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Author: Sarah Stimson Publisher: CreateSpace ISBN: 9781492944287 Category : Business & Economics Languages : en Pages : 216
Book Description
A career in the PR and corporate communications industry is an increasingly desirable choice for many, and competition for every job is fierce. If the sector appeals to you, then you need to stay one step ahead of your peers. How are you going to get that all-important foot in the door? Will you find it easier to find a job if you have a degree in PR? What practical skills will you need to progress? This comprehensive guide to finding and keeping the job you want will answer these questions and much, much more; packed with invaluable information and insider observations, it includes: A thorough overview of different PR sectors and disciplines An excellent step-by-step guide to creating an effective PR CV Helpful job application tips Indispensable advice on how best to represent yourself in an interview Top advice from leading industry figures A recommended reading list and directory of useful contacts How To Get A Job In PR is the essential communications industry primer, which no aspiring PR should do without. 10% of this book's royalties will be donated to the Taylor Bennett Foundation http://www.taylorbennettfoundation.org/ “There has never been a more exciting time to work in public relations. This book is a must read guide to finding your first job. Sarah has helped countless people start out and develop their careers and now wants to help you.” Stephen Waddington, European Digital & Social Media Director at Ketchum & CIPR President 2014 PR is on the up. While other industries shrank during the recession, PR grew, and grew strongly. Competition for that entry-level job is accordingly fierce -so if you want to break into PR, immerse yourself in this book. It's an investment you'll never regret.” Francis Ingham, Director General, PRCA
Author: Sarah Stimson Publisher: CreateSpace ISBN: 9781492944287 Category : Business & Economics Languages : en Pages : 216
Book Description
A career in the PR and corporate communications industry is an increasingly desirable choice for many, and competition for every job is fierce. If the sector appeals to you, then you need to stay one step ahead of your peers. How are you going to get that all-important foot in the door? Will you find it easier to find a job if you have a degree in PR? What practical skills will you need to progress? This comprehensive guide to finding and keeping the job you want will answer these questions and much, much more; packed with invaluable information and insider observations, it includes: A thorough overview of different PR sectors and disciplines An excellent step-by-step guide to creating an effective PR CV Helpful job application tips Indispensable advice on how best to represent yourself in an interview Top advice from leading industry figures A recommended reading list and directory of useful contacts How To Get A Job In PR is the essential communications industry primer, which no aspiring PR should do without. 10% of this book's royalties will be donated to the Taylor Bennett Foundation http://www.taylorbennettfoundation.org/ “There has never been a more exciting time to work in public relations. This book is a must read guide to finding your first job. Sarah has helped countless people start out and develop their careers and now wants to help you.” Stephen Waddington, European Digital & Social Media Director at Ketchum & CIPR President 2014 PR is on the up. While other industries shrank during the recession, PR grew, and grew strongly. Competition for that entry-level job is accordingly fierce -so if you want to break into PR, immerse yourself in this book. It's an investment you'll never regret.” Francis Ingham, Director General, PRCA
Author: Lauren Berger Publisher: Ten Speed Press ISBN: 1607741695 Category : Business & Economics Languages : en Pages : 210
Book Description
Land Killer Internships—and Make the Most of Them! These days, a college resume without internship experience is considered “naked.” Indeed, statistics show that internship experience leads to more job offers with highersalaries—and in this tough economy, college grads need all the help they can get. Enter Lauren Berger, internships expert and CEO of Intern Queen, Inc., whose comprehensive guide reveals insider secrets to scoring the perfect internship, building invaluable connections, boosting transferable skills, and ultimately moving toward your dream career. She’ll show you how to: Discover the best internship opportunities, from big companies to virtual internships Write effective resumes and cover letters Nail phone, Skype, and in-person interviews Know your rights as an intern Use social networking to your advantage Network like a pro Impress your boss Get solid letters of recommendation Turn internships into job opportunities With exercises, examples, and a go-getter attitude, this next-generation internship manual provides all the cutting-edge information students and recent grads will need to get a competitive edge in the job market. So what are you waiting for?
Author: Iliyana Stareva Publisher: John Wiley & Sons ISBN: 1119462274 Category : Business & Economics Languages : en Pages : 188
Book Description
The digital era’s new consumer demands a new approach to PR Inbound PR is the handbook that can transform your agency’s business. Today’s customer is fundamentally different, and traditional PR strategies are falling by the wayside. Nobody wants to feel “marketed to;” we want to make our own choices based on our own research and experiences online. When problems arise, we demand answers on social media, directly engaging the company in front of a global audience. We are the most empowered, sophisticated customer base in the history of PR, and PR professionals must draw upon an enormous breadth of skills and techniques to serve their clients’ interests. Unfortunately, those efforts are becoming increasingly ephemeral and difficult to track using traditional metrics. This book merges content and measurement to give today’s PR agencies a new way to build brands, evaluate performance and track ROI. The ability to reach the new consumer, build the relationship, and quantify the ROI of PR services allows you to develop an inbound business and the internal capabilities to meet and exceed the needs of the most demanding client. In this digital age of constant contact and worldwide platforms, it’s the only way to sustainably grow your business and expand your reach while bolstering your effectiveness on any platform. This book shows you what you need to know, and gives you a clear framework for putting numbers to reputation. Build brand awareness without “marketing to” the audience Generate more, higher-quality customer or media leads Close the deal and nurture the customer or media relationship Track the ROI of each stage in the process Content is the name of the game now, and PR agencies must be able to prove their worth or risk being swept under with obsolete methods. Inbound PR provides critical guidance for PR growth in the digital era, complete with a practical framework for stimulating that growth.
