Author: Ralf Langwost Publisher: John Wiley & Sons ISBN: 9783895782381 Category : Business & Economics Languages : en Pages : 318
Book Description
Great and successful advertising ideas do not come about just by chance; they result from a professionally managed creative process. That is the reason why top creative agencies and clients can repeatedly come up with great ideas. This book shows what these creative experts have in common. This is emphasized by numerous original quotes from interviews held by the author with more than 70 such communication experts from 15 countries. To answer the exciting question "how to be creative faster, more often and with more precision?" For all those involved in the creative process, this book provides a practical workflow structure and powerful tips for coming up with great communication ideas. Starting with the first meeting with the client proceeding on through briefing, gathering information, strategic writing of the benefits, finding the idea, describing and rating it, and finally producing the idea and making sure that it is well protected. This book shows the reader how to optimize his/her own thought process and working method - effectively, clearly and independently. "How to Catch the Big Idea" provides practical, powerful and inspiring impetus for the reader´s daily business. The book clearly and concretely describes how to develop and manage great ideas. It shows how to create a relevant strategy and ultimately put it to effect, to establish and support an effective and more creative working structure. Whoever wants to learn from the world´s best creatives will really enjoy this book.
Author: Beth Jusino Publisher: ISBN: 9781680512038 Category : Biography & Autobiography Languages : en Pages : 0
Book Description
'Walking to the End of the World' keeps us turning its pages--an elegant story woven in the seasoned voice of writer Beth Jusino, who shares great insight into her own strengths and weaknesses, relationships of all sorts, and a world view we'd all do well to consider. -Steven Watkins, author of Pilgrim Strong: Rewriting My Story on the Way of St. James
Author: Bryan Mattimore Publisher: Diversion Books ISBN: 1626818304 Category : Business & Economics Languages : en Pages : 139
Book Description
From Bryan Mattimore, innovation guru to Fortune 500 companies, comes a book for aspiring entrepreneurs, corporate “intrapreneurs,” and anyone else looking to break the mold. Bryan Mattimore is a big idea guy. For the past twenty-five years, he has helped Fortune 500 companies create over $3 billion in new innovations using his unique creative-thinking exercises. In 21 DAYS TO A BIG IDEA: CREATING BREAKTHROUGH BUSINESS CONCEPTS, Mattimore takes readers through a disciplined creative process to create original and practical new business concepts. By investing less than an hour a day for twenty-one days, you will: 1) learn a new toolkit of creative thinking strategies and problem-solving techniques that can be used for solving a wide variety of both personal and professional challenges, and 2) generate more than a dozen new concepts from which to choose the highest potential/winning idea for a new start-up. Entertaining and easy-to-follow, 21 DAYS TO A BIG IDEA is a must-read for all aspiring entrepreneurs, helping you to discover and implement your first—or your next—biggest idea. "Greatness starts with an idea, but the chasm between ideas and truly great ideas is vast. This terrific, approachable book provides a simple and straightforward method for bending and torturing almost any idea until it succumbs to greatness."—Bob Dorf, co-author of THE START-UP'S OWNER'S MANUAL
Author: Stefan Mumaw Publisher: John Wiley and Sons ISBN: 1118060709 Category : Business & Economics Languages : en Pages : 226
Book Description
The latest from the author of the bestselling Caffeine for the Creative Mind How do you develop solutions that rock? Ones that surpass their initial purpose and grab an industry by its throat, turn interested parties into concept evangelists, and influence behaviors and alter perceptions? Read Chasing the Idea Monster and find out. This fun and insightful book sorts out the hallmarks of a monstrous idea by providing the author's "idea measurement" tools in the form of seven primary questions to gauge the potential of any idea. These seven questions are supported by real-world examples of ideas that succeeded in winning over their audience, as well as those that ignored the measurement and failed miserably. Features warnings and anecdotes from some of the world's most prominent creatives, marketing teams, and business professionals A proven method for determining if an idea will be a "big idea," or else will die a painful death Author is a respected industry expert whose Caffeine for the Creative Mind successfully reached an audience both in the creative community and beyond Want to get a better sense of what makes a successful idea, and how yours measures up? Start Chasing the Idea Monster and scoring big creative wins today!
