Author: Marieke de Mooij Publisher: Springer Science & Business Media ISBN: 3319012495 Category : Language Arts & Disciplines Languages : en Pages : 433
Book Description
This book is unique in the sense that it offers a comprehensive review and analysis of human communication and mediated communication around the world. This is one of the first attempts to do so in a systematic, comprehensive way. It challenges the assumption that Western theories of human communication and mass communication have universal applicability. It surveys the applicability of mass communication theories to other than Western cultures. The book explains the influence of culture on all forms of communication behavior, be it personal, mediated or mass communication. It presents communication theories from around the world, incorporating a vast body of literature from Europe, Asia, Africa and Latin America. This updated information on important international perspectives that includes both interpersonal and mediated communication is presently not readily available in other sources. The book offers an integrated approach to understanding the working of electronic means of communication that are hybrid media combining human and mediated communication. These new media that are often presented as universal are even more culture-bound than the traditional media.
Author: Elly A. Konijn Publisher: Routledge ISBN: 1135592632 Category : Language Arts & Disciplines Languages : en Pages : 472
Book Description
Mediated interpersonal communication is one of the most dynamic areas in communication studies, reflecting how individuals utilize technology more and more often in their personal interactions. Organizations also rely increasingly on mediated interaction for their communications. Responding to this evolution in communication, this collection explores how existing and new personal communication technologies facilitate and change interpersonal interactions. Chapters offer in-depth examinations of mediated interpersonal communication in various contexts and applications. Contributions come from well-known scholars based around the world, reflecting the strong international interest and work in the area.
Author: Kelsey, Sigrid Publisher: IGI Global ISBN: 1599048647 Category : Education Languages : en Pages : 1130
Book Description
Technology has changed communication drastically in recent years, facilitating the speed and ease of communicating, and also redefining and shaping linguistics, etiquette, and social communication norms. The Handbook of Research on Computer Mediated Communication provides academics and practitioners with an authoritative collection of research on the implications and social effects computers have had on communication. With 69 chapters of innovative research contributed by over 90 of the world's leading experts in computer mediated communication, the Handbook of Research on Computer Mediated Communication is a must-have addition to every library collection.
Author: St.Amant, Kirk Publisher: IGI Global ISBN: 1599042150 Category : Business & Economics Languages : en Pages : 362
Book Description
"This book provides readers with in-depth information on the various linguistic, cultural, technological, legal, and other factors that affect interactions in online exchanges. It provides information that implements effective decisions related to the uses and designs of online media when interacting with individuals from other cultures"--Provided by publisher.
Author: Caleb T. Carr Publisher: Rowman & Littlefield ISBN: 1538131722 Category : Language Arts & Disciplines Languages : en Pages : 349
Book Description
As so much of our human interaction passes through digital channels, it is essential to understand how being online influences how we communicate with others and ourselves. This textbook introduces students to the fundamental concepts, theories, and applications of computer-mediated communication. Building a foundational understanding of CMC theories, such as CFO, SIP, SIDE, and hyperpersonal, Caleb T. Carr introduces as framework students may use to understand human communication across all digital channels—including those that have yet to exist! Computer-Mediated Communication explores how CMC intersects with and affects other communication subdisciplines, including interpersonal, organizational, and intergroup. Contemporary examples illustrate theories and application, but the text is written to allow and encourage students to think about their own media use in a broader and channel-agnostic mindset, applying what they learn beyond just Instagram and Snapchat, to make sense of their modern and digital world. The focus on the theoretical processes that underlay human communication online helps the book remain current with emerging technologies. Theoretical approach is complemented and made accessible with real-world examples, immediate ways to apply knowledge, and a conversational and approachable writing style. Features of this text include Research in Brief boxes introduce individual CMC studies Chapter objectives End of chapter review questions and key terms Cumulative glossary
Author: Yoshitaka Miike Publisher: Routledge ISBN: 1000536203 Category : Language Arts & Disciplines Languages : en Pages : 544
Book Description
Moving beyond the U.S.-Eurocentric paradigm of communication theory, this handbook broadens the intellectual horizons of the discipline by highlighting underrepresented, especially non-Western, theorists and theories, and identifies key issues and challenges for future scholarship. Showcasing diverse perspectives, the handbook facilitates active engagement in different cultural traditions and theoretical orientations that are global in scope but local in effect. It begins by exploring past efforts to diversify the field, continuing on to examine theoretical concepts, models, and principles rooted in local cumulative wisdom. It does not limit itself to the mass-interpersonal communication divide, but rather seeks to frame theory as global and inclusive in scope. The book is intended for communication researchers and advanced students, with relevance to scholars with an interest in theory within information science, library science, social and cross-cultural psychology, multicultural education, social justice and social ethics, international relations, development studies, and political science.
Author: Marieke de Mooij Publisher: SAGE ISBN: 1526453517 Category : Business & Economics Languages : en Pages : 603
Book Description
Packed with cultural, company, and country examples, this book offers a mix of theory and practical applications covering globalization, global branding strategies, classification models of culture, and the consequences of culture for all aspects of marketing communications. The author helps define cross cultural segments to better target consumers across cultures and features content on how culture affects strategic issues, such as the company′s mission statement, brand positioning strategy, and marketing communications strategy. It also demonstrates the centrality of value paradoxes to cross cultural marketing communications, and uses the Hofstede model to help readers see how their understanding of cultural relationships in one country/region can be extended to other countries/regions. Updates to the new edition include: Up-to-date research on new topics, including: culture and the media, culture and the Internet, and a more profound comparison of the different cultural models. More examples from major regions and countries from around the world Broader background theory on usage differences of new digital media and extensive coverage of consumer behaviour A range of online instructor resources complement the book, including chapter-specific PowerPoint slides, downloadable advertising images from the book, chapter-specific questions and key points, and video examples of advertising from around the world.
Author: Neil O'Boyle Publisher: ISBN: 9783031024511 Category : Languages : en Pages : 0
Book Description
This book takes a human-centred and concept-led journey through communication theory and is aimed primarily at those who are new to communication studies. Each chapter uses a single concept - actors, narrators, members, performers, influencers, and produsers - to explore key ideas, theories, and thinkers. The six core concepts offer unique, though related, ways of thinking about "flesh and blood" human communicators in a world that is now fundamentally intertwined with media. Each chapter includes a mix of early and recent studies to enable readers to historically locate concepts and trace their evolution. Overall, the book aims to foster an appreciation of theory in readers, cultivate their theoretical sensitivity, and provide them with lots of "real world" examples to help them better understand how theories apply to everyday life. Neil O'Boyle is Associate Professor at the School of Communications, Dublin City University, Ireland. He teaches across a range of subjects, including communication theory, psychology, and advertising, and his research examines the interrelationships between media, popular culture, and collective identities. His most recent book is Sport, the Media and Ireland: Interdisciplinary Perspectives (2020). .
Author: Marieke de Mooij
Author: Marieke K. De Mooij
Author: James W. Chesebro
Author: Elly A. Konijn
Author: Kelsey, Sigrid
Author: St.Amant, Kirk
Author: Caleb T. Carr
Author: Yoshitaka Miike
Author: Marieke de Mooij
Author: Neil O'Boyle