How to Grow Your Small Business \ Cómo Hacer Crecer Tu Negocio (Spanish Edition) PDF Download

Author: Donald Miller
Publisher: HarperCollins Espanol
ISBN: 9780063389779
Category : Business & Economics
Languages : es
Pages : 0

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Book Description
En How to Grow Your Small Business, Donald Miller ofrece a los emprendedores un plan de 6 pasos para hacer crecer sus negocios de modo que produzcan resultados fiables y predecibles. Utilizando los mismos pasos que aparecen en este libro, Donald Miller hizo crecer su pequeña empresa de cuatro empleados que trabajaban en un sótano a una operación de 15 millones de dólares y, en solo seis años, multiplicó por seis sus ingresos. A medida que Miller desarrollaba su propio negocio desde cero, se dio cuenta de que nadie había elaborado un manual sencillo, paso a paso, para hacer crecer un negocio. Ese libro no existía. Hasta ahora. En este libro, aprenderás los 6 pasos para hacer crecer una pequeña empresa con éxito y crearás un guía para ponerlos en práctica: tu propio plan de vuelo. Cuando hayas diseñado tu plan de vuelo, podrás dejar de ahogarte en los detalles y dedicar más tiempo a hacer las cosas que realmente te gustan tanto en tu negocio como en tu vida. En este libro aprenderás a: · Establecer una visión para tu empresa que incluya tres prioridades económicas · Clarificar tu mensaje de marketing · Implementar un marco de ventas que convierta a tus clientes en los protagonistas · Optimizar la oferta de productos · Ejecutar un manual de gestión y productividad que alinee a todo tu equipo · Utilizar cinco cuentas corrientes para gestionar tu flujo de efectivo Si está listo para experimentar la libertad, la flexibilidad y el crecimiento de tu negocio, How to grow your small business es el libro que estaba esperando. ---- In How to Grow Your Small Business, Donald Miller gives entrepreneurs a 6-step plan to grow their businesses so they produce dependable, predictable results. Using the exact steps you'll learn in this book, Donald Miller grew his small business from four employees working out of a basement to a 15 million dollar operation, increasing revenue sixfold in just six years. As Miller grew his own business from the ground up, he realized nobody had put together a simple, step-by-step playbook for growing a business. That book didn't exist. Until now. In this book, you'll learn the 6 steps to grow a successful small business and create a playbook to implement them- your Flight Plan. When you have a completed Flight Plan in hand, you can stop drowning in the details and spend more time doing the things you truly love- in your business and your life. In How to Grow Your Small Business, you'll learn how to: · Cast a vision for your company that includes three economic priorities · Clarify your marketing message · Install a sales framework that makes your customers the hero · Optimize your product offering · Run a management and productivity playbook that aligns your entire team.

Author: James M. Pollak
Publisher: Scholargy Publishing
ISBN: 9781592477937
Category : Business planning
Languages : en
Pages : 0

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Spanish and English sections stand aloneor can be combined for bilingual situations. This book was written for:*Those who own their own businesses and want to make them more profitable. *Those who have a dream of owning their own business. *Those who simply want to learn more about business.

Author: Arturo Elias Ayub
Publisher: Grijalbo
ISBN: 9786073833745
Category : Business & Economics
Languages : es
Pages : 0

