Author: Dan Ritchie
Publisher:
ISBN: 9781946533234
Category :
Languages : en
Pages :

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Book Description
A marketing and sales guide for Personal Trainers who want to specialize in the Mature Market.

Author: John Porcari
Publisher: F.A. Davis
ISBN: 0803640978
Category : Medical
Languages : en
Pages : 936

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Book Description
Learn how to apply the science of exercise physiology to your exercise programs and to solve the problems you’ll encounter every day in practice. You’ll explore the principles of movement on which exercise is based, while you develop the confidence you need to create individualized exercise programs based on current lifestyles, schedules, and abilities, and properly progress those fitness programs through the stages of the ACE IFT training model.

Author: Debra Atkinson
Publisher:
ISBN: 9780615897769
Category :
Languages : en
Pages : 244

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Book Description
Baby boomers are creating a stir in the fitness industry as they seek to change the way we age. Looking around senior fitness classes they don't see themselves. Attending bootcamps they leave with their aching knees crying out for help. Author Debra Atkinson sorts through the maze of options available for physical activity and defines how to reach optimal results while preparing vulnerable exercisers to assess professionals.Debra Atkinson, the author, is a 30-year fitness professional (www.voiceforfitness.com) formerly a Senior Lecturer in Kinesiology at Iowa State University and an international fitness industry presenter and author whose experience - teaching, hiring and supervising fitness professionals - enabled her to identify the questions boomers should ask instead of those they do. For example:* Not, are you certified? But are you certified by one of these four top tier agencies?* Not, have you worked with any one my age, but have you worked with anyone with my ability level before?* Not, do you have a plan for me, but what is the plan and why will that work?Most over 50 exercisers fall into one of two categories. They have exercised their entire lives, possibly stopping and starting and now what used to work doesn't anymore. The rules have changed. On the other hand, there are those who never have exercised and they can't ignore the fact any more their health depends on it. But they are intimidated, uncomfortable and don't know where to begin.As Atkinson describes each phase of an optimal exercise program and the mass of recent research for successful aging in the "second half" readers will:* Develop a needs list tied to their status, wants and goals* Create a set of questions to find the right gym, group, or trainer* Turn skepticism into confidence when they know what to ask* Minimize risk of injury and frustration due to lack of results* Get the most out of the investment of exercise time and moneyReaders will have access to links providing examples of exercises for an interactive experience. While there are many books on the market that are focused on fitness for older adults, and many more will follow, this book is unique in it's focus on how to use the resources available and to know that the program or professional selected will be in alignment with safe and effective means to a goal.

Author: Simon Hudson
Publisher: Goodfellow Publishers Ltd
ISBN: 1908999349
Category : Business & Economics
Languages : en
Pages : 166

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Book Description
Customer service is of critical importance for the tourism and hospitality sector now more than ever before as customers are looking to increase value for money and are less forgiving of mediocre service. However, despite its importance, quality customer service is the exception rather than the norm in many parts of the world. Customer Service for Hospitality and Tourism is a unique text and vital to both students and practitioners as it explains not only the theory behind the importance of customer service but also acts as a guidebook for those wishing to put this theory into practice. In essence it is the ‘whys’ and ‘hows’of customer service. It is easy to read, very current, and full of references to all the latest research from both academic and practitioner literature. Chapters cover important topics such as the financial and behavioural consequences of customer service, consumer trends influencing service, developing and maintaining a service culture, managing service encounters, the importance of market research, building and maintaining customer relationships, providing customer service through the servicescape, the impact of technology on customer service, the importance of service recovery, and promoting customer service internally and externally. Key features include: An ‘At Your Service’ Spotlight at the beginning of each chapter focuses on the achievements of successful individuals related to the art of customer service. Each chapter contains a ‘Service Snapshot’ - short, real-life cases to illustrate a particular concept or theoretical principle presented in the chapter. Detailed international ‘Case Studies’, which cover a variety of sectors, organizations and regions designed to foster critical thinking, the cases illustrate actual business scenarios that stress several concepts found in the chapter. They analyze customer service in the U.S., South America, South Africa, Europe, Russia, Australia, China, Canada, Korea and Dubai.

