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Author: Will Ruch Publisher: Will Ruch; Pat Nazemetz ISBN: 0985605308 Category : Business & Economics Languages : en Pages : 251
Book Description
HR and Marketing have transformed themselves into disciplines with a strategic voice. Now it's time they team up for even greater business performance. HR and Marketing: Power Partners will energize a new relationship based on a shared interest in loyalty and engagement. Power Partners is the brainchild of real-life collaborators Patricia Nazemetz, former CHRO, Xerox Corporation and Will Ruch, CEO of Versant, a full-service branding and marketing firm. Nazemetz and Ruch joined forces on internal branding that inspired employee loyalty, commitment and 110% effort. Through in-depth interviews with the nation's top executives, Nazemetz and Ruch share the secrets to HR-Marketing collaboration and the business value it can bring to every organization. & ;& ;Social media has moved branding into the hands of individuals, leaving corporations to participate in, rather than control, their own reputation. How do organizations respond in this changing environment to ensure that customer loyalty and employee commitment will continue? & ;HR and Marketing: Power Partners shines light on the power HR and Marketing have to achieve these business goals by driving their corporate brand together. For HR professionals, Power Partners is a valuable resource on ways to re-invent the employee value proposition to reach today's talent pool. It's also a must-read for marketing executives and corporate leaders who recognize that talent is what ultimately fuels business success.& ;& ;For HR executives and frontline leaders& ;- Power up your talent acquisition and retention& ;- Inspire loyalty, commitment and 110% effort& ;- Drive talent strategy that adds direct business value& ;& ;For Marketing professionals& ;- Make your brand a talent magnet& ;- Engage employees that can reflect the brand& ;- Build customer loyalty& ;& ;For Corporate leaders& ;- Attract the talent that fuels business strategy& ;- Align employees with business goals& ;- Create your competitive advantage
Author: Will Ruch Publisher: Will Ruch; Pat Nazemetz ISBN: 0985605308 Category : Business & Economics Languages : en Pages : 251
Book Description
HR and Marketing have transformed themselves into disciplines with a strategic voice. Now it's time they team up for even greater business performance. HR and Marketing: Power Partners will energize a new relationship based on a shared interest in loyalty and engagement. Power Partners is the brainchild of real-life collaborators Patricia Nazemetz, former CHRO, Xerox Corporation and Will Ruch, CEO of Versant, a full-service branding and marketing firm. Nazemetz and Ruch joined forces on internal branding that inspired employee loyalty, commitment and 110% effort. Through in-depth interviews with the nation's top executives, Nazemetz and Ruch share the secrets to HR-Marketing collaboration and the business value it can bring to every organization. & ;& ;Social media has moved branding into the hands of individuals, leaving corporations to participate in, rather than control, their own reputation. How do organizations respond in this changing environment to ensure that customer loyalty and employee commitment will continue? & ;HR and Marketing: Power Partners shines light on the power HR and Marketing have to achieve these business goals by driving their corporate brand together. For HR professionals, Power Partners is a valuable resource on ways to re-invent the employee value proposition to reach today's talent pool. It's also a must-read for marketing executives and corporate leaders who recognize that talent is what ultimately fuels business success.& ;& ;For HR executives and frontline leaders& ;- Power up your talent acquisition and retention& ;- Inspire loyalty, commitment and 110% effort& ;- Drive talent strategy that adds direct business value& ;& ;For Marketing professionals& ;- Make your brand a talent magnet& ;- Engage employees that can reflect the brand& ;- Build customer loyalty& ;& ;For Corporate leaders& ;- Attract the talent that fuels business strategy& ;- Align employees with business goals& ;- Create your competitive advantage
Author: Tony Miller Publisher: Business Expert Press ISBN: 1631579061 Category : Business & Economics Languages : en Pages : 160
Book Description
This practical book sets out how HR can become a true business partner. It will require a rethinking of HR’s contribution to the organization in the future. All the key topics are covered in this work from a specific HR strategic model, reshaping of HR to align itself better with the business, and a number of new tools and techniques to aid in creating real financial value to the organization. Many HR personnel have already jumped onto the title of calling themselves a business partner, but what this involves is a very different and complex skill set as well as a new process approach to creating added value. Being a business partner is a very different and exciting approach to creating measurable value, specifically from HR activities and interventions.
Author: Glenn Templeman Publisher: Kogan Page Publishers ISBN: 139860299X Category : Business & Economics Languages : en Pages : 257
Book Description
How do I balance delivery of the HR strategy with the needs of the business? How can I solve key people issues while also becoming a true strategic HR business partner? This book has the answers. Packed with expert advice, The HR Business Partner Handbook explains how HR Business Partners can be both the go-to people expert needed by employees and the trusted strategic ally needed by the business. This book covers how to develop an authoritative knowledge of HR practice as well as deep understanding of what the organization does and its business goals. It includes guidance on all the people fundamentals needed as well as the importance of empathy, humility and how to demonstrate leadership on moral and ethical issues. It also covers how to adapt advice and activity for different stakeholders. This book explains how to identify the root of an HR issue and not just treat the symptoms and most importantly, how to develop solutions that work for an organization and its people. There is practical guidance on how to develop a strategic mindset, learn what to start doing and what to stop. It also features an assessment of the common pitfalls and intra-profession challenges and how HR business partners should seek to approach them. Written by an HR Business Partner, for HR Business Partners, this is an indispensable guide for everyone wanting to excel in this role and drive improvement in an organization, its leaders and HR. Finally, a 'how-to' guide for HR business partners at every stage of their career!
