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Author: Joseph H. Boyett Publisher: John Wiley & Sons ISBN: 0471434264 Category : Business & Economics Languages : en Pages : 252
Book Description
Discusses the newest marketing concepts. The Guru name is synonymous with expert, candid advice. The Guru format provides an easy reference to a wide range ofideas and practices.
Author: Joseph H. Boyett Publisher: John Wiley & Sons ISBN: 0471434264 Category : Business & Economics Languages : en Pages : 252
Book Description
Discusses the newest marketing concepts. The Guru name is synonymous with expert, candid advice. The Guru format provides an easy reference to a wide range ofideas and practices.
Author: Marcia Layton Turner Publisher: John Wiley & Sons ISBN: 0470105917 Category : Business & Economics Languages : en Pages : 314
Book Description
From the author of the successful The Unofficial Guide to Marketing Your Small Business, this handy guide provides detailed information on low-budget, high-impact marketing techniques that produce near-immediate results. Small businesses need a quick return on their marketing investments, and this book shows the best ways to achieve it. Small business expert Marcia Layton Turner puts her wealth of business knowledge to work for business owners who need results now. The Unofficial Guide to Marketing Your Small Business provides comprehensive, straightforward coverage of everything small and large businesses need to know about the vital basics of effective marketing. Marcia Layton Turner (Rochester, NY) is the founder of her own marketing consulting firm and a small business expert who has been profiled or quoted in such publications as Money, Entrepreneur, and USA Weekend. She is also the author of The Unofficial Guide to Starting a Small Business (0-7645-7285-7), from Wiley.
Author: Heather Lefevre Publisher: ISBN: 9780996854603 Category : Business & Economics Languages : en Pages : 0
Book Description
Brain Surfing is a book that combines marketing know-how with life philosophy. One minute you will learn about smart brands on the other side of the world, the next you will be inspired to take off on your own adventure. LeFevre guides you through today's complex marketing landscape, uncovering the secret ways of working of each of her coaches.
Author: Patrick Schotanus Publisher: Walter de Gruyter GmbH & Co KG ISBN: 3111215059 Category : Business & Economics Languages : en Pages : 494
Book Description
What is economics’ missing link? Recent economic crises have had a devastating impact on society. Worryingly, they gravely risked a collapse of the financial system. These crises also painfully revealed economics’ blind spots. Crucially, economics is not an innocent bystander but central to the problem. In this pioneering book, Patrick Schotanus explains that economics’ mechanical worldview is the ontological error which leads to flawed thinking and faulty practices. The Market Mind Hypothesis (MMH) thus calls it "mechanical economics": it not only erroneously views but also dangerously treats the economy as a machine, the market as an automaton, and its agents as robots. Inspired by heterodox economic and leading cognitive thinkers, this book offers an alternative paradigm. Central to MMH’s psychophysical worldview is the fact that consumers, investors, and other participants are conscious beings and that their minds’ extension makes consciousness a reality in markets, exemplified by market mood. Specifically, denial of the complex mind~matter exchanges as the essence of markets means the extended mind~body problem is economics’ elephant in the room. The book argues that if mechanical economics is the answer, we have been asking the wrong questions. Moreover, we will not solve our economic predicaments by doubling down on the assumption of rationality, nor by identifying yet another behavioural bias. Instead, scholars and students of economics and finance as well as finance practitioners need to investigate—through cognitive economics—the deep links between markets and minds to better understand both. With a foreword by investment strategist Russell Napier, an intermezzo by neuroscientist and complexity pioneer Scott Kelso, and an afterword by 4E cognition philosopher Julian Kiverstein.
