Author: Amel Kilic
Publisher: Independently Published
ISBN: 9781799045984
Category : Business & Economics
Languages : en
Pages : 120
Book Description
Traditionally, Instagram marketing was just about "likes." Now it's a whole new monster. In HOW TO GROW YOUR BUSINESS USING INSTAGRAM, serial entrepreneur and rebellious marketer Amel Kilic reveals an Instagram marketing strategy that makes finding your target audience and generating sales simple to understand and implement. Whether you're just starting or you are an experienced entreprenuer, HOW TO GROW YOUR BUSINESS USING INSTAGRAM teaches you the easiest and most reliable way to create a successful Instagram marketing plan. Through multiple successful Instagram campaigns, Amel Kilic has discovered that business growth using Instagram requires a different mindset.If you're easily offended, this book isn't for you. But if you're looking for a book that gives you the ultimate strategies to grow your business using Instagram, YOU'RE IN LUCK; YOU'VE FOUND THAT BOOK!
How to Grow Your Business Using Instagram: The Ultimate Guide for Badass Business Owners and Marketers Looking to Generate Traffic, Leads, and Sales U
Author: Amel Kilic
Publisher: Independently Published
ISBN: 9781799045984
Category : Business & Economics
Languages : en
Pages : 120
Book Description
Traditionally, Instagram marketing was just about "likes." Now it's a whole new monster. In HOW TO GROW YOUR BUSINESS USING INSTAGRAM, serial entrepreneur and rebellious marketer Amel Kilic reveals an Instagram marketing strategy that makes finding your target audience and generating sales simple to understand and implement. Whether you're just starting or you are an experienced entreprenuer, HOW TO GROW YOUR BUSINESS USING INSTAGRAM teaches you the easiest and most reliable way to create a successful Instagram marketing plan. Through multiple successful Instagram campaigns, Amel Kilic has discovered that business growth using Instagram requires a different mindset.If you're easily offended, this book isn't for you. But if you're looking for a book that gives you the ultimate strategies to grow your business using Instagram, YOU'RE IN LUCK; YOU'VE FOUND THAT BOOK!
Publisher: Independently Published
ISBN: 9781799045984
Category : Business & Economics
Languages : en
Pages : 120
Book Description
Traditionally, Instagram marketing was just about "likes." Now it's a whole new monster. In HOW TO GROW YOUR BUSINESS USING INSTAGRAM, serial entrepreneur and rebellious marketer Amel Kilic reveals an Instagram marketing strategy that makes finding your target audience and generating sales simple to understand and implement. Whether you're just starting or you are an experienced entreprenuer, HOW TO GROW YOUR BUSINESS USING INSTAGRAM teaches you the easiest and most reliable way to create a successful Instagram marketing plan. Through multiple successful Instagram campaigns, Amel Kilic has discovered that business growth using Instagram requires a different mindset.If you're easily offended, this book isn't for you. But if you're looking for a book that gives you the ultimate strategies to grow your business using Instagram, YOU'RE IN LUCK; YOU'VE FOUND THAT BOOK!
