Social Media Success! PDF Download

Author: Janet Fouts
Publisher: Happy About
ISBN: 1600051642
Category : Business & Economics
Languages : en
Pages : 162

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Book Description
This book is a launch pad for successful social media engagement. It shows how to identify the right networks, find the influencers, and which tools will work best. The text gives guidelines for building a successful strategy, drive traffic to Web sites, and enhance customer service efficiency.

Author: Peter Levitan
Publisher:
ISBN: 9780988311923
Category :
Languages : en
Pages : 266

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Book Description
The Levitan Pitch. Buy This Book. Win More Pitches. is the definitive how-to guide for every advertising, design, digital and PR agency that wants to increase its odds of winning new accounts. Based on 30 years of pitching for new accounts, I know that there is no such thing as a standard marketing services pitch scenario. Every client category, assignment, timetable, budget, search consultant, procurement system, and client personality is unique. However... While there is no standard pitch or agency, I know from experience that there are universal pitch criteria that can be identified and addressed regardless of the type or size of client, specific marketing objectives, or agency. To that extent, The Levitan Pitch is designed to deliver one master benefit: You will win more new clients. In Chapter One of this book, I discuss the very high cost of failing to run well-crafted, efficient pitches. The costs of failure include poor agency staff morale, individual employee burnout, and the financial cost to an agency's bottom-line that comes from the cost of participating in four-month agency searches and funding an agency's annual business development plan. This chapter tells the story of Saatchi & Saatchi Advertising's "The Worst Advertising Pitch Ever." Chapter Two offers an escape hatch. You should not pitch every account that comes knocking. I give you a handy tool to gauge both the value of the prospective client and your agency's chances of winning. Chapter Three begins to help you position the pitch for success. We look at the essential facts of the pitch and dig into understanding the client's mindset by understanding the type of assignment, type of relationship they are looking for, and what type of agency will fulfill their needs. Chapter Four delivers the list of "The 12 Deadliest Presentation Mistakes." These are identified pitch killers that come from my personal experience and the experiences of agency CEO's, clients, and search consultants. The accompanying cartoons wouldn't be as funny if these mistakes were not being made over and over, even by the most sophisticated agencies. In Chapter Five I lay out thirty short but very sweet suggestions for how to build a brilliant presentation that I know will greatly increase your odds of winning. These ideas cover three core elements of a successful pitch: process management, content development, and how to deliver a standout presentation. Each rule is supported by a tip or insight that offers a fast way to achieve your objectives. Chapter Six is all about don't take my word for it. This chapter brings in valuable learning via fourteen interviews with a range of communications industry experts. It is informative and often mind-blowing to hear the pitch related experiences and advice of agency search consultants, compensation experts, an ex P&G procurement executive, a negotiation trainer, the 4A's, the Association of National Advertisers, a silicon valley presentation guru, a leading agency strategist, an ex-Nike and W+K executive on building chemistry, an IP lawyer on who actually owns your pitch ideas, the CEO of a London advertising agency, and the CEO of an independent agency network who has been on both sides of the table. Finally, I've included insights about all too common agency pitch mistakes from 16 of the world's leading search consultants. I hope that you will find the book informative, insightful, occasionally humorous, and most importantly, a good read that ultimately results in more wins for your company.

Author: Robert L. Cross
Publisher: Harvard Business Review Press
ISBN: 1633691535
Category : Business & Economics
Languages : en
Pages : 228

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Book Description
A powerful, visual framework helps managers discover how employees really communicate and collaborate to get work done - and helps them identify ways they can influence these social networks to improve performance and innovation. In The Hidden Power of Social Networks, Cross and Parker, experts in "social network analysis"—a technique that visually maps relationships between people in large, distributed groups - apply this powerful tool to management for the first time. Based on their in-depth study of sixty informal employee networks in well-known companies around the world, Cross and Parker show managers how to conduct a social network analysis of their organization.

