyperautomation can revolutionize businesses by simplifying operations, reducing errors, and creating more intelligent and adaptable workplaces through the use of automation technologies such as artificial intelligence, machine learning, and robotic process automation. The use of automation technologies to simplify any and every activity conceivable in a business, allowing repeated operations to operate without manual intervention, is known as hyperautomation. Hyperautomation transforms current and old processes and equipment by utilizing artificial intelligence, machine learning, and robotic process automation. This digital transformation may assist a business in gaining cost and resource efficiency, allowing it to prosper in a more competitive environment. With the advancement of automation technologies, hyperautomation is becoming more prevalent. Companies are shifting their methods to create more human-centered and intelligent workplaces. This change has ushered in a new era for organizations that rely on technology and automation tools to stay competitive. Businesses may move beyond technology’s distinct advantages to genuine digital agility and scale adaptability when all forms of automation operate together in close partnership. Automation tools must be simple to incorporate into the current technological stack while not requiring too much effort from IT. A platform must be able to plug and play with a wide range of technologies to achieve hyperautomation. The interdependence of automation technologies is a property that is connected to hyperautomation. Hyperautomation saves individuals time and money by reducing errors. Hyperautomation has the potential to create a workplace that is intelligent, adaptable, and capable of making quick, accurate decisions based on data and insights. Model recognition is used to determine what to do next and to optimize processes with the least amount of human engagement possible.
Digital Entrepreneurship
Author: Mariusz Soltanifar
Publisher: Springer Nature
ISBN: 3030539148
Category : Business & Economics
Languages : en
Pages : 339
Book Description
This open access book explores the global challenges and experiences related to digital entrepreneurial activities, using carefully selected examples from leading companies and economies that shape world business today and tomorrow. Digital entrepreneurship and the companies steering it have an enormous global impact; they promise to transform the business world and change the way we communicate with each other. These companies use digitalization and artificial intelligence to enhance the quality of decisions and augment their business and customer operations. This book demonstrates how cloud services are continuing to evolve; how cryptocurrencies are traded in the banking industry; how platforms are created to commercialize business, and how, taken together, these developments provide new opportunities in the digitalized era. Further, it discusses a wide range of digital factors changing the way businesses operate, including artificial intelligence, chatbots, voice search, augmented and virtual reality, as well as cyber threats and data privacy management. “Digitalization mirrors the Industrial Revolution’s impact. This book provides a complement of perspectives on the opportunities emanating from such a deep seated change in our economy. It is a comprehensive collection of thought leadership mapped into a very useful framework. Scholars, digital entrepreneurs and practitioners will benefit from this timely work.” Gina O’Connor, Professor of Innovation Management at Babson College, USA “This book defines and delineates the requirements for companies to enable their businesses to succeed in a post-COVID19 world. This book deftly examines how to accomplish and achieve digital entrepreneurship by leveraging cloud computing, AI, IoT and other critical technologies. This is truly a unique “must-read” book because it goes beyond theory and provides practical examples.” Charlie Isaacs, CTO of Customer Connection at Salesforce.com, USA "This book provides digital entrepreneurs useful guidance identifying, validating and building their venture. The international authors developed new perspectives on digital entrepreneurship that can support to create impact ventures.” Felix Staeritz, CEO FoundersLane, Member of the World Economic Forum Digital Leaders Board and bestselling author of FightBack, Germany
Publisher: Springer Nature
ISBN: 3030539148
Category : Business & Economics
Languages : en
Pages : 339
Book Description
This open access book explores the global challenges and experiences related to digital entrepreneurial activities, using carefully selected examples from leading companies and economies that shape world business today and tomorrow. Digital entrepreneurship and the companies steering it have an enormous global impact; they promise to transform the business world and change the way we communicate with each other. These companies use digitalization and artificial intelligence to enhance the quality of decisions and augment their business and customer operations. This book demonstrates how cloud services are continuing to evolve; how cryptocurrencies are traded in the banking industry; how platforms are created to commercialize business, and how, taken together, these developments provide new opportunities in the digitalized era. Further, it discusses a wide range of digital factors changing the way businesses operate, including artificial