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Author: Arlene Fink Publisher: SAGE ISBN: 9780803957046 Category : Medical Languages : en Pages : 102
Book Description
Aimed at helping readers improve the accuracy of their survey, this book shows readers how to assess and interpret the quality of their survey data by thoroughly examining the survey instrument used.
Author: Arlene Fink Publisher: SAGE ISBN: 9780803957046 Category : Medical Languages : en Pages : 102
Book Description
Aimed at helping readers improve the accuracy of their survey, this book shows readers how to assess and interpret the quality of their survey data by thoroughly examining the survey instrument used.
Author: Erin E. Ruel Publisher: SAGE ISBN: 1452235279 Category : Reference Languages : en Pages : 361
Book Description
Focusing on the use of technology in survey research, this book integrates both theory and application and covers important elements of survey research including survey design, implementation and continuing data management.
Author: Arlene Fink Publisher: SAGE Publications, Incorporated ISBN: 9780803973886 Category : Social Science Languages : en Pages : 0
Book Description
Planning and conducting successful surveys requires a great deal of time, energy and know-how. While the time and energy components are relatively easy to find, what is often difficult is acquiring the know-how actually to plan, conduct and analyze a survey. An invaluable resource, The Survey Kit offers all the information necessary for conducting a state-of-the-art survey - from the initial planning stages through analyzing and reporting the data.
Author: Peter V. Marsden Publisher: Emerald Group Publishing ISBN: 1848552246 Category : Social Science Languages : en Pages : 905
Book Description
With chapters on: sampling; measurement; questionnaire construction and question writing; survey implementation and management; survey data analysis; special types of surveys; and integrating surveys with other data collection methods, this title includes topics such as measurement models, the role of cognitive psychology, and surveying networks.
Author: Duane F. Alwin Publisher: John Wiley & Sons ISBN: 0470146303 Category : Mathematics Languages : en Pages : 410
Book Description
Enhance the quality of survey results by recognizing and reducing measurement errors. Margins of Error: A Study of Reliability in Survey Measurement demonstrates how and hwy identifying the presence and extent of measurement errors in survey data is essential for improving the overall collection and analysis of the data. The author outlines the consequences of ignoring survey measurement errors and also discusses ways to detect and estimate the impact of these errors. This book also provides recommendations of improving the quality of survey data. Logically organized and clearly written, this book: Deconstructs the data gathering process into six main elements of the response process: question adequacy, comprehension, accessibility, retrieval, motivation, and communication Provides an exhaustive review of valuable reliability estimation techniques that can be applied to survey data Identifies the types of questions and interviewer practices that are essential to the collection of reliable data Addresses hypotheses regarding which survey questions, sources of information, and questionnaire formats produce the most reliable data In conjunction with research data gathered on nearly 500 survey measures and the application of an empirical approach grounded in classical measurement theory, this book discusses the sources of measurement error and provides the tools necessary for improving survey data collection methods. Margins of Error enables statisticians and researchers in the fields of public opinion and survey research to design studies that can detect, estimate, and reduce measurement errors that may have previously gone undetected. This book also serves as a supplemental textbook for both undergraduate and graduate survey methodology courses.
Author: OECD Publisher: OECD Publishing ISBN: 9264191658 Category : Languages : en Pages : 270
Book Description
These Guidelines represent the first attempt to provide international recommendations on collecting, publishing, and analysing subjective well-being data.
Author: John C. Reinard Publisher: SAGE Publications ISBN: 1506320481 Category : Language Arts & Disciplines Languages : en Pages : 604
Book Description
"While most books on statistics seem to be written as though targeting other statistics professors, John Reinard′s Communication Research Statistics is especially impressive because it is clearly intended for the student reader, filled with unusually clear explanations and with illustrations on the use of SPSS. I enjoyed reading this lucid, student-friendly book and expect students will benefit enormously from its content and presentation. Well done!" --John C. Pollock, The College of New Jersey Written in an accessible style using straightforward and direct language, Communication Research Statistics guides students through the statistics actually used in most empirical research undertaken in communication studies. This introductory textbook is the only work in communication that includes details on statistical analysis of data with a full set of data analysis instructions based on SPSS 12 and Excel XP. Key Features: Emphasizes basic and introductory statistical thinking: The basic needs of novice researchers and students are addressed, while underscoring the foundational elements of statistical analyses in research. Students learn how statistics are used to provide evidence for research arguments and how to evaluate such evidence for themselves. Prepares students to use statistics: Students are encouraged to use statistics as they encounter and evaluate quantitative research. The book details how statistics can be understood by developing actual skills to carry out rudimentary work. Examples are drawn from mass communication, speech communication, and communication disorders. Incorporates SPSS 12 and Excel: A distinguishing feature is the inclusion of coverage of data analysis by use of SPSS 12 and by Excel. Information on the use of major computer software is designed to let students use such tools immediately. Companion Web Site! A dedicated Web site includes a glossary, data sets, chapter summaries, additional readings, links to other useful sites, selected "calculators" for computation of related statistics, additional macros for selected statistics using Excel and SPSS, and extra chapters on multiple discriminant analysis and loglinear analysis. Intended Audience: Ideal for undergraduate and graduate courses in Communication Research Statistics or Methods; also relevant for many Research Methods courses across the social sciences
Author: Paul J. Lavrakas Publisher: SAGE Publications ISBN: 150631788X Category : Social Science Languages : en Pages : 1073
Book Description
To the uninformed, surveys appear to be an easy type of research to design and conduct, but when students and professionals delve deeper, they encounter the vast complexities that the range and practice of survey methods present. To complicate matters, technology has rapidly affected the way surveys can be conducted; today, surveys are conducted via cell phone, the Internet, email, interactive voice response, and other technology-based modes. Thus, students, researchers, and professionals need both a comprehensive understanding of these complexities and a revised set of tools to meet the challenges. In conjunction with top survey researchers around the world and with Nielsen Media Research serving as the corporate sponsor, the Encyclopedia of Survey Research Methods presents state-of-the-art information and methodological examples from the field of survey research. Although there are other "how-to" guides and references texts on survey research, none is as comprehensive as this Encyclopedia, and none presents the material in such a focused and approachable manner. With more than 600 entries, this resource uses a Total Survey Error perspective that considers all aspects of possible survey error from a cost-benefit standpoint. Key Features Covers all major facets of survey research methodology, from selecting the sample design and the sampling frame, designing and pretesting the questionnaire, data collection, and data coding, to the thorny issues surrounding diminishing response rates, confidentiality, privacy, informed consent and other ethical issues, data weighting, and data analyses Presents a Reader′s Guide to organize entries around themes or specific topics and easily guide users to areas of interest Offers cross-referenced terms, a brief listing of Further Readings, and stable Web site URLs following most entries The Encyclopedia of Survey Research Methods is specifically written to appeal to beginning, intermediate, and advanced students, practitioners, researchers, consultants, and consumers of survey-based information.
Author: Arlene Fink Publisher: SAGE ISBN: 9780761925750 Category : Medical Languages : en Pages : 108
Book Description
From making presentations to general versus technical/academic audiences to preparing computerized presentations, this book shows you how to create more effective verbal and written survey reports.
Author: Arlene Fink
Author: Arlene Fink
Author: Erin E. Ruel
Author: Arlene Fink
Author: Peter V. Marsden
Author: Duane F. Alwin
Author: OECD
Author: John C. Reinard
Author: Paul J. Lavrakas
Author: Francis Yin Yee Lau
Author: Arlene Fink