Author: Neal Schaffer
Publisher: John Wiley & Sons
ISBN: 1118756681
Category : Business & Economics
Languages : en
Pages : 226

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Book Description
Create and maintain a successful social media strategy for your business Today, a large number of companies still don't have a strategic approach to social media. Others fail to calculate how effective they are at social media, one of the critical components of implementing any social media strategy. When companies start spending time and money on their social media efforts, they need to create an internal plan that everyone can understand. Maximize Your Social offers a clear vision of what businesses need to do to create—and execute upon—their social media for business road map. Explains the evolution of social media and the absolute necessity for creating a social media strategy Outlines preparation for, mechanics of, and maintenance of a successful social media strategy Author Neal Schaffer was named a Forbes Top 30 Social Media Power Influencer, is the creator of the AdAge Top 100 Global Marketing Blog, Windmill Networking, and a global social media speaker Maximize Your Social will guide you to mastery of social media marketing strategies, saving you from spending a chunk of your budget on a social media consultant. Follow Neal Schaffer's advice, and you'll be able to do it yourself—and do it right.

Author: Andrew Gumbel
Publisher: The New Press
ISBN: 1620979284
Category : Education
Languages : en
Pages : 187

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Book Description
The “heartfelt” (Shelf Awareness) story of how Georgia State University tore up the rulebook for educating lower-income students Published to wide acclaim, Won’t Lose This Dream is the “illuminating” (Times Literary Supplement) story of a public university that has blazed an extraordinary trail for lower-income and first-generation students in downtown Atlanta, the birthplace of the civil rights movement. “A powerful story of institutional transformation” (bestselling author Beverly Daniel Tatum), Won’t Lose This Dream shows how Georgia State University has upended the conventional wisdom about low-income students by harnessing the power of big data to identify and remove obstacles that previously stopped them from graduating—an earthshaking achievement that is reverberating across every college campus today. “Drawing on extensive on-the-ground reporting” (Kirkus Reviews), Andrew Gumbel delivers a thrilling, blow-by-blow account of visionary leaders who overcame fierce resistance, and the remarkable students whose resilience and determination inspired the work at every stage. Their success shows how the promise of social advancement through talent and hard work, the essence of the American dream, can be rekindled even in an age of deep inequalities and divisive politics. “A superb work for anyone interested in higher education” (Library Journal), Won’t Lose This Dream “lays out a persuasive vision for reform” (Publishers Weekly) and a concrete vision of higher ed that works for all Americans.

Author: Eric BUTOW
Publisher: AMACOM Div American Mgmt Assn
ISBN: 0814410774
Category : Business & Economics
Languages : en
Pages : 258

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Book Description
Hailed as the “MySpace” for professionals, LinkedIn has taken the Internet by storm. It is now estimated that 19 million business professionals log in to this site every day to look for job opportunities, search for potential clients, get recommendations from colleagues, and reconnect with former coworkers. LinkedIn allows users to create a profile detailing their professional experience and accomplishments, which will help them connect with literally thousands of qualified professionals in their field. How to Succeed in Business Using LinkedIn takes users through every aspect of the site, from getting registered and building their network to posing questions and creating groups. Readers will learn how to: create their home page so other users can find them • give and receive references • search for experts in their field • find leads • market their business • look for and become a service provider • find and recruit for jobs • conduct business research • discover people outside their networks Unique and practical, this is the only book available that shows users how to make the most of LinkedIn and the powerful networking opportunities it offers.

Author: Mikolaj Jan Piskorski
Publisher: Princeton University Press
ISBN: 0691169268
Category : Business & Economics
Languages : en
Pages : 287

