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Author: Howard L. Shenson Publisher: Wiley ISBN: 9780471527084 Category : Business & Economics Languages : en Pages : 0
Book Description
A complete guide to succeeding in today's burgeoning seminar business--from developing a program and market testing, to pricing, promotion, advertising, and more! How to Develop & Promote Successful Seminars & Workshops The adult education business--seminars, workshops, classes, conferences--is one of the fastest growing industries in the country and, for many, extremely profitable. Now, Howard Shenson shares proven-effective, research-based strategies responsible for filling more than one million seminar seats, to allow anyone with marketable knowledge to succeed in the seminar business. You'll learn: * How to select a marketable subject and test market any seminar for about $1,000 or less * How to develop a dynamic program and effective program materials * How to create a powerful, registration producing marketing strategy and design winning promotional materials * How to assess promotional effectiveness and fine-tune marketing to increase sales * How to evaluate and choose where and when to conduct your seminar or workshop * How to select hotel and conference facilities * How to price your program to ensure maximum registrations/profitability * How to develop or obtain program materials and how to add to your profits through back-of-the-room sales of products and services * How to creatively select and rent mailing lists, and maximize your direct mail response while reducing marketing expense
Author: Howard L. Shenson Publisher: Wiley ISBN: 9780471527084 Category : Business & Economics Languages : en Pages : 0
Book Description
A complete guide to succeeding in today's burgeoning seminar business--from developing a program and market testing, to pricing, promotion, advertising, and more! How to Develop & Promote Successful Seminars & Workshops The adult education business--seminars, workshops, classes, conferences--is one of the fastest growing industries in the country and, for many, extremely profitable. Now, Howard Shenson shares proven-effective, research-based strategies responsible for filling more than one million seminar seats, to allow anyone with marketable knowledge to succeed in the seminar business. You'll learn: * How to select a marketable subject and test market any seminar for about $1,000 or less * How to develop a dynamic program and effective program materials * How to create a powerful, registration producing marketing strategy and design winning promotional materials * How to assess promotional effectiveness and fine-tune marketing to increase sales * How to evaluate and choose where and when to conduct your seminar or workshop * How to select hotel and conference facilities * How to price your program to ensure maximum registrations/profitability * How to develop or obtain program materials and how to add to your profits through back-of-the-room sales of products and services * How to creatively select and rent mailing lists, and maximize your direct mail response while reducing marketing expense
Author: Howard L. Shenson Publisher: Wiley ISBN: 9780471527091 Category : Business & Economics Languages : en Pages : 292
Book Description
A complete guide to succeeding in today's burgeoning seminarbusiness--from developing a program and market testing, to pricing,promotion, advertising, and more! How to Develop & PromoteSuccessful Seminars & Workshops The adult educationbusiness--seminars, workshops, classes, conferences--is one of thefastest growing industries in the country and, for many, extremelyprofitable. Now, Howard Shenson shares proven-effective,research-based strategies responsible for filling more than onemillion seminar seats, to allow anyone with marketable knowledge tosucceed in the seminar business. You'll learn: * How to select a marketable subject and test market any seminarfor about $1,000 or less * How to develop a dynamic program and effective programmaterials * How to create a powerful, registration producing marketingstrategy and design winning promotional materials * How to assess promotional effectiveness and fine-tune marketingto increase sales * How to evaluate and choose where and when to conduct your seminaror workshop * How to select hotel and conference facilities * How to price your program to ensure maximumregistrations/profitability * How to develop or obtain program materials and how to add to yourprofits through back-of-the-room sales of products andservices * How to creatively select and rent mailing lists, and maximizeyour direct mail response while reducing marketing expense
Author: Barbara Siskind Publisher: Bellingham, WA ; North Vancouver, BC : Self-Counsel Press ISBN: 9781551801766 Category : Business & Economics Languages : en Pages : 220
Book Description
To succeed in the competitive world of business, the business needs to stand out from the competition. Holding seminars is an excellent way to show off one's expertise and market products or services while providing participants with new ideas and information. In this title, marketing director Barbara Siskind shows how to use seminars to deliver spectacular results.
Author: OECD Publisher: OECD Publishing ISBN: 9264010939 Category : Languages : en Pages : 152
Book Description
The OECD Report, Promoting Adult Learning brings together key lessons from 17 OECD countries, providing evidence on the strategies in place to improve adults’ participation in learning.
Author: Leonard Campagnaro Publisher: Leonard Campagnaro ISBN: Category : Self-Help Languages : en Pages : 68
Book Description
In this brief book, we invite readers to begin a journey toward inner guidance and managing their personal success. Starting a process of personal supervision is the first step towards transforming your own life, seeking a healthier state that is aligned with your needs and desires. The truth is that to become a more fulfilled person, it is essential to start this permanence at some point, and this involves changing the way you are. Each person is an architect of their personal universe, and if things do not meet your expectations, this signals the need for internal changes to obtain different results. Without a change to the internal configuration, the results will remain unchanged. In the following pages, we explore the 10 fundamental laws that will serve as a guide to achieving personal transformation and achieving your goals. We talk about these laws and principles that must be known and followed to achieve objectives aligned with your interests. When things don't work out as desired, we are often assuming it as "laws of failure" due to inappropriate thoughts and actions. There is a sequence of steps or procedures that must be followed to be successful in our objectives. By following these laws and procedures, success becomes a natural consequence, aligned with our desires. The main message of this work is that personal success is not a gift of fate or dependent on external factors. Success is an internal and individualized construction that requires personal planning and execution. Every success is based on fundamental steps, without which success is not lasting. Someone can get rich by luck, but they are more likely to lose everything if they don't understand these fundamentals. On the other hand, someone who understands and applies these laws can rebuild their success even after losses. Personal fulfillment goes beyond possessing materials and is based on values such as emotional, mental and psychological well-being, personal fulfillment and individual growth. These developments cannot be guaranteed by luck, as they are the result of personal maturation. This work highlights the importance of internal transformation, emphasizing that personal reconfiguration is essential before seeking external success. This involves strengthening self-confidence, changing mindset and acquiring self-discipline. Therefore, each reader will find valuable information, practical strategies, and a logical approach to cultivating personal success. True success begins when you decide to rebuild yourself internally and direct your journey towards your goals. As you explore these fundamental laws, think of them as tools available to help you build a more meaningful and secure life. However, it is crucial to remember that the most important step is the firm decision to transform yourself internally, improve your quality of life and move towards your desired goals. Regardless of the knowledge acquired, personal decision is the determining step in the journey of personal guidance.
Author: Doug McKenzie-Mohr Publisher: New Society Publishers ISBN: 1550924621 Category : Business & Economics Languages : en Pages : 184
Book Description
The highly acclaimed manual for changing everyday habits-now in an all-newthird edition! We are consuming resources and polluting our environment at a rate that is outstripping our planet's ability to support us. To create a sustainable future, we must not only change our own actions, we must educate and encourage those around us to change theirs. If one individual recycles his plastic containers, the impact is minimal. But if an entire community recycles, enormous amounts of resources are saved. How then do we go about transforming people's good intentions into action? Fostering Sustainable Behavior explains how the field of community-based social marketing has emerged as an effective tool for encouraging positive social change. This completely revised and updated third edition contains a wealth of new research, behavior change tools, and case studies. Learn how to: target unsustainable behaviors, and identify the barriers to change understand various commitment strategies communicate effective messages enhance motivation and invite participation. The strategies introduced in this ground-breaking manual are an invaluable resource for anyone interested in promoting sustainable behavior, including environmental conservation, recycling and waste reduction, water and energyefficiency and alternative transportation.
Author: OECD Publisher: OECD Publishing ISBN: 9264541349 Category : Languages : en Pages : 220
Book Description
The OECD Teaching and Learning International Survey (TALIS) is the largest international survey asking teachers and school leaders about their working conditions and learning environments, and provides a barometer of the profession every five years. Results from the 2018 cycle explore and examine the various dimensions of teacher and school leader professionalism across education systems.
Author: Howard L. Shenson
Author: Howard L. Shenson
Author: Howard L. Shenson
Author: 
Author: Barbara Siskind
Author: OECD
Author: Leonard Campagnaro
Author: Doug McKenzie-Mohr
Author: 
Author: OECD
Author: William Thomas Hammack