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Book Description
Si tienes una idea de emprendimiento o ya operas tu negocio, pequeño o a gran escala, este libro es para ti. Aprende a identificar tu mercado y cliente ideal, a trazar los planes de ventas y marketing, a realizar un análisis de resultados, a reconocer el valor de los equipos de trabajo y la ética empresarial. En 10 pasos, ejecuta un plan de acción para triunfar con tu negocio. Siempre había querido escribir un libro y, cuando finalmente lo hice, resultó uno de los proyectos más bonitos de mi vida. El negociador, por fortuna, logró un impacto en la vida de otras personas... no me esperaba la maravillosa respuesta de tantos lectores, mucho menos publicar el libro número uno en ventas en México. Y la verdad, ¡jamás me imaginé escribir dos! Pero aquí me tienen nuevamente, compartiendo cosas que aprendo todos los días. Con El emprendedor deseo, con mucha humildad, ser de ayuda para aquellos que quieran emprender o hacer crecer su emprendimiento. Esta es una guía de 10 pasos con consejos para el plan de negocios y anécdotas divertidas; aunque también tuve que mantenerme realista, porque emprender es tener que estar listo para muchos éxitos, así como para muchos, muchísimos fracasos. El éxito no llega por obra de magia, es más bien algo estratégico. Y uno de los factores que lo determinan es la pasión. Que sientas esa chispa encendida dentro de ti por el negocio que estás por emprender es lo que te va a mantener firme en tu propósito y te llevará lejos. ENGLISH DESCRIPTION If you have an entrepreneurship in mind or if you are already running a business, whether small or at a larger scale, this book is for you. Learn to identify your market and your ideal clients, outline sales and marketing plans, analyze results, acknowledge the value of your team and work ethic. In ten steps, execute a plan of action to succeed with your business. I had always wanted to write a book, and by the time I finally did it, it turned out to be one of the most beautiful projects of my life. Fortunately, The Negotiator made an impact on other people's lives... I was not expecting such a wonderful response from so many readers, much less publishing Mexico's number one bestseller. And truth be told, I never imagined I would write two! But here I am once again, sharing what I learn every day. With The Entrepreneur, I want to humbly help those who wish to start their business or make it grow. This is a ten-steps guide with tips to create a business plan and some funny anecdotes--though I also had to keep it real, since entrepreneurship means being ready to reap success, as well as many, so, so many failures. Success does not happen as if by magic, it's more of a strategy. And one decisive factor is passion. The fact that you feel that spark inside of you, ignited by the enterprise you are about to begin, will keep you on a steady course and take you far. If my experience proves useful to you, if a single page inspires you, or even a single sentence, if this makes you a better entrepreneur, and above all, a better person, this book has already fulfilled its purpose. --Arturo Elias Ayub

Author: Mike Michalowicz
Publisher: Penguin
ISBN: 1591844886
Category : Business & Economics
Languages : en
Pages : 241

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Book Description
Each year Americans start one million new businesses, nearly 80 percent of which fail within the first five years. Under such pressure to stay alive—let alone grow—it’s easy for entrepreneurs to get caught up in a never-ending cycle of “sell it—do it, sell it—do it” that leaves them exhausted, frustrated, and unable to get ahead no matter how hard they try. This is the exact situation Mike Michalowicz found himself in when he was trying to grow his first company. Although it was making steady money, there was never very much left over and he was chasing customers left and right, putting in twenty-eight-hour days, eight days a week. The punishing grind never let up. His company was alive but stunted, and he was barely breathing. That’s when he discovered an unlikely source of inspiration—pumpkin farmers. After reading an article about a local farmer who had dedicated his life to growing giant pump­kins, Michalowicz realized the same process could apply to growing a business. He tested the Pumpkin Plan on his own company and transformed it into a remarkable, multimillion-dollar industry leader. First he did it for himself. Then for others. And now you. So what is the Pumpkin Plan? Plant the right seeds: Don’t waste time doing a bunch of different things just to please your customers. Instead, identify the thing you do better than anyone else and focus all of your attention, money, and time on figuring out how to grow your company doing it. Weed out the losers: In a pumpkin patch small, rotten pumpkins stunt the growth of the robust, healthy ones. The same is true of customers. Figure out which customers add the most value and provide the best opportunities for sustained growth. Then ditch the worst of the worst. Nurture the winners: Once you figure out who your best customers are, blow their minds with care. Discover their unfulfilled needs, innovate to make their wishes come true, and overdeliver on every single promise. Full of stories of other successful entrepreneurs, The Pumpkin Plan guides you through unconven­tional strategies to help you build a truly profitable blue-ribbon company that is the best in its field.

Author: David Meerman Scott
Publisher: John Wiley & Sons
ISBN: 1119272440
Category : Business & Economics
Languages : en
Pages : 304

