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Author: Oliver Baumgartner Publisher: GRIN Verlag ISBN: 3656373930 Category : Business & Economics Languages : en Pages : 23
Book Description
Seminar paper from the year 2012 in the subject Business economics - Banking, Stock Exchanges, Insurance, Accounting, grade: 1,3, University of Innsbruck, language: English, abstract: Haben Sie sich jemals gefragt wie profitabel einzelne Bankkunden sind? Diese Seminararbeit gibt ihnen einen Überblick über die gängigsten Methoden zur Profitabilitätsanalyse. Inhalt ist die Analyse von Profitabilitätsquellen, die richtige Einteilung von Kunden in unterschiedliche Segmente, unterschiedliche key ratios die bei der Analyse der Profitabilität helfen. Ebenfalls gibt es eine Einführung der wichtigsten Finanzkennzahlen in diesem Gebiet. Als letzten Teil, werden Sie lernen welche Möglichkeiten es gibt um Kunden profitabler zu machen bzw. unprofitable Kunden, möglichst leicht und ohne großes öffentliches Interesse, loszuwerden. This paper gives an overview of the most important points which have to be taken into consideration when analyzing the customer profitability. One will see different methods and key ratios which are used to get an overview of the customer management. Furthermore, one sees the importance of a good customer segmentation system. Additionally, there is also a focus on the problems which a bank has to face when dealing with unprofitable customers.
Author: Oliver Baumgartner Publisher: GRIN Verlag ISBN: 3656373930 Category : Business & Economics Languages : en Pages : 23
Book Description
Seminar paper from the year 2012 in the subject Business economics - Banking, Stock Exchanges, Insurance, Accounting, grade: 1,3, University of Innsbruck, language: English, abstract: Haben Sie sich jemals gefragt wie profitabel einzelne Bankkunden sind? Diese Seminararbeit gibt ihnen einen Überblick über die gängigsten Methoden zur Profitabilitätsanalyse. Inhalt ist die Analyse von Profitabilitätsquellen, die richtige Einteilung von Kunden in unterschiedliche Segmente, unterschiedliche key ratios die bei der Analyse der Profitabilität helfen. Ebenfalls gibt es eine Einführung der wichtigsten Finanzkennzahlen in diesem Gebiet. Als letzten Teil, werden Sie lernen welche Möglichkeiten es gibt um Kunden profitabler zu machen bzw. unprofitable Kunden, möglichst leicht und ohne großes öffentliches Interesse, loszuwerden. This paper gives an overview of the most important points which have to be taken into consideration when analyzing the customer profitability. One will see different methods and key ratios which are used to get an overview of the customer management. Furthermore, one sees the importance of a good customer segmentation system. Additionally, there is also a focus on the problems which a bank has to face when dealing with unprofitable customers.
Author: Kishor Hakuduwal Publisher: LAP Lambert Academic Publishing ISBN: 9783659511547 Category : Languages : en Pages : 92
Book Description
Objective: The objective of this study is to analyze the customer segment and profitability analysis of Nepal Electricity Authority (NEA). Research Design: The descriptive and an analytical research design are used. Nature and types of data: Quantitative and secondary data relating to customer segment, customer profit and customer cost are used. Tools for analysis: Correlation and regression analysis are used to analyze correlation between different variables and their impact on segment wise customer profitability. Findings: Among the eleven groups of customer namely Domestic, Non-Commercial, Commercial, Industrial, Water Supply & Irrigation, Street Light, Temporary Supply, Transport, Temple, Community Sales, Bulk Supply (India), the domestic customer group is most profitable and community sales customer group is least profitable group. There is high correlation between customer revenue, customer cost and customer profit. There is a significant impact of customer revenue and cost on customer account profitability. This study would be helpful to the concerned authority for formulation and implementation of strategies regarding to different customer segment.