Product-Led Growth
Author: Bush Wes
Publisher:
ISBN: 9781777119317
Category : Business & Economics
Languages : en
Pages : 276
Book Description
"Product-Led Growth is about helping your customers experience the ongoing value your product provides. It is a critical step in successful product design and this book shows you how it's done." - Nir Eyal, Wall Street Journal Bestselling Author of "Hooked"
Publisher:
ISBN: 9781777119317
Category : Business & Economics
Languages : en
Pages : 276
Book Description
"Product-Led Growth is about helping your customers experience the ongoing value your product provides. It is a critical step in successful product design and this book shows you how it's done." - Nir Eyal, Wall Street Journal Bestselling Author of "Hooked"
Global Content Marketing: How to Create Great Content, Reach More Customers, and Build a Worldwide Marketing Strategy that Works
Author: Pam Didner
Publisher: McGraw Hill Professional
ISBN: 0071840982
Category : Business & Economics
Languages : en
Pages : 256
Book Description
Engage Customers Around the World with Cross-Regional Content Marketing Technology has virtually erased national borders, forever transforming the way we reach and engage customers, as well as the way we search for and consume content. Global Content Marketing takes you step-by-step through the process of creating and refining your strategies to meet this new reality. LEARN HOW TO: Create content that engages people--regardless of their country and culture Identify key actions and strategies to apply to your projects Connect "dots" that others don't see and connect them in ways you never thought of before "Content marketing across geographies is a diff erent animal. In this smart, practical, and authoritative book, Pam Didner has tamed this animal for all of us." -- DOUG KESSLER, Creative Director, Velocity "A valuable guide to developing and distributing your global content effectively." -- NANCY BHAGAT, former VP, Global Marketing Strategy, Intel, and current Divisional CMO, TE Connectivity "This book is the blueprint for engineering a modern scalable content marketing operation." -- PAWAN DESHPANDE, CEO, Curata “Finally the book that explores all critical aspects of global content marketing! Whether you are a small business or a Fortune 500 company, it is essential to understand the 4P’s developed by Pam Didner. Read it and take your content strategy to the whole new level." -- EKATERINA WALTER, author of Think Like Zuck and coauthor of The Power of Visual Storytelling
Publisher: McGraw Hill Professional
ISBN: 0071840982
Category : Business & Economics
Languages : en
Pages : 256
Book Description
Engage Customers Around the World with Cross-Regional Content Marketing Technology has virtually erased national borders, forever transforming the way we reach and engage customers, as well as the way we search for and consume content. Global Content Marketing takes you step-by-step through the process of creating and refining your strategies to meet this new reality. LEARN HOW TO: Create content that engages people--regardless of their country and culture Identify key actions and strategies to apply to your projects Connect "dots" that others don't see and connect them in ways you never thought of before "Content marketing across geographies is a diff erent animal. In this smart, practical, and authoritative book, Pam Didner has tamed this animal for all of us." -- DOUG KESSLER, Creative Director, Velocity "A valuable guide to developing and distributing your global content effectively." -- NANCY BHAGAT, former VP, Global Marketing Strategy, Intel, and current Divisional CMO, TE Connectivity "This book is the blueprint for engineering a modern scalable content marketing operation." -- PAWAN DESHPANDE, CEO, Curata “Finally the book that explores all critical aspects of global content marketing! Whether you are a small business or a Fortune 500 company, it is essential to understand the 4P’s developed by Pam Didner. Read it and take your content strategy to the whole new level." -- EKATERINA WALTER, author of Think Like Zuck and coauthor of The Power of Visual Storytelling
They Ask, You Answer
Author: Marcus Sheridan
Publisher: John Wiley & Sons
ISBN: 1119610141
Category : Business & Economics
Languages : en
Pages : 357
Book Description
The revolutionary guide that challenged businesses around the world to stop selling to their buyers and start answering their questions to get results; revised and updated to address new technology, trends, the continuous evolution of the digital consumer, and much more In today’s digital age, the traditional sales funnel—marketing at the top, sales in the middle, customer service at the bottom—is no longer effective. To be successful, businesses must obsess over the questions, concerns, and problems their buyers have, and address them as honestly and as thoroughly as possible. Every day, buyers turn to search engines to ask billions of questions. Having the answers they need can attract thousands of potential buyers to your company—but only if your content strategy puts your answers at the top of those search results. It’s a simple and powerful equation that produces growth and success: They Ask, You Answer. Using these principles, author Marcus Sheridan led his struggling pool company from the bleak depths of the housing crash of 2008 to become one of the largest pool installers in the United States. Discover how his proven strategy can work for your business and master the principles of inbound and content marketing that have empowered thousands of companies to achieve exceptional growth. They Ask, You Answer is a straightforward guide filled with practical tactics and insights for transforming your marketing strategy. This new edition has been fully revised and updated to reflect the evolution of content marketing and the increasing demands of today’s internet-savvy buyers. New chapters explore the impact of technology, conversational marketing, the essential elements every business website should possess, the rise of video, and new stories from companies that have achieved remarkable results with They Ask, You Answer. Upon reading this book, you will know: How to build trust with buyers through content and video. How to turn your web presence into a magnet for qualified buyers. What works and what doesn’t through new case studies, featuring real-world results from companies that have embraced these principles. Why you need to think of your business as a media company, instead of relying on more traditional (and ineffective) ways of advertising and marketing. How to achieve buy-in at your company and truly embrace a culture of content and video. How to transform your current customer base into loyal brand advocates for your company. They Ask, You Answer is a must-have resource for companies that want a fresh approach to marketing and sales that is proven to generate more traffic, leads, and sales.
