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Author: Adam Muhammad Amir Publisher: LAP Lambert Academic Publishing ISBN: 9783659660443 Category : Languages : en Pages : 100
Book Description
This research paper examines the impact of packaging elements on consumer buying behavior. The motivation for carrying out this study is to know how packaging elements impact on consumers buying behavior. Packaging has now changed its traditional role of protecting the product to communicate a complete message about the product, to get the consumer attention on retail stores and to provide convenience for consumers to use the product (Rundh, 2013). It is important for firms, marketers and packaging designers to know how packaging influences consumers' purchase decisions. In order to know the impact of packaging on consumers the study was carried out to find the relationship between packaging elements and consumer buying behavior. The packaging elements were further divided into visual elements and verbal elements. Visual elements included packaging color, packaging design, packaging material, packaging size and packaging graphics. Verbal elements included nutritional information, product information and country-of-origin.
Author: Adam Muhammad Amir Publisher: LAP Lambert Academic Publishing ISBN: 9783659660443 Category : Languages : en Pages : 100
Book Description
This research paper examines the impact of packaging elements on consumer buying behavior. The motivation for carrying out this study is to know how packaging elements impact on consumers buying behavior. Packaging has now changed its traditional role of protecting the product to communicate a complete message about the product, to get the consumer attention on retail stores and to provide convenience for consumers to use the product (Rundh, 2013). It is important for firms, marketers and packaging designers to know how packaging influences consumers' purchase decisions. In order to know the impact of packaging on consumers the study was carried out to find the relationship between packaging elements and consumer buying behavior. The packaging elements were further divided into visual elements and verbal elements. Visual elements included packaging color, packaging design, packaging material, packaging size and packaging graphics. Verbal elements included nutritional information, product information and country-of-origin.
Author: Mahera Mazhar Publisher: ISBN: Category : Languages : en Pages : 8
Book Description
The objective of this study is to determine role of packaging on consumer's buying behavior. The purpose of this research is to examine the essential factors, which are driving then success of a brand. This research also identified the relationship between the dependent and independent variables. This is the primary research and data has been collected through questionnaire and for analysis purpose SPSS software has been used. In this study samples of 300 respondents has been collected and tested the reliability of the model. According to the finding of the research study, it has been observed that the packaging is the most important factor. It is further concluded that the packaging elements like its color, Packaging material, Design of Wrapper and innovation are more important factors when consumers making any buying decision. Finally it has also been concluded that the Packaging is one of the most important and powerful factor, which influences consumer's purchase decision.
Author: Pinya Silayoi Publisher: ISBN: Category : Languages : en Pages :
Book Description
The importance of packaging design as a vehicle for communication and branding is growing in competitive markets for packaged food products. This research utilized a focus group methodology to understand consumer behavior toward such products and how packaging elements can affect buying decisions. Visual package elements play a major role, representing the product for many consumers, especially in low involvement, and when they are rushed. Most focus group participants say they use label information, but they would like it if simplified. The challenge for researchers is to integrate packaging into an effective purchasing decision model, by understanding packaging elements as important marketing communications tools. Propositions for future research are proposed which will help in developing better understanding of consumer response to packaging elements.
Author: Nawaz Ahmad Publisher: ISBN: Category : Languages : en Pages : 0
Book Description
The study was conducted to determine which elements of product packaging are the most significant and how they impact consumer buying behavior. Due to increasing self-service and changing consumer lifestyles, the internet in packaging as a tool of sales promotion and stimulator of impulsive buying behavior is growing increasingly. So packaging performs an important role in marketing and encouraging or even sometimes discouraging the consumer from buying a product, especially at the point of sale or at the time when a consumer is choosing from among different brands of similar products type. This could be treated as one of the most important factor influencing a consumer's purchase decision. This study was conducted keeping in view the importance of product packaging and the great impact it can make on the purchase decision, after studying different aspects and components of packaging. It was found that the colors of packaging is the most important and significant feature at 1%, followed by a picture or image of the purchasing which is significant at 10%.
Author: MD ASHRAF HARUN Publisher: ISBN: Category : Languages : en Pages : 0
Book Description
This paper aims at analysing the impact of cosmetic products' packaging on consumer buying behaviour. The objective of this study is to determine the impact of packaging elements on consumer buying decision process for cosmetic products. Packaging is considered as a strategic tool to amplify the competitiveness of products. The packaging elements that influence the consumer buying behaviour are colour, design, label, language, printed information, background image, innovative packaging, packaging material quality and font style. This study is based on both primary and secondary data. To conduct the research, convenience sampling has been adopted as it is least expensive, least time consuming and most convenient. The study shows that innovative packaging of cosmetics has the most influential effect on consumer buying behaviour compared to the other packaging elements. The demographic characteristics of the target consumers must be studied while designing package for cosmetics as consumers' buying behaviour varies in terms of their gender, age and occupation. This study can be a useful tool for all cosmetic companies who are likely to survive in the competitive market of the cosmetic industry and sustain their good image.
