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Author: Jamie Turner Publisher: FT Press ISBN: 013217300X Category : Business & Economics Languages : en Pages : 305
Book Description
This is an authoritative, up-to-the-minute resource, written by real experts who have made social media marketing work for many of the world's largest companies. This in-the-trenches guide brings together both practical strategies and proven execution techniques for driving maximum value from social media marketing. Drawing on their extensive experience, Jamie Turner and Reshma Shah also show how to avoid crucial pitfalls that other companies have encountered, so you make the most of limited resources, and strengthen your brand instead of placing it at risk. Turner and Shah present comprehensive and realistic coverage of these and many other key topics: What social media is not, why your first campaign failed, and what to do differently next time How to think about social media, plan effectively, and set yourself up for success How to make the most of YouTube, LinkedIn, Facebook, and Twitter and go beyond them How to measure brand sentiment, target market engagement, and return on investment How to identify key strategies, major objectives, and competitive issues, and integrate social media into broader marketing campaigns
Author: Jamie Turner Publisher: FT Press ISBN: 013217300X Category : Business & Economics Languages : en Pages : 305
Book Description
This is an authoritative, up-to-the-minute resource, written by real experts who have made social media marketing work for many of the world's largest companies. This in-the-trenches guide brings together both practical strategies and proven execution techniques for driving maximum value from social media marketing. Drawing on their extensive experience, Jamie Turner and Reshma Shah also show how to avoid crucial pitfalls that other companies have encountered, so you make the most of limited resources, and strengthen your brand instead of placing it at risk. Turner and Shah present comprehensive and realistic coverage of these and many other key topics: What social media is not, why your first campaign failed, and what to do differently next time How to think about social media, plan effectively, and set yourself up for success How to make the most of YouTube, LinkedIn, Facebook, and Twitter and go beyond them How to measure brand sentiment, target market engagement, and return on investment How to identify key strategies, major objectives, and competitive issues, and integrate social media into broader marketing campaigns
Author: Justin Blaney D.M. Publisher: Post Hill Press ISBN: 1642935476 Category : Business & Economics Languages : en Pages : 197
Book Description
Since the rise of social media, Influencer Marketing has emerged as one of the most powerful alternatives to traditional marketing channels that have become too expensive and ineffective for the majority of businesses today. Between 2016 and 2019, spending on Influencer Marketing tripled to over $6 billion. This has created a gold rush of opportunity for those on the cutting edge. However, few resources are available to guide influencers and brands through this rapidly evolving landscape. As a result, millions of dollars in profits are being wasted. Will Post for Profit unpacks the critical components that are necessary to successfully navigate today’s complex digital world, in an in-depth, how-to, and easily digestible format—exploring topics like how to select a platform, FTC compliance, ethics, audience growth strategy, designing successful campaigns, finding brands or influencers to work with, contracts, key performance indicators (KPIs), and more. Included are more than a dozen interviews with successful brands and influencers who reveal their top secrets to success and biggest mistakes to avoid. Whether brand or influencer, just starting out or a well-seasoned social guru, Will Post for Profit will leave readers with the necessary tools and understanding to grow their audience, make the most of their campaigns or collaborations, and ultimately generate profit from social influence.
Author: Jamie Turner Publisher: Pearson Education ISBN: 0133888339 Category : Business & Economics Languages : en Pages : 239
Book Description
"How to Make Money with Social Media, Second Edition is the #1 practical, actionable guide to setting up, launching, and running a successful social/mobile media campaign. It's packed with proven tools, techniques, and tips you can really use - all of them fully revamped for today's newest platforms and opportunities. Step by step, Turner and Shah show you how to: Define the right goals, strategies, and tactics - and then successfully execute on your plan; Integrate social and mobile marketing with your other marketing programs, so you can gain more value from all of them; Make the most of your resources, no matter how limited they are; Leverage YouTube, LinkedIn, Facebook, Twitter, and newer platforms; Measure brand sentiment, engagement, ROI, and more - and learn the right lessons from your metrics; Avoid crucial pitfalls that other companies are currently encountering. Every chapter includes easy-to-use tips in handy callouts and sidebars, concluding with Action Steps that answer today's #1 social/mobile marketing question "What should I do next?"--Vital Source Course Smart website.
