Author: Robert Wemischner
Publisher: John Wiley & Sons
ISBN:
Category : Business & Economics
Languages : en
Pages : 346
Book Description
A comprehensive guide to planning, preparing, marketing, and selling gourmet foods for the takeout market, a natural extension for caterers, food retail stores, and restaurants. This book discusses everything from planning to opening and operating, designing a "store" concept, setting up displays, marketing the food, equiping the kitchen and display area, and training sales and kitchen staff.