Author: Kristin Johnson Publisher: Routledge ISBN: 0429785542 Category : Business & Economics Languages : en Pages : 146
Book Description
Learning how to be successful in a public relations (PR) agency is a stressful on-the-job, sink-or-swim, immersive experience. While other texts teach PR theory and practice, no other book guides early to mid-career PR professionals through the day-to-day life of working in an agency and the skills required to excel and build a career. This text demystifies the PR agency experience with foundational information to simplify and clarify agency life. Authors Kristin Johnson and Shalon Roth, who each grew successful careers in PR agencies, share secrets that no one will teach in a class or a seminar. This is real talk about real life in an agency – punctuated by anecdotes from leaders in the industry. This is a must-read for communications students and PR professionals looking to grow their career and become indispensable to teams and clients.
Author: Pat Bowman Publisher: Butterworth-Heinemann ISBN: 1483105717 Category : Business & Economics Languages : en Pages : 201
Book Description
Financial Public Relations tackles the areas of concerns in the practice of financial communications. The book is comprised of 13 chapters; each chapter deals with the issues faced by public relations professionals. The coverage of the text includes the company's relationship to various parties (media, investors, and employees); the ethical concerns of the financial services industry; and the implications of the internationalization of financial markets. The book also discusses the pros and cons of an in-house public relations staff and consultants. Case studies of four different companies that encountered a public relations issue are also included. The book will be most useful to the practitioners of public relations from different industries. Other readers will find great insight in the text regarding the inner working of financial public relations.
Author: Institute For Institute For Career Research Publisher: CreateSpace ISBN: 9781511995481 Category : Languages : en Pages : 34
Book Description
PUBLIC RELATIONS PROFESSIONALS ARE image makers. They painstakingly craft the way the public views businesses, organizations, celebrities - anyone or anything of note. If people know about it, chances are the credit goes to a public relations professional working hard behind the scenes. PR specialists crave the spotlight for someone else. They mark success by seeing their client's name in lights. Publicists never hesitate to sing the praises about anyone or anything they represent. A PR pro cannot wait to get asked the question: So what's new? When you are in the public relations field, if there is one person who does not know about your client, you have work to do. Public relations is a hard-charging, nonstop, take-no-prisoners business, where you get the buzz going about your client and keep it going day after day. Your goal is to set the trends, not follow them. People who work in public relations shy away from nothing. Pushing the envelope is par for the course. You are encouraged to come up with innovative, over-the-top ways of getting the word out. The business thrives on fresh ideas, and cannot get enough of them. Each day presents a new opportunity to get your client's brand out to the public. If those opportunities don't present themselves, you make them happen. Creative excitement is always in the air, because groundbreaking ways of communicating with the public rule the day in this field. In public relations you take the mundane and make it exciting. You turn the ordinary into the exceptional. It's discovering those hidden gems that make the field so rewarding. People often ask, "What will they think of next?" Whatever it is, as a public relations professional, you are the one who will let folks know about it. A whole range of talents and skills are required to practice public relations, from crisp, imaginative writing to precise planning and superior organization. This is a job where you will be tested every day. If you like encountering the unexpected, you will definitely find it in this business, where coming up with inspired solutions to unforeseen events makes you a marquee player. In public relations, you will never be just another employee. Your insights and advice have a major impact on the company or organization you work for, or the clients you represent. You are a pivotal cog in the wheel, right in the middle of the action. When something goes awry, you are the one called in to fix it. When everything is going well, you are the one who gets the nod. When the time comes to take a bold step, you are the one everyone looks to for a new idea. There is no job better suited for this information age than one that has been relied on for decades to get the word out to the masses. Whether it is referred to as public information, media relations, public affairs, corporate communications, or, as it is more commonly known, public relations, this is a career that speaks for itself and many others.
Author: Jennefer Witter Publisher: AMACOM ISBN: 0814434371 Category : Business & Economics Languages : en Pages : 140
Book Description
Whether you’re an established company or a cost-conscious start-up, this helpful guide tells you all you need to know to be able to use public relations effectively as a business-building tool. As an entrepreneur, you need every helpful tool you can get your hands on to build your business. And if you know the tricks of the trade, perhaps nothing can gain more attention for your small business and build your company’s credibility than a good, old-fashioned public-relations campaign. Drawing on the expertise gained during her long career in public relations, Jennefer Witter shares simple, smart, and budget-friendly methods for getting your business noticed, including what she calls the seven key elements of public relations: Self-branding Media relations Social Media Networking Speaking engagements Cause-related marketing Selecting a PR agency Complete with real-world case studies and sample content (such as media pitches) to use as-is or to modify to fit your own specific needs, The Little Book of Big PR will provide you with the expert guidance all entrepreneurs need to grow their business to new, attention-getting heights.
Author: Regina M. Luttrell Publisher: SAGE Publications ISBN: 1506329047 Category : Business & Economics Languages : en Pages : 306
Book Description
Providing a practical and concise introduction to agency life, this text gives an insight into the day-to-day operations of a professional PR firm and offers best practice for creating a successful PR career.
Author: Sarah Stimson
Author: Sarah Stimson
Author: Lauren Berger
Author: Gini Dietrich
Author: Iliyana Stareva
Author: Bradley J. Morgan
Author: Kristin Johnson
Author: Pat Bowman
Author: Institute For Institute For Career Research
Author: Jennefer Witter
Author: Regina M. Luttrell