Author: Talia Koren Publisher: Page Street Publishing ISBN: 1645675211 Category : Cooking Languages : en Pages : 424
Book Description
50+ Tasty Solutions to the Eternal Workday Dilemma: “What Should I Have for Lunch?” Tackling your midday cravings has never been easier, thanks to Talia Koren’s debut cookbook. The founder of the meal plan subscription service and blog Workweek Lunch shares her secret tricks for saving time, money and stress by meal-prepping lunches you can’t wait to eat. Skip waiting in line for expensive takeout and make one of Talia’s dozens of mouthwatering, easy-to-pack recipes instead. Each recipe is designed to be cooked in bulk, so you can get all of your cooking for the week done in just one afternoon. With your meals ready to grab and go, you’ll love sleeping in a little longer before your morning commute. There are tons of tasty dishes to whip up, like a hearty Italian Turkey Meatball Orzo Bowl or some cheesy Kimchi Mushroom Quesadillas. No microwave at work? No problem! Talia’s got you covered with options like Turmeric Chickpea Avocado Sandwiches and Chicken Banh Mi–Inspired Wraps. Busy week? Try one of her satisfying low-maintenance meals, like the Chorizo Sweet Potato Black Bean Skillet, or plan ahead with a freezer stash option like Veggie Chili Mac ’N’ Cheese, which is specifically designed for you to make then reheat on hectic days. Talia also shares smart storage and reheating tips, as well as innovative ways to remix your meal preps throughout the week, guaranteeing that your lunches stay fresh and never boring. Whether you’re trying to save cash, free up some extra time or are just seeking exciting new meals to brighten up your midday routine, level up your workweek with these lunches!
Author: Dave Wells Publisher: Createspace Independent Publishing Platform ISBN: 9781533151834 Category : Languages : en Pages : 124
Book Description
The Key to Making Money on Instagram contains a proven system for creating viral Instagram pages for long term Internet wealth and success. Inside the book, Dave Wells goes over step by step how he built a 6 figure Instagram business in under three years, and how he made forty thousand dollars profit within his first year. Learn how he gets paid hundreds of dollars per post, only spending a couple hours a week working on Instagram. In the book you will: -Learn how to build viral Instagram pages from scratch (even if you've never even heard of Instagram before). -Build sustainable traffic that can easily be monetized. -Discover the best proven ways for maximizing profits on Instagram. Chapter by chapter you will learn every detail of Dave's journey, from software, to outsourcing, to reaching out to large companies. The first couple of chapters go over the mindset and persistence needed to build a lasting following. Keeping your audience captivated is crucially important task that can be challenging without proper guidance. The third and forth chapters cover how to choose a profitable niche, how to come up with a username, and how to set-up your first Instagram page or pages to maximize their potential. Learn from real examples what to do, what to avoid, and what to learn from. Every niche has the ability to be extremely profitable, it's just a matter of knowing all of your options. Following these chapters, the next two cover the fastest and easiest ways to gain followers, and how Dave Wells built a 300k follower Instagram page in less than a year. After that, the remainder of the book focuses on: -Automating a lot of the processes to save time. -Making reoccurring advertising deals with large companies. -Building your own web store to go hand in hand with your Instagram niche. -Expanding your empire (building a portfolio of Instagram pages and expanding onto other social media platforms). This book covers solid business principals that can be applied to any project or deal that you may encounter in the future. The goal of this book is to teach you how to build an Instagram empire, perfect your brand, and make massive amounts of money from spending a couple of minutes each day posting on Instagram.