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Book Description
What people get out of social media—and how businesses can get more out of it Almost no one had heard of social media a decade ago, but today websites such as Facebook, Twitter, and LinkedIn have more than 1 billion users and account for almost 25 percent of Internet use. Practically overnight, social media seems indispensable to our lives—from friendship and dating to news and business. What makes social media so different from traditional media? Answering that question is the key to making social media work for any business, argues Miko?aj Piskorski, one of the world's leading experts on the business of social media. In A Social Strategy, he provides the most convincing answer yet, one backed by original research, data, and case studies from companies such as Nike and American Express. Drawing on his analysis of proprietary data from social media sites, Piskorski argues that the secret of successful ones is that they allow people to fulfill social needs that either can’t be met offline or can be met only at much greater cost. This insight provides the key to how companies can leverage social platforms to create a sustainable competitive advantage. Companies need to help people interact with each other before they will promote products to their friends or help companies in other ways. Done right, a company’s social media should benefit customers and the firm. Piskorski calls this "a social strategy," and he describes how companies such as Yelp and Zynga have done it. Groundbreaking and important, A Social Strategy provides not only a story- and data-driven explanation for the explosion of social media but also an invaluable, concrete road map for any company that wants to tap the marketing potential of this remarkable phenomenon.

Author: Dan Sherman
Publisher: McGraw Hill Professional
ISBN: 0071802177
Category : Business & Economics
Languages : en
Pages : 528

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Book Description
Two E-Books in One Maximum Success with LinkedIn Leverage the power of the world's largest professional network for all your business purposes Maximum Success with LinkedIn revolutionizes the way busy professionals use LinkedIn. It isn’t just about professional networking and job-seeking; it’s a step-by-step guide to answering any professional challenge by harnessing the potential of LinkedIn. How to Find a Job on LinkedIn, Facebook, Twitter and Google+ , Second Edition Finding your dream job the old way just doesn’t happen anymore. If you want to move up in today’s ultracompetitive job market, you have to master the most useful tools out there—social networks. How to Find a Job on LinkedIn, Facebook, Twitter, and Google+, Second Edition, helps you take full advantage of the bounty of opportunities found on the most popular sites. Online job-search experts Brad and Debra Schepp take you step-by-step through the process of joining networks, creating effective online profiles, and leveraging the job-search features of the most popular sites.

Author: Tom Funk
Publisher: Apress
ISBN: 1430244089
Category : Business & Economics
Languages : en
Pages : 246

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Book Description
Hundreds of millions of Americans are using social media (SM), and already some 70% of businesses have joined them there, using Facebook and other SM platforms to connect with their customers, and attract new ones. So the real question isn’t whether to take your business onto social media platforms—but how to do it quickly, effectively, on a budget, with smart goals, and a road map for success. Advanced Social Media Marketing: How to Lead, Launch, and Manage a Successful Social Media Program cuts through the hype and fluff about how social media is changing the world, and it gets down to what really matters: How you as a manager can best use SM to benefit your business. Written by a veteran online marketer and ecommerce professional, the book shares practical strategies and tactics to let you launch and scale a successful corporate social media program. Advanced Social Media Marketing: How to Lead, Launch, and Manage a Successful Social Media Program is for the manager who already knows something about social media and wants to roll up his or her sleeves and get down to business. In it, we simplify tasks that might otherwise be complicated—like adopting and tracking key performance metrics, developing online ad campaigns, or creating Facebook apps like games, giveaways and sweepstakes with the capacity to go viral. Businesses can harness the unique advantages of this new medium, but they need a practical, no-nonsense guide like this one. Otherwise they risk being ignored, wasting time and money or, even worse, damaging their own brand and seeing a well-intentioned online program blow up. The book is heavy on the how-to, case studies, campaign results and other statistics, and interviews with ecommerce managers at businesses large and small. It also includes the author’s own experiences at Green Mountain Coffee Roasters, Wine of the Month Club, and others. While this book will be accessible enough for someone implementing a social media program for the first time, it’s ambitious enough to benefit experienced SM hands who are looking for good ideas and techniques to push their online community to the next level of size, interactivity, and buzz.

Author: Bob Burg
Publisher: McGraw-Hill Companies
ISBN: 9780070089976
Category : Business & Economics
Languages : en
Pages : 954

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Book Description
Bestselling author Bob Burg's winning strategies have helped thousands of professionals and entrepreneurs to successfully network. Updated with all new information, this book contains diverse business opportunities, including the essential rules of networking etiquette.