Publisher: John Wiley & Sons
ISBN: 1119610141
Category : Business & Economics
Languages : en
Pages : 357
Book Description
The revolutionary guide that challenged businesses around the world to stop selling to their buyers and start answering their questions to get results; revised and updated to address new technology, trends, the continuous evolution of the digital consumer, and much more In today’s digital age, the traditional sales funnel—marketing at the top, sales in the middle, customer service at the bottom—is no longer effective. To be successful, businesses must obsess over the questions, concerns, and problems their buyers have, and address them as honestly and as thoroughly as possible. Every day, buyers turn to search engines to ask billions of questions. Having the answers they need can attract thousands of potential buyers to your company—but only if your content strategy puts your answers at the top of those search results. It’s a simple and powerful equation that produces growth and success: They Ask, You Answer. Using these principles, author Marcus Sheridan led his struggling pool company from the bleak depths of the housing crash of 2008 to become one of the largest pool installers in the United States. Discover how his proven strategy can work for your business and master the principles of inbound and content marketing that have empowered thousands of companies to achieve exceptional growth. They Ask, You Answer is a straightforward guide filled with practical tactics and insights for transforming your marketing strategy. This new edition has been fully revised and updated to reflect the evolution of content marketing and the increasing demands of today’s internet-savvy buyers. New chapters explore the impact of technology, conversational marketing, the essential elements every business website should possess, the rise of video, and new stories from companies that have achieved remarkable results with They Ask, You Answer. Upon reading this book, you will know: How to build trust with buyers through content and video. How to turn your web presence into a magnet for qualified buyers. What works and what doesn’t through new case studies, featuring real-world results from companies that have embraced these principles. Why you need to think of your business as a media company, instead of relying on more traditional (and ineffective) ways of advertising and marketing. How to achieve buy-in at your company and truly embrace a culture of content and video. How to transform your current customer base into loyal brand advocates for your company. They Ask, You Answer is a must-have resource for companies that want a fresh approach to marketing and sales that is proven to generate more traffic, leads, and sales.
The Mortgage Marketing Manifesto
Author: Andrew Pawlak
Publisher: Createspace Independent Publishing Platform
ISBN: 9781537419978
Category :
Languages : en
Pages : 326
Book Description
In an age where individual loan officers and small to medium sized mortgage shops are competing with billion dollar mortgage operations and lead generation companies, there are ways for mortgage originators to tap into the market and create their own fresh, interested, and targeted leads -- minus the millions of dollars spent on advertising. It's time for these strategies and systems to be made available to mortgage professionals who are committed to growing their careers and increasing their incomes. Through Andrew Pawlak's years of helping everyone from individual LOs and Realtors to publicly traded mortgage lead generation technology companies, he has used the secrets in this book to help clients increase ROI and get more out of every dollar they spend on marketing and business development. Now, Andrew is sharing this life-changing information with every mortgage professional who works hard, but needs to get better results from the time and effort they put into growing their business. Inside, you'll discover: 17 critical components of a mortgage website that produces loans and referrals 15 key elements that make for a high-converting mortgage landing page Secrets the billion dollar mortgage lead generators use to convert clicks into leads How to effectively optimize both digital and traditional marketing to get more clients out of every dollar you spend on advertising Ways to better brand YOU as the preferred mortgage professional in your local market Strategies for creating consistent leads through social media and retargeting campaigns Techniques for using real estate marketing to drive 5X more purchase leads A complete game plan for getting more business from producing Realtors Everything you need to know about search engine marketing for mortgage loans Proven scripts to open up doors and generate more referral business How to integrate plug-and-play mortgage lead funnels to revolutionize your marketing ROI Methods for streamlining and finessing advertising efforts so they work for you 24/7
Publisher: Createspace Independent Publishing Platform