Author: Lynette Ryals Publisher: John Wiley & Sons ISBN: 0470742364 Category : Business & Economics Languages : en Pages : 384
Book Description
This book is a response to a need in the market place in the fast-growing field of customer profitability analysis and the profitable management of customer relationships. It combines innovative approaches to calculating the value of customers, with the management strategies necessary to make and keep customers profitable. It includes easy-to-follow instructions on how to calculate customer profitability, including worked examples (non-technical) and discusses strategies and their applications for organizations to manage customers profitably. Based on cases and feedback from the KAM Club and other research, there will be many business-to-business as well as business-to-consumer examples. The book assumes some level of numeracy in its readership. The contents include: Assessing product costs, costs to serve and how these can be estimated, and how to deal with customer-specific overhead costs. It discusses the uses and limitations of the use of customer profitability analysis, and illustrates how to calculate customer lifetime value using two methods, one with actual numbers and one which estimates relative customer lifetime value. Provides an innovative approach to calculating the lifetime value of a customer by taking risk into account. Demonstrates how to recognise and value the relationship benefits of customers, such as word of mouth. Brings into discussion the idea that how customers are managed, links to their profitability. Describes how financial portfolio analysis and theory apply to marketing and how, their application to marketing relates to the optimisation of marketing spend.
Author: Lerzan Aksoy Publisher: Routledge ISBN: 1317993322 Category : Business & Economics Languages : en Pages : 152
Book Description
Discover approaches to make customer relationship marketing more effective Profit Maximization Through Customer Relationship Marketing: Measurement, Prediction, and Implementation takes the various elements of customer centric marketing and brings them together using the latest research and case studies from various industries. Respected top researchers review and discuss research and concepts to provide practitioners, educators, and students with a deeper understanding of the wide range of issues relevant to customer centric marketing. This informative resource focuses on effective strategies and approaches to explain how companies can ensure that their marketing dollar achieves the highest return on investment (ROI). Customer centric approaches such as customer relationship marketing (CRM) aim to increase customer retention, acquisition, satisfaction, loyalty, differentiate customer value, develop customers via up-sell and cross-sell opportunities, and decrease costs. Profit Maximization Through Customer Relationship Marketing: Measurement, Prediction, and Implementation comprehensively explains how to make best use of customer information to better manage customer value and firm profitability. This valuable text also explains the importance of, as well as how to establish a reliable customer segmentation strategy. The book is extensively referenced and includes helpful figures, tables, and photographs to clearly illustrate concepts. Topics discussed in Profit Maximization Through Customer Relationship Marketing: Measurement, Prediction, and Implementation include: the goals of customer centric approaches various customer segmentation approaches cross-selling as a strategy for customer relationship management strategies to effectively use customer loyalty the value and cultivation of customer satisfaction and customer retention and more! Profit Maximization Through Customer Relationship Marketing: Measurement, Prediction, and Implementation is an invaluable resource for practitioners, educators, and graduate students.
Author: Gyani Malla Shah Publisher: LAP Lambert Academic Publishing ISBN: 9783659435416 Category : Marketing Languages : en Pages : 108
Book Description
Get Success through taking right strategic decision about your customer.This is the customer oriented age. No organization can get its objectives without customers' satisfaction. Customers are the king and queen of the market. Customers' attraction, satisfaction and retention have been made highly considerable by all organizations for surviving and growing in this competitive global market. Customers are the source of revenue for all organizations. Organizations need to invest over them to attract, to satisfy and to retain. It means, customers generate revenue and cost for organization. All customers groups are not equally profitable for the organization. So, organizations needs to analyze the cost and revenue of each customer group to know the most profitable customer group, less profitable customer group and unprofitable customer group. Organization needs to convert unprofitable customers into profitable customer; less profitable customers group into more profitable through taking right strategic decisions. Various research studies have revealed that the cost of new customers' attraction is higher than the cost of customers' retention.
Author: Forte Wares Publisher: Forte Wares ISBN: Category : Computers Languages : en Pages : 8
Book Description
300 billion credit card transactions are expected to take place each year by 2018, creating 300 billion opportunities to understand customers better. Unfortunately, many banks remain ignorant of this wealth of information at their disposal, and they opt for mass marketing and costly ATL advertising. This whitepaper introduces the fundamental concepts in micro-segmentation for the credit card industry, utilizing this wealth of information.
Author: Oliver Baumgartner
Author: Oliver Baumgartner
Author: Kishor Hakuduwal
Author: Dennis C. Neff
Author: Lynette Ryals
Author: James Richard Darnaby
Author: Lerzan Aksoy
Author: American Bankers Association. Country Bank Operations Committee
Author: Epstein, Marc J
Author: Gyani Malla Shah
Author: Forte Wares