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Author: Meir Liraz Publisher: Independently Published ISBN: 9781090502872 Category : Business & Economics Languages : en Pages : 32
Book Description
This guide will walk you step by step through all the essential phases of setting optimal prices in a service providing business. You will learn exactly how to set prices in a way that will allow you to make money and still be competitive Here's what's in the book: * Common problems in setting prices and how to overcome them * How to determine your costs * Cost calculation examples * How to set optimal prices * How to raise prices without losing customers * How to calculate hourly and project-based pricing * All these and much more My name is Meir Liraz and I'm the author of this book. According to Dun & Bradstreet, 90% of all business failures analyzed can be traced to poor management. This is backed up by my own experience. In my 31 years as a business coach and consultant to businesses, I've seen practically dozens of business owners fail and go under -- not because they weren't talented or smart enough -- but because they were trying to re-invent the wheel rather than rely on proven, tested methods that work. And that is where this book can help, it will teach you how to avoid the common traps and mistakes and do everything right the first time.
Author: Meir Liraz Publisher: Independently Published ISBN: 9781090502872 Category : Business & Economics Languages : en Pages : 32
Book Description
This guide will walk you step by step through all the essential phases of setting optimal prices in a service providing business. You will learn exactly how to set prices in a way that will allow you to make money and still be competitive Here's what's in the book: * Common problems in setting prices and how to overcome them * How to determine your costs * Cost calculation examples * How to set optimal prices * How to raise prices without losing customers * How to calculate hourly and project-based pricing * All these and much more My name is Meir Liraz and I'm the author of this book. According to Dun & Bradstreet, 90% of all business failures analyzed can be traced to poor management. This is backed up by my own experience. In my 31 years as a business coach and consultant to businesses, I've seen practically dozens of business owners fail and go under -- not because they weren't talented or smart enough -- but because they were trying to re-invent the wheel rather than rely on proven, tested methods that work. And that is where this book can help, it will teach you how to avoid the common traps and mistakes and do everything right the first time.
Author: Marlene Jensen Publisher: John Wiley & Sons ISBN: 1118502663 Category : Business & Economics Languages : en Pages : 82
Book Description
Time-tested strategies for making the best possible pricing decisions and gaining an unbeatable competitive advantage Pricing is one of the most important—and difficult—marketing problems companies face when launching new products. Unfortunately, the research that goes into making optimal pricing decisions is a very time-consuming process—unless, that is, you can afford to pay a consultant or outside agency to do it for you. But if you're like most small- to medium-sized business owners and managers, time and money are two things you absolutely don't have to spare. Problem solved: Written by a nationally recognized pricing expert, this book arms you with proven strategies for guaranteeing that you'll never again leave money on the table when determining prices. And you'll spend the least possible time setting your more profitable prices. Packed with valuable worksheets and other valuable tools to help guide your research and your pricing decision-making A goldmine of expert tips for pricing in any specialty market, it offers a highly effective way to market your company's product more effectively and profitably Shows you how to avoid making your competitors' pricing mistakes and gain a powerful competitive edge in the process The author uses examples drawn from her years of consulting work with companies large and small, including Food Network, American Express Publishing, and Playboy
Author: Anthony O. Putman Publisher: John Wiley & Sons ISBN: Category : Business & Economics Languages : en Pages : 264
Book Description
Marketing Your Services You may be one of the best doctors, consultants, accountants, caterers, or investment advisors around, but when it comes to marketing your service, you may also be the first one to admit, "I don’t know what to do." Now, here’s a book that shows you, step by step, how to market your services—painlessly, confidently, profitably. Marketing Your Services shows you: How to define and promote your services to the right market How to differentiate your business from other similar businesses How to price and package your services How to turn qualified prospects into customers and build long-term relationships with clients "This is the best book I have seen about Marketing—making your mark in a way that hits the mark. You will be provoked, persuaded, and pleased by this guidebook for painless marketing mastery." —Chip R. Bell Author, Service Wisdom "Simply put, this is the most useful book on marketing for service firms I know of. It is also the best written. Read it." —Clay Carr Author, Front-Line Customer Service "An excellent guide to the marketing maze for any small business that wants to get a firm handle on just what service they provide, and learn how to enjoy making money doing it." —Martin T. Cannon Director, Paper Product Development The Procter & Gamble Company
Author: Entrepreneur Press Publisher: Entrepreneur Press ISBN: 1613080859 Category : Business & Economics Languages : en Pages : 224
Book Description