ISBN: 9781537419978
Category :
Languages : en
Pages : 326
Book Description
In an age where individual loan officers and small to medium sized mortgage shops are competing with billion dollar mortgage operations and lead generation companies, there are ways for mortgage originators to tap into the market and create their own fresh, interested, and targeted leads -- minus the millions of dollars spent on advertising. It's time for these strategies and systems to be made available to mortgage professionals who are committed to growing their careers and increasing their incomes. Through Andrew Pawlak's years of helping everyone from individual LOs and Realtors to publicly traded mortgage lead generation technology companies, he has used the secrets in this book to help clients increase ROI and get more out of every dollar they spend on marketing and business development. Now, Andrew is sharing this life-changing information with every mortgage professional who works hard, but needs to get better results from the time and effort they put into growing their business. Inside, you'll discover: 17 critical components of a mortgage website that produces loans and referrals 15 key elements that make for a high-converting mortgage landing page Secrets the billion dollar mortgage lead generators use to convert clicks into leads How to effectively optimize both digital and traditional marketing to get more clients out of every dollar you spend on advertising Ways to better brand YOU as the preferred mortgage professional in your local market Strategies for creating consistent leads through social media and retargeting campaigns Techniques for using real estate marketing to drive 5X more purchase leads A complete game plan for getting more business from producing Realtors Everything you need to know about search engine marketing for mortgage loans Proven scripts to open up doors and generate more referral business How to integrate plug-and-play mortgage lead funnels to revolutionize your marketing ROI Methods for streamlining and finessing advertising efforts so they work for you 24/7
The Copywriting Bible
Author: Josh Fechter
Publisher:
ISBN: 9780995110380
Category : Business & Economics
Languages : en
Pages : 478
Book Description
The most badass copywriting book. Discover the copywriting secrets that reached 200 million views and created a multi-million-dollar pipeline from 5X author and Top Quora Writer of 2017 & 2018, Josh Fechter.
Publisher:
ISBN: 9780995110380
Category : Business & Economics
Languages : en
Pages : 478
Book Description
The most badass copywriting book. Discover the copywriting secrets that reached 200 million views and created a multi-million-dollar pipeline from 5X author and Top Quora Writer of 2017 & 2018, Josh Fechter.
How to Make Money As an Amazon Associate
Author: Chris Guthrie
Publisher: Createspace Independent Publishing Platform
ISBN: 9781502775788
Category : Business & Economics
Languages : en
Pages : 40
Book Description
Would you like to learn how to make money online just by recommending products from Amazon.com to others? Inside this book you'll learn practical step by step instructions on how to make money with Amazon's affiliate program - Amazon Associates. Written by Chris Guthrie this book includes a variety of real life case studies and examples showing how Chris has earned over $100,000 in commissions from Amazon Associates and sold one of his top Amazon websites in a deal worth six figures. Chris lost his day job in late 2009 but by then his day job income was already surpassed by his online earnings from Amazon associates and ever since then he's worked full time online from home with a 15 second commute to the spare office bedroom. If you want to learn how to get started as an Amazon associate or take your Amazon income to the next level this book is full of great real life experiences that you can apply to start or grow your online income.
Publisher: Createspace Independent Publishing Platform
ISBN: 9781502775788
Category : Business & Economics
Languages : en
Pages : 40
Book Description
Would you like to learn how to make money online just by recommending products from Amazon.com to others? Inside this book you'll learn practical step by step instructions on how to make money with Amazon's affiliate program - Amazon Associates. Written by Chris Guthrie this book includes a variety of real life case studies and examples showing how Chris has earned over $100,000 in commissions from Amazon Associates and sold one of his top Amazon websites in a deal worth six figures. Chris lost his day job in late 2009 but by then his day job income was already surpassed by his online earnings from Amazon associates and ever since then he's worked full time online from home with a 15 second commute to the spare office bedroom. If you want to learn how to get started as an Amazon associate or take your Amazon income to the next level this book is full of great real life experiences that you can apply to start or grow your online income.
