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Author: Sheila Harty Publisher: ISBN: Category : Education Languages : en Pages : 202
Book Description
Abstract: Public relations efforts by industries have extended into the school classroom, where corporate promotion and product advertising are cloaked under the guise of education. Promotional practices include educator guides to free materials, instructional media services, teaching aids, school supplies, sales and collection drives, multi-media teaching kits, etc.; the use of these materials makes the school a target for commercial messages aimed at future consumers--the pupils. Informational and educational materials fall into 4 major subject areas: nutrition, energy, economics, and the environment. Viewpoints and policies of teachers, administrators, and state departments of education concerning free sponsored materials are explored. The role of government is examined as it is exercised through the Federal Trade Commission and the Fairness Doctrine. Industrial self-regulation activities and citizen initiatives are also described. (nzm).
Author: Sheila Harty Publisher: ISBN: Category : Education Languages : en Pages : 202
Book Description
Abstract: Public relations efforts by industries have extended into the school classroom, where corporate promotion and product advertising are cloaked under the guise of education. Promotional practices include educator guides to free materials, instructional media services, teaching aids, school supplies, sales and collection drives, multi-media teaching kits, etc.; the use of these materials makes the school a target for commercial messages aimed at future consumers--the pupils. Informational and educational materials fall into 4 major subject areas: nutrition, energy, economics, and the environment. Viewpoints and policies of teachers, administrators, and state departments of education concerning free sponsored materials are explored. The role of government is examined as it is exercised through the Federal Trade Commission and the Fairness Doctrine. Industrial self-regulation activities and citizen initiatives are also described. (nzm).
Author: Terence H. McLaughlin Publisher: Routledge ISBN: 1135719764 Category : Education Languages : en Pages : 186
Book Description
This collection of essays debates the application of market principles to and within the context of education. The contributors are all leading figures in their field, presenting their ideas in an accessible style to the lay reader. Throughout, the educational and public policy issues raised by the application of market principles to education are closely examined.
Author: Ralph Nader Publisher: Seven Stories Press ISBN: 9781583220573 Category : Political Science Languages : en Pages : 458
Book Description
Four generations of Americans have come to associate Ralph Nader with the political issues that have defined our age, be it car safety in the 1960s or the anti-WTO demonstrations that recently shut down Seattle. His work has successfully shaped the Left, increased government accountability, made possible new laws, and served as a powerful check against abuses of corporate power. In this landmark collection, the essays that reveal the intellectual, social, and political underpinnings of this legendary citizen advocate are brought together for the first time. In The Ralph Nader Reader, we follow the trajectory of Nader's concerns from 1956 to the present and his personal evolution from consumer advocate to presidential candidate. The result is a monumental book, an invaluable resource for anyone interested in a unique vision of democracy that places citizenship over consumerism, communities over corporations, and public interest over private power.
Author: Alex Molnar Publisher: Routledge ISBN: 1136730168 Category : Business & Economics Languages : en Pages : 149
Book Description
Pizza Hut's Book It! program rewards students with pizza for meeting their reading goals. Toys R Us paid a Kansas school five dollars for each student who took its toy survey. Cisco Systems donated internet access to a California elementary school, asking in return for the school choir to sing the company's praises while wearing Cisco t-shirts. Kids today face a barrage of corporate messages in the classroom. In School Commercialism, education expert Alex Molnar traces marketing in American schools over the last twenty-five years, raising serious questions about the role of private corporations in public education. Since the 1990s, Molnar argues, commercial activities have shaped the structure of the school day, influenced the curriculum, and determined whether children have access to computers and other technologies. He argues convincingly against advertisers' assertion that their contributions are a win-win proposition for cash-strapped schools and image-conscious companies. From the marketing of unhealthy foods to privatizing reforms such as the Edison Schools and Knowledge Universe, School Commercialism tracks trends that are more pervasive than many parents realize and shows how we might recapture schools to better serve the public interest.