Author: Shawn Coyne Publisher: Black Irish Entertainment LLC ISBN: 1936891360 Category : Reference Languages : en Pages : 459
Book Description
WHAT IS THE STORY GRID? The Story Grid is a tool developed by editor Shawn Coyne to analyze stories and provide helpful editorial comments. It's like a CT Scan that takes a photo of the global story and tells the editor or writer what is working, what is not, and what must be done to make what works better and fix what's not. The Story Grid breaks down the component parts of stories to identify the problems. And finding the problems in a story is almost as difficult as the writing of the story itself (maybe even more difficult). The Story Grid is a tool with many applications: 1. It will tell a writer if a Story ?works? or ?doesn't work. 2. It pinpoints story problems but does not emotionally abuse the writer, revealing exactly where a Story (not the person creating the Story'the Story) has failed. 3. It will tell the writer the specific work necessary to fix that Story's problems. 4. It is a tool to re-envision and resuscitate a seemingly irredeemable pile of paper stuck in an attic drawer. 5. It is a tool that can inspire an original creation.
Author: Ian Crofton Publisher: Quercus ISBN: 1623650941 Category : History Languages : en Pages : 542
Book Description
Ian Crofton, former editor-in-chief of The Guinness Encyclopedia, has written a wide range of other general reference books, including Philosophy (Teach Yourself Instant Reference) and Science Without the Boring Bits. With Big Ideas in Brief, Crofton provides an accessible tour of 200 key concepts that really matter. The ideas covered come from a wide range of subjects--Philosophy, Religion, Politics, Economics, Sociology, Anthropology, Psychology, the Arts, and Science. A series of short, lively articles, accompanied by 100 illustrations, introduces a host of diverse topics, from Existentialism to Expressionism, from Consciousness to Constitutionalism, from Feminism to Free Trade, from Class to Cognitive Theory, from Reincarnation to Relativityâ??all explained simply and clearly. From the Trade Paperback edition.
Author: Ilana Long Publisher: Kar-Ben Publishing ™ ISBN: 1512497274 Category : Juvenile Fiction Languages : en Pages : 36
Book Description
Ziggy loves coming up with new inventions. Unfortunately, though, most of his inventions just don't work out, like the square 'Ziggyball' or the 'shulstilts' he makes for Rabbi Levi. Ziggy's father sells buns for Moishe the Baker, but Mrs. Schwartz always complains that the buns are undercooked at the center. That's when Ziggy puts his creative mind to work, with his idea for making the bakers buns tastier and easier to carry, leading to the creation of one of the worlds favorite treats - the bagel! Bagel recipe included.
Author: Meena Harris Publisher: HarperCollins ISBN: 0063018918 Category : Juvenile Fiction Languages : en Pages : 37
Book Description
INSPIRED BY A TRUE STORY FROM THE CHILDHOOD OF VICE PRESIDENT KAMALA HARRIS! A beautiful, empowering picture book about two sisters who work with their community to effect change, inspired by a true story from the childhood of the author’s aunt, Kamala Harris, and mother, lawyer and policy expert Maya Harris. “A must read for little girls around the world.” —Elizabeth Warren, U.S. Senator from Massachusetts “An inspiring tale.” —Stacey Abrams, Former Minority Leader, Georgia House of Representatives; Founder and Chair, Fair Fight Action “I love this book.” —Megan Rapinoe, Co-Captain, U.S. Women’s National Soccer Team One day, Kamala and Maya had an idea. A big idea: They would turn their empty apartment courtyard into a playground! This is the uplifting tale of how the author’s aunt and mother first learned to persevere in the face of disappointment and turned a dream into reality. This is a story of children’s ability to make a difference and of a community coming together to transform their neighborhood. A New York Times bestseller!
