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Author: Toby Meadows Publisher: ISBN: 9781786274847 Category : BUSINESS & ECONOMICS Languages : en Pages : 0
Book Description
To run a successful fashion label you need to know about business as well as design. Packed with tips, case studies and tasks to help you analyse yourself, your market and your product, this book is for anyone wanting to start their own fashion business. Thoroughly revised for the social media age, with updated images throughout. With eight new case studies: AwaytoMars (Brazil/UK), FFM Dubai (UAE), Picture Organic (France), Vetta Capsule (US), ADAY, Farm, Olivia Burton (UK), and The Goods Department (Indonesia).
Author: Toby Meadows Publisher: ISBN: 9781786274847 Category : BUSINESS & ECONOMICS Languages : en Pages : 0
Book Description
To run a successful fashion label you need to know about business as well as design. Packed with tips, case studies and tasks to help you analyse yourself, your market and your product, this book is for anyone wanting to start their own fashion business. Thoroughly revised for the social media age, with updated images throughout. With eight new case studies: AwaytoMars (Brazil/UK), FFM Dubai (UAE), Picture Organic (France), Vetta Capsule (US), ADAY, Farm, Olivia Burton (UK), and The Goods Department (Indonesia).
Author: Toby Meadows Publisher: Laurence King Publishing ISBN: 1780676700 Category : Business & Economics Languages : en Pages : 269
Book Description
No matter how talented you are as a designer, if you are going to run a successful fashion label you also need to know about business—from marketing and PR to manufacturing your collection, and where to find the money to finance it all. In How to Set Up and Run a Fashion Label 2nd edition, Toby Meadows presents a no-nonsense guide to running your own business, whether it is within the clothing, accessories, or footwear sectors. Packed with tips, case studies, and tasks to help you analyze yourself, your market, and your product, the book is designed for anyone wanting to start their own fashion business. This new, expanded edition contains information on e-commerce, sustainability, five new case studies, and updated images throughout.
Author: Toby Meadows Publisher: ISBN: Category : Clothing trade Languages : en Pages : 0
Book Description
"A guide to running your own business, whether it is within the clothing, accessories, or footwear sectors. Filled with tips, case studies, and tasks to help you analyse yourself, your market and your product, it shows you what to expect and how to survive beyond the first eighteen months, the period during which many start-up businesses collapse." -- Provided by publisher.
Author: Fashionary Publisher: Fashionary ISBN: 9789887710974 Category : Business & Economics Languages : en Pages : 0
Book Description
The Fashion Business Manual is everything you need to start building your fashion brand. It takes you step by step through building a brand from startup to retailing, using illustrations to break down complex business information into an easy-to-read visual format - making it a dynamic resource for fashion students, entrepreneurs and people in the fashion industry.
Author: Mary Gehlhar Publisher: Kaplan Publishing ISBN: 9781427797100 Category : Business & Economics Languages : en Pages : 304
Book Description
Mary Gehlhar, author, industry authority, and consultant to hundreds of designers, including Zac Posen, Twinkle by Wenlan, Rebecca Taylor, and Cloak, gives readers behind-the-scenes insights and essential business information on creating and sustaining a successful career as an independent designer. With advice from fashion luminaries including Donna Karan, Tommy Hilfiger, Cynthia Rowley, Diane von Furstenberg, Richard Tyler, and top executives from Saks Fifth Avenue and Barneys New York, this fully updated and revised edition of The Fashion Designer Survival Guide addresses the latest trends in apparel and accessories, the newest designers, an updated introduction, and a new foreword by Diane von Furstenberg, Designer and President of the Council of Fashion Designers of America (CFDA). The Fashion Designer Survival Guide provides the necessary tools to get a fashion line or label up and moving on the right track, including: How to create a viable business plan Figuring out how much money you need, where and how to get it, and how to make it last, including the latest on private equity The best sources for fabric and materials Navigating the pitfalls of production both at home and abroad Marketing, branding, and getting the product into the stores and into the customer’s closets Romancing the press, dressing celebrities, and creative publicity techniques Producing a runway show that will get results
Author: Mary Gehlhar Publisher: Barrons Educational Services ISBN: 150626560X Category : Business & Economics Languages : en Pages : 289
Book Description
