HUMAN BRANDING FOR AUTHORS PDF Download

Author: Connor Whiteley
Publisher: CGD Publishing
ISBN:
Category : Language Arts & Disciplines
Languages : en
Pages : 106

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Book Description
With all the advancements in Artificial Intelligence, building a human brand has never been so important so: · Do you want to make your author brand more human? · Do you want to learn about the different methods that authors can use to create a brand? · Do you want to learn how to show your humanity to your readers and fans? If the answer to is yes then this book is for you- because in this book you’ll learn over 20 methods and ideas about how to create a more human author brand as well as why human branding is important for the present and the future. By the end of this book, you’ll learn: · What Advancements in Artificial Intelligence are Happening? · The Theory behind Human Branding · How to create a human author brand that readers are connect with? · How to use voice, events, social media and many more techniques to build your human brand? · And you’ll learn much more… BUY NOW TO START BUILDINH YOUR HUMAN BRAND! If you like this book then please consider checking out my other Books for Writers and Authors. Human Branding content: · Introduction · Social psychology and important things to know Part 1: Voice · Introduction to Voice · Podcasting · Narration Part Two: Humanity and you being you · Warm and competence · Photos · Videos · Social media · Personal stories · Purpose and Taking a Stand · Human Branding and Emails · Boundaries Part Three: In-person Events · Webinars · Speaking · Workshops · Facebook Groups · Tours Part Four: Readers · Interaction with Readers Part Five: Mindset, Agility, Learning and Rebellion · Mindset · Agility · Learning and the Rebellion Against Ads

Author: Connor Whiteley
Publisher:
ISBN:
Category :
Languages : en
Pages : 214

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Book Description
Perfect for any author or writer who is interested in becoming a more human brand. Book contains link to FREE gift! Do you want to make your author brand more human? Do you want to learn about the different methods that authors can use to create a brand? Do you want to learn how to show your humanity to your readers and fans? If the answer to any of these questions is yes then this is the book for you- because in this book you'll learn over 20 methods and ideas about how to create a more human author brand as well as why human branding is important for the present and the future. By the end of this book, you'll come away with a lot of knowledge and ideas that you can implement in your own author business to make you a more human brand as well as you'll learn a bit about the technological changes ahead. If you like this book then please consider checking out my other Books for Writers and Authors. Human Branding content: Introduction Social psychology and important things to know Part 1: Voice Introduction to Voice Podcasting Narration Part Two: Humanity and you being you Warm and competence Photos Videos Social media Personal stories Purpose and Taking a Stand Human Branding and Emails Boundaries Part Three: In-person Events Webinars Speaking Workshops Facebook Groups Tours Part Four: Readers Interaction with Readers Part Five: Mindset, Agility, Learning and Rebellion Mindset Agility Learning and the Rebellion Against Ads

Author: Nela Dunato
Publisher:
ISBN: 9789534817117
Category : Business & Economics
Languages : en
Pages : 322

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Book Description
Promote your business with clarity, ease, and authenticity. The Human Centered Brand is a practical branding guide for service based businesses and creatives, that helps you grow meaningful relationships with your clients and your audience. If you're a writer, marketing consultant, creative agency owner, lawyer, illustrator, designer, developer, psychotherapist, personal trainer, dentist, painter, musician, bookkeeper, or other type of service business owner, the methods described in this book will assist you in expressing yourself naturally and creating a resonant, remarkable, and sustainable brand. Read this book to learn: Why conventional branding approaches don't work for service based businesses. How to identify your core values and use them in your business and marketing decisions. Different ways you can make your business unique among all the competition. How to express yourself verbally through your website, emails, articles, videos, talks, podcasts... What makes your "ideal clients" truly ideal, and how to connect with real people who appreciate you as you are. How to craft an effective tagline. What are the most important elements of a visual brand identity, and how to use them to design your own brand. How to craft an exceptional client experience and impress your clients with your professionalism. How your brand relates to your business model, pricing, company culture, fashion style, and social impact. Whether you're a complete beginner or have lots of experience with marketing and design, you'll get new insights about your own brand, and fresh ideas you'll want to implement right away. The companion workbook, checklists, templates, and other bonuses ensure that you not only learn new information, but create a custom brand strategy on your own. Learn more at humancenteredbrand.com

