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Author: Shawn Collins Publisher: CreateSpace ISBN: 9781493500628 Category : Business & Economics Languages : en Pages : 46
Book Description
Companies exhibit at conferences for a variety of reasons. Some look at the process as an expense as they seek to protect their market share. Others approach exhibiting as an investment in their business. Those are the companies that build and maintain real relationships during and after the event. It is essential to set measurable objectives in advance of the conference, so you can determine the ROI on your investment. Just showing up, setting up a booth, and waiting for the magic to happen is not going to cut it. Over the ten years that we've run Affiliate Summit, we've seen thousands of companies exhibit, and there are some right ways and wrong ways to represent your company. There are three outcomes that routinely result from having a presence at an event: hitting it out of the park with all sorts of new business and plans, maintaining a presence and achieving some branding, and then having a counter-productive experience. You know that thing from the movie, Field of Dreams, “If you build it, they will come”? Well, that's not true. There are strategies you should apply to make the maximum impact with your booth. In the book, I share how you can make the most of your time at a conference, as well as pitfalls to avoid.
Author: Shawn Collins Publisher: CreateSpace ISBN: 9781493500628 Category : Business & Economics Languages : en Pages : 46
Book Description
Companies exhibit at conferences for a variety of reasons. Some look at the process as an expense as they seek to protect their market share. Others approach exhibiting as an investment in their business. Those are the companies that build and maintain real relationships during and after the event. It is essential to set measurable objectives in advance of the conference, so you can determine the ROI on your investment. Just showing up, setting up a booth, and waiting for the magic to happen is not going to cut it. Over the ten years that we've run Affiliate Summit, we've seen thousands of companies exhibit, and there are some right ways and wrong ways to represent your company. There are three outcomes that routinely result from having a presence at an event: hitting it out of the park with all sorts of new business and plans, maintaining a presence and achieving some branding, and then having a counter-productive experience. You know that thing from the movie, Field of Dreams, “If you build it, they will come”? Well, that's not true. There are strategies you should apply to make the maximum impact with your booth. In the book, I share how you can make the most of your time at a conference, as well as pitfalls to avoid.
Author: Mert Damlapinar Publisher: NLITX ISBN: Category : Business & Economics Languages : en Pages : 347
Book Description
Analytics of Life provides the reader with a broad overview of the field of data analytics and artificial intelligence. It provides the layperson an understanding of the various stages of artificial intelligence, the risks and powerful benefits. And it provides a way to look at big data and machine learning that enables us to make the most of this exciting new realm of technology in our day-to-day jobs and our small businesses. Questions you can find answers* * What is artificial intelligence (AI)? * What is the difference between AI, machine learning and data analytics? * Which jobs AI will replace, which jobs are safe from data analytics revolution? * Why data analytics is the best career move? * How can I apply data analytics in my job or small business? Who is this book for? * Managers and business professionals * Marketers, product managers, and business strategists * Entrepreneurs, founders and startups team members * Consultants, advisors and educators * Almost anybody who has an interest in the future According to an article by Cade Metz in The New York Times, "Researchers say computer systems are learning from lots and lots of digitized books and news articles that could bake old attitudes into new technology." Oxford University professor Nick Bostrom argues that if machine brains surpassed human brains in general intelligence, then this new superintelligence could become extremely powerful - possibly beyond our control. MIT professor Max Tegmark describes and illuminates the recent, ground-breaking advances in Artificial Intelligence and how it might overtake human intelligence. As Oxford University economist Daniel Susskind points out, technological progress could bring about unprecedented prosperity, solving one of humanity's oldest problems: how to make sure that everyone has enough to live on. Distinguished AI researcher and professor of computer science at UC Berkeley, Russell Stuart suggests that we can rebuild AI on a new foundation, according to which machines are designed to be inherently uncertain about the human preferences they are required to satisfy. Industry experts claim that AI will have a negative impact on blue-collar jobs, but Mert predicts that Americans and Europeans will experience a strong impact on white-collar jobs as well. And Mert also provides research results and a clear description of which jobs will be affected and how soon, which jobs could be enhanced with AI. Analytics of Life also provides solutions and insight into some of the most profound changes to come in human history.
Author: Barry Siskind Publisher: John Wiley & Sons ISBN: 0470675497 Category : Business & Economics Languages : en Pages : 323
Book Description
A complete guide to successful trade shows and exhibitions Trade shows, consumer shows, product launches, sporting events, and other opportunities to interact face-to-face with customers have become an important part of the marketing mix. Recent studies show that the percentage of the total marketing communications budget spent on event marketing ranged from over 9% to a staggering 29%. In 2003, North America alone hosted over 13,000 trade and consumer shows, each one with hundreds of exhibitors, and thousands of visitors. Beyond traditional trade shows, there are countless other opportunities for exhibitors to interact with their customers directly and improve the bottom line, such as mall displays, corporate events, road shows, and permanent displays. Well chosen and executed events can shorten the sales cycle significantly and put you miles ahead of the competition, but you need to have an exhibit plan that's well thought out, organized, and executed. While some large organizations have a dedicated exhibit staff, often the role of exhibit management lands on the desk of an unsuspecting, overworked, or unwilling sales or marketing person who needs to get results from their exhibit investment, but doesn't know where to start. The Power of Exhibit provides the step-by-step advice you need to exhibit successfully. This definitive guide to trade shows and other event marketing shows how to set objectives, budget for your event and measure its success in ROI, choose the right show and find the right audience, turn leads into business, design booths, work the show, gather information and intelligence, and much more.