intelligence, chatbots, voice search, augmented and virtual reality, as well as cyber threats and data privacy management. “Digitalization mirrors the Industrial Revolution’s impact. This book provides a complement of perspectives on the opportunities emanating from such a deep seated change in our economy. It is a comprehensive collection of thought leadership mapped into a very useful framework. Scholars, digital entrepreneurs and practitioners will benefit from this timely work.” Gina O’Connor, Professor of Innovation Management at Babson College, USA “This book defines and delineates the requirements for companies to enable their businesses to succeed in a post-COVID19 world. This book deftly examines how to accomplish and achieve digital entrepreneurship by leveraging cloud computing, AI, IoT and other critical technologies. This is truly a unique “must-read” book because it goes beyond theory and provides practical examples.” Charlie Isaacs, CTO of Customer Connection at Salesforce.com, USA "This book provides digital entrepreneurs useful guidance identifying, validating and building their venture. The international authors developed new perspectives on digital entrepreneurship that can support to create impact ventures.” Felix Staeritz, CEO FoundersLane, Member of the World Economic Forum Digital Leaders Board and bestselling author of FightBack, Germany
Hyperautomation
Author: Matt Calkins
Publisher: Bookbaby
ISBN: 9781735732909
Category :
Languages : en
Pages : 166
Book Description
HYPERAUTOMATION is a collection of expert essays on low-code development and the future of business process automation. In each chapter, an academic, analyst, implementer, or end-user examines different aspects of low-code and automation in the enterprise, clarifying both value and barriers through personal experiences and insights. With contributions from: Dr. George Westerman, MIT - Neil Ward-Dutton, IDC - Lakshmi N, Tata Consultancy Services - Sidney Fernandes & Alice Wei, University of South Florida - Lisa Heneghan, KPMG - Chris Skinner, FinTech expert - John R. Rymer, Forrester (Emeritus) - Isaac Sacolick, StarCIO - Darren Blake, Bexley Neighbourhood Care - Rob Galbraith, InsureTech expert - Ron Tolido, Capgemini - Michael Beckley, Appian All proceeds from the sale of this book will be donated to Black Girls Code, an organization providing young girls of color opportunities to learn in-demand skills in technology and computer programming.
Publisher: Bookbaby
ISBN: 9781735732909
Category :
Languages : en
Pages : 166
Book Description
HYPERAUTOMATION is a collection of expert essays on low-code development and the future of business process automation. In each chapter, an academic, analyst, implementer, or end-user examines different aspects of low-code and automation in the enterprise, clarifying both value and barriers through personal experiences and insights. With contributions from: Dr. George Westerman, MIT - Neil Ward-Dutton, IDC - Lakshmi N, Tata Consultancy Services - Sidney Fernandes & Alice Wei, University of South Florida - Lisa Heneghan, KPMG - Chris Skinner, FinTech expert - John R. Rymer, Forrester (Emeritus) - Isaac Sacolick, StarCIO - Darren Blake, Bexley Neighbourhood Care - Rob Galbraith, InsureTech expert - Ron Tolido, Capgemini - Michael Beckley, Appian All proceeds from the sale of this book will be donated to Black Girls Code, an organization providing young girls of color opportunities to learn in-demand skills in technology and computer programming.
Responsible AI and Analytics for an Ethical and Inclusive Digitized Society
Author: Denis Dennehy
Publisher: Springer Nature
ISBN: 3030854477
Category : Computers
Languages : en
Pages : 794
Book Description
This volume constitutes the proceedings of the 20th IFIP WG 6.11 Conference on e-Business, e-Services, and e-Society, I3E 2021, held in Galway, Ireland, in September 2021.* The total of 57 full and 8 short papers presented in these volumes were carefully reviewed and selected from 141 submissions. The papers are organized in the following topical sections: AI for Digital Transformation and Public Good; AI & Analytics Decision Making; AI Philosophy, Ethics & Governance; Privacy & Transparency in a Digitized Society; Digital Enabled Sustainable Organizations and Societies; Digital Technologies and Organizational Capabilities; Digitized Supply Chains; Customer Behavior and E-business; Blockchain; Information Systems Development; Social Media & Analytics; and Teaching & Learning. *The conference was held virtually due to the COVID-19 pandemic.
Publisher: Springer Nature
ISBN: 3030854477
Category : Computers
Languages : en
Pages : 794
Book Description
This volume constitutes the proceedings of the 20th IFIP WG 6.11 Conference on e-Business, e-Services, and e-Society, I3E 2021, held in Galway, Ireland, in September 2021.* The total of 57 full and 8 short papers presented in these volumes were carefully reviewed and selected from 141 submissions. The papers are organized in the following topical sections: AI for Digital Transformation and Public Good; AI & Analytics Decision Making; AI Philosophy, Ethics & Governance; Privacy & Transparency in a Digitized Society; Digital Enabled Sustainable Organizations and Societies; Digital Technologies and Organizational Capabilities; Digitized Supply Chains; Customer Behavior and E-business; Blockchain; Information Systems Development; Social Media & Analytics; and Teaching & Learning. *The conference was held virtually due to the COVID-19 pandemic.