Author: Juliet Funt Publisher: HarperCollins ISBN: 0062970267 Category : Business & Economics Languages : en Pages : 288
Book Description
“You’re going to want to share copies of this book with your overbooked friends and colleagues, but before you do, take some time to read it yourself. Funt’s wisdom around making space is priceless.” —Seth Godin, author of The Practice Do you wish you could stop the mayhem of work and life and just take a minute? Do you sense you could contribute more if there were a little more room in the day? Does busyness deprive you and your burnt-out team of the oxygen your talents need to catch fire? Many have felt that way, yet taking a pause has seemed impossible—until now. In A Minute to Think, Juliet Funt, a globally recognized warrior in the battle against busyness, provides a powerful guide that will give you the permission, framework, and specific direction you need to do the following: Regain control of your overloaded, caffeinated, inbox-worshiping workday Liberate yourself and your teams from burnout and busywork Reclaim creativity and focus despite the chaos around you Bring thoughtfulness into designing your next work norms Tame the beast of email and escape the mire of meetings Find your precious minute to think You’re not alone in your yearning for freedom from constant reactivity. The global workforce today is so fried that it belongs in the food court of a county fair. We’re relentlessly behind the curve, dousing fires everywhere, and our 3 a.m. insomnia provides the only unscheduled thinking time of the day. What we need reinserted in our lives is the missing element of white space—short periods of open, unscheduled time that, when recaptured, change the very nature of work. White space is the stepping back, the strategic pause, the oxygen that allows the sparks of our efforts to catch fire. White space has the power to radically—and simply—reinvent the way we approach work in this maxed-out, post-COVID 21st-century world. With Juliet’s memorable stories, easy-to-use tools, and razor-sharp instruction, she carves for us an escape route from the overwhelming amount of low-value tasks and the daily avalanche of e-mails, meetings, decks, and reports. Using research, client stories, and a relatable voice, Juliet shows all of us how to reclaim time for thinking and make room for what truly matters. Whether you are an individual trying to build a more sane and humane flow of daily work, a team that wants new levels of efficiency and effectiveness, or an entire organization changing your culture toward thoughtfulness, this book will lead you there.
Author: Jo Boaler Publisher: John Wiley & Sons ISBN: 1119357918 Category : Education Languages : en Pages : 304
Book Description
Engage students in mathematics using growth mindset techniques The most challenging parts of teaching mathematics are engaging students and helping them understand the connections between mathematics concepts. In this volume, you'll find a collection of low floor, high ceiling tasks that will help you do just that, by looking at the big ideas at the seventh-grade level through visualization, play, and investigation. During their work with tens of thousands of teachers, authors Jo Boaler, Jen Munson, and Cathy Williams heard the same message—that they want to incorporate more brain science into their math instruction, but they need guidance in the techniques that work best to get across the concepts they needed to teach. So the authors designed Mindset Mathematics around the principle of active student engagement, with tasks that reflect the latest brain science on learning. Open, creative, and visual math tasks have been shown to improve student test scores, and more importantly change their relationship with mathematics and start believing in their own potential. The tasks in Mindset Mathematics reflect the lessons from brain science that: There is no such thing as a math person - anyone can learn mathematics to high levels. Mistakes, struggle and challenge are the most important times for brain growth. Speed is unimportant in mathematics. Mathematics is a visual and beautiful subject, and our brains want to think visually about mathematics. With engaging questions, open-ended tasks, and four-color visuals that will help kids get excited about mathematics, Mindset Mathematics is organized around nine big ideas which emphasize the connections within the Common Core State Standards (CCSS) and can be used with any current curriculum.
Author: Ralf Langwost
Author: Beth Jusino
Author: Bryan Mattimore
Author: Stefan Mumaw
Author: Shawn Coyne
Author: Ian Crofton
Author: Ilana Long
Author: Meena Harris
Author: Juliet Funt
Author: Jo Boaler