Author: Michael Mordhorst Publisher: Anchor Academic Publishing (aap_verlag) ISBN: 3954891956 Category : Business & Economics Languages : en Pages : 109
Book Description
The study at hand is about current and future requirements and influences of business apps within Enterprise Mobility. The main objective is to provide recommendations for an IT consultancy, who needs a strategy to approach mobility market best. The recommendations include a service portfolio as well as an approach based on results of the investigation. The investigation has been conducted via interviews and focused on current and potential business apps user of different industries, job levels and company sizes. The questions contained topics from four dimensions: economic, technical, process and social. These perspectives structure the whole study so to say not only the investigation, but also literature review and analysis.Based on the conclusion of the investigation the recommendation suggests a service portfolio with three building blocks: Readiness Check, Transition Management and Advanced Mobility.
Author: Efraim Turban Publisher: Springer ISBN: 3319100912 Category : Business & Economics Languages : en Pages : 818
Book Description
Throughout the book, theoretical foundations necessary for understanding Electronic Commerce (EC) are presented, ranging from consumer behavior to the economic theory of competition. Furthermore, this book presents the most current topics relating to EC as described by a diversified team of experts in a variety of fields, including a senior vice president of an e-commerce-related company. The authors provide website resources, numerous exercises, and extensive references to supplement the theoretical presentations. At the end of each chapter, a list of online resources with links to the websites is also provided. Additionally, extensive, vivid examples from large corporations, small businesses from different industries, and services, governments, and nonprofit agencies from all over the world make concepts come alive in Electronic Commerce. These examples, which were collected by both academicians and practitioners, show the reader the capabilities of EC, its cost and justification, and the innovative ways corporations are using EC in their operations. In this edition (previous editions published by Pearson/Prentice Hall), the authors bring forth the latest trends in e-commerce, including social businesses, social networking, social collaboration, innovations, and mobility.
Author: David Taniar Publisher: IGI Global ISBN: Category : Business & Economics Languages : en Pages : 586
Book Description
The "Encyclopedia of Mobile Computing and Commerce" presents current trends in mobile computing and their commercial applications. Hundreds of internationally renowned scholars and practitioners have written comprehensive articles exploring such topics as location and context awareness, mobile networks, mobile services, the socio impact of mobile technology, and mobile software engineering.
Author: Publisher: ISBN: Category : Mobile computing Languages : en Pages : 764
Book Description
"This multiple-volume publication advances the emergent field of mobile computing offering research on approaches, observations and models pertaining to mobile devices and wireless communications from over 400 leading researchers"--Provided by publisher.
Author: Leigh Williamson Publisher: IBM Press ISBN: 0133478661 Category : Computers Languages : en Pages : 311
Book Description
Build and Deploy Mobile Business Apps That Smoothly Integrate with Enterprise IT For today’s enterprises, mobile apps can have a truly transformational impact. However, to maximize their value, you can’t build them in isolation. Your new mobile apps must reflect the revolutionary mobile paradigm and delight today’s mobile users--but they must also integrate smoothly with existing systems and leverage previous generations of IT investment. In this guide, a team of IBM’s leading experts show how to meet all these goals. Drawing on extensive experience with pioneering enterprise clients, they cover every facet of planning, building, integrating, and deploying mobile apps in large-scale production environments. You’ll find proven advice and best practices for architecture, cloud integration, security, user experience, coding, testing, and much more. Each chapter can stand alone to help you solve specific real-world problems. Together, they help you establish a flow of DevOps activities and lifecycle processes fully optimized for enterprise mobility.
Author: Nripendra P. Rana Publisher: Springer Nature ISBN: 3030243745 Category : Business & Economics Languages : en Pages : 337
Book Description
This book examines issues and implications of digital and social media marketing for emerging markets. These markets necessitate substantial adaptations of developed theories and approaches employed in the Western world. The book investigates problems specific to emerging markets, while identifying new theoretical constructs and practical applications of digital marketing. It addresses topics such as electronic word of mouth (eWOM), demographic differences in digital marketing, mobile marketing, search engine advertising, among others. A radical increase in both temporal and geographical reach is empowering consumers to exert influence on brands, products, and services. Information and Communication Technologies (ICTs) and digital media are having a significant impact on the way people communicate and fulfil their socio-economic, emotional and material needs. These technologies are also being harnessed by businesses for various purposes including distribution and selling of goods, retailing of consumer services, customer relationship management, and influencing consumer behaviour by employing digital marketing practices. This book considers this, as it examines the practice and research related to digital and social media marketing.
Author: Yuri Diogenes Publisher: Microsoft Press ISBN: 0735698430 Category : Computers Languages : en Pages : 373
Book Description
Manage all the mobile devices your workforce relies on Learn how to use Microsoft’s breakthrough Enterprise Mobility Suite to help securely manage all your BYOD and company-owned mobile devices: Windows, iOS, and Android. Two of the leading mobile device management experts at Microsoft show you how to systematically help protect employee privacy and corporate assets without compromising productivity. You’ll find best practices, step-by-step guidance, and real-world scenarios for every stage of planning, design, deployment, and administration. Empower your mobile users while improving security and controlling costs Master proven best practices for centrally managing smartphones and tablets Plan mobile strategies that encompass users, devices, apps, and data Overcome BYOD’s unique challenges, constraints, and compliance issues Provide common “hybrid” user identities and a seamless experience across all resources: on-premises, datacenter, and cloud Simplify and improve device enrollment, monitoring, and troubleshooting Help safeguard both corporate and personal information
Author: Tien Nguyen Publisher: IBM Redbooks ISBN: 0738454206 Category : Computers Languages : en Pages : 118
Book Description
Mobile technology is changing the way government interacts with the public anytime and anywhere. mGovernment is the evolution of eGovernment. Like the evolution of web applications, mobile applications require a process transformation, and not by simply creating wrappers to mobile-enable existing web applications. This IBM® RedpaperTM publication explains what the key focus areas are for implementing a successful mobile government, how to address these focus areas with capabilities from IBM MobileFirstTM enterprise software, and what guidance and preferred practices to offer the IT practitioner in the public sector. This paper explains the key focus areas specific to governments and public sector clients worldwide in terms of enterprise mobility and describes the typical reference architecture for the adoption and implementation of mobile government solutions. This paper provides practical examples through typical use cases and usage scenarios for using the capabilities of the IBM MobileFirst products in the overall solution and provides guidance, preferred practices, and lessons learned to IT consultants and architects working in public sector engagements. The intended audience of this paper includes the following individuals: Client decision makers and solution architects leading mobile enterprise adoption projects in the public sector A wide range of IBM services and sales professionals who are involved in selling IBM software and designing public sector client solutions that include the IBM MobileFirst product suite Solution architects, consultants, and IBM Business Partners responsible for designing and deploying solutions that include the integration of the IBM MobileFirst product suite
Author: Michael Mordhorst
Author: Efraim Turban
Author: David Taniar
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Author: Leigh Williamson
Author: Nripendra P. Rana
Author: Yuri Diogenes
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Author: Tien Nguyen