Hyperautomation with Generative AI
Author: Navdeep Singh Gill
Publisher: BPB Publications
ISBN: 9355518595
Category : Computers
Languages : en
Pages : 368
Book Description
Understand how to leverage Hyperautomation and Generative AI to accelerate Business Transformation KEY FEATURES ● Explores a wide range of use cases and examples that demonstrate the diverse applications of Hyperautomation across industries, sectors, and specific departments. ● Familiarizes you with popular tools and platforms like UiPath, Automation Anywhere, and IBM. ● Discovers how existing organizations utilizing AI and RPA technologies can leverage Hyper automation to rapidly expand automation initiatives across various business verticals. ● Rise of Generative AI and its Tectonic Shift in industries and technologies. DESCRIPTION Hyperautomation and Generative AI, when combined, can create powerful new capabilities for businesses. If you are a business leader looking to improve your productivity, efficiency, and customer satisfaction by adopting hyperautomation and generative AI technologies, then this book is for you. This book provides an introduction to hyperautomation, highlighting its key components and providing guidance on how organizations can implement it to streamline everyday business operations. The book covers a comprehensive range of use cases and examples that demonstrate the diverse applications of hyperautomation across industries, sectors, and specific departments within companies. It also familiarizes you with popular tools and platforms like UiPath, Automation Anywhere, and IBM, enabling them to make informed decisions when selecting the appropriate technology for their digital transformation endeavors. Lastly, the book illustrates how existing organizations that are already utilizing AI and RPA technologies can leverage hyperautomation to rapidly expand their automation initiatives throughout various business verticals. By the end of the book, you will have a deep understanding of the potential of hyperautomation and generative AI to transform businesses. WHAT YOU WILL LEARN ● Understand the importance of developing the necessary talent, skillset, and IT infrastructure for successful Hyperautomation implementation. ● Explore different strategies for scaling automation initiatives across different business verticals. ● Understand how to solve diverse business problems using Hyperautomation through a high-level plan. ● Understanding the essential technologies like AI, machine learning, and deep learning and their contributions to Hyperautomation. ● Understand the benefits of using Hyperautomation with Generative AI. WHO THIS BOOK IS FOR This book is for professionals who are interested in automation and Generative AI. It covers the development and execution of diverse business processes, and is relevant to a wide range of roles, including digital transformation consultants, CxOs, technical architects, AI engineers, enterprise architects, RPA engineers, and automation engineers. TABLE OF CONTENTS Section I: Automation and Its Necessity 1. The Realism of Hyperautomation 2. Existence of Different Automations 3. Fundamentals of RPA Tools and Platforms 4. Amalgam of Hyperautomation and RPA Section II : Evolution of Automation to Hyperautomation via RPA 5. Devising Hyperautomation Solutions 6. Amalgam of Hyperautomation and Artificial Intelligence 7. Bridging AI with Humans 8. Impact of Machine Learning with Hyperautomation 9. Operationalizing Hyperautomation 10. Successful Use Cases of Hyperautomation Section III: Emergence of Generative AI and Its Collaboration with Hyperautomation 11. Generative AI and Hyperautomation
Publisher: BPB Publications
ISBN: 9355518595
Category : Computers
Languages : en
Pages : 368
Book Description
Understand how to leverage Hyperautomation and Generative AI to accelerate Business Transformation KEY FEATURES ● Explores a wide range of use cases and examples that demonstrate the diverse applications of Hyperautomation across industries, sectors, and specific departments. ● Familiarizes you with popular tools and platforms like UiPath, Automation Anywhere, and IBM. ● Discovers how existing organizations utilizing AI and RPA technologies can leverage Hyper automation to rapidly expand automation initiatives across various business verticals. ● Rise of Generative AI and its Tectonic Shift in industries and technologies. DESCRIPTION Hyperautomation and Generative AI, when combined, can create powerful new capabilities for businesses. If you are a business leader looking to improve your productivity, efficiency, and customer satisfaction by adopting hyperautomation and generative AI technologies, then this book is for you. This book provides an introduction to hyperautomation, highlighting its key components and providing guidance on how organizations can implement it to streamline everyday business operations. The book covers a comprehensive range of use cases and examples that demonstrate the diverse applications of hyperautomation across industries, sectors, and specific departments within companies. It also familiarizes you with popular tools and platforms like UiPath, Automation Anywhere, and IBM, enabling them to make informed decisions when selecting the appropriate technology for their digital transformation endeavors. Lastly, the book illustrates how existing organizations that are already utilizing AI and RPA technologies can leverage hyperautomation to rapidly expand their automation initiatives throughout various business verticals. By the end of the book, you will have a deep understanding of the potential of hyperautomation and generative AI to transform businesses. WHAT YOU WILL LEARN ● Understand the importance of developing the necessary talent, skillset, and IT infrastructure for successful Hyperautomation implementation. ● Explore different strategies for scaling automation initiatives across different business verticals. ● Understand how to solve diverse business problems using Hyperautomation through a high-level plan. ● Understanding