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Author: Jordan Schwartz Publisher: "O'Reilly Media, Inc." ISBN: 0596515138 Category : Computers Languages : en Pages : 72
Book Description
The simple text message application that appears on virtually all mobile phones is the ultimate thin client, allowing your users access to the full computing power and informational depth of the Internet from a cheap cell phone on a mountaintop. Building an SMS service can be quite simple. This tutorial guides you through a variety of implementations, giving you the information you need to choose one that best fits your unique needs and circumstances. More than that, though, it seeks to help you understand the core principles necessary to make your service a success.
Author: Jordan Schwartz Publisher: "O'Reilly Media, Inc." ISBN: 0596515138 Category : Computers Languages : en Pages : 72
Book Description
The simple text message application that appears on virtually all mobile phones is the ultimate thin client, allowing your users access to the full computing power and informational depth of the Internet from a cheap cell phone on a mountaintop. Building an SMS service can be quite simple. This tutorial guides you through a variety of implementations, giving you the information you need to choose one that best fits your unique needs and circumstances. More than that, though, it seeks to help you understand the core principles necessary to make your service a success.
Author: Friedhelm Hillebrand Publisher: John Wiley & Sons ISBN: 9780470689936 Category : Technology & Engineering Languages : en Pages : 194
Book Description
Contributions from Finn Trosby, Kevin Holley, Ian Harris Written to celebrate the 25th anniversary of SMS standardization by the people who produced the standards, Short Message Service (SMS): The Creation of Personal Text Messaging, describes the development of the SMS standard and its ongoing evolution. The standardization of SMS started in February 1985 as a part of the creation of the second generation digital cellular system GSM, and the 25th anniversary of the first work on SMS provides an opportunity to review and understand how this service was developed. The book also looks to the future, as a large number of new GSM and evolved GSM phones will support SMS as a mass market high availability messaging service, a new simple Multimedia Messaging Service (MMS) suitable for use by everyone and for implementation in every new terminal is proposed. One of the only books which covers the complete SMS genesis from concept ideas to standardization of a first technical solution and its evolution to the present day. Describes the service concept including the limitation of the message length to 160 characters and explains the rationale behind the concept. Based on existing and newly retrieved documentation. Concludes that SMS has a long future since most future GSM phones will support SMS as the only messaging service, and so an SMS evolution is put forward.
Author: Thierry Van de Velde Publisher: CRC Press ISBN: 9781420013535 Category : Computers Languages : en Pages : 176
Book Description
In the NGN world, no truer words are spoken than "the future is now." And the competition in the information networking arena will only intensify in the next 5-10 years. Choosing the correct NGN-VAS strategy now will set your company apart. Value Added Services for Next Generation Networks examines the quest for the real added value in modern commu
Author: Management Association, Information Resources Publisher: IGI Global ISBN: 1466615990 Category : Business & Economics Languages : en Pages : 1426
Book Description
The popularity of e-marketing has helped both small and large businesses to get their products and services message to an unbounded number of potential clients. Keeping in contact with your customers no longer require an extended period of time but rather mere seconds.E-Marketing: Concepts, Methodologies, Tools, and Applications presents a vital compendium of research detailing the latest case studies, architectures, frameworks, methodologies, and research on e-marketing. With contributions from authors around the world, this three-volume collection presents the most sophisticated research and developments from the field, relevant to researchers, academics, and practitioners alike. In order to stay abreast of the latest research, this book affords a vital look into electronic marketing research.
Author: R. Harper Publisher: Springer Science & Business Media ISBN: 9781402030598 Category : Computers Languages : en Pages : 356
Book Description
SMS or Text is one of the most popular forms of messaging. Yet, despite its immense popularity, SMS has remained unexamined by science. Not only that, but the commercial organisations, who have been forced to offer SMS by a demanding public, have had very little idea why it has been successful. Indeed, they have, until very recently, planned to replace SMS with other messaging services such as MMS. This book is the first to bring together scientific studies into the values that ‘texting’ provides, examining both cultural variation in countries as different as the Philippines and Germany, as well as the differences between SMS and other communications channels like Instant Messaging and the traditional letter. It presents usability and design research which explores how SMS will evolve and what is likely to be the pattern of person-to-person messaging in the future. In short, The Inside Text is a fundamental resource for anyone interested in mobile communications at the start of the 21st Century.