Author: Lisa Masiello Publisher: ISBN: 9781737487807 Category : Languages : en Pages :
Book Description
"Whether you are a trade show novice or are looking for some insights into how to improve your trade show marketing strategy and tactics, Trade Show 411 is must-read. It's a perfect balance of experienced insights and explanations to help you understand the mysteries and mechanics of successful trade show marketing." - Patricia Hammond, Co-founder and CEO, The Business GuildAre you pulling your hair out in frustration trying to manage your company's trade show exhibit? Discover the insider tips and actual steps you can take to maximize trade show results. Trade Show 411 gives you both the strategy and action plan to set you off on the right foot. By linking your pre-show marketing strategy to onsite activities and post-show follow-up, you'll get the most out of your sales and marketing efforts and maximize your trade show results. In Trade Show 411, you'll discover: - What revenue generating tactics you can implement on a limited budget- How to secure valuable media outlets for in-booth interviews- Tips on assembling the perfect staff- Hidden expenses that can cost you if you don't know how to manage them effectively- The way to stay on track when your trade show gets turned upside down by issues outside your control- Four steps to selecting the perfect show- How to transform your leads from ho-hum to sales qualified with the right questions- . . . And so much moreIf you like the help of a step-by-step roadmap but want to be able to tailor the insights to meet your challenges and achieve your objectives, then this essential guide is a must have.
Author: Klaus Solberg Söilen Publisher: Springer Science & Business Media ISBN: 3642367933 Category : Business & Economics Languages : en Pages : 188
Book Description
"Exhibition organizers and venue managers must have a thorough knowledge of their customers and they must be very close to the industries they serve. We must react rapidly to their changing needs and even be ahead of the curve in providing the tools and services which they’ll need to successfully meet their business objectives. This book, Exhibit Marketing and Trade Show Intelligence, will assist all those in the exhibition industry to stay on top of trends and changes as we work to improve our customer’s ROI and at the same time strengthen our own bottom line." Paul Woodward Managing Director UFI, the Global Association of the Exhibition Industry "The Exhibit and Event industry has been rapidly expanding over the past several years and offers many global opportunities for a fascinating and rewarding career. Exhibit Marketing & Trade Show Intelligence provides those interested in a career in Exhibit and Event Management a solid foundation on how to become a valuable asset to any organization." Jim Wurm, Executive Director Exhibit & Event Marketers Association (E2MA) "Dr. Klaus Solberg Søilen's book is a vital handbook for all marketers who work with exhibitions as a marketing tool. The book provides clear and extremely useful recommendations for actions before, under and after the exhibition has taken place". Svend Hollensen, author of "Global Marketing"(Pearson) and Associate Professor of International Marketing at the University of Southern Denmark.
Author: Manfred Kirchgeorg Publisher: Gabler Verlag ISBN: 9783663056607 Category : Business & Economics Languages : en Pages : 1138
Book Description
Extensive overview of all aspects of trade show and convention management from the perspective of scientists, operators, exhibitors, associations and service industry. The articles especially focus on strategic and operative decision making problems. The reader gains perspectives, approaches to solutions and recommendations on the whole process in decision making. The conceptualization of successful trade shows and conventions is demonstrated by numerous best practices.
Author: Steve Miller Publisher: N T C Business Books ISBN: Category : Business & Economics Languages : en Pages : 180
Book Description
This no-nonsense approach to planning and staffing exhibits comes complete with an exhibit planning handbook and personal trade show survival kit. You'll see how to develop, execute, and follow through on trade show plans, plus how to: -- Select the "right" trade shows to attend -- Set show objectives -- Generate booth traffic ahead of time -- Add interest to booths with electronic and interactive marketing -- Close sales and follow up on leads for future sales -- Work a show even when you're not exhibiting
Author: Ivan Jurisevic Publisher: Longman Publishing Group ISBN: 9781740097635 Category : Exhibitions Languages : en Pages : 0
Book Description
Shows how to make a profit from exhibiting, taking you through a timeline of activities that need to be performed at specific times. It incorporates what to do before, during and after a show. How to exhibit in a systematic and profitable way and turn show visitors into sales. For beginner and advanced exhibitors.
Author: Shawn Collins
Author: Shawn Collins
Author: Mert Damlapinar
Author: Barry Siskind
Author: Lisa Masiello
Author: Klaus Solberg Söilen
Author: Manfred Kirchgeorg
Author: Steve Miller
Author: 
Author: Ivan Jurisevic
Author: