How to Promote E-Commerce Exports to China PDF Download
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Author: Min Jung Kim Publisher: ISBN: Category : Languages : en Pages : 23
Book Description
This paper focuses on the recent extraordinary growth of Chinese cross-border online shopping and draws implications for firm strategies and government policies in Korea to utilize the phenomenon as an opportunity to expand into a broader market via e-commerce exports. I conduct a survey of Chinese cross-border online consumers to identify constraining and determining factors during the stages of their purchase decisions of Korean products. Given the fact that Chinese cross-border online shopping is at the incipient stage and consumers have expressed a strong intent to repurchase, future strategies should focus on attracting new consumers. Accordingly, Korean firms should build a powerful brand image, improve product quality and post-purchase services, and take full advantage of the popularity of the Korean Wave. Meanwhile, the government must step up policy efforts by, for instance, improving e-commerce export statistics, simplifying logistics and clearance procedures, and building trust in Chinese consumers.
Author: Min Jung Kim Publisher: ISBN: Category : Languages : en Pages : 23
Book Description
This paper focuses on the recent extraordinary growth of Chinese cross-border online shopping and draws implications for firm strategies and government policies in Korea to utilize the phenomenon as an opportunity to expand into a broader market via e-commerce exports. I conduct a survey of Chinese cross-border online consumers to identify constraining and determining factors during the stages of their purchase decisions of Korean products. Given the fact that Chinese cross-border online shopping is at the incipient stage and consumers have expressed a strong intent to repurchase, future strategies should focus on attracting new consumers. Accordingly, Korean firms should build a powerful brand image, improve product quality and post-purchase services, and take full advantage of the popularity of the Korean Wave. Meanwhile, the government must step up policy efforts by, for instance, improving e-commerce export statistics, simplifying logistics and clearance procedures, and building trust in Chinese consumers.
Author: Shuzhong Ma Publisher: ISBN: Category : Languages : en Pages : 0
Book Description
China's cross-border e-commerce industry has demonstrated stable and rapid development thanks to the implementation of appropriate policy support and the progressive establishment of e-commerce platforms. The industry's prosperity suggests unique advantages of cross-border e-commerce, which are a result of promoting industrial transformation and accelerating economic restructuring. Due to asymmetric information and insufficient data, little research has been conducted on the current status and the trends of the industry as well as the magnitude of risk in cross-border e-commerce. Using the cross-border e-commerce hosting service database of BizArk, the present study has constructed an index for China's export e-commerce prosperity and magnitude of risk which reveals that the industry: (i) generally presents a tendency of solid growth; (ii) has had a relatively stable situation for logistics facilitation but a drastic fluctuation in customs facilitation; (iii) has gradually shifted to competing for cheaper and more efficient marketing techniques as well as channels; and (iv) has experienced a remarkable amelioration of risk magnitude.
Author: Matheus Felipe Pereira de Souza Publisher: EdUFRR ISBN: 8582881738 Category : Business & Economics Languages : en Pages : 156
Book Description
The book entitled The internationalization of e-commerce: a case study of the Alibaba group has been written by the Brazilian researchers Matheus Felipe Pereira de Souza and Elói Martins Senhoras. It is the 31st didactic book of the Communication & Public Policies Collection which aims to stimulate the development of textbooks fulfilling bibliographical gaps. This book brings into light 3 mains discussions: International Business as a scientific field of study; the internationalization process of e-commerce; and, a case study of the Alibaba Group.
Author: Min Jung Kim Publisher: ISBN: Category : Languages : en Pages : 11
Book Description
On the back of the emerging trend in global cross-border e-commerce, Chinese crossborder online shopping has exhibited extraordinary growth. This phenomenon provides Korean manufacturers and e-commerce platforms with invaluable opportunities to expand into a broader market via e-commerce exports. Accordingly, future strategies should focus on attracting new Chinese consumers, building a powerful brand image and improving product quality and post-purchase services, while taking full advantage of the popularity of the Korean Wave. Meanwhile, the government must step up policy efforts such as improving e-commerce export statistics, simplifying logistics and clearance procedures, and building Chinese consumers' trust.