Author: Catherine Gidney Publisher: Between the Lines ISBN: 1771134275 Category : Education Languages : en Pages : 323
Book Description
White Spot, a popular BC restaurant chain, solicits hamburger concepts from third and fourth grade students and one of the student’s ideas becomes a feature on the kids’ menu. Home Depot donates playground equipment to an elementary school, and the ribbon-cutting ceremony culminates in a community swathed in corporate swag, temporary tattoos, and a new “Home Depot song” written by a teacher and sung by the children. Kindergarten students return home with a school district-prescribed dental hygiene flyer featuring a maze leading to a tube of Crest toothpaste. Schools receive five cents for each flyer handed to a student. While commercialism has existed in our schools for over a century, the corporate invasion of our schools reached unprecedented heights in the 1990s and 2000s after two decades of federal funding cuts and an increasing tendency to apply business models to the education system. Constant cutbacks have left school trustees, administrators, teachers, and parents with difficult decisions about how to finance programs and support students. Meanwhile, studies on the impact of advertising and consumer culture on children make clear that the effects are harmful both to the individual child and the broader culture. Captive Audience explores this compelling history of branding the classroom in Canada.
Author: Robert Wuthnow Publisher: Princeton University Press ISBN: 0691210713 Category : History Languages : en Pages : 352
Book Description
How American respectability has been built by maligning those who don't make the grade How did Americans come to think of themselves as respectable members of the middle class? Was it just by earning a decent living? Or did it require something more? And if it did, what can we learn that may still apply? The quest for middle-class respectability in nineteenth-century America is usually described as a process of inculcating positive values such as honesty, hard work, independence, and cultural refinement. But clergy, educators, and community leaders also defined respectability negatively, by maligning individuals and groups—“misfits”—who deviated from accepted norms. Robert Wuthnow argues that respectability is constructed by “othering” people who do not fit into easily recognizable, socially approved categories. He demonstrates this through an in-depth examination of a wide variety of individuals and groups that became objects of derision. We meet a disabled Civil War veteran who worked as a huckster on the edges of the frontier, the wife of a lunatic who raised her family while her husband was institutionalized, an immigrant religious community accused of sedition, and a wealthy scion charged with profiteering. Unlike respected Americans who marched confidently toward worldly and heavenly success, such misfits were usually ignored in paeans about the nation. But they played an important part in the cultural work that made America, and their story is essential for understanding the “othering” that remains so much a part of American culture and politics today.
Author: Bethany Moreton Publisher: Harvard University Press ISBN: 9780674033221 Category : Business & Economics Languages : en Pages : 396
Book Description
Through the stories of people linked by the world's largest corporation, Bethany Moreton shows how a Christian service ethos powered capitalism at home and abroad. While industrial America was built by and for the urban North, rural Southerners comprised much of the labor, management, and consumers in the postwar service sector that raised the Sun Belt to national influence. These newcomers to the economic stage put down the plough to take up the bar-code scanner without ever passing through the assembly line. Industrial culture had been urban, modernist, sometimes radical, often Catholic and Jewish, and self-consciously international. Post-industrial culture, in contrast, spoke of Jesus with a drawl and of unions with a sneer, sang about Momma and the flag, and preached salvation in this world and the next. - Publisher.
Author: Rodney Hilton Publisher: A&C Black ISBN: 0826427383 Category : History Languages : en Pages : 361
Book Description
The conflict between landlords and peasants over the appropriation of the surplus product of the peasant holding was a prime mover in the evolution of medieval society. In this collection of essays Rodney Hilton looks at the economic context within which these conflicts took place. He seeks to explain the considerable variations in the size, composition and management of landed estates and investigates the nature of medieval urbanisation, a consequence of the development of both local commodity production and long distance trade in luxury goods. By setting the broader economic context – the nature of the peasant and landlord economies and the commercialisation of peasant production – Hilton's essays enable a thorough understanding of the relationship between landlords and peasants in medieval society.
Author: Sheila Harty
Author: Sheila Harty
Author: Terence H. McLaughlin
Author: Ralph Nader
Author: Ernest Zebrowski
Author: Alex Molnar
Author: Catherine Gidney
Author: 
Author: Robert Wuthnow
Author: Bethany Moreton
Author: Rodney Hilton