How to Write an Inspired Creative Brief PDF Download

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How to Write an Inspired Creative Brief

How to Write an Inspired Creative Brief PDF Author: Howard Ibach
Publisher: iUniverse
ISBN: 1450249876
Category : Business & Economics
Languages : en
Pages : 113

Book Description
"All of the above in a charming, personable, tongue-in-cheek style that makes How to Write an Inspired Creative Brief not only a pleasure to read, but a well-nigh essential foundation on which to build a successful advertising career." -Dave Butler, Creative Director (retired ), TBWA/CHIAT/Day, Los Angeles "Howard Ibach has written the essential brief for the briefers, a simple, memorable, enoyable book for those who need to practice the art of strategic reduction for a living. He expounds several oft-forgotten principles: simplicity, clarity, collaboration." -Steve Wehrenberg, CEO, Campbell Mithum Advertising, Minneapolis
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