Author: Chris Malone
Publisher: John Wiley & Sons
ISBN: 1118611314
Category : Business & Economics
Languages : en
Pages : 211

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Book Description
Why we choose companies and brands in the same way that we unconsciously perceive, judge, and behave toward one another People everywhere describe their relationships with brands in a deeply personal way—we hate our banks, love our smartphones, and think the cable company is out to get us. What's actually going on in our brains when we make these judgments? Through original research, customer loyalty expert Chris Malone and top social psychologist Susan Fiske discovered that our perceptions arise from spontaneous judgments on warmth and competence, the same two factors that also determine our impressions of people. We see companies and brands the same way we automatically perceive, judge, and behave toward one another. As a result, to achieve sustained success, companies must forge genuine relationships with customers. And as customers, we have a right to expect relational accountability from the companies and brands we support. Applies the social psychology concepts of "warmth" (what intentions others have toward us) and "competence" (how capable they are of carrying out those intentions) to the way we perceive and relate to companies and brands Features in-depth analyses of companies such as Hershey's, Domino's, Lululemon, Zappos, Amazon, Chobani, Sprint, and more Draws from original research, evaluating over 45 companies over the course of 10 separate studies The Human Brand is essential reading for understanding how and why we make the choices we do, as well as what it takes for companies and brands to earn and keep our loyalty in the digital age.

Author: Lucy Werner
Publisher: Practical Inspiration Publishing
ISBN: 178860122X
Category : Business & Economics
Languages : en
Pages : 185

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Book Description
***BUSINESS BOOK AWARDS 2021 SHORTLISTED TITLE*** Hype Yourself is an invaluable toolkit for getting you and your business featured in the media: newspapers, magazines, radio and TV. Crammed full of insider advice, from the building blocks of your PR strategy to the execution of creative campaigns, it includes expert tips from journalists and industry specialists and is supported by a stack of online resources. Lucy Werner is founder of The Wern, a PR & branding consultancy and training hub for startups, entrepreneurs and independent brands. She is also a writer, speaker, blogger, teacher and podcaster on all things brand building for small businesses. For more information follow @wernchat or visit www.thewern.com

Author: Mark W. Schaefer
Publisher:
ISBN: 9780578419862
Category : Business & Economics
Languages : en
Pages : 320

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Book Description
Provides a framework to help you stay ahead of the curve by re-imagining marketing in a world where hyper-empowered consumers drive the business results

Author: Connor Whiteley
Publisher: CGD Publishing
ISBN:
Category : Language Arts & Disciplines
Languages : en
Pages : 260