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The essential roadmap for the new realities of selling when buyers are in charge Sales and service are being radically redefined by the biggest communications revolution in human history. Today buyers are in charge! There is no more 'selling'—there is only buying. When potential customers have near perfect information on the web, it means salespeople must transform from authority to consultant, product narratives must tell a story, and businesses must be agile enough to respond before opportunity is lost. The New Rules of Sales and Service demystifies the new digital commercial landscape and shows you how to stay ahead of the pack. Companies large and small are revolutionizing the way business gets done, and this book takes you inside the new methods and strategies that are critical to success in the modern market. Real-world examples illustrate the new marketplace in action, and demonstrate the brilliant utility of taking a new look at your customer and your business. This new edition has been updated to reflect the current reality of this rapidly-evolving sphere, with fresh strategies, new tools, and new stories. Whether you're an independent contractor, a multi-national corporation, a start-up, or a nonprofit, this book is your essential guide to navigating the new digital marketplace. David Meerman Scott provides up-to-the-minute analysis of the current state of the digital commercial landscape, plus expert guidance toward the concepts, strategies, and tools that every business needs now. Among the topics covered in detail: Why the old rules of sales and service no longer work in an always-on world The new sales cycle and how informative Web content drives the buying process Providing agile, real-time sales and service 24/7 without letting it rule your life The importance of defining and understanding the buyer personas How agile customer service retains existing clients and expands new business Why content-rich websites motivate interest, establish authority, and drive sales How social media is transforming the role of salesperson into valued consultant Because buyers are better informed, and come armed with more choices and opportunities than ever before, everything about sales has changed. Salespeople must adapt because the digital economy has turned the old model on its head, and those who don't keep up will be left behind. The New Rules of Sales and Service is required reading for anyone wanting to stay ahead of the game and grow business now.

Author: Yuen Yuen Ang
Publisher: Cambridge University Press
ISBN: 1108802389
Category : Political Science
Languages : en
Pages : 275

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Why has China grown so fast for so long despite vast corruption? In China's Gilded Age, Yuen Yuen Ang maintains that all corruption is harmful, but not all types of corruption hurt growth. Ang unbundles corruption into four varieties: petty theft, grand theft, speed money, and access money. While the first three types impede growth, access money - elite exchanges of power and profit - cuts both ways: it stimulates investment and growth but produces serious risks for the economy and political system. Since market opening, corruption in China has evolved toward access money. Using a range of data sources, the author explains the evolution of Chinese corruption, how it differs from the West and other developing countries, and how Xi's anti-corruption campaign could affect growth and governance. In this formidable yet accessible book, Ang challenges one-dimensional measures of corruption. By unbundling the problem and adopting a comparative-historical lens, she reveals that the rise of capitalism was not accompanied by the eradication of corruption, but rather by its evolution from thuggery and theft to access money. In doing so, she changes the way we think about corruption and capitalism, not only in China but around the world.

Author: Nely Galán
Publisher: Spiegel & Grau
ISBN: 0812989767
Category : Business & Economics
Languages : en
Pages : 242

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Book Description
For readers of #GIRLBOSS and viewers of Shark Tank—a global revolution in entrepreneurship is under way, inspiring women to blaze a trail of financial self-reliance and become self-made. Featuring a foreword by Suze Orman. What does it mean to be self-made? It’s not just about having money, but financial empowerment is where it begins. It means getting out of survival mode, where you are one problem away from catastrophe. It means changing your mindset from instant gratification to goal orientation. It means being able to sleep at night without worry. It means being rich in every way: rich in money, rich in family, rich in love, rich in time—abundant! For Nely Galán—entrepreneur, TV producer, and real estate mogul—helping women to become self-made is a movement and a mission. Galán pulls no punches. She is the straight-talking friend and mentor you’ve always wanted, and here she shares valuable, candid, no-nonsense lessons learned on her own path to becoming self-made (“There is no Prince Charming”; “Think like an immigrant”; “In your pain is your brand”; “Don’t buy shoes, buy buildings!”). You’ll read inspiring stories of women who started and grew businesses out of ingenuity, opportunity, and need. You’ll find exercises to help you identify your goals and your strengths. You’ll learn tips and tricks for saving money, making money, and finding “hidden money” that can help jump-start your self-made dreams. When you become self-made, the change in you inspires change in those around you, because one of the greatest rewards of a self-made life is seeing how the sparks from your personal revolution can light a fire in others. So come, join the Self-Made movement. The revolution starts inside of you! Praise for Self Made “A much-needed and wise book that teaches women not to fear money but to see it as a means of reaching our dreams. Nely shows us how to become money courageous instead of finance fearful. I want to give this book to so many women (and men) I know. Thank you, Nely.”—Sandra Cisneros “Nely Galán and I have traveled the country together helping women grow their businesses and live their dreams. I know firsthand that Nely is the ultimate self-made woman and your best girlfriend. Her generosity of spirit jumps off the page as she shares the secrets of her hard-won success and her contagious confidence.”—Nell Merlino, creator of Take Our Daughters to Work Day and founder of Count Me In for Women’s Economic Independence “Self Made teaches women to unleash their spark and hustle. Nely inspires readers to use what they have to get what they want on their path to becoming self-made.”—Tory Johnson, “Deals & Steals” contributor on ABC’s Good Morning America and author of the #1 New York Times bestseller The Shift “You are not truly complete as a woman until you feel confident and empowered to make decisions about your money. Throughout my career, I have seen how a woman who takes ownership of her financial life is transformed and liberated, and how that in turn has a tremendous impact on her children. This is my belief and my personal experience, and it’s why Self Made resonates so strongly with me.”—Maria Elena Lagomasino, CEO of WE Family Offices and member of the board of directors of the Walt Disney Company, the Coca-Cola Company, and Avon Products, Inc. From the Hardcover edition.

Author: Anne-Marie Faiola
Publisher: Storey Publishing
ISBN: 161212089X
Category : Crafts & Hobbies
Languages : en
Pages : 241

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Make your own custom-tailored and perfectly formed cold-process soaps! Learn how to use milk jugs and yogurt containers for molds, and how coffee, avocado, and even beer can add unique dimensions to your creations. This encouraging introduction to the art of soapmaking makes it simple to master the techniques you need to safely and easily produce your own enticingly fragrant soaps.

Author: Tim Schurrer
Publisher: Thomas Nelson
ISBN: 140022943X
Category : Self-Help
Languages : en
Pages : 238

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Book Description
It’s time to redefine success. “The book you’re about to read is an absolute game changer, life changer, and outlook changer. . . . You will never view success the same way again. And that’s a very good thing.” — ERNIE JOHNSON JR., Emmy Award winner and host of TNT’s Inside the NBA There’s a message getting a lot of airtime these days. It says to be successful, you have to step into the spotlight, climb the ladder, become the boss, or chase whatever version of success that’s been dangled in front of you. But what if there’s another way? What if fame, money, and power aren’t all that we should be chasing? In The Secret Society of Success, Tim Schurrer invites you to reevaluate your definition of success and learn a new, freer way to go about achieving it. How do you learn this approach? With the Secret Society as your guide—a community of people who know how to make an impact, whether they have the spotlight or not. The Secret Society will teach you to define success for yourself; contribute to your team without minding who gets the credit; make an impact that spans far beyond yourself, regardless of the size of your platform; navigate living in the tension between contentment and striving; go from feeling anxious, overwhelmed, and restless in your job to being confident in the value you bring to the team; and discover meaning and fulfillment in the work that you do. Through powerful stories of people like the CEO of Apple Tim Cook, NBA all-star LeBron James, Fred Rogers of Mister Rogers’ Neighborhood, and people whose names you’ve never heard of, you will discover that the success you’re looking for is within your reach, wherever you are and whatever your role. “The Secret Society of Success is an important book that everyone should read. It is not only insightful; it’s inspirational. This book captures what it really means to be successful. I am for one ready to up my game! Thank you, Tim, for giving me this gift!” — DAVID NOVAK, cofounder and former chairman and CEO of Yum! Brands (KFC, Taco Bell, Pizza Hut)

Author: Tim Arnold
Publisher: Tim Arnold
ISBN: 9781777901400
Category :
Languages : en
Pages : 224

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"This book will help you realize why managing tension by embracing Both/And thinking is the one skill every leader needs to succeed." Donald Miller, CEO, StoryBrand "Why settle for one value when you can have two? For us, leadership success is all about Both/And thinking!" Colin McAllister and Justin Ryan, HGTV and BBC Television Stars, The Design Duo "Lead with AND is an invitation to bring your whole self to the leadership table, and to make a significant and sustained impact. I hope you accept it!" Allison Alley, President and CEO, Compassion Canada ______________ As a leader, you're committed to making a difference, leaving a mark, and making the world a better place. But when it comes to moving things forward, does it often seem like you're fighting an uphill battle against broken systems, impossible demands, and unreasonable people? Every leader deserves a way to successfully stay in the game and enjoy the adventure! Your work is important, and right now, the world needs your leadership more than ever. This secret is to move beyond the traditional Either/Or approach to solving problems and embrace the transformational power of Both/And thinking. When you can successfully leverage the following six leadership tensions, you will break through to a new level of resilience and results: Become optimistic AND realistic. Embrace change AND preserve stability. Become profit focused AND purpose driven. Have expectations AND extend grace. Care for others AND care for yourself. Become confident AND remain humble. Learn how to rise above polarity, division, and conflicting values. Join effective leaders from around the world who have the courage to lead with AND.