“Mary Gehlhar’s third edition of her seminal Fashion Designer Survival Guide is the definitive how-to for navigating the fashion industry, post-pandemic. Mary’s trailblazing book illuminates and inspires. She is a fashion treasure and this new edition is a rare gem.” Tim Gunn “The Fashion Designer Survival Guide is packed with essential knowledge and advice from industry experts and experienced designers to set you on the right path. These insights will give you the solid foundation to create a plan and make smart decisions…” Christian Siriano In this updated and expanded edition of The Fashion Designer Survival Guide, Mary Gehlhar, industry authority and consultant to hundreds of fashion design entrepreneurs, offers behind-the-scenes insight and essential information to launch and grow your own fashion label. You’ll hear from experts in social media, financing, and sales, along with advice from dozens of designers on solutions to their biggest challenges and their keys to success. A new section of full color photos from 25 independent designers bring the concepts to life. In this must-have guide, Gehlhar reveals essential information on: Creating a viable business plan Social media strategies to grow your customer base Maximizing online sales to get your designs directly into customers’ closets Integrating sustainability in your sourcing and manufacturing Collaborating with influencers, stylists and brands to expand your audience Landing the right financing for your type of business Establishing wholesale partnerships with the best retail stores Navigating the pitfalls of production both at home and abroad
Author: Marc Ecko Publisher: Simon and Schuster ISBN: 1451685319 Category : Biography & Autobiography Languages : en Pages : 304
Book Description
"One of the most provocative entrepreneurs of our time, who started Eckō Unltd out of his parents' garage and turned it into a media empire, Marc Eckō reveals his formula for building an authentic brand or business. Marc Eckō began his career by spray-painting t-shirts in the garage of his childhood home in suburban New Jersey. A graffiti artist with no connections and no fashion pedigree, he left the safety net of pharmacy school to start his own company. Armed with only hustle, sweat equity, and creativity, he flipped a $5,000 bag of cash into a global corporation now worth $500 million. Unlabel is a success story, but it's one that shares the bruises, scabs, and gut-wrenching mistakes that every entrepreneur must overcome to succeed. Through his personal prescription for success--the Authenticity Formula--Eckō recounts his many innovations and misadventures in his journey from misfit kid to the CEO. It wasn't a meteoric rise; in fact, it was a rollercoaster that dipped to the edge of bankruptcy and even to national notoriety, but this is an underdog story we can learn from: Ecko's doubling down on the core principles of the brand and his formula for action over talk are all lessons for today's entrepreneurs. Ecko offers a brash message with his inspirational story: embrace pain, take risks, and be yourself. Unlabel demonstrates that, like or not, you are a brand and it's up you to take control of it and create something authentic. Unlabel is a groundbreaking guide to channeling your creativity, finding the courage to defy convention, and summoning the confidence to act and be competitive in any environment"--
Author: Lisa Springsteel Publisher: John Wiley & Sons ISBN: 1118420985 Category : Business & Economics Languages : en Pages : 582
Book Description
The complete guide to the fashion industry, featuring interviews with top designers who explain the intricacies of the world of fashion design Anyone who has ever tried to launch a fashion design career knows how grueling it can be. The fashion industry is a highly prominent field, yielding a competitive environment that is greatly guarded, secretive, and difficult to infiltrate. Becoming a Fashion Designer provides all the information, resources, and tools you need to help you navigate these obstacles and successfully launch a career in fashion design. Of the various job opportunities available in the fashion industry, the career path of a fashion designer consistently ranks as the most popular position in the field, making the competition even greater. The book pays special attention to this and demonstrates several ways in which an aspiring fashion designer can stand out from the competition. A dynamic and comprehensive career guide, this book imparts insider tips from top fashion designers and executives based around the world. Expert advice includes an introduction to a career in fashion design, educational requirements, career opportunities, the design process, portfolio creation, preparation for getting hired, steps to start and run one's own fashion design business, as well as a forecast of the future of the fashion industry. Features original interviews from top designers and high-profile fashion executives, including Ralph Rucci, Reem Acra, Peter Som, Anna Sui, Nanette Lepore, Kay Unger, Stuart Weitzman, Dennis Basso, Randolph Duke, Zang Toi, Pamella Roland, Robert Verdi and Daymond John Includes cases in point and insider tips throughout Includes illustrations, drawings, sketches, and photographs demonstrating various aspects of working in fashion design, with special contributions from renowned illustrator, Izak Zenou and legendary fashion photographer, Nigel Barker Offers in-depth resources to assist you on your journey to becoming a fashion designer Whether a student, recent college graduate, industry professional or career changer, you'll learn everything you need to know to successfully develop a fashion design career.
Author: Toby Meadows
Author: Toby Meadows
Author: Toby Meadows
Author: Toby Meadows
Author: Alison Lowe
Author: Fashionary
Author: Mary Gehlhar
Author: Mary Gehlhar
Author: Marc Ecko
Author: Lisa Springsteel
Author: Toby Meadows