Author: Frank Lavin Publisher: Penguin Books ISBN: 9789814954655 Category : Business & Economics Languages : en Pages : 192
Book Description
How to win in the world's largest retail market. China is the largest e-commerce market in the world and the most digital of the major economies. At the same time, many international brands are intimidated by the China market given their lack of familiarity and the significant cultural and language differences. The Smart Business Guide helps bridge this gap by providing a how-to approach to the China e-commerce ecosystem. E-commerce provides a powerful tool for brands to reach consumers and offers the predictability and statistical feedback that dramatically reduces the costs of a brand to enter the China market. A quick, punchy read, The Smart Business Guide is a useful book for consumer brands, retailers, and entrepreneurs. It covers critical areas such as: -- How any brand can be a pure-play e-commerce brand in China -- How Chinese consumers are different from U.S. consumers -- The main platforms and social media channels -- Case studies of success and failure in China -- How to deal with market entry challenges, trademark registration, and product approval -- How to compete and win in the most challenging--and most promising--retail market in the world
Author: Mikio Kuwayama Publisher: Santiago, Chile : United Nations Economic Commission for Latin America and the Caribbean, International Trade and Integration Division ISBN: Category : Business & Economics Languages : en Pages : 88
Author: Elói Martins Senhoras; Maurício Elias Zouein (organizadores) Publisher: Clube de Autores ISBN: 8582881738 Category : Business & Economics Languages : en Pages : 155
Book Description
The book entitled The internationalization of e-commerce: a case study of the Alibaba group has been written by the Brazilian researchers Matheus Felipe Pereira de Souza and Elói Martins Senhoras. It is the 31st didactic book of the Communication & Public Policies Collection which aims to stimulate the development of textbooks fulfilling bibliographical gaps. This book brings into light 3 mains discussions: International Business as a scientific field of study; the internationalization process of e-commerce; and, a case study of the Alibaba Group.
Author: Publisher: ISBN: 9789276415077 Category : Languages : en Pages :
Book Description
China is the world's leading e-commerce market with food and beverages an important part of this. Furthermore, it is an important destination for EU agri-food exports in general, and increasingly so for these products sold through e-commerce. These products are typically sold on major Chinese platforms after passing through bonded warehouses and most commonly use a Business-to-Consumer model. The outlook for EU agri-food products sold through e-commerce is positive, with economic and social drivers having a particularly strong impact on this specific market. Dedicated rules which facilitate e-commerce exports to China are also important for certain agri-food products. Consequently, various EU agri-food products show potential for further sales to China through e-commerce, with healthy/organic products, baby food, alcohol, Geographic Indications (GIs) and pet food showing particular potential. Despite this potential, there is a range of challenges that e-commerce exporters to China face with smaller producers particularly affected by these. The model used, Business-Consumer or Business-Business-Consumer can exacerbate some difficulties while minimising others. There are a range of EU and Member State level initiatives that help overcome some of these challenges, and many of these are used by competitor countries as well. Furthermore, there are various partners which can either facilitate the process or help overcome problems. That said, exporters need to reflect carefully on various aspects including notably the model they use and the partners they engage. Other countries in the South East Asia region show a lower level of potential as targets for export of EU-agri-food products through e-commerce; while some lessons from the Chinese experience are nonetheless relevant, many are not.
Author: Publisher: ISBN: 9789276415053 Category : Languages : en Pages :
Book Description
China is the world's leading e-commerce market with food and beverages an important part of this. Furthermore, it is an important destination for EU agri-food exports in general, and increasingly so for these products sold through e-commerce. These products are typically sold on major Chinese platforms after passing through bonded warehouses and most commonly use a Business-to-Consumer model. The outlook for EU agri-food products sold through e-commerce is positive, with economic and social drivers having a particularly strong impact on this specific market. Dedicated rules which facilitate e-commerce exports to China are also important for certain agri-food products. Consequently, various EU agri-food products show potential for further sales to China through e-commerce, with healthy/organic products, baby food, alcohol, Geographic Indications (GIs) and pet food showing particular potential. Despite this potential, there is a range of challenges that e-commerce exporters to China face with smaller producers particularly affected by these. The model used, Business-Consumer or Business-Business-Consumer can exacerbate some difficulties while minimising others. There are a range of EU and Member State level initiatives that help overcome some of these challenges, and many of these are used by competitor countries as well. Furthermore, there are various partners which can either facilitate the process or help overcome problems. That said, exporters need to reflect carefully on various aspects including notably the model they use and the partners they engage. Other countries in the South East Asia region show a lower level of potential as targets for export of EU-agri-food products through e-commerce; while some lessons from the Chinese experience are nonetheless relevant, many are not.