Author:
Publisher:
ISBN:
Category :
Languages : en
Pages : 190

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Book Description
The magazine that helps career moms balance their personal and professional lives.

Author: Simon Hudson
Publisher: Goodfellow Publishers Ltd
ISBN: 1911396471
Category : Business & Economics
Languages : en
Pages : 306

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Book Description
A fully revised and updated new edition of this bestselling text. New material covers issues such as the sharing economy, technology (Virtual Reality and use of robots) and use of big data to personalize experiences and encourage loyalty.

Author: Nick Tumminello
Publisher: Human Kinetics
ISBN: 1718211481
Category : Sports & Recreation
Languages : en
Pages : 477

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Book Description
Don’t waste your time doing workouts that leave large gaps in your strength or load you up with unnecessary, redundant exercises. Take a strategic approach to your workouts by using a proven system that trains strength through each joint’s true full range of motion. Even if you lift, you may still be missing something in your quest to get stronger. Optimal training does not involve training all the muscles; instead, it trains all the ranges (or zones) of each muscle. Many popular exercises work the same muscles the exact same way. Performing redundant exercises is a waste of your time. In Strength Zone Training, renowned personal trainer Nick Tumminello, who has become known as the trainer of trainers, shows you the following: How to build strength through the true full range of motion The redundant exercises you just don’t need to do The exercises to maximize upper body and lower body strength that are missing from your workout The angles most people don’t do exercises for but should The best exercises to include in your program to train each muscle group A better strategy to follow when choosing your exercises Beginner and advanced workout plans for any schedule You’ll find exercises addressing every area of the body, with details on how to perform the exercise as well as coaching tips. Select exercises are depicted with a hybrid of photo and art highlighting the movements, or zones, that provide a training stimulus. You will learn how to combine exercises within a workout in a smarter and more strategic way to collectively train through a full range of motion—resulting in not just an improvement in physique but also an improvement in performance and a reduction in injury risk. In addition to the exercises, you’ll find four chapters of easy-to-follow workout plans you can immediately use at the gym. You can select a fully comprehensive workout plan that is right for you, regardless of your training level or weekly schedule. Strength Zone Training is the blueprint for building muscle with a purpose, making it simple to create workout programs that eliminate exercise redundancy and use full range of motion so you can build a body that is all-around stronger and more durable. Choose your exercises and get ready to dominate! Earn continuing education credits/units! A continuing education exam that uses this book is also available. It may be purchased separately or as part of a package that includes both the book and exam.

Author: Phil Campbell
Publisher: Pristine Publishers
ISBN: 9780971663381
Category : Exercise
Languages : en
Pages : 0

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Book Description
Discover how to release your fitness hormone and tap into the most powerful body fat cutting, muscle toning, energy creating, anti-aging substance known in science. Author Phil Campbell uses 300 photo-illustrations, and 160 research studies to show how to release this powerful hormone with specific exercises, a few inexpensive supplements, and adequate deep sleep.

Author: Raymond Moley
Publisher:
ISBN:
Category : Current events
Languages : en
Pages : 704

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Book Description

Author: Dian Griesel
Publisher:
ISBN: 9781936705009
Category : Reducing diets
Languages : en
Pages : 202

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Book Description
" ... With its eight simple steps, the TurboCharged roadmap makes it possible for anyone regardless of age to reach the ultimate destination of a lean, awe-inspiring body. You will learn: Why conventional diet and exercise makes us fat. How to train your body to use excess body fat for fuel. How to fuel with ideal foods while cutting body fat fast. Everyday activities that accelerate fat-loss at unprecedented speed. To eliminate food cravings and moodiness while gaining energy. How you can access The Fountain of Youth- and prove you really can get younger. Easy ways to maintain your new lean healthy body with minimal effort for the rest of your life."--Page 4 of cover.