Author: Management Association, Information Resources Publisher: IGI Global ISBN: 1522551883 Category : Business & Economics Languages : en Pages : 1723
Book Description
Consumer interaction and engagement are vital components to help marketers maintain a lasting relationship with their customers. To achieve this goal, companies must utilize current digital tools to create a strong online presence. Digital Marketing and Consumer Engagement: Concepts, Methodologies, Tools, and Applications is an innovative reference source for the latest academic material on emerging technologies, techniques, strategies, and theories in the promotion of brands through forms of digital media. Highlighting a range of topics, such as mobile commerce, brand communication, and social media, this multi-volume book is ideally designed for professionals, researchers, academics, students, managers, and practitioners actively involved in the marketing industry.
Author: Society for Human Resource Management (U.S.) Publisher: Business Literacy for HR Profe ISBN: 9781591398219 Category : Business & Economics Languages : en Pages : 289
Book Description
"Power, influence, and persuasion are key ingredients for success in the human resources field--and they can be learned. This book offers advice and tools for effectively commanding attention, changing minds, and influencing decision makers, from CEOs to front-line managers. Today's HR professionals work side by side with senior executives to devise a strategy for their organizations and to marshal the talent and resources to implement it. That means going beyond the traditional HR domain and mastering the fundamentals of all aspects of business and management. The Business Literacy for HR Professionals series, developed in partnership with the Society for Human Resource Management, covers essential areas such as negotiation, decision making, change management, finance, and more. These highly practical books help HR professionals achieve their goal to be true strategic partners who bring additional bottom-line value to their organizations."--Publisher's website.
Author: Michael Dickmann Publisher: Routledge ISBN: 1134097344 Category : Business & Economics Languages : en Pages : 342
Book Description
Conducting business across national borders is nothing new; the Knights Templar were banking internationally as long ago as 1135. But modern globalization processes raise different challenges, and as the world becomes smaller and labour movements more common, an international understanding of human resource management is essential. The second edition of International HRM provides a fully updated and revised analysis of this important area. Its innovative, multi-disciplinary approach allows a holistic picture to emerge in which key issues are assessed from organizational, individual and societal perspectives. The collection is divided into three parts: the contemporary internationalization context the management of international employees strategic issues facing international HR managers. Supported by new research, and including work from eminent writers in the field, this book discusses issues as diverse as the relative absence of women in international work, the ethical merits of localization, and the context faced by organizations like the United Nations. It is a valuable tool for all students, researchers and practitioners working in international business and human resource management.
Author: Anonym Publisher: ISBN: 9783668734975 Category : Languages : en Pages : 24
Book Description
Seminar paper from the year 2016 in the subject Business economics - Personnel and Organisation, grade: 2,3, University of applied sciences, Munich, language: English, abstract: This paper discusses the development of HR Marketing and how Organisations have recruited, engaged and retained their employees. The analyses of various HR Marketing Tools will give the reader an understanding of the different marketing methods companies can use to recruit employees according to the size, strategy or external factors a company could possibly deal with. Furthermore, the Assignment will highlight the impact of the Global Financial Crisis on organizational structures and Human Resource Management in particular. Additionally, the reader will be able to examine the evolution of Employer Branding, new method companies use to manage and retain talent. With the use of Southwest Airlines as a successful example of implementing Employer Branding in an internal and external concept, the reader will get a clear image of the impact that employer branding can have to successfully recruit, engage and to retain talent.
Author: Dave Trott Publisher: Harriman House Limited ISBN: 085719836X Category : Business & Economics Languages : en Pages : 190
Book Description
“The wise man knows he doesn’t know. The fool doesn’t know he doesn’t know.” Lao Tzu “In the West they only respect experts. But the expert mind is the closed mind.” Shunryu Suzuki What’s the most important step in fixing a puncture? It isn’t jacking up the car, or taking the wheel off, or finding the puncture. There’s something more fundamental than any of those. Something without which you can’t even begin to fix a puncture. The most important step is finding out you’ve got a puncture. Without that you can’t do anything. Instead of saying, “It’s just a bit bumpy, must be the road,” and carrying on, you must acknowledge that something has changed and you don’t know what that is. If you don’t admit you don’t know what’s happening, you can never find out. If you don’t find out, you can never change it. The most important step, always, is admitting you don’t know. That’s the power of ignorance. In this latest collection of real-life stories, Dave Trott provides lessons about problem solving and creative thinking that can be applied in advertising, business, and the wider world. With his trademark wit, wisdom and critical eye, he shows how great problem solvers and creative thinkers are those who are not afraid to say “I don’t know.”
Author: Will Ruch
Author: Will Ruch
Author: Tony Miller
Author: Ric Navarro
Author: Glenn Templeman
Author: Management Association, Information Resources
Author: Society for Human Resource Management (U.S.)
Author: Editors: Nina Muncherji
Author: Michael Dickmann
Author: Anonym
Author: Dave Trott