The Impact Equation
Author: Chris Brogan
Publisher: Penguin
ISBN: 1101572434
Category : Business & Economics
Languages : en
Pages : 297
Book Description
“Anyone can write a blog post, but not everyone can get it liked thirty-five thousand times, and not everyone can get seventy-five thousand subscribers. But the reason we’ve done these things isn’t because we’re special. It’s because we tried and failed, the same way you learn to ride a bike. We tried again and again, and now we have an idea how to get from point A to point B faster because of it.” Three short years ago, when Chris Brogan and Julien Smith wrote their bestseller, Trust Agents, being interesting and human on the Web was enough to build a significant audience. But now, everybody has a platform. The problem is that most of them are just making noise. In The Impact Equation, Brogan and Smith show that to make people truly care about what you have to say, you need more than just a good idea, trust among your audience, or a certain number of followers. You need a potent mix of all of the above and more. Use the Impact Equation to figure out what you’re doing right and wrong. Apply it to a blog, a tweet, a video, or a mainstream-media advertising campaign. Use it to explain why a feature in a national newspaper that reaches millions might have less impact than a blog post that reaches a thousand passionate subscribers. Consider the phenomenally successful British singer Adele. For most musicians, onstage banter basically consists of yelling “Hello, Cleveland!” But Adele connects with her audience, pausing between songs to discuss a falling-out with her friends, or the drama of a break up. Each of these moments comes off as if she were talking directly with you, and you can easily relate. Adele has Impact. As the traditional channels for marketing, selling, and influencing disappear and more people interact mainly online, the very nature of attention is changing. The Impact Equation will give you the tools and metrics that guarantee your message will be heard.
Publisher: Penguin
ISBN: 1101572434
Category : Business & Economics
Languages : en
Pages : 297
Book Description
“Anyone can write a blog post, but not everyone can get it liked thirty-five thousand times, and not everyone can get seventy-five thousand subscribers. But the reason we’ve done these things isn’t because we’re special. It’s because we tried and failed, the same way you learn to ride a bike. We tried again and again, and now we have an idea how to get from point A to point B faster because of it.” Three short years ago, when Chris Brogan and Julien Smith wrote their bestseller, Trust Agents, being interesting and human on the Web was enough to build a significant audience. But now, everybody has a platform. The problem is that most of them are just making noise. In The Impact Equation, Brogan and Smith show that to make people truly care about what you have to say, you need more than just a good idea, trust among your audience, or a certain number of followers. You need a potent mix of all of the above and more. Use the Impact Equation to figure out what you’re doing right and wrong. Apply it to a blog, a tweet, a video, or a mainstream-media advertising campaign. Use it to explain why a feature in a national newspaper that reaches millions might have less impact than a blog post that reaches a thousand passionate subscribers. Consider the phenomenally successful British singer Adele. For most musicians, onstage banter basically consists of yelling “Hello, Cleveland!” But Adele connects with her audience, pausing between songs to discuss a falling-out with her friends, or the drama of a break up. Each of these moments comes off as if she were talking directly with you, and you can easily relate. Adele has Impact. As the traditional channels for marketing, selling, and influencing disappear and more people interact mainly online, the very nature of attention is changing. The Impact Equation will give you the tools and metrics that guarantee your message will be heard.
The 100 Best Business Books of All Time
Author: Jack Covert
Publisher: Penguin
ISBN: 1101992387
Category : Business & Economics
Languages : en
Pages : 370
Book Description
Thousands of business books are published every year— Here are the best of the best After years of reading, evaluating, and selling business books, Jack Covert and Todd Sattersten are among the most respected experts on the category. Now they have chosen and reviewed the one hundred best business titles of all time—the ones that deliver the biggest payoff for today’s busy readers. The 100 Best Business Books of All Time puts each book in context so that readers can quickly find solutions to the problems they face, such as how best to spend The First 90 Days in a new job or how to take their company from Good to Great. Many of the choices are surprising—you’ll find reviews of Moneyball and Orbiting the Giant Hairball, but not Jack Welch’s memoir. At the end of each review, Jack and Todd direct readers to other books both inside and outside The 100 Best. And sprinkled throughout are sidebars taking the reader beyond business books, suggesting movies, novels, and even children’s books that offer equally relevant insights. This guide will appeal to anyone, from entry-level to CEO, who wants to cut through the clutter and discover the brilliant books that are truly worth their investment of time and money.