Today’s billion-dollar e-commerce industry, plug-and-play technology, and savvy web surfers are just few of the reasons why internet-related services are in high demand. There has never been a better time to build your net service business—let us help you get started! Detailing four of today’s hottest web service businesses, our experts show you how to take your enthusiasm for the internet and turn it into a lucrative business. Learn step by step how to apply the basics of building a business to your internet specialty, including establishing your business, managing finances, operations, and so much more. Plus, gain an inside edge with insights, tips, and techniques from successful net service CEOs and other industry leaders! • Choose from four of today’s hottest web services—web design, search engine marketing, new media, blogging • Discover your clientele and their needs • Build a virtual or traditional office setting and team • Create a business brand that gets noticed • Write a marketing plan that captures clients and creates referrals • Develop profitable partnerships • Boost profits by expanding your specialty or your business Gain an edge on all that the internet has to offer—start your net services business today!
Author: Ronald J. Baker Publisher: John Wiley & Sons ISBN: 047092957X Category : Business & Economics Languages : en Pages : 78
Book Description
Praise for IMPLEMENTING VALUE PRICING A Radical Business Model for Professional Firms "Ron Baker is the most prolific and best writer when it comes to pricing services. This is a must-read for executives and partners in small to large firms. Ron provides the basics, the advanced ideas, the workbooks, the case studies everything. This is a must-have and a terrific book." Reed K. Holden founder and CEO, Holden Advisors, Corp., Associate Professor, Columbia University www.holdenadvisors.com "We've known through Ron Baker's earlier books that he's not just an extraordinary thinker and truly brilliant writer he's a mover and a shaker on a mission. This is the End of Time! Brilliant." Paul Dunn Chairman, B1G1® www.b1g1.com "Implementing Value Pricing is a powerful blend of theory, strategy, and tactics. Ron Baker's most recent offering is ambitious in scope, exploring topics that include economic theory, customer orientation, value identification, service positioning, and pricing strategy. He weaves all of them together seamlessly, and includes numerous examples to illustrate his primary points. I have applied the knowledge I've gained from his body of work, and the benefits to me and to my customers have been immediate, significant, and ongoing." Brent Uren Principal, Valuation & Business Modeling Ernst & Young® www.ey.com "Ron Baker is a revolutionary. He is on a radical crusade to align the interests of service providers with those of their customers by having lawyers, accountants, and consultants charge based on the value they provide, rather than the effort it takes. Implementing Value Pricing is a manifesto that establishes a clear case for the revolution. It provides detailed guidance that includes not only strategies and tactics, but key predictive indicators for success. It is richly illustrated by the successes of firms that have embraced value-based pricing to make their services not only more cost-effective for their customers, but more profitable as well. The hallmark of a manifesto is an unyielding sense of purpose and a call to action. Let the revolution begin." Robert G. Cross, Chairman and CEO, Revenue Analytics, Inc. Author, Revenue Management: Hard-Core Tactics for Market Domination
Author: Janine Bray-Müller Publisher: BoD – Books on Demand ISBN: 373865383X Category : Education Languages : en Pages : 361
Book Description
Teachers see many opportunities for freelance work but is it really possible to make a living as a freelancer in the long-term? In this book, Janine Bray-Mueller has encapsulated some key lessons on pricing, learned during her career as a freelancer. In a competitive market, pricing is problematic, particularly in uncertain economic times. Establishing a sustainable business relies on charging enough to pay not just for immediate living expenses, but also to update and extend your teaching skills, and cover costs such as holidays, sickness and pension provision. Understanding why many teachers are trapped in a position of underearning is the first step to escape. Many teachers can be their own worst enemy if they lack self-confidence or undervalue their skills. Familiarity with local market conditions and competitors’ prices is important, but the ‘going rate’ is not necessarily an appropriate rate to charge. Janine explains how to balance your business on three pillars: consultancy (one-to-one teaching), training (seminar workshops) and leverage (information products). This concept will enable you to build up a sustainable teaching business. Various pricing strategies are described with advice on how to select those which are appropriate for different types of products, services and customers. Specialisation is a key strand in establishing a sustainable level of pricing. You may be under constant pressure to discount prices, but Janine makes clear the dangers in doing so. She also deals with when and how to increase prices to avoid a return to underearning. Value-based pricing is an approach which Janine has applied very successfully to freelance teaching, and this is explained fully with valuable practical advice on how it can give you a more flexible approach to pricing. Pricing Matters is full of careful explanations of key business concepts and practical advice on applying them in the context of freelance work. Step by step instructions are given on how to identify both your personal and business costs. With the aid of this book, you can calculate your available teaching time, so that you can establish your resentment number and price range. The worksheets and checklists included will help you to clarify your strategy and position yourself in the market. Janine presents effective ways to manage pricing in an entertaining way and makes them both meaningful and memorable for the freelance teacher. Her book contains all you need to know to overcome your demons, price your teaching services effectively and establish a financially sound career which is sustainable in the long-term.
