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Author: Jeffrey Dobkin Publisher: Danielle Adams Publishing ISBN: 0964287927 Category : Business & Economics Languages : en Pages : 419
Book Description
Money is not the criteria for the successful launch of a new product. Everything you need to know to bring your product to the attention of a national marketplace for under $500 is included in this book.
Author: Jeffrey Dobkin Publisher: Danielle Adams Publishing ISBN: 0964287927 Category : Business & Economics Languages : en Pages : 419
Book Description
Money is not the criteria for the successful launch of a new product. Everything you need to know to bring your product to the attention of a national marketplace for under $500 is included in this book.
Author: Jeffrey Dobkin Publisher: Danielle Adams Publishing ISBN: 0964287935 Category : Business & Economics Languages : en Pages : 250
Book Description
With humor and insight, small business owner and marketing consultant Jeffrey Dobkin provides expert advice on how small business owners can reach their best market with alacrity and economy. He tells them how to avoid common mistakes, find the right market, create good marketing plans, write effective direct mail packages, and much more.
Author: Jeffrey Dobkin Publisher: Danielle Adams Publishing ISBN: 0964287986 Category : Business & Economics Languages : en Pages : 217
Book Description
Learn inside secrets of marketing, advertising, direct mail and public relations in just a few nights of enjoyable reading. Clear and concise, just enough humor.
Author: Gary R Bronga Publisher: Clipeze Worldwide Inc ISBN: 0615347215 Category : Business & Economics Languages : en Pages : 235
Book Description
This book is based on my first-hand, been-there-done-that experiences. Many people have many great ideas. They just don't act on them. You can do it differently. I worked in the aerospace industry at Cape Canaveral, Florida, for 21 years. Wearing identification badges had always been a part of my working wardrobe. A large aerospace company handed out a lapel pin for a promotion in the spring of 1995. Just by chance, I pinned my company identification badge to the lapel pin. An idea for a better way to wear my identification badge came to me. For several days, I made many drawings and came up with the idea to place a "bar" at the bottom of a lapel pin to accommodate the common bulldog metal clip on identification badges. This enabled me to make badge holders with custom logos for companies or associations and to create many fun designs that would make wearing badges more personal and enjoyable. This was the start of my journey. This book is intended to streamline your own process of taking a product from an idea to reality. Potentially it will expedite the process of putting money into your pocket. I started with my computer and only $500.00. Originally, I had enough rejection letters to wallpaper my home office. Most of the people and companies that rejected me then call me now. To date, we have sold over 3-million CLIPEZE badge holders. They have been sold in over 1,100 uniform stores and 20 catalogs around the world. I believe that anyone can do what I did with his or her own product. Gary R. Bronga, President Clipeze Worldwide Inc. P.O. Box 373 Mims, Florida 32754 321-264-7599 [email protected]
Author: Alvin P. Lehnerd Publisher: Simon and Schuster ISBN: 1439137447 Category : Business & Economics Languages : en Pages : 288
Book Description
Most companies know that long-term success does not hinge on any single product but on a continuous stream of value-rich products that target growth markets. Yet many firms inexplicably develop one product at a time, and by doing so fail to embrace commonality, compatibility, standardization, or modularization among different products and product lines. At last, in this timely book, Marc H. Meyer and Alvin P. Lehnerd provide a formula for turning products into profits, enabling companies to design technologically superior products more easily. Their solution is, in two words, PRODUCT PLATFORMS. They argue that firms must focus their energies on developing families of products simultaneously which share common components and technology. The authors describe how the champions of product development separate themselves from less sophisticated companies by building entire families of strong products from a single "platform" of common product structures, technologies, and automated product processes. These successful companies recognize and respond to new market opportunities by integrating core skills and technology in the form of new products. In this easy-to-read and practical book, the authors masterfully elucidate this dynamic and forward-thinking strategy which enables companies to develop innovative products faster, more cheaply, and with less effort. Drawing on in-depth case studies and personal experience with successful companies such as Hewlett-Packard, EMC, Black & Decker, and Boeing, Meyer and Lehnerd show managers how to create extraordinary products and thereby set the standard for combined value and cost leadership in their products. They argue that when a company's products are robust—highly functional, elegant in their design, reasonably priced, and a pleasure to use—the corporation will be equally robust. More importantly, The Power of Product Platforms reveals the methodology and organizational approach for designing, developing, and revitalizing strong products that enable the firm to make the transition from one generation of technology to the next. The authors also explain how well-designed product platforms can generate streams of derivative products through a continuous systematic process of renewal. Meyer and Lehnerd apply this methodology to a broad range of industries; manufacturing in both consumer and industrial markets, software firms, and Internet information services providers. This clear prescription for transforming the bottom line by aggressively managing product development and innovation will become required reading for large and small corporations alike, including entrepreneurs, all of whom depend on the excellence of their new products for growth.
Author: Jeffrey Dobkin
Author: Jeffrey Dobkin
Author: Jeffrey Dobkin
Author: Jeffrey Dobkin
Author: Jeffrey Dobkin
Author: Gary R Bronga
Author: 
Author: Alvin P. Lehnerd
Author: Ivon William Ulrey
Author: 
Author: