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Author: Karen Nelson-Field Publisher: Springer Nature ISBN: 9811515409 Category : Business & Economics Languages : en Pages : 161
Book Description
This book offers a considered voice on the advertising chaos that colours our rapidly changing media environment in a world of fake news, fast facts and seriously depleted attention stamina. Rather than simply herald disruption, Karen Nelson-Field starts an intelligent conversation on what it will take for businesses to win in an attention economy, the advertising myths we need to leave behind and the scientific evidence we can use to navigate a complex advertising and media ecosystem. This book makes sense of viewability standards, coverage and clutter; it talks about the real quality behind a qCPM and takes a deep dive into the relationship between attention and sales. It explains the stark reality of human attention processing in advertising. Readers will learn how to maximise a viewer’s divided attention by leveraging specific media attributes and using attention-grabbing creative triggers. Nelson-Field asks you to pay attention to a disrupted advertising future without panic, but rather with a keen eye on the things that brand owners can learn to control.
Author: Karen Nelson-Field Publisher: Springer Nature ISBN: 9811515409 Category : Business & Economics Languages : en Pages : 161
Book Description
This book offers a considered voice on the advertising chaos that colours our rapidly changing media environment in a world of fake news, fast facts and seriously depleted attention stamina. Rather than simply herald disruption, Karen Nelson-Field starts an intelligent conversation on what it will take for businesses to win in an attention economy, the advertising myths we need to leave behind and the scientific evidence we can use to navigate a complex advertising and media ecosystem. This book makes sense of viewability standards, coverage and clutter; it talks about the real quality behind a qCPM and takes a deep dive into the relationship between attention and sales. It explains the stark reality of human attention processing in advertising. Readers will learn how to maximise a viewer’s divided attention by leveraging specific media attributes and using attention-grabbing creative triggers. Nelson-Field asks you to pay attention to a disrupted advertising future without panic, but rather with a keen eye on the things that brand owners can learn to control.
Author: Jane Elizabeth Lavery Publisher: Boydell & Brewer ISBN: 1855663945 Category : Literary Criticism Languages : en Pages : 321
Book Description
In contemporary Latin America, an emerging crosscurrent of pioneering female writers and artists with an interest in transgressing traditional boundaries of genre, media, gender and nation are using their work to voice dissent against pressing social issues including neo-liberal consumerism, environmental degradation, mass migration and gender violence.
Author: Irini A. Stamatoudi Publisher: Cambridge University Press ISBN: 1139430947 Category : Law Languages : en Pages : 335
Book Description
Multimedia products have experienced tremendous market success. Yet too often they are given inadequate protection under existing national and international copyright schemes. Irini Stamatoudi provides a comprehensive, comparative treatment of multimedia works and copyright protection in this clear and concise volume. A detailed introduction outlines the nature of the multimedia work, as well as the scope of existing legislation; separate chapters consider collections and compilations, databases, audiovisual works and computer programs (video games are here treated as a 'test case'). Stamatoudi then analyses issues of qualification, regime of protection, and offers a model for a European legislative solution. Copyright and Multimedia Products will interest academics and students, as well as practitioners and copyright policy makers.
Author: Pauline Rafferty Publisher: Routledge ISBN: 1351928120 Category : Business & Economics Languages : en Pages : 226
Book Description
Indexing and information retrieval work properly only if language and interpretation are shared by creator and user. This is more complex for non-verbal media. The authors of Indexing Multimedia and Creative Works explore these challenges against a background of different theories of language and communication, particularly semiotics, questioning the possibility of ideal multimedia indexing. After surveying traditional approaches to information retrieval (IR) and organization in relation to issues of meaning, particularly Panofsky’s ’levels of meaning’, Pauline Rafferty and Rob Hidderley weigh up the effectiveness of major IR tools (cataloguing, classification and indexing) and computerised IR, highlighting key questions raised by state-of-the-art computer language processing systems. Introducing the reader to the fundamentals of semiotics, through the thinking of Saussure, Peirce and Sonesson, they make the case for this as the basis for successful multimedia information retrieval. The authors then describe specific multimedia information retrieval tools: namely the Art and Architecture Thesaurus, Iconclass and the Library of Congress Thesaurus of General Materials I and II. A selection of multimedia objects including photographic images, abstract images, music, the spoken word and film are read using analytical and descriptive categories derived from the literature of semiotics. Multimedia information retrieval tools are also used to index the multimedia objects, an exercise which demonstrates the richness of the semiotic approach and the limitations of controlled vocabulary systems. In the final chapter the authors reflect on the issues thrown up by this comparison and explore alternatives such as democratic, user-generated indexing as an alternative . Primarily intended for third-year undergraduate and postgraduate information studies students, the breadth and depth of Indexing Multimedia and Creative Works will also make it relevant and fascinating rea
Author: Mark Deuze Publisher: John Wiley & Sons ISBN: 0745658113 Category : Social Science Languages : en Pages : 387
Book Description
The media are home to an eclectic bunch of people. This book is about who they are, what they do, and what their work means to them. Based on interviews with media professionals in the United States, New Zealand, South Africa, and The Netherlands, and drawing from both scholarly and professional literatures in a wide variety of disciplines, it offers an account of what it is like to work in the media today. Media professionals face tough choices. Boundaries are drawn and erased: between commerce and creativity, between individualism and teamwork, between security and independence. Digital media supercharge these dilemmas, as industries merge and media converge, as audiences become co-creators of content online. The media industries are the pioneers of the digital age. This book is a critical primer on how media workers manage to survive, and is essential reading for anyone considering a career in the media, or who wishes to understand how the media are made.
Author: Paul Torremans Publisher: Edward Elgar Publishing ISBN: 1848440219 Category : Law Languages : en Pages : 553
Book Description
. . . this book provides an interesting insight into many aspects of copyright law. It is a useful resource not only for those whose core practice is copyright but also those involved in industries reliant on copyright. New Zealand Law Journal Copyright law is undergoing rapid transformations to cope with the new international digital environment. This valuable research Handbook provides a thorough and contemporary tableau of current thinking in copyright law. It traces the changes undergone and the challenges faced by copyright, as well as its roots and its diversity, combining to present a colourful picture of a dynamic research area. The editor brings together an elite group of international copyright scholars who offer incisive and original analysis of a wide range of issues and aspects of copyright law, and in some cases a multiplicity of perspectives on a single topic. Rigorous and often thought-provoking in nature, this research Handbook clearly maps the current landscape, and will also undoubtedly stimulate further research in the field. Analysing the cutting edge of current copyright research, Copyright Law will be of great interest to researchers, students, practitioners and policymakers.
Author: Hsiang-Chuan Liu Publisher: CRC Press ISBN: 1315731045 Category : Computers Languages : en Pages : 1306
Book Description
This book contains selected Computer, Management, Information and Educational Engineering related papers from the 2014 International Conference on Management, Information and Educational Engineering (MIEE 2014) which was held in Xiamen, China on November 22-23, 2014. The conference aimed to provide a platform for researchers, engineers and academic
Author: Melissa Terras Publisher: Routledge ISBN: 131715357X Category : Language Arts & Disciplines Languages : en Pages : 297
Book Description
Digital Humanities is becoming an increasingly popular focus of academic endeavour. There are now hundreds of Digital Humanities centres worldwide and the subject is taught at both postgraduate and undergraduate level. Yet the term ’Digital Humanities’ is much debated. This reader brings together, for the first time, in one core volume the essential readings that have emerged in Digital Humanities. We provide a historical overview of how the term ’Humanities Computing’ developed into the term ’Digital Humanities’, and highlight core readings which explore the meaning, scope, and implementation of the field. To contextualize and frame each included reading, the editors and authors provide a commentary on the original piece. There is also an annotated bibliography of other material not included in the text to provide an essential list of reading in the discipline. This text will be required reading for scholars and students who want to discover the history of Digital Humanities through its core writings, and for those who wish to understand the many possibilities that exist when trying to define Digital Humanities.
Author: V.S. Subrahmanian Publisher: Springer Science & Business Media ISBN: 3642609503 Category : Computers Languages : en Pages : 333
Book Description
With the rapid growth in the use of computers to manipulate, process, and reason about multimedia data, the problem of how to store and retrieve such data is becoming increasingly important. Thus, although the field of multimedia database systems is only about 5 years old, it is rapidly becoming a focus for much excitement and research effort. Multimedia database systems are intended to provide unified frameworks for requesting and integrating information in a wide variety of formats, such as audio and video data, document data, and image data. Such data often have special storage requirements that are closely coupled to the various kinds of devices that are used for recording and presenting the data, and for each form of data there are often multiple representations and multiple standards - all of which make the database integration task quite complex. Some of the problems include: - what a multimedia database query means - what kinds of languages to use for posing queries - how to develop compilers for such languages - how to develop indexing structures for storing media on ancillary devices - data compression techniques - how to present and author presentations based on user queries. Although approaches are being developed for a number of these problems, they have often been ad hoc in nature, and there is a need to provide a princi pled theoretical foundation.
Author: Karen Nelson-Field
Author: Karen Nelson-Field
Author: Jane Elizabeth Lavery
Author: Irini A. Stamatoudi
Author: Pauline Rafferty
Author: Mark Deuze
Author: Paul Torremans
Author: Hsiang-Chuan Liu
Author: Melissa Terras
Author: V.S. Subrahmanian
Author: Scott