Publisher: Penguin
ISBN: 1101992387
Category : Business & Economics
Languages : en
Pages : 370
Book Description
Thousands of business books are published every year— Here are the best of the best After years of reading, evaluating, and selling business books, Jack Covert and Todd Sattersten are among the most respected experts on the category. Now they have chosen and reviewed the one hundred best business titles of all time—the ones that deliver the biggest payoff for today’s busy readers. The 100 Best Business Books of All Time puts each book in context so that readers can quickly find solutions to the problems they face, such as how best to spend The First 90 Days in a new job or how to take their company from Good to Great. Many of the choices are surprising—you’ll find reviews of Moneyball and Orbiting the Giant Hairball, but not Jack Welch’s memoir. At the end of each review, Jack and Todd direct readers to other books both inside and outside The 100 Best. And sprinkled throughout are sidebars taking the reader beyond business books, suggesting movies, novels, and even children’s books that offer equally relevant insights. This guide will appeal to anyone, from entry-level to CEO, who wants to cut through the clutter and discover the brilliant books that are truly worth their investment of time and money.
Badass Habits
Author: Jen Sincero
Publisher: Penguin
ISBN: 1984877445
Category : Self-Help
Languages : en
Pages : 256
Book Description
New York Times bestselling author Jen Sincero gets to the core of transformation: habits--breaking, making, understanding, and sticking with them like you've never stuck before. Badass Habits is a eureka-sparking, easy-to-digest look at how our habits make us who we are, from the measly moments that happen in private to the resolutions we loudly broadcast (and, erm, often don't keep) on social media. Habit busting and building goes way beyond becoming a dedicated flosser or never showing up late again--our habits reveal our unmet desires, the gaps in our boundaries, our level of self-awareness, and our unconscious beliefs and fears. Badass Habits features Jen's trademark hilarious voice and offers a much-needed fresh take on the conventional wisdom and science that shape the optimism (or pessimism?) around the age-old topic of habits. The book includes enlightening interviews with people who've successfully strengthened their discipline backbones, new perspective on how to train our brains to become our best selves, and offers a simple, 21 day, step-by-step guide for ditching habits that don't serve us and developing the habits we deem most important. Habits shouldn't be impossible to reset--and with healthy boundaries, knowledge of--and permission to go after--our desires, and an easy to implement plan of action, we can make any new goal a joyful habit.
Publisher: Penguin
ISBN: 1984877445
Category : Self-Help
Languages : en
Pages : 256
Book Description
New York Times bestselling author Jen Sincero gets to the core of transformation: habits--breaking, making, understanding, and sticking with them like you've never stuck before. Badass Habits is a eureka-sparking, easy-to-digest look at how our habits make us who we are, from the measly moments that happen in private to the resolutions we loudly broadcast (and, erm, often don't keep) on social media. Habit busting and building goes way beyond becoming a dedicated flosser or never showing up late again--our habits reveal our unmet desires, the gaps in our boundaries, our level of self-awareness, and our unconscious beliefs and fears. Badass Habits features Jen's trademark hilarious voice and offers a much-needed fresh take on the conventional wisdom and science that shape the optimism (or pessimism?) around the age-old topic of habits. The book includes enlightening interviews with people who've successfully strengthened their discipline backbones, new perspective on how to train our brains to become our best selves, and offers a simple, 21 day, step-by-step guide for ditching habits that don't serve us and developing the habits we deem most important. Habits shouldn't be impossible to reset--and with healthy boundaries, knowledge of--and permission to go after--our desires, and an easy to implement plan of action, we can make any new goal a joyful habit.