Author: Mike Bellafiore Publisher: Pearson Education ISBN: 0132937646 Category : Business & Economics Languages : en Pages : 449
Book Description
Want to become a truly great trader - either for yourself or for a proprietary trading firm? This book will help you get there. This unique approach is the closest thing to signing up for a "trader boot camp" yourself! You'll learn by watching new traders walk through actual trades, explain what they've tried to do, and try to survive brutally tough expert critiques. One trade at a time, The Playbook reveals how professional traders must think in order to succeed "under fire," how they assess their own performance, and how they work relentlessly to improve. Using concrete, actionable setups drawn from his extensive trading and training experience, Bellafiore walks through an extraordinary array of trades, showing readers how to maximize profits and avoid disastrous hidden pitfalls. He covers support plays, bull-and-bear flags, opening drives, important intraday levels, bounce and fade trades, pullbacks, scalps, technical opportunities, consolidation, relative strength, market trades, and more. He also presents indispensable insights on psychology and trader development, based on his work with hundreds of traders on a major commodity exchange and an elite prop firm's trading desk. Packed with color, personality, and realism, this is an exciting guide to real-world trading.
Author: Gerald Zaltman Publisher: Harvard Business Press ISBN: 1422121151 Category : Business & Economics Languages : en Pages : 273
Book Description
"Marketing Metaphoria undresses the mind of the consumer to reveal the powerful, unconscious viewing lenses that shape what people think, hear, say, and do. These lenses are called "deep metaphors" and they populate the unconscious mind. Understanding how people use deep metaphors will help you develop new products, launch innovations, enhance purchase and consumption experiences, create engaging communications, and much more." "Drawing on thousands of interview, the authors identify seven primary deep metaphors. Knowing how they influence your consumers can have a huge effect on your sales and profits. Marketing Metaphoria describes how some of the world's most famous companies as well as small firms, not-for-profits, and social enterprises have successfully leveraged deep metaphors to solve their marketing problems."--Jacket.
Author: Robbie Mochrie Publisher: Bloomsbury Publishing ISBN: 1399408666 Category : Business & Economics Languages : en Pages : 289
Book Description
Capturing the essence of history's most influential economists in enjoyable and illuminating biographical sketches, this book shows how the great economic thinkers are still relevant today. We live in the economy – and we are part of it. Living through a pandemic, governments had to work out how to put economies into a deep freeze without destroying them. Avoiding climate catastrophe means changing economies so that they don't bake the world. In explaining how economic thinking is indispensable to tackling these huge problems, this book is a sure-footed guide, spanning Aristotle's ideas about restraining consumption, Adam Smith's thinking about the importance of moral character for sustained economic development, and Esther Duflo's ongoing work to help the world's poorest communities lift themselves out of poverty. It shows how the greatest economic thinkers – Karl Marx, Maynard Keynes, and Friedrich Hayek, among many others – have enabled us to see the world differently, and how we can make it better. It shows that economic thinking emerged, long before there were economists – and that good economics is about much more than the economy, so everyone should understand these vital ideas. Along the way, the book quietly subverts what you think you know about economics, especially by showing how women found a place in the development of ideas even when discrimination denied them any formal role.
Author: Tony Evans Publisher: Harvest House Publishers ISBN: 0736960643 Category : Religion Languages : en Pages : 226
Book Description
God can turn things around for anyone—including you! We've all experienced a time in life when it feels like the world is against us. Whether it's a financial setback, a breakup, or career that's gone off course, our first instinct is to give up and give in. In that moment, you need a comeback. It can be hard to find solid ground in the most challenging of times—but take heart! God is the master of comebacks and orchestrated the greatest turnaround of all—through Jesus, the Savior who was crucified and came back from the grave. Inside Your Comeback, you will find inspiration to turn your circumstances around as you learn about some of the most remarkable comeback stories of all time. You may have been knocked down, but you're not knocked out!
Author: Joseph H. Boyett
Author: Joseph H. Boyett
Author: Marcia Layton Turner
Author: Heather Lefevre
Author: Patrick Schotanus
Author: Gerald Zaltman
Author: Mike Bellafiore
Author: Gerald Zaltman
Author: Robbie Mochrie
Author: Ethan J. Kytle
Author: Tony Evans