Author: City of London College of Economics Publisher: City of London College of Economics ISBN: Category : Education Languages : en Pages : 2158
Book Description
Overview In this course you will learn all you need to know to become a Digital Marketing Expert. As you surely know, Digital Marketing Specialists are in high demand and well paid. Content - Digital Marketing Strategy - Market Research - Crowdsourcing - Web Development and Design - Writing for the Web - Mobile Development - Email Marketing - Online Advertising - Affiliate Marketing - Search Engine Marketing - Search Engine Optimisation - PPC Advertising - And much more Duration 10 months Assessment The assessment will take place on the basis of one assignment at the end of the course. Tell us when you feel ready to take the exam and we’ll send you the assignment questions. Study material The study material will be provided in separate files by email / download link.
Author: Shashank Johri Publisher: Green Bird Publication ISBN: Category : Business & Economics Languages : en Pages : 192
Book Description
This book is all about Digital Marketing in this world of Technology. Today, we must know how Digital Marketing actually works, how to target perfect audience, how to priortize our methods in marketing and how to make a perfect income with this skill. So, here we have the book Digital Marketing: The Ultimate guide, Written by National Award winning author, Mr. Shashank Johri. He is in the field of Technology for more than 20 years and he worked with Cyber Police and Cyber cells, now he is intoducing the marketing strategy of future. In this book you will be learning about different types of techniques and their appropriate uses. Also, you will be learning about how to understand and behave with people. All these knowledge at very minimal cost.
Author: Tomi T. Ahonen Publisher: John Wiley & Sons ISBN: 0470011173 Category : Technology & Engineering Languages : en Pages : 358
Book Description
Next generation wireless is not about technology, it is all about marketing.... What is the service offering rather than the features of the latest handset? Who are the customers and which are the most profitable? How do you identify and market to communities? How do you tariff for profit? If you need to know the answers and more, you really need to read this book. In the 1990s mobile operators underutilized marketing and only focused on rapid expansion of capacity and connecting new subscribers. Today, with the mobile services industry more mature and competitive, the authors unveil how more modern marketing is needed for success both in market share and profitability. 3G Marketing explains the role of early adopters, communities, reachability, brands, portals, and handsets to 3G success. It shows how success in 3G is dependent on successfully building strategic partnerships by covering issues from market intelligence to sales channel support. Aimed at the non-technical person, this authoritative resource gives clear and practical advice on how to use modern marketing methods to promote and sell mobile services. It provides a perfect and invaluable introduction for anybody entering mobile telecoms or companies faced with the need to partner with operators as crucially, it explains how services and applications can be brought to the market in the fiercely competitive 3G marketplace.
Author: Miikka Poikselkä Publisher: John Wiley & Sons ISBN: 1118691164 Category : Technology & Engineering Languages : en Pages : 450
Book Description
The 3rd edition of this highly successful text builds on the achievement of the first two editions to provide comprehensive coverage of IMS. It continues to explore the concepts, architecture, protocols and functionalities of IMS while providing a wealth of new and updated information. It is written in a manner that allows readers to choose the level of knowledge and understanding they need to gain about the IMS. With 35% new material, The IMS,IP Multimedia Concepts and Services, 3rd Edition has been completely revised to include updated chapters as well as totally new chapters on IMS multimedia telephony and IMS voice call continuity. Additional new material includes IMS transit, IMS local numbering, emergency sessions, identification of communication services in IMS, new authentication model for fixed access, NAT traversal and globally routable user agents URI. Detailed descriptions of protocol behaviour are provided on a level that can be used for implementation and testing. Key features of the 3rd edition: Two new chapters on IMS multimedia telephony service and IMS Voice Call Continuity Updated information on Third Generation Partnership Project (3GPP) Release 7 level, including architecture, reference points and concepts Substantially extended coverage on IMS detailed procedures Completely rewritten and extended chapters on IMS services
Author: Jordan Schwartz
Author: Jordan Schwartz
Author: Friedhelm Hillebrand
Author: Thierry Van de Velde
Author: Pousttchi, Key
Author: Management Association, Information Resources
Author: R. Harper
Author: City of London College of Economics
Author: Shashank Johri
Author: Tomi T. Ahonen
Author: Miikka Poikselkä