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Book Description
Writing boxset: Some things remain constant throughout our author career. For example, we always want to know how to self-publish and market books (Successful Self-Publishing) we need to build a human brand so readers can connect with us and ultimately we can sell more books (Human Branding For Authors) and we need to make money from our writing. (Turn Your Ideas into Money) The Boxset Includes: A Guide to Successful Self-Publishing: Do you want to publish your book? Do you want to free from traditional publishers and looking to self-publishing? Do you just want to get your book out into the world? If the answer is yes to any of those questions, then this is the book for you. As in this book you’ll learn about all the different self-publishing options as well as the amazing tools and opportunities that are available to us as self-published authors. By the end of this book, you’ll know all the major options that are available to use as a self-published author and you’ll know of the tools you’ll need to be able to successfully self-publish. If you like this book, then please check out Human Branding for Authors: How to be Human in an AI World? This book is perfect for anyone interested in self-publishing. Human Branding for Authors: How to be Human in an AI World? Do you want to make your author brand more human? Do you want to learn about the different methods that authors can use to create a brand? Do you want to learn how to show your humanity to your readers and fans? If the answer to any of these questions is yes then this is the book for you- because in this book you’ll learn over 20 methods and ideas about how to create a more human author brand as well as why human branding is important for the present and the future. By the end of this book, you’ll come away with a lot of knowledge and ideas that you can implement in your own author business to make you a more human brand as well as you’ll learn a bit about the technological changes ahead. If you like this book then please consider checking out my other Books for Writers and Authors. Turn Your Ideas into Money: A Guide to Making Money From Your Writing Do you want to make money with your writing? Do you want to learn how to make more money with your writing? Do you ready make money from your writing and want to know other ways you can turn your book into money? If the answer to those questions and more is yes then this is the book for you as you’ll learn the different ways how you can make money and potentially a living from your writing. As there are many, many ways to make money with your book and writing and this book tells you the different ways in a clear and easy to understand way. By the end of this book you will know how to make money your writing and you will probably have a list of things that you want to try out after reading this book. So, if you want to Turn your ideas into money then buy this book now! BOOK CONTAINS LINK TO FREE GIFT!

Author: Debbie Millman
Publisher: Skyhorse Publishing Inc.
ISBN: 1581158645
Category : Biography & Autobiography
Languages : en
Pages : 337

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Book Description
"This engaging and highly informative book presents twenty interviews with the world's leading designers, anthropologists and innovators in the field of branding. In a series of illuminating, spirited conversations with preeminent global brand designer Debbie Millman, these influential figures share their take on how and why humans have branded the world around us, and the ideas, inventions, and insight inherent in this process"--Provided by publisher.

Author: Douglas Van Praet
Publisher: St. Martin's Press
ISBN: 1137042788
Category : Business & Economics
Languages : en
Pages : 358

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Book Description
For too long marketers have been asking the wrong question. If consumers make decisions unconsciously, why do we persist in asking them directly through traditional marketing research why they do what they do? They simply can't tell us because they don't really know. Before marketers develop strategies, they need to recognize that consumers have strategies too . . .human strategies, not consumer strategies. We need to go beyond asking why, and begin to ask how,behavior change occurs. Here, author DouglasVan Praet takes the most brilliant and revolutionary concepts from cognitive science and applies them to how we market, advertise, and consume in the modern digital age. Van Praet simplifies the most complex object in the known universe - the human brain - into seven codified actionable steps to behavior change. These steps are illustrated using real world examples from advertising, marketing, media and business to consciously unravel what brilliant marketers and ad practitioners have long done intuitively, deconstructing the real story behind some of the greatest marketing and business successes in recent history, such as Nike's "Just Do It" campaign; "Got Milk?"; Wendy's "Where's the Beef?" ;and the infamous Volkswagen "Punch Buggy" launch as well as their beloved "The Force" (Mini Darth Vader) Super Bowl commercial.

Author: Emmanuel Probst
Publisher: Simon and Schuster
ISBN: 1576878023
Category : Business & Economics
Languages : en
Pages : 242

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Book Description
economics;consumer behavior;advertising;branding;brand advertising;advertising campaigns;consumer psychology;marketing;market research;digital marketing;fortune 500;business;business development;business analysis;ipsos;dr emmanuel probst; Every year, brands spend over $560 billion (and counting) to convince us to buy their products. Yet, as consumers we have become insensitive to most advertising. We easily forget brands and may switch to another product on a whim. There are ways for brands to break this cycle. Brands that succeed are the ones that help us find meaning. In this process, the brands become meaningful in and of themselves. Brand Hacks takes you on an exploratory journey, revealing why most advertising campaigns fail and examining the personal, social, and cultural meanings that successful brands bring to consumers’ everyday lives. Most importantly, this book will show you how to use simple brand hacks to create and grow brands that deliver meaning even with a limited budget. Brand Hacks is supported by in-depth research in consumer psychology, interviews with industry-leading marketers, and case studies of meaningful brands, both big and small.