Author: Ben Collier Publisher: Packt Publishing Ltd ISBN: 1849691339 Category : Computers Languages : en Pages : 516
Book Description
Annotation Think of an iAd as a micro-app contained within an app on a users iPhone or iPad that theyve downloaded from the App Store. When the user taps your adverts banner it bursts into life filling the entire screen of their device.iAd Beginners Guide takes you through the start to finish process of building rich, compelling, interactive iAds. You will learn to create beautiful multi-page ads with store finders, social sharing, 3D images and video galleries.You will create ads that utilize the powerful technologies in the iPhone to make your brand shine. Once you have engaged the user you can carry out targeted advertising campaigns with location-based coupons, store finders and social engagement. Using the iTunes Store you will see how its even possible to add one-click digital content purchasing right within your ad. Learn how iAd producer manages all the HTML5, JavaScript, and CSS3 behind your iAd. You will be creating emotive, gripping and effective mobile advertising campaigns in no time.
Author: Tom Wainwright Publisher: PublicAffairs ISBN: 1610395840 Category : Business & Economics Languages : en Pages : 289
Book Description
Picking his way through Andean cocaine fields, Central American prisons, Colorado pot shops, and the online drug dens of the Dark Web, Tom Wainwright provides a fresh, innovative look into the drug trade and its 250 million customers. More than just an investigation of how drug cartels do business, Narconomics is also a blueprint for how to defeat them. How does a budding cartel boss succeed (and survive) in the 300 billion illegal drug business? By learning from the best, of course. From creating brand value to fine-tuning customer service, the folks running cartels have been attentive students of the strategy and tactics used by corporations such as Walmart, McDonald's, and Coca-Cola. And what can government learn to combat this scourge? By analyzing the cartels as companies, law enforcers might better understand how they work -- and stop throwing away 100 billion a year in a futile effort to win the "war" against this global, highly organized business. Your intrepid guide to the most exotic and brutal industry on earth is Tom Wainwright. Picking his way through Andean cocaine fields, Central American prisons, Colorado pot shops, and the online drug dens of the Dark Web, Wainwright provides a fresh, innovative look into the drug trade and its 250 million customers. The cast of characters includes "Bin Laden," the Bolivian coca guide; Old Lin," the Salvadoran gang leader; "Starboy," the millionaire New Zealand pill maker; and a cozy Mexican grandmother who cooks blueberry pancakes while plotting murder. Along with presidents, cops, and teenage hitmen, they explain such matters as the business purpose for head-to-toe tattoos, how gangs decide whether to compete or collude, and why cartels care a surprising amount about corporate social responsibility. More than just an investigation of how drug cartels do business, Narconomics is also a blueprint for how to defeat them.
Author: Peter Lynch Publisher: Simon and Schuster ISBN: 1476712034 Category : Business & Economics Languages : en Pages : 272
Book Description
Mutual fund superstar Peter Lynch and author John Rothchild explain the basic principles of the stock market and business in an investing guide that will enlighten and entertain anyone who is high school age or older. Many investors, including some with substantial portfolios, have only the sketchiest idea of how the stock market works. The reason, say Lynch and Rothchild, is that the basics of investing—the fundamentals of our economic system and what they have to do with the stock market—aren’t taught in school. At a time when individuals have to make important decisions about saving for college and 401(k) retirement funds, this failure to provide a basic education in investing can have tragic consequences. For those who know what to look for, investment opportunities are everywhere. The average high school student is familiar with Nike, Reebok, McDonald’s, the Gap, and The Body Shop. Nearly every teenager in America drinks Coke or Pepsi, but only a very few own shares in either company or even understand how to buy them. Every student studies American history, but few realize that our country was settled by European colonists financed by public companies in England and Holland—and the basic principles behind public companies haven’t changed in more than three hundred years. In Learn to Earn, Lynch and Rothchild explain in a style accessible to anyone who is high school age or older how to read a stock table in the daily newspaper, how to understand a company annual report, and why everyone should pay attention to the stock market. They explain not only how to invest, but also how to think like an investor.