Author: ARX Reads Publisher: ARX Reads ISBN: Category : Business & Economics Languages : en Pages :
Book Description
One of the secrets to business success is pricing your products properly. Price your products correctly which can enhance what proportion you sell, creating the inspiration for a business which will prosper. Get your pricing strategy wrong and you'll create problems that your business may never be ready to overcome. So here's the go to guide on how to set or evaluate a price for your products or services.
Author: Marlene Jensen Publisher: Wiley ISBN: 9781118430767 Category : Business & Economics Languages : en Pages : 186
Book Description
Time-tested strategies for making the best possible pricing decisions and gaining an unbeatable competitive advantage Pricing is one of the most important—and difficult—marketing problems companies face when launching new products. Unfortunately, the research that goes into making optimal pricing decisions is a very time-consuming process—unless, that is, you can afford to pay a consultant or outside agency to do it for you. But if you're like most small- to medium-sized business owners and managers, time and money are two things you absolutely don't have to spare. Problem solved: Written by a nationally recognized pricing expert, this book arms you with proven strategies for guaranteeing that you'll never again leave money on the table when determining prices. And you'll spend the least possible time setting your more profitable prices. Packed with valuable worksheets and other valuable tools to help guide your research and your pricing decision-making A goldmine of expert tips for pricing in any specialty market, it offers a highly effective way to market your company's product more effectively and profitably Shows you how to avoid making your competitors' pricing mistakes and gain a powerful competitive edge in the process The author uses examples drawn from her years of consulting work with companies large and small, including Food Network, American Express Publishing, and Playboy
Author: Entrepreneur Press Publisher: Entrepreneur Press ISBN: 1613080867 Category : Business & Economics Languages : en Pages : 226
Book Description
In today’s new business environment, there are great work-from-home opportunities for office managers, executive assistants, administrative professionals and anyone else with excellent organizational and computer skills. Why fight traffic to go to an office when you can do the same work—perhaps at better pay—from home? Start your own office or administrative support service, offering your word processing, dictation, database management, telephone, communication or other administrative services on a contract basis to companies around the globe. Learn how to turn your business skills into a profitable freelance opportunity: • Write a strong business plan that lays out your path to success • Determine services and policies that maximize profits • Get great deals on the software and equipment your business needs • Hire an excellent staff if your business grows too big for one person • Go above and beyond your competition to attract regular clients Successful entrepreneurs in this field reveal the secrets to growing a highly profitable business. Plus, get websites and contact information for valuable resources in the “Business Support Service National Directory” inside. Leave the drab office behind and strike out on your own in this hot field.
Author: Meir Liraz
Author: Meir Liraz
Author: Marlene Jensen
Author: Anthony O. Putman
Author: Entrepreneur Press
Author: Ronald J. Baker
Author: Janine Bray-Müller
Author: ARX Reads
Author: Marlene Jensen
Author: Entrepreneur Press
Author: Judy Nye