Author: Johnny Ch LOK Publisher: ISBN: Category : Languages : en Pages : 83
Book Description
Packaging effect influences consumer behaviorDoes packaging factor influence the consumer buying desire to the product? Why does packaging factor impact consumption behavior? What packaging elements can help companies to attract consumer attraction or the product consideration? Has packaging factor an impact and influences to consumers' purchase decision?In fact, the primary purpose of packaging is to protect the product, but packaging can be used as an instrument for promoting marketing offer, and for boosting sales in possible. I shall indicate the reasons at below:The first reason is that it is only feel packaging is used for easily delivery and safety purpose in benefit to consumers, but it has another function, such as it can differentiate the product brand form other brands. Companies must understand what influences consumers in their consumer buying process. They must also understand what factors influence the buying behavior and what is the role of the packaging element toward buying decision process of consumers during their purchase decision.Hence, when the consumers recognize the product's brand packaging is different to other brands. The consumers will become loyal consumers to the company , due to it's packaging is very attractive. The loyal customers tend to buy more frequently and are less likely to be influenced by competitors' promotion and communication strategies, due to its packaging is very attractive. So, the brand will be built familiar loyalty to let customers to know, due to attractive packaging elements influence. The company can use this right packaging element design understanding in a very strategic way in order to offer the right products and services to the right customers at the right time.Usually, consumers respond to packaging based on previous information, learned reactions and individual preferences. So, packaging elements include: shapes, colors, sizes and labels which might influence consumers to respond positively.The second reason is that packaging is an image of the product or service to attract consumer consideration. I shall assume packaging can be built this image by this elements to attract consumer consideration. They include: packaging color, label, quality of packaging material, design of wrapper material, printed information , the language used on the package brand image. So, these information will represent the product image from the package design to influence consumer consideration or attraction. Moreover, these packaging elements are factors that influence the buying behavior of consumers, such as packaging color, printed information, packaging information brand image, innovation and practicality. This is visual packaging image to influence consumer buying behavior.The third reasons is that every element of package will influence consumer buying behavior. For color example, colors are used in packaging , which can help every customer attention because color can differentiate its product from other competitors, it makes an important role in a potential customer's decision making process. Companies use different colors for emphasizing a different mood, like e.g. blue is for trust feeling, black is for power feeling, red is for energy feeling, green is for balance feeling or fresh or organic. So, colors can influence consumer's feeling to the product image. Different colors can represent different product images to let consumers to feel as well as different colors also symbolize different meanings to consumers. Hence, color perception can influence different countries' consumer cultures to be leaded to let them to choose the product, due to the country consumers feel the product color can represent to their culture.
Author: Muhammad Amir Adam Publisher: ISBN: Category : Languages : en Pages : 0
Book Description
This research paper examines the impact of packaging elements on consumer buying behavior. The motivation for carrying out this study is to know how packaging elements impact on consumers buying behaviour. In order to know the impact of packaging on consumers the study was carried out to find the relationship between verbal elements of packaging and consumer buying behavior. Verbal elements included nutritional information, product information and country-of-origin. In this study verbal elements of packaging are independent variables and consumer buying behavior is the dependent variable. The findings of the research have revealed that varieties of milk (r=-.070) has a negative correlation with consumer buying behavior in product information, however, expiry date mentioned on the product (r=.033) and manufacturer's name (r=.061) are positively correlated. Nutritional information (r=.655) is highly and positively correlated with consumer buying behavior, which is significant. Country of origin (r=.619), is also highly and positively correlated with consumer buying behavior, which is significant.
Author: Muhammad Amir Adam Publisher: ISBN: Category : Languages : en Pages : 0
Book Description
This research paper examines the impact of packaging elements on consumer buying behavior. The motivation for carrying out this study is to know how packaging elements impact on consumers buying behavior. In order to know the impact of visual elements packaging on consumers the study was carried out to find the relationship between packaging elements and consumer buying behavior. Visual elements included packaging color, packaging design, packaging material, packaging size and packaging graphics. In this study visual elements of packaging are independent variables and consumer buying behavior is the dependent variable. The findings of the research have revealed that there is a positive correlation between packaging cap (r = .104), rectangular packaging design (r = .062), and convenience in handling (r = .057) with consumer buying behavior in packaging design. However, there is a negative correlation between easy-to-tear pouch packaging (r = -.046) and consumer buying behavior. In packaging material, Tetrapak (r = .137) has a positive correlation with consumer buying behavior, which is significant. On the other hand, glass bottles (r = -.032) and plastic bottles (r = -.039) are negatively correlated with consumer buying behavior. In packaging color brand recognition through color (r = .020), association of green color with packaged milk (r = .019), association of blue color with packaged milk (r = .011) and association of red color with packaged milk (r = .062) are positively correlated with consumer buying behavior. Packaging size of 1.5 liters (r = .044), packaging size of 1 liters (r = .100) packaging size of 500 ml (r = .006) and availability of packaged milk in all sizes (r = .026) are positively correlated with consumer buying behavior. However, packaging size of 250 ml (r = -.044) is negatively correlated with consumer buying behavior. In packaging graphics font style (r = .263) and good packaging graphics (r = .219) shows a positive correlation with consumer buying behavior, which is significant.
Author: Adam Muhammad Amir
Author: Adam Muhammad Amir
Author: Mahera Mazhar
Author: Pinya Silayoi
Author: Nawaz Ahmad
Author: MD ASHRAF HARUN
Author: Claude Clement
Author: Johnny Ch LOK
Author: Muhammad Amir Adam
Author: Muhammad Amir Adam
Author: Dr. M. Ganesh Babu