Author: Anthea Cheng Publisher: Quarry Books ISBN: 1631597191 Category : Cooking Languages : en Pages : 163
Book Description
In Incredible Plant-Based Desserts, Instagram star Anthea Cheng (@rainbownourishments) shares her trade-secret recipes for seriously luscious, showstopping vegan sweet treats that will delight everyone, from healthy eaters pursuing a plant-based diet to those who simply appreciate a beautifully crafted dessert. Whether you are an eager home cook or a more experienced chef, Anthea shows you that sponge cakes can still be fluffy and moist and pastry can still melt in your mouth without animal-derived ingredients. Find playful, modern spins on classic desserts, such as fail-safe tiramisu trifles topped with caramelized popcorn or Snickers transformed into a multi-layered cake with peanut brittle. For when life gets busy, simplify with recipes like three-ingredient pancakes and fruit-filled muffins. If you want something indulgent, the Homer Simpson pink donuts, baklava custard tart, and chocolate brownie peanut butter sandwich cookies are for you. You'll also find wholesome choices like a berry chocolate mousse tart and cupcakes with rainbow cashew buttercream. Anthea has carefully selected ingredients to ensure you won't accumulate odd, once-used stuff in your pantry. And with plenty of options for people avoiding gluten, refined sugar, nuts, and other common allergens, no one misses out on the deliciousness. All of the recipes have been tested and approved by vegans and non-vegans alike. Accompanied by stunning photography, these recipes will bring some magic to your every day, dinner table, or special occasion.
Author: Lana Swartz Publisher: Yale University Press ISBN: 0300233221 Category : Business & Economics Languages : en Pages : 270
Book Description
A new vision of money as a communication technology that creates and sustains invisible--often exclusive--communities "In an engaging and timely work, brimming with fascinating anecdotes and historical and literary references, Lana Swartz brilliantly illustrates how financial technologies are quietly transforming how we socialize and what it means to belong."--Jonathan Zittrain, author of The Future of the Internet: And How to Stop It One of the basic structures of everyday life, money is at its core a communication media. Payment systems--cash, card, app, or Bitcoin--are informational and symbolic tools that integrate us into, or exclude us from, the society that surrounds us. Examining the social politics of financial technologies, Lana Swartz reveals what's at stake when we pay. This accessible and insightful analysis comes at a moment of disruption: from "fin-tech" startups to cryptocurrencies, a variety of technologies are poised to unseat traditional financial infrastructures. Swartz explains these changes, traces their longer histories, and demonstrates their consequences. She shows just how important these invisible systems are. Getting paid and paying determines whether or not you can put food on the table. The data that payment produces is uniquely revelatory--and newly valuable. New forms of money create new forms of identity, new forms of community, and new forms of power.
Author: Jim F. Kukral Publisher: John Wiley & Sons ISBN: 0470880686 Category : Business & Economics Languages : en Pages : 306
Book Description
Drive Web traffic and take your business into the future In todays social Web marketplace, attention equals revenue. When you direct more attention online to your brand or business, you drive more long-term revenue. Regardless of who you are or how small your business is, you can have a huge impact using free Internet tools...provided you understand and correctly apply the latest techniques. Attention! gives you an educational and motivational guide to using social media to market your brand or business online. In three parts, you'll discover everything you need to know to get off the ground and thrive in the social mediasphere, including The tools, techniques and tricks to get attention online and turn that attention into profit The theory behind the importance of making your mark on the Internet How other businesses and individuals made money from online marketing Whether you're just starting your business, just moving it online, or already established and looking to take your business to the next level, Attention! is the key to success.
Author: Matthew Loop Publisher: Morgan James Publishing ISBN: 163047794X Category : Self-Help Languages : en Pages : 519
Book Description
A quick, practical, easy-to-understand, comprehensive reference guide that shows you how to generate life-changing, recurring income from the Internet. Matthew Loop has coached and trained thousands of entrepreneurs in more than twenty-five countries. Millions of people have viewed his free social media business-growth tutorials online. Now for the first time, he’s packaged ten years of experience into a tactical blueprint that reveals the common denominators of the Internet’s highest-paid movers and shakers. In Social Media Made Me Rich, he shows you how to harness these same strategies so you can profit big from networks like Facebook, Instagram, YouTube, Twitter, Pinterest, Amazon, and Google.
Author: Jamie Turner
Author: Jamie Turner
Author: Laura Ikeji Kanu
Author: Justin Blaney D.M.
Author: Jamie Turner
Author: Talia Koren
Author: Dave Wells
Author: Anthea Cheng
Author: Lana Swartz
Author: Jim F. Kukral
Author: Matthew Loop