the essential technologies like AI, machine learning, and deep learning and their contributions to Hyperautomation. ● Understand the benefits of using Hyperautomation with Generative AI. WHO THIS BOOK IS FOR This book is for professionals who are interested in automation and Generative AI. It covers the development and execution of diverse business processes, and is relevant to a wide range of roles, including digital transformation consultants, CxOs, technical architects, AI engineers, enterprise architects, RPA engineers, and automation engineers. TABLE OF CONTENTS Section I: Automation and Its Necessity 1. The Realism of Hyperautomation 2. Existence of Different Automations 3. Fundamentals of RPA Tools and Platforms 4. Amalgam of Hyperautomation and RPA Section II : Evolution of Automation to Hyperautomation via RPA 5. Devising Hyperautomation Solutions 6. Amalgam of Hyperautomation and Artificial Intelligence 7. Bridging AI with Humans 8. Impact of Machine Learning with Hyperautomation 9. Operationalizing Hyperautomation 10. Successful Use Cases of Hyperautomation Section III: Emergence of Generative AI and Its Collaboration with Hyperautomation 11. Generative AI and Hyperautomation
Eurasian Business and Economics Perspectives
Author: Mehmet Hüseyin Bilgin
Publisher: Springer Nature
ISBN: 3031362861
Category : Business & Economics
Languages : en
Pages : 400
Book Description
EBES conferences have been an intellectual hub for academic discussion in economics, finance, and business fields and provide network opportunities for participants to make long-lasting academic cooperation. This is the 26th volume of the Eurasian Studies in Business and Economics (EBES’s official proceeding series), which includes selected papers from the 38th EBES Conference which took place in Warsaw. The conference was organized in hybrid mode with both online and in-person presentations at the Faculty of Economics Sciences, the University of Warsaw in Warsaw, Poland, on January 12-14, 2022. At the conference, 197 papers by 439 colleagues from 50 countries were presented. Both theoretical and empirical papers in this volume cover diverse areas of business, economics, and finance from many different regions.
Publisher: Springer Nature
ISBN: 3031362861
Category : Business & Economics
Languages : en
Pages : 400
Book Description
EBES conferences have been an intellectual hub for academic discussion in economics, finance, and business fields and provide network opportunities for participants to make long-lasting academic cooperation. This is the 26th volume of the Eurasian Studies in Business and Economics (EBES’s official proceeding series), which includes selected papers from the 38th EBES Conference which took place in Warsaw. The conference was organized in hybrid mode with both online and in-person presentations at the Faculty of Economics Sciences, the University of Warsaw in Warsaw, Poland, on January 12-14, 2022. At the conference, 197 papers by 439 colleagues from 50 countries were presented. Both theoretical and empirical papers in this volume cover diverse areas of business, economics, and finance from many different regions.
Managing Customer-Centric Strategies in the Digital Landscape
Author: Ho, Ree Chan
Publisher: IGI Global
ISBN:
Category : Business & Economics
Languages : en
Pages : 652
Book Description
In todays rapidly evolving digital landscape, the integration of emerging technologies has reshaped the business world and propelled companies to keep pace with advancements like artificial intelligence, data science, blockchain, and reality virtualization. These technologies are no longer just tools for efficiency but are crucial drivers of customer-centric strategies that enhance productivity and service. As businesses strive to maximize the value of their technology investments, they must integrate these innovations into their entire business ecosystem to meet the needs of socially connected, tech-savvy customers. Leveraging Emerging Technologies for Customer-Centric Business Strategies explores the crucial intersection of technological innovation and customer-centricity in the digital age. These chapters delve into how companies can effectively implement new technologies such as AI, machine learning, and big data analytics, to better serve customer demands and foster stronger engagement. By examining current business models, predicting future trends, and analyzing the role of customer involvement in co-creation, this comprehensive resource provides researchers, business practitioners, and academics with the strategies needed to navigate the fast-paced, technology-driven marketplace.
Publisher: IGI Global
ISBN:
Category : Business & Economics
Languages : en
Pages : 652
Book Description
In todays rapidly evolving digital landscape, the integration of emerging technologies has reshaped the business world and propelled companies to keep pace with advancements like artificial intelligence, data science, blockchain, and reality virtualization. These technologies are no longer just tools for efficiency but are crucial drivers of customer-centric strategies that enhance productivity and service. As businesses strive to maximize the value of their technology investments, they must integrate these innovations into their entire business ecosystem to meet the needs of socially connected, tech-savvy customers. Leveraging Emerging Technologies for Customer-Centric Business Strategies explores the crucial intersection of technological innovation and customer-centricity in the digital age. These chapters delve into how companies can effectively implement new technologies such as AI, machine learning, and big data analytics, to better serve customer demands and foster stronger engagement. By examining current business models, predicting future trends, and analyzing the role of customer involvement in co-creation, this comprehensive resource provides researchers, business practitioners, and academics with the strategies needed to navigate the fast-paced, technology-driven marketplace.