Author: John Hammer Publisher: Chronos Publishing LLC ISBN: Category : Crafts & Hobbies Languages : en Pages : 151
Book Description
Finally The Ultimate Crafting Collection With The Ultimate Blacksmithing Guide, Blacksmithing for Beginners and Woodworking For Beginners Prehistoric humans constructed the earliest tools from twigs, branches, and different types of rock. One of the most well-known types of prehistoric stone tool is the hand axe, with which ancient humans could cut food and other items into smaller pieces. Hand axes were used to dig for tubers to eat, or water to drink; and they were also used for chopping wood. Examples have been found in Africa, and later on throughout Europe. This book contains proven steps and strategies on becoming a modern-day acolyte of the forge. Woodworking Is A Hobby That People Have Been Enjoying For Years. While In The Past It Was Used More As A Way To Make Furniture And Other Things That You Needed In The Home, It Is Now Something That You Can Do For Fun Or To Showcase Your Talent In The Home. Even Though The Reason For Woodworking Has Changed Throughout The Years, There Are Still Many Of The Same Techniques That You Can Use To Get The Most Out Of All Your Projects. Here is a portion of what iscovered in this Book:- •Blacksmithing and its History. •Blacksmithing Culture. •Blacksmithing Processes and Techniques. •Blacksmithing Projects For Beginners. •Blacksmithing Projects For the Intermediate Blacksmith. •Going From Hand Tools to Power Tools •The Basics of Sanding and Staining Your Project •How to Mill a Board to Square Four Sides •The Basics of Cutting Mortise and Tenon Joints •Beginners Projects Such as Making A Bench, A Bookshelf, A Lawn Chair and much more Whether you want to begin your journey towards becoming a modern day blacksmith or woodworker, this book has it all and will guide you on the correct path! Buy Now and start this incredible journey!
Author: Walter Tsuro Publisher: Walter Tsuro ISBN: Category : Business & Economics Languages : en Pages : 53
Book Description
This first book, in the Business Growth Planning Series, presents ten essential sales growth planning concepts utilised by leading audit and advisory firms to help their clients overturn poor sales and make their best possible profits. Furthermore, each chapter in the book urges you to make firm commitments to take action toward growing your sales. Commitments empower you to overturn psychological roadblocks that stumble many company directors from taking crucial action that improves sales in both the short and perhaps, more significantly, in the long run. By pledging to take specific sales growth action, you automatically accomplish 80% of the sales growth process; for successful sales growth is generally 80% planning (strategy and psychological), and 20% implementation work.
Author: Bartow J. Elmore Publisher: W. W. Norton & Company ISBN: 0393245934 Category : Business & Economics Languages : en Pages : 455
Book Description
"Citizen Coke demostrate[s] a complete lack of understanding about…the Coca-Cola system—past and present." —Ted Ryan, the Coca-Cola Company By examining “the real thing” ingredient by ingredient, this brilliant history shows how Coke used a strategy of outsourcing and leveraged free public resources, market muscle, and lobbying power to build a global empire on the sale of sugary water. Coke became a giant in a world of abundance but is now embattled in a world of scarcity, its products straining global resources and fueling crises in public health.
Author: Don Philpott Publisher: Bernan Press ISBN: 1598889303 Category : Reference Languages : en Pages : 939
Book Description
Navigating government documents is a task that requires considerable knowledge of specialized terms and acronyms. This required knowledge nearly amounts to knowing a completely different language. To those who are not fluent, the task can be overwhelming, as federal departments fill their documents with acronyms, abbreviations, and terms that mean little or nothing to the outsider. Would you be able to make sense of a document that described how the COTR reports to the CO regarding compliance with FAR, GPRA, SARA, and FASA? (This is a common procedure in government contracting.) Would you have any clue what was being referred to if you came across MIL-STD-129P? (It is the new standard for Military Shipping Label Requirements.) The sheer number of such terms makes mastering them nearly impossible. But now, these terms and their definitions are within reach. This new edition of A Guide to Federal Terms and Acronyms presents a glossary of key definitions used by the federal government. It is updated to include new acronyms and terminology from various federal government departments. It covers the most common terms, acronyms, and abbreviations used by each major agency, presenting definitions and explanations in a user-friendly and accessible way. This is an essential tool for anyone who works with federal government information.
Author: Lawrence J. Gitman Publisher: ISBN: Category : Business & Economics Languages : en Pages : 1455
Book Description
Introduction to Business covers the scope and sequence of most introductory business courses. The book provides detailed explanations in the context of core themes such as customer satisfaction, ethics, entrepreneurship, global business, and managing change. Introduction to Business includes hundreds of current business examples from a range of industries and geographic locations, which feature a variety of individuals. The outcome is a balanced approach to the theory and application of business concepts, with attention to the knowledge and skills necessary for student success in this course and beyond. This is an adaptation of Introduction to Business by OpenStax. You can access the textbook as pdf for free at openstax.org. Minor editorial changes were made to ensure a better ebook reading experience. Textbook content produced by OpenStax is licensed under a Creative Commons Attribution 4.0 International License.
Author: Ben Collier
Author: Tom Wainwright
Author: Peter Lynch
Author: Stephen Kennedy
Author: John Hammer
Author: Walter Tsuro
Author: Bartow J. Elmore
Author: 
Author: Don Philpott
Author: Lawrence J. Gitman