Author: Ashley Dudarenok Publisher: Alarice International Limited ISBN: Category : Business & Economics Languages : en Pages : 27
Book Description
China’s cross-border e-commerce market was worth 8.8 trillion yuan transactions in 2018, with 25-34 year-olds as the largest user segment making up 48% of China’s highly educated CBEC consumers. In early 2020. China also approved 24 more cross-border e-commerce pilot cities and has introduced relaxed foreign exchange regulations in its free trade zones. This is an area that China is clearly prioritizing. If you’ve ever thought about expanding your business into China but hesitated, this is the book for you. There are plenty of cross-border e-commerce options available without having to set up a branch office or hire a large group of local staff. It’s a great solution for brands of all sizes. Here’s an excerpt to give you a taste. China is a huge market with great potential. It’s unique, sophisticated, hyper-competitive and it’s not easy to succeed. Despite the challenges, international brands of all kinds are eager to get access to over 1.4 billion Chinese consumers. If you’ve decided that it’s time for your company to take its next big step and dive in, the good news is that it’s not necessary to set up shop in China to sell your products there. E-commerce is a way of life in China and by the end of 2019, e-commerce sales are forecast by some to expand 27.3%, reaching $1.935 trillion USD. This represents 36.6% of total retail sales in the country. Cross-border e-commerce can blur geographical borders so we’ve created this mini-book to help marketers better understand major online sales channels for cross-border e-commerce in 2019. You’ll find out about key players to watch and major e-commerce shopping festivals. We’ll dive into information that will empower you to take action and make wise decisions when it comes to your marketing budget. Social E-commerce and We-Commerce Whether it’s traditional media opening their own online stores, or e-commerce sites adding more editorial content and social features, both sides are coming closer together in the form of social e-commerce. It’s happening everywhere but it’s a trend that’s even more advanced in China. In the West, it’s more common to use an e-commerce site as the final stop when completing a transaction, whereas in China, e-commerce sites are destinations where you can make new discoveries, acquire information, socialize with others who can make informed recommendations and communicate with people who share your interests or concerns. Social commerce has become very popular in China because customer acquisition costs have increased significantly on traditional platforms, like Alibaba and JD.com, so brands and platforms are looking for new ways to engage customers. It’s estimated that by the end of 2022, 15% of all e-commerce in China will be social and it will became a major force in online retail sales. As more e-commerce outlets start adding a social element to their business model, three general categories have emerged. 1. Content Sharing Platforms The content sharing model is based on consumers trust in other consumers, influencers, key opinion leaders (KOLs) and key opinion consumers (KOCs). Brands and retailers cooperate with them to create content that informs potential buyers about their products and attempts to guide their purchasing decisions. KOLs and trusted consumers give products credibility and desirability. KOCs are a role specific to China and WeChat. KOCs are personal accounts listed under someone’s name but they’re administered by brand employees and WeChat users are aware of this arrangement. These accounts publish information, content marketing and many also do a wide range of customer relationship management tasks such as handling complaints, making product orders, handling returns, issuing coupons, promoting sales and more. This role was developed as a workaround on the highly influential WeChat social media platform as it is built for person to person contact so this method is not only functional but also feels more personal and can deliver the immediate action that many Chinese consumers demand. It also enables a low cost ad network as advertising rates on WeChat are very high. REVIEWS “Ashley is truly professional with international perspective, yet down to earth.” Bianca Un, Hang Lung Property “Nobody knows Chinese Social Media like Ashley. I say this as an ex-competitor.” Brad Emery CEO – Founder of The Aimviva Travel Club
Author: Min Jung Kim
Author: Min Jung Kim
Author: Shuzhong Ma
Author: Matheus Felipe Pereira de Souza
Author: Min Jung Kim
Author: Frank Lavin
Author: Mikio Kuwayama
Author: Elói Martins Senhoras; Maurício Elias Zouein (organizadores)
Author: 
Author: 
Author: Ashley Dudarenok