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Author: Laurence A. Canter Publisher: ISBN: Category : Business & Economics Languages : en Pages : 248
Book Description
In April 1994, two immigration attorneys in Scottsdale, Arizona did something no one had ever done before. They advertised their legal services to approximately 6,000 of the 9,000 discussion groups called "Newsgroups" on the Global Internet, reaching tens of millions of people. Their innovative, money-making venture netted over 25,000 customer inquiries for one night's work. The two Internet pioneers, by spending only $20.00 - the price of this book - brought in $100,000 worth of business. But they also received a flood of "flames" - E-mailed insults - from thousands of Internet users who did not want this part of the Internet used for business purposes. With one advertisement, Laurence Canter and Martha Siegel became the focal point of the violent controversy that continues to rage over commercialization of the once strictly academic Internet. In How to Make a Fortune on the Information Superhighway, Canter and Siegel tell you how to do what they did so successfully - make a fortune advertising on the Internet. You'll get the whole story, explained in clear, nontechnical language. You'll discover that with some fairly simple ideas, a PC, a modem, and a telephone line, you can "cybersell" your way to wealth. The Internet puts small businesses on an equal footing with the largest corporations by making it possible to reach 30 million people with the touch of a button. Here is everything you need to know about using the Internet as the ultimate marketing tool for almost any product or service. Written in a lively, accessible style, How to Make a Fortune on the Information Superhighway shows how you can be a pioneer in an exciting future filled with marketing and sales opportunities.
Author: Laurence A. Canter Publisher: ISBN: Category : Business & Economics Languages : en Pages : 248
Book Description
In April 1994, two immigration attorneys in Scottsdale, Arizona did something no one had ever done before. They advertised their legal services to approximately 6,000 of the 9,000 discussion groups called "Newsgroups" on the Global Internet, reaching tens of millions of people. Their innovative, money-making venture netted over 25,000 customer inquiries for one night's work. The two Internet pioneers, by spending only $20.00 - the price of this book - brought in $100,000 worth of business. But they also received a flood of "flames" - E-mailed insults - from thousands of Internet users who did not want this part of the Internet used for business purposes. With one advertisement, Laurence Canter and Martha Siegel became the focal point of the violent controversy that continues to rage over commercialization of the once strictly academic Internet. In How to Make a Fortune on the Information Superhighway, Canter and Siegel tell you how to do what they did so successfully - make a fortune advertising on the Internet. You'll get the whole story, explained in clear, nontechnical language. You'll discover that with some fairly simple ideas, a PC, a modem, and a telephone line, you can "cybersell" your way to wealth. The Internet puts small businesses on an equal footing with the largest corporations by making it possible to reach 30 million people with the touch of a button. Here is everything you need to know about using the Internet as the ultimate marketing tool for almost any product or service. Written in a lively, accessible style, How to Make a Fortune on the Information Superhighway shows how you can be a pioneer in an exciting future filled with marketing and sales opportunities.
Author: BusinessNews Publishing, Publisher: Primento ISBN: 2806246865 Category : Computers Languages : en Pages : 39
Book Description
The must-read summary of Laurence Canter and Martha Siegel's book: "How to Make a Fortune on the Information Superhighway: Everyone’s Guerrilla Guide to Marketing on the Internet". This complete summary of the ideas from Laurence Canter and Martha Siegel's book "How to Make a Fortune on the Information Superhighway" shows that internet marketing is now essential, as most successful businesses understand that the internet is where people spend time, therefore companies must integrate themselves into the community. However, it’s remarkable how some businesses still fall into traps that are easily avoidable. The authors point out that interactive marketing is far more effective online than simply advertising, because companies can set up an efficient feedback loop whereby they not only sell products but improve products at the same time. This summary takes the reader through some very simple techniques – such as the best way to set up a mailing list – for creating multimedia advertising strategies. Added-value of this summary: • Save time • Understand the key concepts • Increase your business knowledge To learn more, read "How to Make a Fortune on the Information Superhighway" and discover the road towards a coherent, profitable online marketing strategy.
Author: Laurence A. Canter Publisher: ISBN: Category : Business & Economics Languages : en Pages : 242
Book Description
When the authors advertised their legal services on the Internet, they discovered the ultimate marketing tool. How else can an advertiser reach an audience of 30 million people for free? This guide explains exactly how the Internet operates and how its incredible potential as a marketing tool can put small businesses on an equal footing with the largest corporations. Photos.
Author: Martha Siegel Publisher: Harper Paperbacks ISBN: 9780062734662 Category : Business & Economics Languages : en Pages : 288
Book Description
The Internet has changed dramatically over the past two years. The battle over whether the Net should be used for marketing products and services is essentially over, and the Information Superhighway has become the road to riches for those who had the foresight to take advantage of its unique opportunities. For those who haven't gotten on the I-way yet, there's no need to despair -- whole new possibilities have opened up in cyberspace, and this book addresses them all. Topics include: The brand-new possibilities offered by the World Wide Web The latest laws, such as the Communications Decency Act of 1996 The various advertising options available, including a discussion of spamming How cybersellers can ensure that they get paid for their products and services The advantages of trading in the stock of Internet technology-based companies And much, much more... Clearly written, and free of confusing technical jargon, this is still the undisputed bible for entrepreneurs who want to know how to make a fortune in cyberspace.
Author: Barry Carter Publisher: Routledge ISBN: 1136011536 Category : Business & Economics Languages : en Pages : 264
Book Description
With advances in information technology people are being empowered to connect, collaborate, create wealth and self-order without bureaucracy or representative government. Infinite Wealth shows how the frantic change within organizations is part of a process of creating a new type of wealth creation enterprise enabled through the Internet. Infinite Wealth illuminates our environment, allowing us to clearly see the big picture and how the individual pieces of today's activity fit into a coherent new worldview, thus making sense of today's chaos. This revolutionary synthesis empowers you to understand what is occurring and to make effective personal choices regarding your work and life.
Author: Randall L. Carlson Publisher: Springer ISBN: 1349245933 Category : Technology & Engineering Languages : en Pages : 163
Book Description
This text explores the shape of the partnerships between cable, TV, entertainment and multi-media companies, and how they lower entry fees, consolidate technologies and influence regulatory structure.
Author: Markus Jakobsson Publisher: Springer ISBN: 1493964577 Category : Computers Languages : en Pages : 135
Book Description
This book describes trends in email scams and offers tools and techniques to identify such trends. It also describes automated countermeasures based on an understanding of the type of persuasive methods used by scammers. It reviews both consumer-facing scams and enterprise scams, describing in-depth case studies relating to Craigslist scams and Business Email Compromise Scams. This book provides a good starting point for practitioners, decision makers and researchers in that it includes alternatives and complementary tools to the currently deployed email security tools, with a focus on understanding the metrics of scams. Both professionals working in security and advanced-level students interested in privacy or applications of computer science will find this book a useful reference.
Author: Khosrow-Pour, D.B.A., Mehdi Publisher: IGI Global ISBN: 193177725X Category : Computers Languages : en Pages : 308
Book Description
Collaborative Information Technologies are broadly defined as technologies that enable collaboration among individuals engaged in a common task. Examples of such technologies are Web-based chat tools, Web-based asynchronous conferencing tools, e-mail, listservs, collaborative writing tools, group decision support systems, etc. Collaborative Information Technologies includes research on the design and implementation of such technologies, assessment of the impact of collaborative technologies on organizations, and theoretical considerations on links between collaborative technologies and organizational outcomes.
Author: Laurence A. Canter
Author: Laurence A. Canter
Author: BusinessNews Publishing,
Author: Laurence A. Canter
Author: Laurence A. Canter
Author: Martha Siegel
Author: Barry Carter
Author: Randall L. Carlson
Author: Markus Jakobsson
Author: Khosrow-Pour, D.B.A., Mehdi
Author: Lee Phillips